Marketing Options
Marketing Options is a woman-owned, Dayton, Ohio-based B2B industrial marketing agency specializing in foundry and metalcasting clients, offering in-house web, video, 3D animation, VR/AR, photography, PR, translation, and tradeshow services since 1993.
- Company typePrivate
- Founded1993
- HeadquartersDayton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Marketing Options does
Marketing Options, LLC is a privately held, woman-owned B2B industrial marketing agency headquartered in Dayton, Ohio. Founded in 1993 and led by co-founders Rob and Carol Betts alongside President Barb Castilano, the firm specializes in serving manufacturing clients with a particular concentration in the foundry and metalcasting industries, alongside adjacent verticals including plastics, packaging, automation, custom equipment, system integration, metals, and robotics. The agency markets itself as a 'marketing department' outsourcing option for industrial firms that lack in-house marketing resources.
The company's service portfolio spans the full marketing stack: creative (branding, logo design, photography, video production), technical visualization (3D modeling and animation, virtual and augmented reality for factory layouts and equipment demonstration), digital (web design, SEO, digital marketing, app development), and marketing operations (public relations, tradeshow planning, publications, technical writing, and translation across 11 languages). All production is performed in-house at the Dayton office under a '100% Made in USA' positioning. Differentiated assets include degreed mechanical and industrial engineers on staff, owned-media properties ('Simple Solutions That Work!' publication and the 'Part Buyers Authority' division serving metalcasting procurement), and an east coast sales rep partnership (New England Foundry Technologies).
The business model is professional services, with revenue generated from project-based engagements and ongoing retainer relationships. Pricing is not publicly disclosed and quotes are issued per engagement. Named enterprise clients include Palmer Manufacturing & Supply (since 2004), HALL CMH Manufacturing (since 2006), HA International, Crown Packaging (since 2009), The Schaefer Group, ToolTex (since 2016), ASI International, and Astech Blast/Cast, with client testimonials citing business growth of 30% to near-tripling attributable to Marketing Options' work. The firm is privately held by the founding Betts family/management with no external investors, no funding rounds, no acquisitions, and operates with 1-10 employees out of a single Dayton, Ohio headquarters.
Marketing Options firmographics
Firmographics- Name
- Marketing Options
- Legal name
- Marketing Options, LLC
- Website
- https://moptions.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marketing Options is a woman-owned, Dayton, Ohio-based B2B industrial marketing agency specializing in foundry and metalcasting clients, offering in-house web, video, 3D animation, VR/AR, photography, PR, translation, and tradeshow services since 1993.
- Ownership category
- akta.pro rank
Marketing Options industry classification
Industry- Product category
- Industrial Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Marketing Options is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketing Options business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Services: Comprehensive marketing services for B2B manufacturing companies including 3D modeling/animation, advertising, app development, branding, digital marketing, government contracting, international marketing, logo design, marketing consulting, photography, public relations, publications, technical writing, touchscreen solutions, tradeshows, translation services, video, VR/AR, and web design. Services can be purchased individually or as bundled packages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Marketing Options product offering
Product offeringCore offering
Marketing Options is a full-service B2B marketing agency that provides comprehensive marketing services to industrial manufacturing companies, particularly those in the foundry and metalcasting industries. Its offering spans web design and SEO, digital marketing, branding, video production, photography, technical writing, translation, 3D animation, VR/AR experiences, publications, public relations, tradeshow management, and marketing consulting—delivered either as individual services or as an outsourced "marketing department." All production is completed in-house at its Dayton, Ohio office.
Product overview
Marketing Options is a B2B industrial marketing agency offering a comprehensive suite of marketing services focused on manufacturing companies, particularly in the metalcasting, foundry, plastics, automation, and packaging industries. The company's service portfolio includes core digital offerings (Web Design, Digital Marketing, SEO), creative services (Branding, Logo Design, Photography, Video Production), technical visualization (3D Modeling, Technical Animation, Virtual & Augmented Reality), and marketing operations (Publications, Public Relations, Tradeshows, Marketing Consulting, Translation Services). The company also operates 'Part Buyers Authority' as a division publishing online content for the foundry industry. Services are delivered from the company's Dayton, Ohio office with all work completed in-house as '100% Made in USA.'
Differentiator
Problem solved
Functional benefit
Brands
- Part Buyers Authority: An online solution-oriented publication for the metalcasting industry, operated as a division of Marketing Options.
Products and services
- Web Design and Development Website design, development, and search engine optimization services for B2B industrial companies, including HTML, content management systems, and ecommerce websites with complete domain management and SEO.
- Digital Marketing Provides e-marketing, SEO, and digital marketing campaign services tailored for industrial and manufacturing clients.
- 3D Modeling and Technical Animation Creates 3D models and technical animations of equipment and processes for manufacturing companies, enabling visualization of equipment placement, factory layouts, and process demonstrations.
- Virtual and Augmented Reality (VR/AR) Provides VR and AR solutions for factory layout design, equipment inspection, training simulation, and immersive sales presentations for industrial manufacturing companies.
- Video Production Produces promotional and technical videos for industrial equipment manufacturers, including on-site shoots, HD editing, modeling, animation, and photography for use at tradeshows, web, and presentations.
- Photography Full-service commercial photography studio specializing in industrial, equipment, and manufacturing photography for advertising, web, public relations, and tradeshow materials.
- Technical Writing Provides technical documentation, manuals, process documentation, and whitepapers for custom equipment manufacturing companies, delivered in formats including FlippingBook, PDF, and password-protected web portals.
- Translation Services Offers web, e-marketing, spec sheet, brochure, MSDS, safety document, and technical manual translation services in multiple languages including Spanish, Chinese, French, German, Italian, Portuguese, Russian, Turkish, Polish, Czech, and Hungarian.
- Branding and Logo Design Provides branding strategy and logo design services for B2B industrial manufacturing companies.
- Public Relations / Public Outreach Manages public relations globally for manufacturing clients, securing coverage in industry publications including Modern Casting, Plastics News, Metal Forming, and Foundry Management & Technology.
- Tradeshows and Event Planning Manages tradeshow booth design and production, signage, pre- and post-show public relations, event coordination, equipment demonstrations, and grand openings for regional, national, and international events.
- Touchscreen Solutions Designs touchscreen presentations in full HD format (1080p) for tradeshow, customer presentation, and portable applications, consolidating sales and marketing materials into interactive digital presentations.
- Marketing Consulting Provides marketing plan development, feasibility studies, market research, and strategic roadmaps for companies entering new markets or expanding internationally.
- Advertising Creates and manages print and digital advertising campaigns for industrial B2B companies across various industry publications.
- International Marketing Offers specialized marketing services for companies expanding internationally, including multilingual website development, translations, and cross-border market strategies.
- App Development Develops mobile and web applications for B2B industrial clients to support sales, customer engagement, and operational needs.
- Government Contracting Marketing Provides marketing services specifically designed for companies engaged in government contracting.
- Simple Solutions That Work! Publication Online solution-oriented publication for the metalcasting industry produced by Marketing Options, featuring industry articles, case studies, and technical content.
- Part Buyers Authority An online publication division of Marketing Options providing solution-oriented content for the metalcasting industry's buyers and procurement professionals.
Quantifiable outcome
- Client business grew 30% due to Marketing Options' marketing efforts
- +2 more outcomes
Companies that use Marketing Options
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Marketing Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marketing Options partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New England Foundry Technologies (Will Shambley)minorRepresents Marketing Options on the east coast including NY & PA markets. Contact: Mr. Will Shambley, New England Foundry Technologies, Tel: 978.930.0637
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Marketing Options competitors and assessment
Company assessmentDirect peers
- HughesLeahyKarlovic (HLK): HLK is a B2B creative and digital marketing agency with deep industrial and manufacturing clients. Comparable in delivering integrated creative + technical content for engineered-product companies, much like Marketing Options' full-service model.
- TopSpot Internet Marketing: TopSpot specializes in industrial B2B online marketing, SEO, and PPC for manufacturers and distributors. Comparable to Marketing Options in its manufacturing vertical focus and digital-first execution.
- Gorilla 76: Gorilla 76 is a B2B industrial marketing agency serving manufacturers and engineered-products companies with brand, digital, and content services. Closely mirrors Marketing Options' vertical specialization in industrial manufacturing marketing.
- Sagefrog Marketing Group: Sagefrog is a B2B marketing agency serving healthcare, industrial, and technology clients with branding, digital, and content services. Comparable full-service model and B2B vertical mix.
- Industrial Strength Marketing: A B2B marketing agency focused specifically on manufacturers and industrial clients, with services spanning web, content, and trade show support. Directly overlaps Marketing Options' manufacturing vertical and service mix.
- Elevation Marketing: Elevation Marketing is a B2B agency working with industrial and manufacturing brands on brand strategy, content, and digital programs. Comparable scope and B2B industrial client profile.
Broad incumbents
- Godfrey: Godfrey is a long-standing B2B marketing agency with industrial and technical clients spanning brand, digital, and content. Acts as a broader-incumbent peer with a wider portfolio but overlapping manufacturing clientele.
- Thomas Marketing Solutions: Thomas Marketing Solutions is the agency arm of Thomas (ThomasNet), serving industrial buyers and manufacturers with content, web, and lead-gen services. Larger incumbent with industrial distribution advantages and overlapping buyers in the metalcasting/foundry space.
Emerging players
- JBK Marketing & Design: JBK Marketing is a smaller B2B marketing agency serving manufacturing and engineered-products clients with web design and branding services. Comparable boutique service mix with a narrower production footprint than Marketing Options.
Regional players
- Magnet Co. Creative: Magnet Creative is a B2B industrial marketing agency headquartered in Ohio serving Midwest manufacturers with brand and digital services. Geographic overlap with Marketing Options' Dayton base and shared industrial client focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Marketing Options social profiles
Digital presenceMarketing Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Options leadership team
Management profileNumber of profiles
Profiles3 records
Marketing Options subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marketing Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Options
What does Marketing Options do?
Marketing Options is a full-service B2B marketing agency that provides comprehensive marketing services to industrial manufacturing companies, particularly those in the foundry and metalcasting industries. Its offering spans web design and SEO, digital marketing, branding, video production, photography, technical writing, translation, 3D animation, VR/AR experiences, publications, public relations, tradeshow management, and marketing consulting—delivered either as individual services or as an outsourced "marketing department." All production is completed in-house at its Dayton, Ohio office.
Is Marketing Options a public or private company?
Marketing Options is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketing Options founded?
Marketing Options was founded in 1993. It employs 1 to 10 people.
Where is Marketing Options based?
Marketing Options is headquartered in Dayton, United States, in the North America region.
How does Marketing Options make money?
One revenue line is on record: marketing Services.
Who are Marketing Options's main competitors?
Direct peers on record are HughesLeahyKarlovic (HLK), TopSpot Internet Marketing, Gorilla 76, Sagefrog Marketing Group, Industrial Strength Marketing and Elevation Marketing. Broad incumbents are Godfrey and Thomas Marketing Solutions. JBK Marketing & Design is listed as an emerging player. Magnet Co. Creative is listed as a regional player.
Does Marketing Options have an API?
No public API is recorded for Marketing Options.
What industry is Marketing Options in?
Marketing Options's product category is Industrial Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 54181 and its SIC code is 7311.