What Modern Foundation does

Modern Foundation (legal entity Social Media Consulting LLC) is an independent, woman-owned digital marketing agency founded in 2009 and headquartered in Minneapolis, Minnesota. The firm operates with an 11-50 employee headcount and serves B2B, B2C, and direct-to-consumer e-commerce clients, with category expertise concentrated in the health/wellness, personal performance, and lifestyle verticals. Its service portfolio spans strategic planning, AI-powered marketing analytics, audits and analyses, SEO and marketing, digital media advertising, content strategy, email marketing, and website development/redesigns, delivered through project-based and multi-year retainer engagements with quote-based pricing.

The agency's most differentiated asset is the AI-Powered Marketing Analytics & Insights Engine, a cross-channel intelligence platform built on Google Cloud infrastructure that unifies CRM, paid media, website analytics, and sales pipeline data into a predictive analytics layer used for performance forecasting and strategic recommendations. The platform is complemented by generative AI for content ideation and NLP-based analysis of search and conversational data, positioning the firm as a strategy-first agency rather than a pure execution vendor.

Commercial go-to-market is direct, sales-led, and relationship-driven: clients engage through the website contact form, strategic consultations, referrals, and the firm's thought-leadership content. Named customers include Dockzilla, Schmitt Music (13-store rollout), Acucraft, Lerner, LOA, EL Vertical, Embroidery Library, Virginia Cancer Specialists, and Diabetes Doctor, spanning healthcare, music retail, logistics, entertainment, e-commerce, and fireplace/HVAC industries. The firm holds Google Partner, Microsoft Advertising Partner, and Klaviyo Partner certifications, and CEO Lisa McEllistrem is a Cannes Gold Lion recipient (Health Care) and Effie Awards judge. The company is privately held with no disclosed external investors or funding.

Name

Modern Foundation

Legal name

Social Media Consulting LLC

Website

https://modern.foundation

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Foundation is a woman-owned, Minneapolis-based independent digital marketing agency (founded 2009) serving B2B, B2C, and D2C clients with strategy, AI-powered analytics, SEO, paid media, content, email, and web services, concentrated in health/wellness and personal performance verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Strategy Services: Agency provides comprehensive digital marketing services including strategic planning, AI-powered marketing analytics, audits and analyses, SEO and marketing, digital media advertising, content strategy, email marketing, and website development/redesigns. Revenue generated through project-based and retainer engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Modern Foundation is an independent digital marketing agency that provides data-driven strategy and execution services for B2B, B2C, and D2C/e-commerce brands. Core offerings include strategic planning, an AI-Powered Marketing Analytics & Insights Engine, audits & analyses, SEO, digital media advertising, content strategy, email marketing, and website development, with vertical specialization in health/wellness, personal performance, and lifestyle.

Product overview

Modern Foundation is an independent digital marketing agency (established 2009) offering a portfolio of strategic services rather than a unified software product. The core offering includes Strategic Planning: Connection Strategy (foundational consulting) and the AI-Powered Marketing Analytics & Insights Engine (a cross-channel intelligence platform built on Google Cloud that connects CRM, paid media, website analytics, and sales pipeline data). These are complemented by execution services: Audits & Analyses, SEO & Marketing, Digital Media Advertising, Content Strategy, Email Marketing, Website Development & Redesigns, and Reporting & Dashboards. The agency specializes in B2B, B2C, and E-Commerce verticals, particularly health/wellness and personal performance brands. It is a woman-owned agency headquartered in Minneapolis, Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning: Connection Strategy Foundational consulting service that aligns marketing objectives with business goals through market analysis, competitor research, and target audience assessment, transforming data into actionable multi-channel strategies with measurable benchmarks for B2B, B2C, and D2C brands.
• AI-Powered Marketing Analytics & Insights Engine Cross-channel intelligence platform built on enterprise-grade Google Cloud infrastructure that connects CRM, paid media, website analytics, and sales pipeline data to predict performance shifts and recommend actions, designed for CMOs and sales leaders with complex sales cycles and multi-channel demand generation needs.
• Audits & Analyses Research and analysis service that uncovers low-hanging fruit opportunities and makes meaningful data-driven recommendations across a brand's digital presence.
• SEO & Marketing Search engine optimization and marketing service focused on understanding customer search behavior to improve organic and paid search rankings and visibility.
• Digital Media Advertising Targeted digital advertising across the web that uses deep customer understanding to cut through clutter with tailored ads across paid social and display channels.
• Content Strategy Strategic content planning, development, and management that meets target audience needs, builds brand awareness, and drives action across channels.
• Email Marketing Email program services including list growth, sender reputation management, and content creation to build brand loyalty and drive engagement.
• Website Development & Redesigns Website development and redesign services using a phased approach that ensures user-centric experience and high-quality delivery aligned with client goals.
• Reporting & Dashboards Marketing analytics reporting and dashboard services that explain what the data means and how clients can leverage it effectively.

Quantifiable outcome

• Tripled department growth for two agencies
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RNO1: RNO1 is a boutique strategy-first digital agency working with B2B, B2C, and D2C challenger brands, closely mirroring Modern Foundation's boutique, data-driven, brand-immersion model.
• Adlucent: Adlucent is a digital marketing agency specializing in data-driven retail and consumer marketing, closely matching Modern Foundation's D2C and e-commerce strategy focus.
• WebFX: WebFX is a full-service digital marketing agency delivering SEO, paid media, content, email, and web development to mid-market clients — directly comparable to Modern Foundation's service mix and client size band.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for B2B and e-commerce brands — overlapping Modern Foundation's mid-market/enterprise digital execution services.
• Lerma: Lerma/ Lerma/ is an independent, minority-owned full-service agency with strategy, creative, media, and digital capabilities for enterprise clients — comparable to Modern Foundation as an independent, owner-led, full-funnel digital agency.
• Rise Interactive: Rise Interactive is a data-driven digital marketing agency offering analytics, media, and customer experience services to mid-market and enterprise clients, very comparable to Modern Foundation's strategy-first, AI-enabled positioning.
• The Tombras Group: The Tombras Group is an independent, full-service advertising agency with data, creative, media, and analytics capabilities for enterprise clients, paralleling Modern Foundation's independent, integrated, data-driven agency positioning.
• Directive: Directive is a B2B marketing agency specializing in performance marketing for SaaS and complex-sales-cycle clients, comparable to Modern Foundation's enterprise B2B demand-generation positioning.
• SmartSites: SmartSites is a digital marketing agency providing SEO, PPC, web design, and email marketing services to B2B and B2C clients, with a similar Google Partner positioning to Modern Foundation.
• Tinuiti: Tinuiti is an independent, performance-focused digital marketing agency working across paid media, SEO, email, and analytics for B2C and D2C brands — directly overlapping Modern Foundation's omnichannel service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@modernfoundation
• Facebookfacebook.com/Mdrnfoundation
• LinkedInlinkedin.com/company/modernfoundation
• Instagraminstagram.com/modernfoundation
• Xx.com/mdrnfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Foundation