What Highway Care Ltd does

Highway Care Ltd is a UK-based, turnkey road safety and hostile vehicle mitigation (HVM) provider founded in 1976 and now operating as a subsidiary of Ramudden Global following the February 2025 acquisition. The company designs, manufactures, supplies, and installs proprietary temporary and permanent road barrier systems, crash cushions and end terminals, automated traffic management equipment, and perimeter security products. Its core proprietary brands include BG800 portable steel barriers, SecureGuard HVM systems, HighwayGuard international barriers, the Falcon automated cone laying machine (ACLM) family, the SwiftGate automated taper, the Eagle EMCC Enhanced Mobile Carriageway Closure vehicle, and The BOSS anti-incursion system. The technology base is mechanical, structural, and sensor-driven rather than software-led, with in-house manufacturing at the Herefordshire engineering and production site supported by a UK depot network spanning Bromsgrove, Kent, Grantham, Scotland, and Maidstone.

The business serves two primary verticals: highways authorities and tier-1 contractors (National Highways, Balfour Beatty, Core Highways, Connect Plus Services, Graham Group) for road maintenance, improvement, and traffic management projects, and security and counter-terrorism customers (event organisers, festival security partners) for HVM deployments such as the Edinburgh Fringe and Ultra Music Festival. Revenue is generated through a mix of safety product sales, professional installation services, equipment rental for temporary works, and international licensing of the HighwayGuard, ArmorZone, ArmorWire, and RAPTOR brands via regional distributors in the USA, Australia, New Zealand, and the Middle East. Go-to-market is enterprise field sales with direct specification influence on major infrastructure projects, supplemented by Lantra-accredited training services and a content-led, award-driven marketing programme.

The company holds a dense regulatory and certification stack (ISO 9001/14001/45001, RoSPA Gold Medal for six consecutive years, FORS Bronze, Cyber Essentials, Constructionline Gold, National Highways Schemes 2B & 5B) which, combined with proprietary crash-tested products and long-tenured engineering leadership, constitutes the principal basis of competitive advantage. Recent strategic momentum has centred on the Ramudden Global acquisition, a refreshed senior leadership team led by Managing Director Adam Thompson, and an unusually active product launch cadence through 2024-2025 including SwiftGate, The BOSS, Eagle EMCC, and the Falcon 75 ACLM.

Name

Highway Care Ltd

Legal name

Highway Care Ltd

Website

https://highwaycare.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Highway Care Ltd is a UK turnkey provider of proprietary road safety barriers, crash cushions, automated traffic management equipment, and hostile vehicle mitigation systems, serving National Highways, major contractors, and event-security customers across the UK, USA, Australia, New Zealand, and the Middle East as a subsidiary of Ramudden Global.

Ownership category

akta.pro rank

Product category

Road Safety Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA)

akta.pro secondary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

Keywords

• Vehicle restraint systems
• Road safety barriers
• Hostile vehicle mitigation
• Traffic management equipment
• Crash cushion systems

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety Product Sales: Sale of proprietary road safety barriers, crash cushions, end terminals, and hostile vehicle mitigation systems including BG800 barriers, Ermes, Leonidas, SecureGuard, RB50, and The BOSS.
2. Installation Services: Professional installation services for safety systems across the UK road network, providing turnkey solutions including specification, supply, logistics and installation.
3. Equipment Rental: Rental of temporary road barrier systems and equipment for road maintenance and improvement projects.
4. International Licensing: Licensing of proprietary barrier systems internationally including HighwayGuard in the USA, Australia, New Zealand, and Middle East markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Highway Care Ltd designs, manufactures, supplies, and installs vehicle restraint systems and road safety barrier products, including portable steel barriers (BG800), concrete barriers, crash cushions, and end terminals. The company also provides automated traffic management equipment (Falcon ACLM cone laying machines, SwiftGate taper system, Eagle EMCC vehicles, Road Zipper barrier transfer machine) and hostile vehicle mitigation (HVM) systems for security applications. In addition to product sales, Highway Care delivers turnkey installation, logistics, and training services across the UK road network.

Product overview

Highway Care Ltd is a turnkey solutions provider for road safety and security, offering a comprehensive portfolio of hardware products and services. The core offering consists of permanent and temporary road barrier systems (including BG800 steel barriers and HC350 concrete barriers), crash cushions and end terminals (Ermes, Leonidas, Janus, Tree, City, Armadillo), and automated traffic management equipment (Falcon ACLM cone laying machines, SwiftGate automated taper, Road Zipper, Eagle EMCC vehicles). The security division provides hostile vehicle mitigation solutions including SecureGuard perimeter systems, RB50, The Claw, and HCS Bollards. International operations offer HighwayGuard steel barriers, ArmorZone plastic barriers, and ArmorWire systems. The company also provides professional installation services and Lantra-accredited training. Products are designed to work as integrated safety systems rather than standalone solutions.

Differentiator

Problem solved

Functional benefit

Brands

• HighwayCare: International brand for steel barrier systems, operating globally.
• ArmorZone
• ArmorWire
• RAPTOR
• BG800
• SecureGuard
• Falcon ACLM
• SwiftGate
• Road Zipper
• The BOSS
• Eagle EMCC
• Safe Stop 90

Products and services

• BG800 Portable Steel Barrier N2 W2 portable steel barrier designed to enhance safety for both highways operatives and road users. Lightweight, rapid deployment solution available in 6m or 12m lengths, tested to protect road workers and reduce potential damage in impact events.
• BG800 Gate Gate system based on the BG800 portable steel barrier for controlled access points in temporary traffic management applications.
• HC350 Concrete Barrier Concrete barrier solution for temporary road restraint applications requiring higher containment levels.
• SecureGuard Series (20, 30, 50) Shallow-anchored perimeter protection and hostile vehicle mitigation system. Used to create a ring of steel around boundaries for festivals, events, and security installations. Available in different series ratings.
• Falcon ACLM (Falcon 100) Automated Cone Laying Machine for efficient, safe cone deployment on road maintenance projects. Boots-off-the-ground approach avoids operatives working near live traffic. Designed for use with 1m cones on strategic road network.
• Falcon 75 ACLM Smaller, more agile Automated Cone Laying Machine designed for local and rural roads. Compatible with 750mm, 5kg cones. Mountable on truck bed or inside curtain side body with capacities from 240-480 cones.
• SwiftGate Automated Taper Automated taper deployment system for lane closures. Award-winning innovation endorsed by the Department for Transport for wider industry use. Works with Falcon ACLM for complete automated lane closure solution.
• Road Zipper Barrier transfer machine for rapid repositioning of temporary barriers during road works.
• Eagle EMCC GG117-compliant Enhanced Mobile Carriageway Closure vehicle. Features alert system communicating with wearable devices (500m warning, 200m incursion alerts), eight high-resolution cameras, HD recording with livestream, and digital in-cab VMS/prism controls.
• The BOSS Anti-Incursion System First-of-a-kind anti-incursion system that can effectively immobilise a vehicle. Has applications in both highways and security sectors.
• RB50 Moveable Vehicle Barrier Moveable hostile vehicle mitigation (HVM) barrier for temporary security installations protecting against vehicle as weapon attacks.
• The Claw Mobile HVM Barrier Mobile HVM barrier for hostile vehicle mitigation at temporary events and installations.
• SecureGuard CB Concrete barrier version of SecureGuard perimeter protection system tested to withstand vehicle impacts.
• SecureGuard Pedestrian Portal Pedestrian access portal integrated with SecureGuard barrier system for controlled entry and exit points with bag/body check capabilities.
• SecureGuard Fencing and Gates Steel fencing and vehicle gates compatible with SecureGuard perimeter protection system for complete boundary solutions.
• RDS Fencing Security fencing system for perimeter protection applications.
• HCS Bollards Hostile vehicle mitigation bollards for perimeter protection and access control.
• Ermes P4/P2 End Terminals Crash cushion and end terminals providing energy absorption at barrier termination points. P4 rated for higher speed applications.
• Leonidas Crash Cushion Crash cushion system for protection against impacts at fixed hazards.
• Janus Crash Cushion Crash cushion for impact protection at roadside hazards.
• Tree Crash Cushion Low speed crash cushion designed for urban environments with limited footprint requirements.
• City Crash Cushion Low speed crash cushion suitable for urban road layouts and city environments.
• Armadillo Crash Cushion Low speed crash cushion for urban traffic management applications.
• S-A-B Gate Permanent road barrier gate system for high speed applications.
• Tertu TimberRail Vehicle restraint system using timber rail technology for high speed road applications.
• HighwayGuard Steel Barrier System Steel barrier system for international markets. Achieves compliant installation to three different standards of deflection using the same barrier and T-connector components.
• ArmorZone Plastic Barrier System Plastic barrier system for international road safety applications, particularly in Middle Eastern markets.
• ArmorWire International Barrier International road safety barrier solution.
• RAPTOR International Safety Product International road safety product.
• Installation Services Professional installation of safety systems across the UK road network. Operations team provides turnkey package including specification, supply, logistics, and installation.
• Training Services NHSS-compliant training courses delivered through Lantra accredited training centre. Workforce training for traffic management sector.

Quantifiable outcome

• Falcon ACLM reduces operative exposure to live traffic during cone laying operations
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Core HighwayscoreStrategic or Co-development Partner · 30 June 2025Leading temporary traffic management provider partnered with Highway Care during development of Eagle EMCC vehicles. Core Highways tested vehicles and provided feedback to inform refinements. Managing Director (Major Projects & National Clients) Simon White involved in development process. Also a customer for A465 Heads of Valleys scheme.
• G Giffin Al Jazira Metal IndustriescoreChannel Partner/ Reseller/ DistributorMiddle East distributor for HighwayGuard steel barrier system. Partnered at Intertraffic Amsterdam exhibition and gained significant traction in the region for road safety solutions.
• CrowdguardminorChannel Partner/ Reseller/ DistributorEvent security industry partner for HVM systems distribution. Installed RB50 at Pride parade in Doncaster and The Claw at Edinburgh Fringe Festival. Long-term partner for hostile vehicle mitigation solutions.
• Balfour BeattycoreStrategic or Co-development PartnerMajor highways contractor partnered on multiple projects including M25 improvement programme. Deployed Falcon ACLM and received BG800 barrier support. Also partnered on 'The Cones and The Cone Laying Machine' children's book launch for World Book Day.
• Connect Plus ServicescoreStrategic or Co-development PartnerPartner on M25 improvement programme. Co-hosted first ever ACLM Industry Day with Highway Care and Balfour Beatty in September. Partner on 'The Cones and The Cone Laying Machine' World Book Day launch.
• International Road Federation (IRF)minorGTM or Marketing PartnerIRF serves members in more than 70 countries providing resources, advocacy and education. Highway Care Commercial Manager Phil Luke delivers IRF webinars on work zone safety and international highways best practice.
• RPM HireminorChannel Partner/ Reseller/ DistributorAustralian partner that specified, supplied and installed HighwayGuard for Eastern Freeway Upgrade project in Melbourne.
• ConstructionlineminorGTM or Marketing PartnerGold Member of Constructionline - membership organisation linking companies across construction delivery chain with high standards of compliance.
• Local Council Roads Innovation Group (LCRIG)minorGTM or Marketing PartnerProvides vital link between central and local government, supply chain and wider highways community. Highway Care is a member participating in innovation festivals and webinars.
• Perimeter Security Suppliers Association (PSSA)minorGTM or Marketing PartnerMembership association offering expertise in perimeter protection and hostile vehicle mitigation systems.
• Traffic Management Contractors Association (TMCA)minorGTM or Marketing PartnerMembership association aiming to increase safety standards in traffic management sector with high safety standards through collaboration and innovation.
• Association of Fencing Industries (AFI)minorGTM or Marketing PartnerMembership signifying commitment to highest standards of quality and safety within fencing industry as supplier and through installation services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Saferoad Group: Norway-based road safety solutions provider offering road barriers, noise barriers, and traffic safety products primarily across the Nordics and broader Europe. Comparable product portfolio (vehicle restraint systems, crash cushions) and similar business model, but stronger European focus vs. Highway Care's UK-centric base.

Direct peers

• Heald Ltd: UK-based manufacturer of hostile vehicle mitigation (HVM) barriers, bollards, and perimeter security products. Direct competitor in the security division, targeting event security, counter-terrorism, and perimeter protection with comparable product categories (HVM barriers, bollards).
• SMA Road Safety: European manufacturer of crash cushions and end terminals (including Ermes and Leonidas — both distributed by Highway Care in the UK). Comparable as a specialist supplier of energy-absorbing safety hardware, though smaller and more regionally focused.
• Tertu: French manufacturer of timber-based vehicle restraint systems (TimberRail), distributed by Highway Care in the UK. Comparable niche player in road restraint systems with a distinct material technology, and a partner/peer depending on the bid.
• ATG Access: UK manufacturer of hostile vehicle mitigation barriers, bollards, and automatic bollards. Direct competitor in the HVM/security market, sharing many of the same end customers (event organisers, councils, security integrators) as Highway Care's SecureGuard and RB50 lines.
• Hill & Smith Holdings: UK-listed group whose Infrastructure division (Hill & Smith Infrastructure / Hardstaff Barriers) manufactures and installs vehicle restraint systems, including temporary and permanent road barriers, on the UK strategic road network. Directly comparable as a UK-based, full-service road safety barrier manufacturer competing for the same National Highways and contractor frameworks.

Broad incumbents

• Valtir (formerly Trinity Highway): Global road safety hardware manufacturer (a portfolio company of Atlas Holdings) producing barriers, crash cushions, and end terminals across North America, Europe, and beyond. Already a Highway Care distribution partner for HighwayGuard internationally; broader product overlap makes it a key competitor and partner across multiple geographies.
• Lindsay Corporation: US-listed infrastructure solutions provider with road safety products (barriers, crash cushions) alongside its irrigation and transportation infrastructure businesses. Larger and more diversified than Highway Care, but offers overlapping road safety hardware.

Emerging players

• Versilis: Canadian-based developer of automated lane closure and traffic management systems (the company behind Highway Care's SwiftGate product). Partner relationship exists, but Versilis is also an emerging player in work zone safety automation that competes for attention in the same innovation space as Falcon and SwiftGate.

Others

• Crowdguard: UK specialist distributor/installer of temporary HVM solutions for events and public spaces, and an existing partner of Highway Care for SecureGuard and The Claw. Not a manufacturer, but a competing channel for event security work and a complementary route-to-market for Highway Care's security portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/highway-care-ltd
• Xx.com/HighwayCareLtd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highway Care Ltd