East End Communications

What East End Communications does

East End Communications GmbH is a Hamburg-headquartered, founder-owned full-service event agency founded in 1999 by Oliver Golz. The firm designs and executes brand experiences across live, virtual, hybrid, and digital event formats for enterprise clients, with a service portfolio spanning corporate events, product launches, roadshows, pop-up stores, festival activations, PR events, ship christenings, and virtual conference production from its in-house Live Streaming Studio. It employs approximately 35 people across offices in Hamburg and Dubai, serving clients in the DACH region and the UAE/MENA market.

The company's revenue model is project-based professional services with quote-driven pricing tied to event scope, supplemented by strategic consulting on brand experience, event marketing, and live communication. Distribution is primarily direct enterprise sales supported by an in-house Brand & Media Partnerships unit and channel referrals through agency and media partners. Notable client relationships include Audi, Continental, ALDI SÜD, Melitta, Procter & Gamble / Oral-B, Coty, PepsiCo, Lenovo (multi-year framework agreement since 2021), and ECE Marketplaces (exclusive first cross-center experience agency mandate covering up to 90 shopping centers since 2022). The firm has been consistently recognized as a Top 3 event agency in Germany by brand eins and among the 15 highest-revenue event agencies, with a German Brand Award (2018) for its ALDI SÜD "Meine Weinwelt" pop-up concept.

The business is privately held with no institutional investors, no disclosed funding rounds, and no M&A activity. Technology is concentrated in event-production tooling, proprietary communication tools that extend event impact beyond the moment, VR/AR activation capabilities, and a streaming studio — with no disclosed proprietary AI/ML assets. Geographic expansion has been incremental (Berlin 2013, Dubai 2017), and leadership has been deliberately built out via senior hires from Serviceplan, Uniplan, and Philipp & Keuntje.

Name

East End Communications

Legal name

EAST END COMMUNICATIONS GmbH

Website

https://east-end.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

East End Communications is a Hamburg-headquartered, founder-owned event agency founded in 1999 that designs and executes brand experience events — live, virtual, and hybrid — for enterprise clients across the DACH region and UAE, with approximately 35 employees and a Top 3 brand eins ranking in Germany.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Internal Communications & Employee Engagement (MPAAADAG)

Keywords

• Event management services
• Brand experience design
• Live event production
• Corporate event planning
• Trade show management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Services Revenue: Professional services fees for strategic consulting, event concept development, and execution of digital, virtual, hybrid, and live brand experience events. Revenue generated through project-based fees for corporate events, PR events, product launches, roadshows, festivals, and pop-up stores.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

EAST END Communications is a full-service event agency specializing in the conception, planning, and execution of live, virtual, hybrid, and digital brand experience events. The agency serves enterprise clients with end-to-end services including corporate events, product launches, roadshows, pop-up stores, festival brand activations, PR events, ship christenings, and live streaming studio production, complemented by strategic brand experience, event marketing, and live communication consulting.

Product overview

EAST END Communications is a full-service event agency and brand experience company operating in Germany and internationally. The company provides a comprehensive portfolio of event services including live events, virtual events, and hybrid events as served through their core Event Art offerings (Corporate Events, Product Launches, Roadshows, Pop-Up Stores, Festivals, PR Events, Ship Christenings, and Live Streaming Studios). The agency complements its event execution with advisory Brand Experience Consulting services covering brand strategy, event marketing, and live communication. The company also produces whitepapers and expert publications as knowledge resources for clients. With approximately 35 employees across Hamburg and Dubai offices, EAST END serves as a strategic partner for brands seeking to create memorable consumer experiences that extend beyond the moment of the event.

Differentiator

Problem solved

Functional benefit

Brands

• Eventure: Blog for the world of live communication and brand experiences, sharing trends, case studies, and inspiration for the event industry.
• ESTABLISHED 1999

Products and services

• Live Events In-person event experiences including corporate events, festivals, product launches, roadshows, and PR events held at physical venues, designed to create emotional brand connections.
• Virtual Events Digitally hosted events and experiences accessible remotely, including streaming studios and virtual conferences for brand activations and corporate communications.
• Hybrid Events Combined in-person and virtual event formats enabling participation both on-site and remotely, integrating brand messaging across physical and digital channels.
• Corporate Events Employee events, conferences, seminars, team-building activities, and company celebrations for business clients across DACH and UAE markets.
• Pop-Up Stores Temporary retail spaces and brand activation zones for consumer engagement, product sampling, and immersive product experiences for consumer brands.
• Product Launches New product introduction events and launch campaigns for brands across automotive, consumer goods, beauty, technology, and other industries.
• Roadshows Mobile brand experiences traveling across multiple cities and locations to reach broad audiences, including nationwide touring campaigns such as the WASA Food Truck Roadshow and Yepoda K-Beauty Academy Tour.
• Festival Brand Activations Brand experiences and sponsorships at music and lifestyle festivals across Germany and Europe, including OMR Festival, Parookaville, and SMAG Sunfence Open Air Festival.
• PR Events Press events and public relations activations to generate media coverage and brand awareness for publishing, beauty, and consumer brand clients.
• Ship Christenings Ceremonial events for naming and launching ships, including cruise vessels and maritime vessels, notably for AIDA Cruises (AIDAnova, AIDAprima, AIDAperla).
• Live Streaming Studio Hamburg Professional in-house streaming studio facilities for virtual events, broadcasts, and digital content production, operated from the Hamburg headquarters.
• Brand Experience Consulting Strategic consulting for brand positioning, event strategy, and integrated marketing communications, drawing on 20+ years of brand strategy experience.
• Event Marketing Consulting Advisory services for event marketing strategies, target audience engagement, and campaign optimization across live, virtual, and hybrid event formats.
• Live Communication Services

Quantifiable outcome

• Over 3,200 guests experienced Continental's 300th anniversary event
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ECE MarketplacescoreStrategic or Co-development Partner · 23 August 2022EAST END appointed as first cross-center experience agency for ECE Marketplaces to develop shopping experiences for up to 90 shopping centers. Partnership includes consultation, conception, and execution of central experience concepts for marketing activities and operational support during activations. Started with Christmas campaign and AR/VR experiences.
• LenovocoreStrategic or Co-development Partner · 3 August 2021Multi-year framework agreement for all Live, Hybrid, and Digital Events. Won in multi-stage pitch process. Responsible for ongoing event realization including annual Channel Kick-Off events.
• UnifyminorStrategic or Co-development Partner · 8 May 2017International partner conference execution for Unify in Dubai, bringing global partners together for team building and strategic alignment.
• B&McoreGTM or Marketing PartnerJoint collaboration on AUTO BILD e-Motion Days creating unique automotive brand experience in ECE centers. B&M provided activation framework while EAST END delivered brand & media partner network and event execution.
• AUTO BILDcoreGTM or Marketing PartnerMedia partnership for e-Mobility brand experiences. AUTO BILD provided reach and credibility for e-Motion Days campaign featuring Volkswagen ID vehicles in ECE shopping centers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MCI Group: Global association, conference, and event management company providing meetings, events, and association management; directly comparable in hybrid/virtual event production and trade-show services, but with a much broader global footprint and association-meeting specialization.
• Jack Morton Worldwide: Global brand-experience agency operating across experiential marketing, events, and digital for major multinational brands; comparable in service category (live events and brand experience) but vastly larger scale and broader geographic reach than EAST END.
• George P. Johnson Experience Marketing: Global experiential-marketing agency focused on brand experiences, trade shows, and events for technology and enterprise clients; comparable offering but at significantly larger scale with worldwide execution capability that competes for the same global enterprise event budgets.

Direct peers

• Insglück Gesellschaft für Markeninszenierung: Berlin-based live-marketing agency specializing in brand experiences, pop-ups, and event activations; comparable in mid-tier German event agency positioning and enterprise brand-activation focus.
• Milla & Partner: Hamburg-based event and brand-experience agency delivering integrated live communication, PR events, and corporate events for German enterprise brands; directly comparable in geography, service mix, and target customer profile.
• VOK DAMS: Germany's largest independent event and live-marketing agency with full-service live, hybrid, and digital event production for enterprise clients; directly comparable in service breadth, DACH market, and brand-experience focus.
• Hatching Events (Havas): DACH and international event and brand-experience agency within Havas offering live, virtual, and hybrid events; comparable in service portfolio and enterprise targeting under a holding-company model contrasting EAST END's owner-managed structure.
• Uniplan: German brand-experience and live-marketing agency offering strategic consulting, event conception, and execution for premium brands; comparable in service model and German enterprise client base (Felix Börner previously led Uniplan Elbe before joining EAST END).
• Liganova: German brand-experience agency with international offices, specializing in spatial brand experiences, events, and pop-up activations for enterprise clients; closely comparable offering to EAST END's live events and pop-up services.

Emerging players

• Serviceplan Group: Germany's largest independent marketing group with full-service advertising and live-marketing capabilities through its brand-experience units; comparable as a DACH enterprise partner and previous employer of EAST END's Director Strategy & Innovation, but broader portfolio positioning rather than pure-play event agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/5701677
• Instagraminstagram.com/team_east_end

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East End Communications