Ibis Care

What Ibis Care does

Ibis Care is a privately held Australian residential aged care and independent retirement living provider operating five homes across Sydney's St George and Sutherland Shire: Blakehurst (104 beds), Miranda (76 beds), Mortdale (Ferndale Gardens), Bexley (Huntingdon Gardens), and Kirrawee (The Palms, 59 beds), plus 15 independent living villas at Blakehurst. The group has operated since 2006 under Ibis Care Holdings and is headquartered at Rockdale, NSW. Service lines include permanent residential aged care, respite care, dementia care, palliative care, and independent retirement living, delivered by AHPRA-registered nurses and accredited physiotherapists across multicultural workforces and supported by mental and physical wellness programs (including the EWOP program delivered via Anglicare).

The business model is a hybrid of Commonwealth Government-subsidised aged care fees and private Refundable Accommodation Deposits (RADs). RADs range from $448,000 (Mortdale Deluxe Shared) to $1,100,000 (Blakehurst Platinum Apartment), with pricing varying by room type and location across all five facilities. Recurring revenue comes from daily care fees, means-tested contributions, and Commonwealth subsidies, while an opt-in premium add-on — the Better Living Choices program — is offered at $39/day (marketed as representing over $90/day in value). Distribution is direct-to-consumer via phone, website enquiry forms, and ACAT assessments, with referrals through My Aged Care, DVA, Carer Gateway (via the Benevolent Society), and local directories. The company has no disclosed AI/ML, technology platform, or proprietary software; technology is operational and clinical rather than digital.

Operationally, Ibis Care holds 4-star Aged Care Star Ratings from the Aged Care Quality and Safety Commission for its Blakehurst, Miranda, Kirrawee, and Bexley homes, was a 2025 finalist in the Georges River Council Business Awards, and maintains partnerships with TAFE NSW, ELDAC, three local councils (Georges River, Sutherland Shire, Bayside), and the Women's Resilience Centre. The September 2025 CEO transition (La Stacey Baramy to James Carter) coincides with the launch of a new strategic plan to 2028, the stated context for the November 2025 Australian aged care reforms referenced on the company's website.

Name

Ibis Care

Legal name

Ibis Care

Website

https://ibiscare.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ibis Care is a private Australian residential aged care and independent retirement living provider operating five homes (approximately 239+ beds) plus 15 villas across Sydney's St George and Sutherland Shire, serving older Australians with 24-hour nursing, dementia, palliative, and respite care.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Residential aged care
• Aged care services
• Retirement living
• Dementia care
• Palliative care

Headquarters

HQ city

Blakehurst

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Aged Care Fees: Fees include care fees, accommodation costs, and charges for other services. Residential respite and permanent care accommodation with 24-hour nursing support. Ibis Care offers rooms at various price points with Refundable Accommodation Deposits (RAD) ranging from $448,000 to $1,100,000 depending on location and room type.
2. Better Living Choices Program (HELF): Higher Everyday Living Fee program at $39/day offering premium services valued at over $90/day including enhanced social activities, wellness programs, entertainment, in-room services, and premium dining. This is an optional add-on program available to both respite and permanent residents.
3. Independent Living Villa Fees: Independent retirement living at Blakehurst Villas offering 15 elegant, low-maintenance villas with optional support services such as meals, house cleaning, laundry and personal care available on request.
4. Commonwealth Government Subsidies: Government-subsidised aged care services under the Australian Government's aged care funding framework, catering to residents requiring financially supported or Commonwealth-funded accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Ibis Care operates five residential aged care homes in Sydney's St George and Sutherland Shire regions, providing 24-hour registered nursing care, accommodation, meals, and lifestyle services for older Australians. The company also offers independent retirement living villas, respite care, dementia care, and palliative care, with a stated goal of supporting residents to age in place within the same group of facilities.

Product overview

Ibis Care operates as a unified aged care platform providing residential aged care, respite care, and independent retirement living across five facilities in Sydney's St George and Sutherland Shire. The core product portfolio centres on Residential Aged Care at Blakehurst (104 beds), Mortdale/Ferndale Gardens, Bexley/Huntingdon Gardens, Miranda (76 beds), and Kirrawee/The Palms (59 beds), supplemented by Independent Living at Blakehurst Villas (15 villas). The Better Living Choices add-on program ($39/day) enhances the base care offering with premium services. Support services including Daily Programs, Physical Wellness Program, and Mental Wellness Program complement the core accommodation and care services. The company operates as a single integrated platform rather than separate modular products, with each facility offering the full range of care levels from low care to high care, including dementia and palliative care services.

Differentiator

Problem solved

Functional benefit

Brands

• Blakehurst Villas: Independent living retirement community offering elegant, low-maintenance, high quality residences with optional support services located in Blakehurst, NSW.

Products and services

• Ibis Care Miranda
• Ibis Care Blakehurst
• Ibis Care Bexley
• Ibis Care Kirrawee
• Ibis Care Mortdale
• Respite care
• Dementia care
• Palliative care
• Independent retirement living villas
• Home Equity Like-For-Like (HELF) subscription-equity product
• Better Living Choices lifestyle program

Quantifiable outcome

• Aged Care Star Rating of 4 (out of 4) achieved by Blakehurst, Miranda, Kirrawee, and Bexley homes
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Women's Resilience CentrecoreGTM or Marketing Partner · 27 October 2025Ibis Care partners with the Women's Resilience Centre to support its female workforce through programs such as the Free Recovery Program and Mentoring. Ibis Care is a Silver Sponsor of WRC events, with CEO James Carter emphasising importance of supporting female staff who make up approximately 86% of the aged care workforce.
• TAFE NSWcoreStrategic or Co-development PartnerIbis Care has a close partnership with TAFE NSW Ultimo Campus, connecting with nursing students to inform them of benefits of nursing careers in aged care and career pathway options. Ibis Care takes student placements and encourages nursing students to gain valuable experience.
• Australian Health Practitioner Regulation Agency (AHPRA)coreTechnology or IntegrationIbis Care's Accredited Physiotherapists and Registered Nurses are registered with AHPRA, which works in partnership with National Boards to ensure practitioners are suitably trained, qualified, and safe to practise.
• End of Life Directions for Aged Care (ELDAC)coreStrategic or Co-development PartnerIbis Care is an official participating provider partnering with ELDAC, a national specialist palliative care and advance care planning advisory service funded by the Australian Government Department of Health and Aged Care.
• Sutherland Shire CouncilcoreStrategic or Co-development PartnerIbis Care and Miranda residents are proud constituents of Sutherland Shire Council. The organisation is an active partner of local businesses and organisations in the Sutherland Shire area.
• George's River CouncilcoreStrategic or Co-development PartnerIbis Care and residents at Blakehurst and Mortdale are constituents of George's River Council. The organisation collaborates with Council on community programs and senior wellbeing initiatives.
• Bayside CouncilminorStrategic or Co-development PartnerIbis Care and residents at Bexley are constituents of Bayside Council, representing the local community in this local government area.
• Benevolent Society (Carer Gateway)coreStrategic or Co-development PartnerIbis Care is a preferred partner of the Carer Gateway, an Australian Government Initiative delivered by the Benevolent Society, allowing seniors to access respite care through Carer Gateway Tailored Support Packages.
• Australian College of NursingminorStrategic or Co-development PartnerIbis Care is a proud member of the Australian College of Nursing, the peak professional body committed to shaping health and advancing nursing.
• Anglicare (Emotional Wellbeing for Older Persons Program)coreStrategic or Co-development PartnerThe Emotional Wellbeing for Older Persons program (EWOP) is delivered by Anglicare, supporting residents experiencing mild to moderate mental health symptoms through tailored counselling, psychology, recreational activities and other wellbeing strategies.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Estia Health: ASX-listed residential aged care operator with ~70 homes across Australia. Closest large-scale listed peer to Ibis Care in service mix (residential aged care, dementia, respite) and reliance on Commonwealth funding and RADs.
• Bolton Clarke: Large not-for-profit Australian aged care and retirement living provider with retirement villages, residential aged care, and home care services. Comparable in continuum-of-care model (independent living through to high care) but with national not-for-profit capital structure.
• Bupa Aged Care Australia: Global health insurer's Australian aged care arm operating ~60 residential homes. Comparable in service offering (residential, dementia, respite) and government-funded model, but with international parent providing larger capital backing than Ibis Care.
• Opal HealthCare: One of Australia's largest private residential aged care operators with 80+ homes. Directly comparable to Ibis Care's residential care model including dementia, palliative, and respite services, but at much greater geographic and scale reach.
• Regis Healthcare: ASX-listed Australian residential aged care provider operating ~70 homes nationally. Comparable to Ibis Care as a direct residential aged care operator with multi-site footprint, though at significantly greater scale and listed-equity capital base.

Direct peers

• HammondCare: Independent not-for-profit specialising in dementia and palliative care across residential, home care, and hospital settings. Directly comparable to Ibis Care's specialised dementia/palliative focus and ageing-in-place philosophy, though at national scale.

Peers

• Southern Cross Care (NSW & ACT):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/@ibiscare
• Facebookbit.ly/IbisCareFacebook
• LinkedInlinkedin.com/company/ibis-care/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibis Care