Hoorah Digital

What Hoorah Digital does

Hoorah Digital is a full-service digital marketing agency headquartered in Cape Town, South Africa, with regional offices in Johannesburg and a London office operated through its subsidiary Hoorah Media. The firm organizes its offering around four service pillars: Creative Production, Media Performance, Data & Insights, and Consulting. Its core differentiation is "Hoorah Inside," a bespoke practice that constructs and operates on-site, full-service agencies for enterprise clients, embedding Hoorah's processes, data technology, and recruited talent directly inside client operations. Notable embedded studios include Draftline (a 100-strong internal digital agency for ABInBev operating across 10 African countries), Nestlé Revolve Studio (a regional content hub serving 40+ Nestlé brands), and Avon Nova Arcade Studio.

The company generates revenue through professional services engagements: project-based campaigns, retainer contracts, and long-duration embedded agency deals with enterprise clients. Pricing is quote-based and not publicly disclosed. Customer segments are predominantly enterprise brands and corporates, particularly in FMCG (food, beverage, beauty, personal care), with additional exposure to insurance, healthcare, retail, and nonprofit verticals. Named anchor clients include Nestlé, ABInBev, Avon, Heineken Beverages, Distell, Red Bull, Debonairs, Bain's Whisky, Hi-Tec, MiWay, Old Mutual, and DStv, among others. The company has accumulated an extensive regional award record across Creative Circle, New Generation, Assegai, Pendoring, Bookmarks, and Loerie awards.

In 2024, global advertising and marketing services company Monks acquired a 25% strategic stake in Hoorah Digital, framing the partnership around AI-led growth in Africa. Prior inorganic moves include the acquisitions of Tenzing Agency (2018) and Ritual Studio (2019). The firm employs over 100 staff across two continents and continues to actively publish case studies and award entries, indicating ongoing operational momentum.

Name

Hoorah Digital

Legal name

Hoorah Digital

Website

https://hoorahdigital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoorah Digital is a South Africa-based full-service digital marketing agency offering creative, media, data, and consulting services to enterprise brands across FMCG, insurance, healthcare, and retail, with a distinctive Hoorah Inside practice that builds and operates embedded in-house agencies for clients like Nestlé, ABInBev, and Avon.

Ownership category

akta.pro rank

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing creative production, media performance, consulting, and data & insights services to enterprise clients. Revenue generated through project-based work, retainer contracts, and building in-house agency solutions (Hoorah Inside).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Hoorah Digital is a full-service digital marketing agency providing four core service pillars: Creative Production, Media Performance, Data & Insights, and Consulting. The firm also operates Hoorah Inside, a bespoke agency-building service that embeds full-service on-site agencies inside client organizations, and Hoorah Media, a dedicated media solutions unit with offices in Cape Town, Johannesburg, and London.

Product overview

Hoorah Digital is a full-service digital marketing agency organized around four core service pillars—Creative Production, Media Performance, Data & Insights, and Consulting—supplemented by two proprietary service brands: Hoorah Media (a dedicated media solutions unit with offices in London, Cape Town, and Johannesburg) and Hoorah Inside (a bespoke agency-building practice that embeds full-service agency capabilities into client operations). The portfolio also includes client-specific sub-branded studios such as Nova Arcade Studio (for Avon), Draftline (for ABinBev), and Nestlé Revolve Studio, alongside proprietary consumer-facing sub-brands like Dash & Dram (a whisky club) and Wild Space (a gamified loyalty mobile game). Together, these offerings provide end-to-end marketing services from creative production and media execution to data analytics and in-house agency transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoorah Inside Bespoke agency-building service that establishes on-site, full-service agencies inside client organizations, integrating Hoorah's processes, data technology, talent recruitment, and agency culture directly into the client's operations. Used by clients such as Nestlé (Revolve Studio), Avon (Nova Arcade Studio), and ABInBev (Draftline Africa).
• Hoorah Media Full-service media offering providing bespoke media strategies, plans, and campaign execution across SEO, paid media, social media, programmatic, paid search, and Google Marketing Platform. Operates from London, Cape Town, and Johannesburg.
• Creative Production Through-the-line creative services powered by data, including in-house creative studios, concept development, copywriting, VR/AR and mobile games, web and app front ends, content production, AI & automation, strategy, UX/UI design, video production, 3D production, 2D/3D illustration, connected experiences, and eCommerce.
• Media Performance Media services focused on reducing media waste and optimising media performance, covering SEO, paid media, social media, programmatic media, paid search, and Google Marketing Platform.
• Data & Insights Data-driven services including analytics, reporting, custom dashboards, consumer and brand insights, research tools, and data management platforms to understand audiences and optimise outreach.
• Consulting Customised innovation solutions including in-house creative studios, in-house media buying studios, media tech integration, performance audits, custom data platforms, and marketing transformation services.

Quantifiable outcome

• 89 million video views for Lancewood TikTok campaign
• +10 more outcomes

Named customers36 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Save The ChildrencoreStrategic or Co-development PartnerTransformative partnership between Enterogermina and Save The Children aimed at generating life-changing funds to help deliver clean drinking water solutions to the most vulnerable communities through the 5th Child campaign.
• K-WAYcoreStrategic or Co-development PartnerEco-commerce partnership creating WWF signature range of fully recycled apparel. Partnership in sustainable business enabling customers to change the world by changing their wardrobe.
• UberminorGTM or Marketing PartnerPartnership with Uber offering R100 voucher to enable audience to get home safely as part of Distell's drink responsibly campaign.
• VMLminorStrategic or Co-development PartnerCollaboration with VML on Bronki Boosters project - creating concept, story, animation development for kids' content series video.
• Gordon Institute of Business ScienceminorOthersClient/logo displayed on website

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Digitlab: South African digital marketing and web development agency specialising in performance marketing, programmatic and digital experiences. Smaller and more execution-focused than Hoorah, but overlapping meaningfully on data-driven digital work for mid-market and enterprise clients.
• Promise Brand & Marketing Agency: South African integrated brand and marketing agency with regional presence. Overlaps with Hoorah on integrated marketing services, creative production and digital execution for consumer brands, particularly in the mid-tier segment.

Direct peers

• VML: Global brand and digital agency network (WPP) with significant South African operations. Hoorah has a documented collaboration on the Bronki Boosters project, and VML competes directly for the same FMCG, pharma and consumer brands seeking data-driven creative and digital transformation services across Africa.
• Joe Public United: Independent South African full-service creative and digital agency, ranked among the country's top creative shops and a regular at regional award shows (Loeries, Bookmarks). Competes with Hoorah for the same enterprise FMCG and consumer brand mandates in South Africa.
• Gorilla: Independent South African creative and digital agency with a strong track record on FMCG, tech and consumer brand work. Operates in the same enterprise creative and integrated campaign space as Hoorah and is a fellow regular at regional awards shows.
• M&C Saatchi Abel: South African creative and integrated marketing agency within the M&C Saatchi global network. Directly comparable on enterprise client work, through-the-line creative production, and award-winning integrated campaigns serving FMCG and consumer brands.

Others

• Monks: Global advertising and marketing services company that owns 25% of Hoorah Digital since 2024. Operates a directly overlapping production, media and creative offering, making Monks both a strategic partner and a competitor for the same enterprise client mandates in Africa and globally.

Broad incumbents

• Publicis Groupe Africa: Africa footprint of Publicis Groupe (including Digitas, Saatchi & Saatchi, Leo Burnett). Competes for the same enterprise clients and offers overlapping creative, media and digital services, but with much broader geographic scale and global integration capabilities.
• Ogilvy South Africa: Local arm of WPP's global Ogilvy network and one of the largest full-service advertising operations in South Africa. Offers overlapping creative, media and digital capabilities but as part of a much broader global portfolio rather than a specialised digital-first model.
• Dentsu Africa: Africa operations of Dentsu (including Dentsu Creative and Merkle). Provides full-service creative, media and CXM capabilities at global holding-company scale, directly contesting enterprise mandates Hoorah pursues across the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HoorahGroup
• LinkedInlinkedin.com/company/hoorahgroup
• Instagraminstagram.com/hoorahgroup
• Xx.com/hoorahdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoorah Digital