The Shillong Times

The Shillong Times is a privately held, 81-year-old regional newspaper publisher in Meghalaya, India, producing an English-language daily print edition and a Garo-language sub-brand, distributed via physical newsstands, digital epaper subscriptions, classifieds, and display advertising to Meghalaya and Northeast India readers.

Company typePrivate
Founded1945
HeadquartersShillong, India
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What The Shillong Times does

The Shillong Times is a privately held regional newspaper publisher headquartered in Shillong, Meghalaya, India, operating continuously since its founding as a weekly tabloid in 1945. It has evolved into a daily English-language newspaper serving Meghalaya and Northeast India, supplemented by a Garo-language sub-brand called Salantini Janera that covers regional culture and affairs in the Garo Hills.

The company's core products are its news website (theshillongtimes.com), a digital epaper subscription service replicating the daily print edition, and an online classified advertising booking platform. Content is organized into dedicated sections covering Meghalaya, national, international, editorial, regional, sports, entertainment, and feature stories. The underlying technology is a standard content management system supporting web publishing and a digital epaper platform with offline reading capability; no proprietary AI or advanced technical differentiators are indicated.

The Shillong Times generates revenue through four streams: physical newspaper sales via newsstands, vendors, and home delivery subscriptions; paid digital epaper subscriptions billed annually; classified advertising (announcements, obituaries, job postings); and display/banner advertising on its website. Its go-to-market is a traditional sales-led model focused on Meghalaya consumers and local advertisers, augmented by organic social media presence across Facebook, Instagram, X, YouTube, and Pinterest. The company operates with a small team of 11–50 employees and has no disclosed institutional investment, acquisitions, or external funding.

The Shillong Times firmographics

Firmographics

Name: The Shillong Times
Legal name: The Shillong Times
Website: https://theshillongtimes.com
Company type: Private
Founded year: 1945
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Shillong Times is a privately held, 81-year-old regional newspaper publisher in Meghalaya, India, producing an English-language daily print edition and a Garo-language sub-brand, distributed via physical newsstands, digital epaper subscriptions, classifieds, and display advertising to Meghalaya and Northeast India readers.
Ownership category
akta.pro rank

The Shillong Times industry classification

Industry

Product category: Regional Newspaper
NAICS: Newspaper Publishers (513110)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)
akta.pro secondary industry: Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

Regional newspaper
Daily news publication
Digital epaper
Classified advertising
Northeast India news

Where The Shillong Times is headquartered

Location

Headquarters

HQ city: Shillong
HQ country: India
HQ region: Asia

Offices1 record

Markets served

The Shillong Times business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

Physical Newspaper Sales: Sales of printed daily newspaper through newsstands, vendors, and home delivery subscriptions in Meghalaya and surrounding regions.
Digital Epaper Subscription: Paid digital subscription service for the online epaper edition, providing access to all newspaper content digitally with offline reading capability.
Classified Advertising: Small-format advertisements including announcements, obituaries, job postings, and personal ads, targeting local readers.
Display/Banner Advertising: Banner advertisements on the website (728x90 px, 300x250 px standard formats) and promotional partnerships with businesses for advertisement booking.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Affordable daily news epaper subscription

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

The Shillong Times product offering

Product offering

Core offering

The Shillong Times publishes a daily English-language newspaper covering Meghalaya, Northeast India, national, and international news, along with a Garo-language news section. The company distributes a printed daily newspaper through newsstands, vendors, and home delivery, and provides an online digital edition (epaper) via subscription. It also sells classified and display advertising on its website and through an online advertisement booking portal.

Product overview

The Shillong Times operates as a multi-platform news organization established in 1945, offering a primary news website with dedicated sections for Meghalaya, National, International, Editorial, Sports, Entertainment, and Features content. The company also provides a digital e-paper subscription service replicating the daily print edition, maintains a Garo language section (Salantini Janera), and offers an online classified advertising booking platform. The portfolio consists of the core website as the primary digital news product, the e-paper for print subscribers, and ancillary services for advertising.

Differentiator

Problem solved

Functional benefit

Brands

Salantini Janera: A Garo language section of The Shillong Times covering news and features related to Garo traditions, culture, and regional affairs in Meghalaya.

Products and services

The Shillong Times (Print Daily Newspaper) A daily English-language print newspaper distributed via newsstands, vendors, and home delivery subscriptions across Meghalaya and surrounding regions, covering local Meghalaya news, Northeast India, national, and international headlines.
The Shillong Times Website The primary digital news platform offering breaking news, in-depth analysis, and editorial coverage of Meghalaya, national, and international news, with dedicated sections for Editorial, Regional, Sports, Entertainment Buzz, and Features.
Shillong Times E-Paper A digital replica of the daily print newspaper available through an online subscription, providing readers with access to all newspaper content in a readable epaper format, including offline reading capability across devices.
Salantini Janera A Garo-language news section of The Shillong Times featuring regional stories, cultural content, and local news from the Garo Hills region of Meghalaya, published as a Garo language daily.
Classified Advertising Service An online platform for booking classified advertisements, allowing businesses and individuals to publish announcements, notices, obituaries, job postings, and promotional content in the newspaper and on the website.

Companies that use The Shillong Times

Customer profile

Segments3 records

Ideal customer profiles4 records

The Shillong Times technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

The Shillong Times partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

The Shillong Times competitors and assessment

Company assessment

Broad incumbents

The Hindu: National English-language broadsheet with strong digital subscriptions and deep archives. Represents the scaled incumbent model — illustrates what a legacy regional player could become through digital paywall investment and content monetization.
The Telegraph India: Established broadsheet with strong Eastern and Northeast India editions. Comparable as a legacy regional English daily that has invested in digital subscriptions, illustrating the strategic transition path available to smaller peers.

Emerging players

Northeast Now: Digital-native news platform covering all eight Northeast Indian states. Represents the emerging digital-native competition that is challenging legacy regional papers like The Shillong Times for both readership and ad spend.
EastMojo: Digital-first Northeast India news outlet focused on regional stories, culture, and current affairs. Directly overlaps with The Shillong Times' regional coverage territory but operates with a lean digital-only cost structure.

Direct peers

Sentinel Daily: Sibling outlet to The Sentinel group covering Meghalaya and Northeast news. Most directly comparable regional peer for shared geography, advertising customer overlap, and similar small-team regional publishing model.
Eastern Chronicle: Regional English newspaper serving Northeast India with print and digital editions. Directly comparable on regional news positioning, ad-supported revenue mix, and English-language editorial approach.
Morung Express: English daily serving Nagaland with regional Northeast coverage. Comparable as a small-team, regional Northeast newspaper balancing print roots with growing digital distribution to a diaspora audience.
Assam Tribune: The English-language daily of record for neighboring Assam and a long-standing regional newspaper in Northeast India. Most directly comparable on geography, language, target audience (educated Northeast readership), and print-plus-digital business model.

Regional players

Highland Post: Shillong-based news outlet covering Meghalaya politics, culture, and current affairs. Operates in the same geographic micro-market and competes for the same local advertising and readership pool.
The Sentinel (Guwahati): English daily published from Assam covering the wider Northeast region. Comparable regional scale, similar print-plus-epaper revenue model, and overlapping political/cultural coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

The Shillong Times financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Shillong Times leadership team

Management profile

Number of profiles

Profiles1 record

The Shillong Times funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Shillong Times M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shillong Times

What does The Shillong Times do?

Is The Shillong Times a public or private company?

The Shillong Times is a private company. It is classified as unknown and is currently operating.

When was The Shillong Times founded?

The Shillong Times was founded in 1945. It employs 11 to 50 people.

Where is The Shillong Times based?

The Shillong Times is headquartered in Shillong, India, in the Asia region.

How does The Shillong Times make money?

Four revenue lines are on record. Physical Newspaper Sales are the primary driver. The others are digital Epaper Subscription, classified Advertising and display/Banner Advertising.

Who are The Shillong Times's main competitors?

Broad incumbents on record are The Hindu and The Telegraph India. Emerging players are Northeast Now and EastMojo. Direct peers are Sentinel Daily, Eastern Chronicle, Morung Express and Assam Tribune. Regional players are Highland Post and The Sentinel (Guwahati).

Does The Shillong Times have an API?

No public API is recorded for The Shillong Times.

What industry is The Shillong Times in?

The Shillong Times's product category is Regional Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.