What Bally's Atlantic City does

Bally's Atlantic City is an oceanfront casino resort operating at 1900 Pacific Avenue on the Atlantic City Boardwalk in New Jersey, wholly owned by Bally's Corporation (NYSE: BALY). The property spans an 83,000 square foot gaming floor with over 1,100 slot machines and 80+ table games, alongside more than 1,100 guest rooms and suites distributed across three hotel towers (Bally, Dennis, and Garden), nine dining outlets including the upscale Park Place Prime steakhouse and the VIP Legacy Lounge, and entertainment venues headlined by Phil's Carousel Bar (New Jersey's first 360-degree rotating bar) and The Yard beer garden. The integrated Bally Bet Sportsbook provides on-property sports wagering.

The business runs on a multi-vertical resort monetization model: casino gaming and sportsbook transactions, hotel accommodations across tiered room categories (classic through penthouse suites on floors 45-48), nine F&B outlets, ticketed entertainment and live music, and meetings/convention space for corporate and group events. Customer engagement is anchored by the Bally Rewards loyalty program with mobile app access, tier multipliers, Bally Bucks redemptions, and recurring promotional giveaways (vehicle sweeps, cash sweepstakes). Distribution combines walk-in Boardwalk traffic, direct booking via the property's own booking engine, third-party online travel agencies, and Bally's Corporation's cross-property marketing.

Commercially, the property serves four primary segments: casino gaming customers (slots, tables, high-limit, sports bettors), hotel guests seeking oceanfront accommodations, entertainment seekers drawn to live music and unique venues, and meeting/event planners. Pricing is not publicly disclosed and varies by tower, room category, and season. The firmographics record a 1977 founding year, while internal timeline data marks 2021, likely reflecting the rebranding under Bally's Corporation; property-level revenue and financial statements are not separately disclosed.

Name

Bally's Atlantic City

Legal name

Bally's Corporation

Website

https://ballysac.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bally's Atlantic City is an oceanfront Boardwalk casino resort with 1,100+ rooms, 83,000 sq ft of gaming, nine dining outlets, and the Bally Bet Sportsbook, owned by Bally's Corporation (NYSE: BALY) and serving gaming, hotel, dining, and entertainment guests in New Jersey.

Ownership category

akta.pro rank

Product category

Casino Hotel Resort

NAICS

Casino Hotels (721120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Casino Hotels (THAGAJAC)

akta.pro secondary industry

Luxury Casino Resorts (THAGACAJ)

Keywords

• Casino resort operations
• Hotel accommodations
• Casino gaming
• Sports betting
• Event venue services

Headquarters

HQ city

Atlantic City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Casino Gaming: Revenue from slot machines and table games including high-limit play areas. The casino floor spans 83,000 square feet with over 1,100 slot machines and over 80 table games.
2. Hotel Accommodations: Room revenue from over 1,100 guest rooms and suites across Bally, Dennis, and Garden Towers. Rooms range from classic accommodations to penthouse-style suites on floors 45-48.
3. Food & Beverage: Nine dining outlets including Park Place Prime steakhouse, Jerry Longo's Meatballs & Martinis, Legacy Lounge for VIPs, and The Yard beer garden-style venue.
4. Entertainment: Live music events, ticketed concerts, and nightlife experiences including tribute bands and DJ performances at venues like The Yard, Phil's Carousel Bar, and Bally's Beach Bar.
5. Sports Betting: Bally Bet Sportsbook operating within the casino resort for sports wagering.
6. Meetings & Conventions: Meeting and convention space rentals for corporate events and group gatherings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bally's Atlantic City operates an oceanfront casino resort on the Atlantic City Boardwalk with casino gaming, hotel accommodations, dining, sports betting, entertainment, spa services, and meeting facilities. The property includes over 1,100 rooms, 83,000 square feet of gaming space, over 1,100 slot machines, over 80 table games, and nine dining outlets.

Product overview

Bally's Atlantic City is an oceanfront casino resort offering an integrated hospitality experience. The core offerings include a full-service casino with over 83,000 square feet of gaming space (1,100+ slot machines, 80+ table games) and Bally Bet Sportsbook. Accommodations span over 1,100 rooms across Bally Tower, Dennis Tower, and Garden Tower, from classic rooms to penthouse-style suites. Dining options include upscale venues like Park Place Prime steakhouse and Jerry Longo's Meatballs & Martinis, alongside casual outlets. Entertainment features Phil's Carousel Bar (New Jersey's only rotating bar), The Yard beer garden with live music, and Bally's Beach Bar. The Bally Rewards loyalty program ties together the property's amenities, while meeting/convention space and spa services round out the resort experience.

Differentiator

Problem solved

Functional benefit

Brands

• Bally Rewards: Loyalty rewards program for casino guests offering points, tier benefits, and promotional offers.
• Bally Bet Sportsbook
• Park Place Prime
• Legacy Lounge
• Phil's Carousel Bar
• The Yard

Products and services

• Bally's Atlantic City Casino Gaming
• Bally's Atlantic City Hotel Accommodations
• Bally Bet Sportsbook
• Park Place Prime Steakhouse
• Legacy Lounge
• Jerry Longo's Meatballs & Martinis
• Phil's Carousel Bar
• The Yard
• Bally's Beach Bar
• Meetings & Conventions
• Spa Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bally BetcoreGTM or Marketing PartnerBally Bet is the company's integrated sports betting and casino brand. Bally's Atlantic City features the Bally Bet Sportsbook on property, combining casino gaming with sports wagering services under the Bally's corporate umbrella.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MGM Resorts International: Global casino-resort operator that owns Borgata and other regional properties. Operates destination gaming resorts with similar gaming/hospitality/entertainment mix but at much greater scale.
• Caesars Entertainment: Major multi-property casino resort operator with Caesars Atlantic City, Caesars Rewards loyalty program, and integrated dining/entertainment amenities at scale. Broad incumbent comparable on business model.
• Bally's Corporation (Parent Portfolio): NYSE-listed parent (BALY) operating multiple regional casino resorts (Dover, Tiverton, Twin River, Black Hawk, etc.). Owner of Bally's AC and comparably positioned for portfolio-level benchmarking.

Direct peers

• Caesars Atlantic City: Caesars Entertainment-operated Boardwalk casino resort with hotel rooms, gaming floor, dining, and entertainment. Direct competitor in the Atlantic City market with shared Caesars Rewards-style loyalty infrastructure.
• Tropicana Atlantic City: Atlantic City Boardwalk casino resort under Gaming and Leisure Properties ownership with hotel, casino, dining, and nightlife. Another directly comparable AC gaming resort.
• Borgata Hotel Casino & Spa: MGM Resorts-operated Atlantic City casino hotel with 2,000+ rooms, extensive gaming floor, restaurants, and entertainment venues. Most direct comparable to Bally's AC as a destination gaming resort in the same market.
• Ocean Casino Resort: Atlantic City oceanfront casino resort offering hotel rooms, gaming, restaurants, and pool/entertainment amenities. Direct competitor targeting overlapping gaming and leisure customer segments in AC.
• Hard Rock Hotel & Casino Atlantic City: Boardwalk oceanfront casino resort with hotel, gaming, multiple dining outlets, and entertainment venues. Direct competitor on the same Atlantic City Boardwalk with similar integrated resort model.
• Golden Nugget Atlantic City: Landry's-operated Atlantic City casino hotel with gaming floor, hotel rooms, dining outlets, and marina location. Comparable integrated resort offering competing for AC visitors.
• Resorts Casino Hotel: Atlantic City's first casino hotel, now under Mohegan Gaming ownership, offering hotel rooms, casino gaming, dining, and entertainment. Direct competitor in the AC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BallysAC
• Facebookfacebook.com/BallysAtlanticCity
• LinkedInlinkedin.com/company/ballys-atlantic-city-casino-resort
• Instagraminstagram.com/ballysac

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bally's Atlantic City