BHVtotaal

What BHVtotaal does

BHVtotaal is a Dutch e-commerce platform specializing in BHV (Bedrijfshulpverlening / occupational health and safety) materials, operated under the trade name BHVtotaal by the legal entity PreSafe BV, registered at the KvK Rijnland under number 28075631. The company has been online since 1997 and positions itself as the first and largest BHV webshop in the Netherlands, serving more than 15,000 companies and institutions including SMBs, schools, sports clubs, and government bodies, with delivery extended into Belgium. Its headquarters and operational office are located at Vennestraat 12 in Lisse, the Netherlands.

The platform's catalog is structured around eight core categories: AEDs (defibrillators) and their consumables (electrodes, batteries, resuscitation sets), training equipment (AED trainers, training electrodes, practice manikins from Laerdal, Prestan and Ambu), first-aid kits and supplies, fire-safety equipment (extinguishers, blankets, detectors, burn treatment), evacuation equipment (stretchers, chairs, ladders, sheets), high-visibility safety vests with custom-printing options, BHV recognition items, and two-way radio communication equipment plus general PPE. AEDs are sourced across at least eight brands including Philips, Defibtech, Zoll, Mindray, HeartSine, Cardiac Science, Physio-Control and Primedic. There is no proprietary technology stack or software platform disclosed; the offering is a multi-category e-commerce catalog rather than a unified SaaS or software product, and the company has no public APIs, SDKs, or app presence.

The business model is direct-to-consumer e-commerce with one-time product sales as the sole revenue stream. Pricing is unit-based, with AED devices ranging from €990 to €3,250 ex VAT (e.g., Philips HeartStart HS-1 at €990, Physio-Control LIFEPAK CR2 WiFi at €3,050), AED electrodes at €59–€65, batteries around €146, and resuscitation sets at €18.50. A €20 minimum order applies, with a €6.95 shipping fee waived above €200 ex VAT, and same-day shipping is offered for orders placed before 15:00 on weekdays via DHL, PostNL, and an in-house pallet service. Two VAT rates are applied (9% for most AED/medical products, 21% for general safety/training items). Distribution is exclusively through bhvtotaal.nl with no marketplace, reseller, or retail storefront presence, and marketing is concentrated in organic SEO, an email newsletter, and live chat/phone support.

Name

BHVtotaal

Legal name

PreSafe BV

Website

https://bhvtotaal.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

BHVtotaal (trade name of PreSafe BV) is a Dutch e-commerce platform, online since 1997, selling occupational health and safety equipment — including AEDs, first aid, fire safety, evacuation and PPE — to more than 15,000 businesses and institutions across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Workplace Safety Equipment

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro industry

PRIMARYBPABAAAE

Security, Safety & Fire/Life Safety Management

Business & Public Services/Facilities Management & Building Services/Integrated Facilities Management (IFM)

Keywords

• AED defibrillator sales
• BHV safety equipment
• First aid supplies
• Occupational safety products
• Workplace emergency equipment

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce product sales: Direct online sales of BHV materials including AEDs, first aid kits, safety vests, fire safety equipment, evacuation equipment, and communication devices. Revenue generated through one-time product purchases with pricing varying by product category. Customers include businesses, schools, sports clubs, and individuals in the Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BHVtotaal retails occupational health and safety equipment via an online store, supplying AED defibrillators, first aid supplies, fire safety equipment, evacuation equipment, safety vests, communication devices, and personal protective equipment to Dutch businesses, institutions, and consumers. The offering is complemented by BHV and reanimation training courses and fire-extinguisher maintenance services, all dispatched from the company's own warehouse in Lisse.

Product overview

BHVtotaal operates the largest Dutch BHV (Bedrijfshulpverlening / occupational safety) e-commerce platform, offering a comprehensive portfolio of workplace emergency and safety equipment. The core offering centers on AED (Automated External Defibrillator) devices and accessories from brands including Philips, Defibtech, Zoll, Mindray, HeartSine, Cardiac Science, Physio-Control, and Primedic, complemented by training equipment (AED trainers, training electrodes, practice manikins). The platform also stocks first aid kits and supplies, fire safety equipment (extinguishers, blankets, detectors, burn treatments), evacuation equipment (stretchers, chairs, ladders), safety vests and hi-vis clothing, BHV recognition items, communication equipment, and general personal protective equipment. The offering is structured as a multi-category e-commerce catalog rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AED defibrillators

Quantifiable outcome

• Same-day shipping for orders before 15:00 on weekdays
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bol.com: Bol.com is the largest Dutch e-commerce platform and stocks a broad range of safety, first aid, and AED-adjacent products. While not a specialist BHV retailer, its scale, logistics, and pricing power make it a potential competitive threat to specialist retailers like BHVtotaal.
• Zoll Medical: Zoll is a US-based AED and resuscitation equipment manufacturer (now part of Asahi Kasei) whose AED Plus and other defibrillators are stocked by BHVtotaal. Zoll competes indirectly through its authorized distributor network and direct sales to larger organizations.
• Defibtech: Defibtech manufactures the Lifeline AED range sold through BHVtotaal and other distributors. As an upstream supplier, it represents both a partner and indirect competitive threat if it expands direct sales or tightens distributor terms.
• Mindray: Mindray's BeneHeart C-series AEDs are part of BHVtotaal's catalog. Mindray is a large medical device manufacturer that sells both through distribution and increasingly through direct enterprise accounts in European markets.
• Philips: Philips manufactures the HeartStart AED line that BHVtotaal resells. As a global medical device incumbent, Philips could potentially bypass retailers via direct channels and is also a peer in the AED category, though its primary business is broader healthcare technology rather than BHV retail.
• Cardiac Science: Cardiac Science manufactures Powerheart AEDs stocked by BHVtotaal and operates its own distributor and direct sales channels that overlap with the same Dutch BHV end customers.
• HeartSine Technologies (Stryker): HeartSine (now part of Stryker) produces the samaritan PAD AED line distributed by BHVtotaal. The brand competes in the same AED product category through both retail partners and direct enterprise sales.

Direct peers

• Medisol: Medisol is a Dutch online retailer specializing in AED devices, accessories, and first-aid equipment. It competes directly with BHVtotaal in the same Dutch BHV market with overlapping product categories including defibrillators, electrodes, batteries, and training equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bhvtotaal
• Facebookfacebook.com/BHVtotaal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHVtotaal