AwayCare

What AwayCare does

AwayCare Inc. is a Canadian Managing General Agent (MGA) that distributes travel insurance products exclusively through a national network of licensed insurance brokers. Founded around 2003 per firmographic records (with the current AwayCare Inc. corporate entity established circa 2019), the company is headquartered in Amherstburg, Ontario, and operates additional offices in Edmonton, Alberta, and Abbotsford, British Columbia. Its product portfolio spans the proprietary "AwayCare True" family — including True Senior Guard (emergency medical for Canadians abroad, up to $5M coverage), TrueNorth Visitors to Canada (meeting Super Visa requirements up to $100,000), and True Options (cancellation, interruption, baggage, and optional Cancel for Any Reason up to 75% reimbursement) — alongside third-party carrier products covering medical/dental (GSC), expatriate/inpatriate (IMG), pet (Pets Plus Us), group, and trip cancellation lines. AwayCare is also expanding into Third-Party Administrator (TPA) services.

The company's core technology is PROMIS, a proprietary web platform that provides broker partners with secure CRM, a quote/issuance engine, reporting functions, and direct integration capabilities. The Agent Portal at partners.awaycare.ca and a Flight Delay Service tool extend the digital surface area. AwayCare serves two customer layers in a B2B2C model: insurance brokers and agencies (the direct paying customers, split into Referral Brokers earning referral fees and Associate Brokers with full quoting authority) and, through them, end consumers including Canadian snowbirds, seniors, families, and international visitors to Canada.

AwayCare generates revenue primarily through MGA commissions from insurance carriers for distributing travel products through its broker channel, supplemented by TPA service fees. Pricing is quote-based rather than publicly disclosed, with commission structures tiered by premium volume and automatically deposited to brokers. The company is privately held with no disclosed parent, no institutional funding history, and no public stock listing. Industry positioning is reinforced by membership in the Travel Health Insurance Association (THiA) and adherence to the THiA Travel Insurance Bill of Rights.

Name

AwayCare

Legal name

AwayCare Inc.

Website

https://awaycare.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

AwayCare is a Canadian Managing General Agent that distributes proprietary (AwayCare True) and third-party travel insurance products exclusively through a national broker partner channel, supported by its PROMIS quoting and CRM platform.

Ownership category

akta.pro rank

Product category

Travel Insurance Distribution

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel Insurance & Corporate Risk Transfer (Trip, Medical, Kidnap & Ransom) (THACAEAH)

akta.pro secondary industries

Off-Exchange Individual Major Medical Plans (FSAIAEAB), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Travel insurance distribution
• Managing general agent
• Broker channel partner
• Emergency medical coverage
• Trip cancellation insurance

Headquarters

HQ city

Amherstburg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MGA Commissions: As a Managing General Agent, AwayCare earns commissions from insurance carriers for distributing their travel insurance products through their broker network. They also expanded into the Third-Party Administrator (TPA) market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AwayCare is a Canadian Managing General Agent (MGA) and Third-Party Administrator (TPA) that distributes travel insurance products to licensed insurance brokers across Canada. It offers its proprietary AwayCare True product line (emergency medical, visitor-to-canada/super visa, and trip cancellation/interruption plans) alongside third-party carrier products (medical/dental via GSC, expatriate coverage via IMG, pet insurance via Pets Plus Us, group insurance), supported by the proprietary PROMIS broker platform for quoting, issuance, and servicing.

Product overview

AwayCare is a Managing General Agent (MGA) and Third-Party Administrator (TPA) providing travel insurance products in Canada. The company operates a one-stop-shop platform offering its proprietary AwayCare True family of products (including True Senior Guard, TrueNorth Visitors, and True Options plans) alongside access to multiple third-party insurance products. The AwayCare True brand offers customizable solutions including emergency medical coverage for Canadians abroad, Visitor to Canada insurance meeting Super Visa requirements, and trip cancellation/interruption with optional Cancel for Any Reason coverage. Third-party products include medical/dental (via GSC), inpatriate/expatriate (via IMG), group insurance, and pet insurance. The company also provides an Agent Portal platform for broker partners and a Flight Delay Service tool.

Differentiator

Problem solved

Functional benefit

Products and services

• AwayCare True Senior Guard Emergency medical travel insurance plan for Canadians traveling outside their home province or country, offering up to $5 million in coverage for stable pre-existing conditions. Features customizable stability periods from 7 to 365 days and is available as single trip or annual plan. Sold through AwayCare's broker network.
• TrueNorth Visitors to Canada Plan Travel insurance for foreign travellers without valid Canadian provincial health coverage visiting Canada. Meets Super Visa requirements with minimum $100,000 coverage and is valid for up to 365 days. Distributed through AwayCare's broker network.
• AwayCare True Options Plan Comprehensive trip protection plan offering Cancellation, Interruption, and Baggage coverage with reduced stability options. Optional Cancel for Any Reason (CFAR) upgrade provides up to 75% reimbursement. Distributed through AwayCare's broker network.
• AwayCare True (product family) Family of proprietary, customizable travel insurance products distinct from market offerings, encompassing True Senior Guard, TrueNorth Visitors to Canada, and True Options plans. Offered exclusively through AwayCare's broker partner network.
• Group Travel Insurance Group travel insurance plans for businesses and organizations, distributed through AwayCare's broker network via partner providers.
• Medical/Dental Insurance (via GSC) Medical and dental insurance coverage for travelers, offered through the GSC (Green Shield Canada) partnership and distributed via AwayCare's broker network.
• Inpatriate & Expatriate Coverage (via IMG) Insurance coverage for inpatriates and expatriates, provided through the IMG (International Medical Group) partnership and distributed via AwayCare's broker network.
• Pet Insurance (via Pets Plus Us) Pet insurance coverage offered through the Pets Plus Us partnership and distributed via AwayCare's broker network.
• Agent Portal Online platform for licensed broker partners to manage travel insurance quoting, policy issuance, and client servicing as part of AwayCare's PROMIS broker platform offering.
• Flight Delay Service Online service tool for assisting clients and brokers with flight delay-related insurance matters, accessible via AwayCare's website.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• THiA (Travel Health Insurance Association)coreOthersAwayCare is a proud member of THiA, the industry association for travel health insurance in Canada. They adhere to THiA's Travel Insurance Bill of Rights and Responsibilities, ensuring fair claims handling and consumer protection standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manulife Travel Insurance: Manulife is one of the largest Canadian life and health insurers and offers travel medical and trip insurance through its advisor and group channels, competing for the same broker-distributed travel insurance dollars as AwayCare but as part of a much broader insurance portfolio.
• CAA Travel Insurance (Belairdirect / Orion): CAA's travel insurance programs (operated historically through partners) sell travel medical and trip coverage through Canadian clubs and broker channels, overlapping with AwayCare's broker-distributed, Canada-focused travel product offering.
• Sun Life Travel Insurance: Sun Life offers travel health insurance alongside its dominant group benefits and individual life and health businesses in Canada, competing indirectly with AwayCare for travel-medical policyholders through employer and broker channels.
• Travel Guard (AIG): Travel Guard is a large global travel insurance provider distributed through agents and online; a broad incumbent that competes with AwayCare's trip cancellation and emergency medical products but at materially greater scale and geography.
• Allianz Travel Insurance: Allianz Travel is one of the largest global travel insurance brands, with a strong Canadian presence offering emergency medical and trip-cancellation products comparable to AwayCare's, typically via brokers and direct online distribution.
• RBC Insurance Travel: RBC Insurance distributes travel medical and trip-cancellation products through RBC advisors and partner channels in Canada; large incumbent carrier offering that overlaps with AwayCare's product set but with embedded distribution advantages.
• Blue Cross Life (Pacific Blue Cross / Medavie Blue Cross): Canadian Blue Cross carriers offer individual travel medical plans through their own advisor networks across provinces, competing for the same broker-channel and direct travel-insurance demand as AwayCare, particularly in western Canada.

Direct peers

• TuGo: TuGo is a Canadian travel insurance specialist that distributes emergency medical, trip cancellation, and other travel coverages through a broker/partner network — directly comparable to AwayCare as a Canadian travel-insurance MGA with similar channel model and product set.
• Medipac Travel Insurance: Medipac is a Canadian MGA focused on out-of-country emergency medical coverage with a particular emphasis on the snowbird/senior segment, sold through brokers — a near-direct match to AwayCare's True Senior Guard positioning and broker channel.
• GMS Travel Insurance: GMS (Group Medical Services) is a Canadian not-for-profit insurer offering individual and group travel medical plans through brokers and direct channels; comparable niche-sized peer with overlapping travel-medical product and broker-distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/awaycareinc
• YouTubeyoutube.com/watch?v=asWfyxIQX6c&t=5s
• Facebookfacebook.com/awaycareinc
• LinkedInlinkedin.com/company/awaycare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AwayCare