JOKE Event

What JOKE Event does

JOKE Event AG is a German full-service live-event and brand-experience agency headquartered in Bremen, operating since 1992 across six regional offices in Germany (Bremen, Hamburg, Frankfurt, Munich, Stuttgart) and Austria (Vienna, via the wholly-owned subsidiary JOKE Event Austria GmbH). The company employs approximately 130 specialists spanning creation, project management, event technology, logistics, and production, and self-reports as a Top 10 player in the German event-agency market on both revenue and creative rankings.

The company delivers the complete event value chain in-house: consulting and strategy, creative conception and design, project management, participant management, event technology (audio, lighting, video, IT), furniture and equipment rental from a 5,000 sqm warehouse with barcode-tracked inventory of ~90,000 articles, custom event production from an in-house workshop (carpenters, painters, exhibition builders, tech generalists), and transport and logistics via an owned fleet. It also owns and operates five event venues in Bremen (Alte Werft, NFF Club, Garage, Grüne Bude, Umgedrehte Kommode) accommodating 70–800 guests. Supporting subsidiaries include Digital Guest Solutions GmbH (DGS) for event apps and digital participant management. The company holds ISO 9001, ISO 14001, ISO 20121, and TISAX ENX certifications, and has won BrandEx Silver (2024) and Galaxy Award (2021) for sustainability-themed projects.

JOKE generates revenue primarily through enterprise project-based professional services fees for live events, brand activations, press launches, dealer conventions, trade-fair stands, and corporate celebrations, supplemented by venue rental income and rental/logistics fees. Customer concentration is centered on the automotive sector (~50% of turnover), with BMW Group as an anchor client since 2013 and lead agency for the Concorso d'Eleganza Villa d'Este since 2015; other named clients include Kia Europe, DSV, EWE AG, SV Werder Bremen, Sparkasse Bremen, Lufthansa Industry Solutions, BVL, BAADER, and Sophos. Go-to-market is direct enterprise field sales via the regional offices, with international delivery supported by the SEE Network partnership (Spain, Netherlands). Pricing is custom-quoted per project and is not publicly disclosed.

Name

JOKE Event

Legal name

JOKE Event AG

Website

https://joke-event.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

JOKE Event AG is a German full-service live-event and brand-experience agency with ~130 staff across six offices in Germany and Austria, serving enterprise clients (notably automotive OEMs) with end-to-end event production, owned venues, and in-house logistics.

Ownership category

akta.pro rank

Product category

Live Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues) (MPAGAHAO)

Keywords

• Live event services
• Event production
• Brand activations
• Trade fair management
• Venue rental

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Planning and Production Services: Full-service event agency providing strategy and consulting, conception and design, technology, logistics, planning and production. Complete value chain in-house from first idea to final execution.
2. Event Equipment Rental and Logistics: Event furniture, decoration, stage construction, service and catering equipment rental. 5,000 sqm warehouse with 90,000 tracked items. Transport, setup and takedown services.
3. Venue Rental: Own event locations available for rental including Alte Werft (historic industrial hall), NFF Club, Umgedrehte Kommode, Garage, and Grüne Bude. Venues serve 70 to 800 guests.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

JOKE Event AG is a full-service event agency providing end-to-end live event and brand experience services, from strategy and consulting through conception, design, technology, logistics, planning, and production. Operating across six locations in Germany and Austria with approximately 130 employees, the company owns its venues, fleet, 5,000 sqm warehouse, and in-house workshop to deliver integrated event solutions for enterprise clients.

Product overview

JOKE Event AG operates as a full-service event agency providing comprehensive live event and brand experience services. The company offers a complete in-house value chain including consulting and strategy, creative services, project management, participant management, event technology, furniture and equipment rental, event production (with in-house workshop for custom builds), and transport and logistics. Additionally, the company owns and operates event venues in Bremen. Services are delivered across 6 locations in Germany and Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting and Strategy Strategic advisory services for events and brand experiences, including event concept development and brand positioning for enterprise clients.
• Creation / Creative Services Creative concept development, design, and visual storytelling for events and brand activations.
• Project Management End-to-end event project coordination and management from planning through execution.
• Participant Management Attendee handling, registration, guest logistics, and participant coordination services for events.
• Event Technology Technical equipment and solutions for events including audio, lighting, video, and IT systems.
• Event Furniture and Equipment (Event Mobiliar) Rental and setup of event furniture, decorations, catering equipment, stage platforms, and event accessories across a 5,000+ sqm warehouse.
• Event Production Custom event construction including special builds (Sonderbauten), trade show modules, and complete setups for live or hybrid events, produced in the in-house workshop.
• Transport and Logistics Planning, storage, and transport of event materials using proprietary fleet (Sprinters, trucks, 40-tonners) with barcode-based inventory management system tracking 90,000 articles.
• Event Locations (Bremen Venues) Owned and operated event venues in Bremen including Alte Werft, NFF Club, Garage, Grüne Bude, and Umgedrehte Kommode; venues accommodate 70 to 800 guests with smart plug-and-play system and full equipment.

Quantifiable outcome

• Top 10 in revenue and creative ranking among German event agencies
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Netzwerk Nachhaltige Eventagenturen (Network of Sustainable Event Agencies)coreStrategic or Co-development PartnerActive member of the German Network of Sustainable Event Agencies. Committed to the network's manifesto for sustainable event management. Participates in systematic, continuous, and measurable environmental protection through ISO 14001 and ISO 20121 certifications.
• fwd (forward.live)coreStrategic or Co-development PartnerNational event association member actively shaping the event industry. JOKE participates in industry initiatives and events.
• ILEA (International Live Events Association)coreStrategic or Co-development PartnerInternational live events association member. JOKE actively participates in global event industry development.
• Digital Guest Solutions GmbH (DGS)coreTechnology or IntegrationSubsidiary company that develops event apps and handles digital participant management. Used for client events including Kia Dealer Convention registration.
• SEE NetworkminorChannel Partner/ Reseller/ DistributorEuropean network based in Spain and Netherlands supporting international event formats in the EU. Assists with cross-border event delivery.
• Trash GaloreminorStrategic or Co-development PartnerCollaboration enables reuse of event materials for social projects. Part of circular economy and sustainability initiatives.
• AlarmstufeRotminorStrategic or Co-development PartnerCo-initiator of industry coalition advocating for comprehensive support during COVID-19 crisis and safe comeback for live events.
• Creative Network Against the AfDminorStrategic or Co-development PartnerInitiative raising awareness against anti-democratic movements through impactful actions like Projektion für AfDNee and supporting 'Laut gegen Rechts'.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by Interpublic Group, with extensive automotive and technology client relationships. Comparable offering of brand experiences and event production, but at significantly larger scale and with global footprint that competes with JOKE on enterprise RFPs.
• George P. Johnson Experience Marketing: US-founded global experience marketing agency with strong automotive and tech client base. Competes with JOKE on automotive launch events and brand experiences internationally, offering larger scale and global reach.
• MCI Group: Geneva-headquartered global event, association, and meeting management company. Overlaps with JOKE on corporate events, conferences, and incentive programs for enterprise clients, but operates broader portfolio of services including association management.
• Sparks GmbH: Global brand experience agency with European presence, focused on automotive, technology, and consumer brands. Comparable live event and brand activation services to JOKE, with broader international delivery network.

Regional players

• Messe Frankfurt GmbH: Frankfurt-based global trade fair and event organizer operating venues and producing B2B exhibitions. Adjacent competitor to JOKE's trade fair production services in DACH, but primarily operates as venue/exhibition organizer rather than full-service brand experience agency.

Direct peers

• VOK DAMS Agency for Events and Live-Marketing: Wuppertal-based German event agency with international delivery capability serving major automotive and industrial clients. Comparable to JOKE in automotive event specialization and full-service production, though with broader international footprint via own offices.
• Insglück Gesellschaft für Markeninszenierung mbH: Berlin- and Munich-based live communication agency specializing in brand experiences, corporate events, and trade fair appearances. Directly comparable to JOKE in serving German enterprise clients with full-service live event production and similar creative award profile.
• Mutabor Design GmbH: Hamburg-headquartered brand and experience agency combining strategy, spatial design, and live event production. Comparable to JOKE's in-house creative and production capabilities for enterprise clients, with similar positioning in the German Top 10 agency segment.
• Uniplan: One of Germany's largest full-service brand experience and event agencies, headquartered in Cologne. Comparable to JOKE in offering end-to-end event production for enterprise clients across automotive, industrial, and consumer verticals, with similar in-house creative, production, and venue capabilities.
• Avantgarde Group: Stuttgart-headquartered full-service brand experience agency with strong automotive OEM relationships. Directly comparable to JOKE's automotive-heavy book (BMW, Mercedes, etc.) and similar offering of strategy, creation, production, and venue services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joke_event
• LinkedInlinkedin.com/company/joke-event-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOKE Event