Piedmont Urgent care

What Piedmont Urgent care does

Piedmont Urgent Care operates a network of 85-88 urgent care clinics across Georgia, with primary service areas in greater Atlanta, Macon, Columbus, and Athens. The company delivers non-emergency acute care for illnesses and injuries through three access channels — walk-in, book-ahead online appointments, and same-day Virtual Visits via webcam — at every location open 8am-8pm, 365 days a year. Services span core urgent care, COVID-19 testing (PCR, rapid antigen, antibody), flu testing and treatment, allergy testing, sports physicals, throat and respiratory infection management, and comprehensive diagnostic testing including PCR panels, digital X-ray, EKGs, and on-site labs with physician-operated lab turnaround within 24 hours. The technology platform integrates Epic electronic medical records with the Care Everywhere network for cross-provider record sharing, and includes a telemedicine platform, secure online bill payment via Patient Wallet, and real-time online appointment booking with virtual queue management.

The business model is primarily fee-for-service across three revenue streams: insurance-billed urgent care visits with a $210 flat self-pay rate for uninsured patients, $75 self-pay Virtual Visits (or insurance-billed equivalent), and employer-funded Occupational Medicine services including worker's compensation, DOT physicals, pre-placement screenings, drug screens, and OSHA-regulated exams delivered through dedicated employer representatives. Customer segments consist predominantly of individual consumers across all ages seeking convenient acute care, supplemented by employers purchasing occupational health services and a smaller athletic/sports physicals segment. The company is managed by WellStreet (which handles billing and operations) and operates as part of the Piedmont healthcare network, which provides brand credibility and referral pathways. All facilities are UCA-accredited and staffed by board-certified clinicians.

Strategic positioning relies on dense geographic distribution within Georgia, multi-channel care access, on-site diagnostic and medication-dispensing capabilities for one-stop visits, and the Piedmont brand affiliation. The company is private, with no disclosed revenue, funding rounds, M&A activity, or executive leadership details in available sources. HIPAA compliance is maintained through a designated Privacy Office at the Atlanta headquarters.

Name

Piedmont Urgent care

Legal name

Piedmont Urgent Care

Website

https://piedmonturgentcare.org

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Piedmont Urgent Care operates 85-88 urgent care clinics across Georgia (Atlanta, Macon, Columbus, Athens) delivering walk-in, book-ahead, and virtual acute care services. It serves individual consumers via fee-for-service visits and employers through occupational medicine, under WellStreet management and Piedmont healthcare affiliation.

Ownership category

akta.pro rank

Product category

Walk-in Urgent Care

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent/Chain Urgent Care Centers (HLAFADAD)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Walk-in urgent care
• Occupational medicine
• Virtual urgent care
• Diagnostic testing services
• Sports physicals

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-for-Service Urgent Care Visits: Standard urgent care visits billed to insurance (for insured patients) or charged at flat self-pay rate. Services include treatment of illnesses, injuries, diagnostic testing, X-rays, and minor procedures.
2. Virtual Visit Fees: Telehealth/virtual visit appointments. Covered by most insurance companies like in-person visits. Self-pay rate of $75 for patients without insurance.
3. Self-Pay Urgent Care: Flat self-pay rate of $210 for uninsured patients or those choosing not to use insurance. Includes most services with additional costs for specific tests or treatments.
4. Occupational Health Services: Employer-funded services including worker's compensation, DOT physicals, drug screens, OSHA regulated exams, pre-placement screenings, and other occupational medicine services billed to employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Piedmont Urgent Care operates 85–88 UCA-accredited urgent care clinics across Georgia offering walk-in, book-ahead online, and virtual visit care for non-life-threatening illnesses and injuries. Services include digital X-ray, on-site labs, PCR and rapid point-of-care testing, on-site medication dispensing, allergy testing, sports physicals, and a separate occupational medicine line for employer clients.

Product overview

Piedmont Urgent Care operates a network of 88 urgent care clinics across Georgia (Atlanta, Macon, Columbus, Athens) offering a unified healthcare delivery platform. The core offering is urgent care services for non-life-threatening conditions, supported by on-site clinical capabilities (digital X-ray, labs, medication dispensing) and staffed by board-certified clinicians at UCA-accredited facilities. Care access is available through three channels: walk-in visits, book-ahead online appointments, and Virtual Visits (video consultations). The portfolio includes specialized services for COVID-19 testing, flu treatment, allergy testing and treatment, sports physicals, throat/respiratory infections, and diagnostic testing. Occupational Medicine services are offered separately at 85+ locations for employer clients. Digital tools include online appointment booking, virtual queue management, and online bill payment. The company is managed by WellStreet and is part of the Piedmont healthcare system.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Services

Quantifiable outcome

• 8am to 8pm, 7 days a week availability at all locations
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WellStreetcoreStrategic or Co-development PartnerWellStreet is the management and operations partner for Piedmont Urgent Care. Piedmont Urgent Care is managed by WellStreet, which handles billing, operations, and collaborates with health systems to provide exceptional patient experiences. Billing-related correspondence comes from WellStreet ([email protected]).
• Piedmont Healthcare SystemcoreStrategic or Co-development PartnerPiedmont Urgent Care is part of the Piedmont healthcare network, one of Georgia's most respected healthcare systems. Being backed by Piedmont provides brand credibility, access to Piedmont resources, and referrals within the network. Patients can visit other Piedmont locations for vaccines not offered at urgent care clinics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NextCare Urgent Care: NextCare operates 170+ urgent care clinics across multiple states offering walk-in care, occupational medicine, and virtual visits. Directly comparable on multi-state chain model, employer services, and broad clinical scope.
• FastMed Urgent Care: FastMed operates 100+ urgent care clinics across Arizona, North Carolina, and Texas with walk-in, occupational health, and telehealth services. Comparable chain operator with similar clinical scope and employer health services.
• CityMD: CityMD is a major regional urgent care chain in the Northeast with 170+ locations. Directly comparable on walk-in urgent care model, extended hours, on-site diagnostics, and patient experience focus. (Note: CityMD parent is now part of VillageMD/Walgreens.)
• GoHealth Urgent Care: GoHealth operates a national network of 200+ urgent care centers in partnership with major health systems (similar to Piedmont's Piedmont affiliation). Closely comparable on co-branding strategy, walk-in/virtual care mix, and health-system JV model.
• American Family Care (AFC): AFC operates one of the largest independent urgent care franchise networks in the U.S. with 300+ locations. Directly comparable as a chain urgent care operator offering walk-in care, occupational health, and on-site diagnostics with similar fee-for-service revenue model.
• WellStreet: WellStreet is the management and operations partner for Piedmont Urgent Care itself, while also operating other urgent care brands in the Southeast. It is directly comparable as the operating entity that runs Piedmont and similar chain urgent care networks under joint-venture models with health systems.
• CareSpot Urgent Care: CareSpot operates urgent care centers in the Southeast (Florida, Tennessee) with walk-in care, occupational health, and on-site diagnostics. Comparable as a regional chain operator in adjacent geography with similar service mix.

Broad incumbents

• CVS MinuteClinic: CVS MinuteClinic operates 1,100+ retail clinics inside CVS pharmacies offering walk-in care for low-acuity conditions. Comparable as a competing walk-in retail clinic operator with insurance coverage, though narrower clinical scope than Piedmont.
• Concentra: Concentra is the largest occupational health provider in the U.S. with 540+ locations, owned by Select Medical Holdings. Highly comparable on the occupational medicine B2B revenue stream (worker's comp, DOT physicals, employer screenings) that Piedmont offers at scale.

Others

• Piedmont Healthcare: Piedmont Healthcare is the parent healthcare system under which Piedmont Urgent Care operates. Directly comparable as the integrated delivery network providing brand credibility, referrals, and shared clinical infrastructure that enable Piedmont Urgent Care's market position.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Urgent care