New'R
New'R is a French industrial equipment manufacturer (founded 2016, subsidiary of Groupe Anemos) that designs and distributes proprietary silica-gel desiccant dehumidifiers, air curtains, and adiabatic cooling systems, serving industrial manufacturing, food, defense, pharma, and data center customers across France.
- Company typePrivate
- Founded2016
- HeadquartersCesson-sévigné, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What New'R does
New'R (legal name NEW R, RCS Rennes 824 872 196) is a French private SAS incorporated in 2016 and headquartered in Saint-Grégoire, operating as a subsidiary of Groupe Anemos (Cesson-Sévigné). The company designs, manufactures, and distributes industrial air-treatment and humidity-control equipment, with a stated positioning as the French market leader in eco-efficient industrial humidity control since inception. Its core technology platform is silica-gel desiccant wheel (rotor déshydratant) adsorption dehumidification, complemented by adiabatic cooling and proprietary industrial air-curtain engineering. New'R serves industrial customers across seven primary verticals — industrial manufacturing and production, food and cold storage, data centers, ice rinks, defense and aerospace, plastics, and pharmaceuticals — using a sales-led, consultative go-to-market model that delivers custom-engineered solutions, on-site technical studies, installation, and after-sales service.
The product portfolio spans proprietary manufactured lines (R'STOP air curtains for thermal/hydric zone separation; the R'Dry family of adsorption dryers in Process, Basic, and Rental variants covering 3-106 kg/h drying capacity) and the exclusive French distribution of FISAIR-brand condensation dehumidifiers (DFC series: Deshu350/500/650). A separate rental fleet of mobile Deshu units (260-700 m³/h airflow, 25-100 L/day extraction) supports short-term construction and water-damage recovery applications, with select units featuring Wi-Fi connectivity and a "Dry Connect" monitoring app. Revenue is generated through four streams: one-time hardware sales, recurring equipment rentals (weekly subscription billing from €84 HT), custom engineering and installation projects (multi-year hybrid contracts with rent-to-own financing), and recurring after-sales maintenance contracts delivered through a nationwide French service network.
The commercial motion is direct enterprise sales, supported by content-driven thought leadership (a comprehensive guide library covering humidity-control topics across verticals), LinkedIn presence, and a quote-request funnel. Named customers include STEF Euromerk Valencia (cold storage), the Belgian Army, Spanish Army, Spanish Civil Guard, and Georgian Army (defense storage applications including helicopter hangars, ammunition depots, and missile silos). The company's competitive advantage rests on proprietary product design, 20+ years of cumulative team domain expertise, exclusive FISAIR distribution rights, and the ability to engineer solutions for extreme environments ranging from -40°C to 40°C.
New'R firmographics
Firmographics- Name
- New'R
- Legal name
- NEW R
- Website
- https://newr.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New'R is a French industrial equipment manufacturer (founded 2016, subsidiary of Groupe Anemos) that designs and distributes proprietary silica-gel desiccant dehumidifiers, air curtains, and adiabatic cooling systems, serving industrial manufacturing, food, defense, pharma, and data center customers across France.
- Ownership category
- akta.pro rank
New'R industry classification
Industry- Product category
- Industrial Humidity Control Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
- akta.pro secondary industries
- Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Dampers, Louvers & Ventilation Controls (IMADANAD), Industrial Vacuum Systems (Wet/Dry, Dust Extraction) (IMAHALAC)
Keywords
Where New'R is headquartered
LocationHeadquarters
- HQ city
- Cesson-sévigné
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
New'R business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of proprietary and distributed industrial dehumidifiers, air dryers, air curtains, and air treatment equipment. Products include R'STOP air curtains, R'Dry Process/Basic/Rental dehydrators, and FISAIR condensation dehumidifiers.
- Equipment Rental: Short-term and long-term rental of mobile dehumidifiers and air treatment equipment. Rental options include flexible terms and rent-to-own possibilities. Prices start from €84/week for basic units.
- Maintenance Services: After-sales service and maintenance contracts for all products. Service available throughout France. Includes annual maintenance, spare parts, and technical support.
- Custom Engineering Solutions: Custom-designed air treatment solutions for specific industrial applications. Includes technical studies, custom manufacturing, installation, and commissioning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Deshu260-25L mobile dehumidifier rental |
| Subscription | Weekly | Deshu700-100L mobile dehumidifier rental |
| Hybrid | Multi-year contract | Custom industrial dehumidification solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New'R product offering
Product offeringCore offering
New'R designs, manufactures, and distributes eco-efficient industrial humidity control and air treatment equipment, including proprietary R'STOP air curtains, R'Dry adsorption dehumidifiers (Process, Basic, Rental), and FISAIR-brand DFC condensation dehumidifiers. The company also offers equipment rental, custom engineering, installation, and nationwide after-sales maintenance services for industrial customers in France.
Product overview
New'R offers a comprehensive portfolio of industrial air treatment and humidity control solutions. The core product lines include the R'STOP industrial air curtain for thermal and hydric separation, and the R'Dry family of adsorption dehumidifiers (R'Dry Process for custom applications, R'Dry Basic for compact autonomous use, and R'Dry Rental for large-capacity industrial needs). The company also distributes FISAIR-brand condensation dehumidifiers (DFC series: Deshu350, Deshu500, Deshu650) available for both sale and rental. Rental offerings include mobile units (Deshu260-25L, Deshu550-62L, Deshu700-100L) designed for temporary applications, construction sites, and intensive drying operations.
Differentiator
Problem solved
Functional benefit
Brands
- R'STOP: Industrial air curtain product line for creating hydric and thermal barriers between work zones.
- R'Dry Process
- R'Dry Basic
- R'Dry Rental
- DFC
Products and services
- R'STOP Industrial Air Curtain
- R'Dry Process
- R'Dry Basic
- R'Dry Rental
- DFC Industrial Condensation Dehumidifier
- Deshu260-25L Rental Unit
- Deshu550-62L Rental Unit
- Deshu700-100L Rental Unit
- Maintenance and After-Sales Service
Quantifiable outcome
- Up to 20% production increase in pharmaceutical spray drying applications
- +3 more outcomes
Companies that use New'R
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
New'R technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
New'R partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FISAIRcoreFISAIR is a Spanish manufacturer with over 50 years of expertise in industrial humidity control. New'R is the official and exclusive French distributor for FISAIR products including DFC condensation dehumidifiers. FISAIR desiccant wheel dryers feature silica gel technology for moisture retention.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
New'R competitors and assessment
Company assessmentDirect peers
- Munters: Munters is a global leader in desiccant dehumidification and air treatment for industrial applications, using silica gel and other desiccant wheel technologies — directly comparable to New'R's R'Dry adsorption dryer platform.
- Bry-Air (Asia Pacific): Bry-Air is a pioneer in desiccant wheel dehumidification technology and industrial air handling, with a comparable product set of adsorption dryers and humidity control solutions competing head-to-head with New'R's offerings.
- Condair Group: Condair specializes in industrial humidification and adiabatic cooling, overlapping directly with New'R's industrial humidification and adiabatic cooling business lines.
- Dantherm Group: Dantherm manufactures industrial dehumidifiers (adsorption and condensation) including mobile rental units, directly comparable to New'R's R'Dry Rental and Deshu product families.
- Seibu Giken DST: Seibu Giken manufactures desiccant rotors and air handling equipment for industrial humidity control, making it a direct peer in the rotary dehumidification/adsorption technology segment where New'R competes.
- Cotes (Drying Solutions): Cotes manufactures industrial adsorption and condensation dehumidifiers for similar industrial and marine applications, closely matching New'R's product portfolio of R'Dry and DFC lines.
- FISAIR (Distribuidora Industrial): FISAIR is a Spanish industrial humidity control manufacturer with 50+ years of experience that New'R exclusively distributes in France, making it a product-line peer and technology partner at once.
Broad incumbents
- Trane Technologies: Trane is a global industrial HVAC and climate control incumbent whose commercial dehumidification and air handling portfolio competes for the same large industrial customers as New'R.
- Stulz Group: Stulz is a broader HVAC incumbent that includes precision air conditioning and humidity control for data centers, overlapping with New'R's data center/IT infrastructure customer segment.
Emerging players
- Desiccant Technologies Group: Desiccant Technologies Group focuses on industrial desiccant dehumidification systems, overlapping with New'R's R'Dry adsorption platform while typically serving different regional pockets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New'R social profiles
Digital presenceNew'R financial estimates
Financial estimateRevenue estimate
Valuation estimate
New'R leadership team
Management profileNumber of profiles
Profiles1 record
New'R funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New'R M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New'R
What does New'R do?
New'R designs, manufactures, and distributes eco-efficient industrial humidity control and air treatment equipment, including proprietary R'STOP air curtains, R'Dry adsorption dehumidifiers (Process, Basic, Rental), and FISAIR-brand DFC condensation dehumidifiers. The company also offers equipment rental, custom engineering, installation, and nationwide after-sales maintenance services for industrial customers in France.
Is New'R a public or private company?
New'R is a private company. It is classified as corporate owned and is currently operating.
When was New'R founded?
New'R was founded in 2016. It employs 11 to 50 people.
Where is New'R based?
New'R is headquartered in Cesson-sévigné, France, in the Europe region.
How does New'R make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental, maintenance Services and custom Engineering Solutions.
Who are New'R's main competitors?
Direct peers on record are Munters, Bry-Air (Asia Pacific), Condair Group, Dantherm Group, Seibu Giken DST, Cotes (Drying Solutions) and FISAIR (Distribuidora Industrial). Broad incumbents are Trane Technologies and Stulz Group. Desiccant Technologies Group is listed as an emerging player.
Does New'R have an API?
No public API is recorded for New'R.
What industry is New'R in?
New'R's product category is Industrial Humidity Control Equipment. Its primary akta.pro industry code is IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment, with a secondary code of HSAOAIAJ, Humidifier & Dehumidifier Installation & Service. Its NAICS code is 333413 and its SIC code is 3564.