Mt. Eden Floral

What Mt. Eden Floral does

Mt Eden Floral Co. (Mt. Eden Floral) is a California-based wholesale distributor of floral supplies, containers, glassware, permanent and dried botanicals, wedding and event decor, ribbons, and seasonal holiday merchandise, serving retail florists and event planners since its founding in 1906. Headquartered in San Jose, the company operates two physical locations — a combined Fresh Flowers and Supplies site in San Jose and a Fresh Flowers retail site in San Francisco — alongside an account-gated e-commerce storefront at mteden.com. Pricing is member-only and login-protected, with no public price list displayed, and the customer base is built on B2B account registration requiring an account number and billing zip code.

The product catalog is organized across distinct categories — Containers (baskets, ceramics, concrete, metal, plastic, paper mache, sympathy, Christmas), Glass (basic, premium, novelty, votive, candleholders), Floral Supplies (funeral/foam, flower care, paints and sprays including Design Master, packaging, tools, wire, styrofoam, vase fillers), Permanent & Dried Botanicals (silk flowers, greenery, succulents, trees, moss, Christmas), Wedding & Events (candleholders, corsage/boutonniere supplies, candles, candelabras/stands), Ribbon, Seasonal (Christmas, Valentine's Day, Easter), and Closeouts — plus specialized sub-lines such as LED Christmas Lights and a multi-style Christmas Trees assortment. Underlying technology is limited to a standard e-commerce ordering platform with member authentication, a newsletter signup, and conventional product taxonomy; no APIs, SDKs, mobile apps, integrations, or AI/ML capabilities are documented.

Revenue mechanics operate as a transactional wholesale distribution model with one-time purchase orders rather than subscriptions or recurring contracts. The company is privately held with no venture or private-equity backing, no parent company, and no public ticker; ownership is concentrated under President Rob Shibata and General Manager Jon Tamada, with the broader team of roughly 28 people spanning buying, sales, cashier, receiving, customer service/shipping, AP/AR, GL, and digital functions. There are no disclosed awards, patents, certifications, partnerships, acquisitions, or restructuring events, and the company has chosen to remain California-only across its 117-year history.

Name

Mt. Eden Floral

Legal name

Mt Eden Floral Co.

Website

https://mteden.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Mt Eden Floral Co., founded in 1906 in San Jose, California, is a privately held B2B wholesale distributor of floral supplies, containers, glassware, ribbons, wedding and event decor, and seasonal holiday merchandise serving retail florists and event planners across two California locations and an account-gated e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Floral Supplies

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ)

Keywords

• Wholesale floral supplies
• Florist supplies wholesale
• Wedding floral decor
• Permanent botanicals
• Seasonal christmas merchandise

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Floral Supplies Wholesale: Wholesale distribution of floral supplies, containers, glass products, permanent/dried botanicals, wedding supplies, ribbons, seasonal decorations, and Christmas products to florists and event professionals. Operates as a B2B supplier with account-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mt. Eden Floral Co. is a wholesale distributor of floral supplies and décor serving florists and event professionals. The company offers a comprehensive catalog including containers, glassware, floral supplies, permanent and dried botanicals, wedding and event items, ribbons, seasonal/Christmas merchandise, and closeout items, distributed through a member-based e-commerce platform and two physical locations in San Jose and San Francisco, California.

Product overview

Mt. Eden Floral Co. is a wholesale floral supply distributor operating as a single unified e-commerce platform. The company offers a comprehensive portfolio of floral-related products organized into main categories: Containers (baskets, ceramics, glass, metal, plastic vessels), Glass (basic, premium, novelty, votive, candleholders), Floral Supplies (funeral/foam, flower care, balloons, paints, packaging, tools, wire), Permanent & Dried Botanicals (silk flowers, greenery, succulents, trees), Wedding & Events (candelabras, corsage accessories, candles), Ribbon (various types), and Seasonal/Christmas merchandise. The product portfolio includes specialized sub-categories like LED Christmas Lights and Christmas Trees. The company operates physical stores in San Jose and San Francisco in addition to the online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Containers A broad category of vessels for floral arrangements including baskets, buckets, ceramics, cement/concrete, planters, metal, natural, novelty glass, paper mache, plastic, sympathy-themed, and Christmas containers. Sold wholesale to retail florists and event professionals.
• Glass
• Floral Supplies
• Permanent & Dried Botanicals
• Wedding & Events
• Ribbon
• Seasonal
• LED Christmas Lights
• Christmas Trees
• Closeouts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• DV Flora: Online and warehouse-based wholesale floral supply distributor selling fresh flowers, containers, ribbons, floral supplies, and wedding/event merchandise to trade customers nationwide — directly overlapping Mt. Eden's wholesale assortment and account-based ecommerce model.
• Kennicott Brothers: Multi-branch wholesale florist serving the Midwest and beyond with fresh cut flowers, floral supplies, containers, and wedding/event hard goods; comparable B2B trade model targeting retail florists, event designers, and event planners similar to Mt. Eden's customer base.
• Florabundance: Wholesale grower-direct floral supplier offering fresh flowers plus a wide range of hard goods (containers, vases, ribbon, wedding supplies) to florists and event professionals through an online account-gated platform comparable to Mt. Eden's setup.
• Floral Supply Syndicate: Long-standing wholesale florist supply company distributing fresh flowers, floral hard goods, containers, ribbon, and event supplies through multiple U.S. locations — directly comparable to Mt. Eden's product breadth and trade-customer focus.
• Mayesh Wholesale Florist: One of the largest wholesale florist suppliers in the U.S., operating multiple branch locations and a B2B member-based ecommerce model that closely mirrors Mt. Eden Floral's trade-supply business with hard goods, fresh flowers, containers, ribbons, and event supplies sold to florists and event designers.
• Afloral: Specialist in silk/artificial flowers, permanent botanicals, and floral supplies including containers and ribbon; overlaps directly with Mt. Eden's Permanent & Dried Botanicals, Containers, and Ribbon categories and serves both wholesale trade and DIY consumers.

Broad incumbents

• 1-800-Flowers.com: Large publicly traded online floral and gift retailer that pressures traditional retail florists, Mt. Eden's primary wholesale customers, accelerating trade-base consolidation and reducing demand for wholesale supplies over time.
• Teleflora: National floral network connecting retail florists for order fulfillment and supplying wire-service delivery; sits one layer up the value chain from Mt. Eden's wholesale florist customers and influences the same retail-florist customer base.
• Smithers-Oasis: Global manufacturer of floral foam (Oasis), postharvest products, and floral design supplies; a major upstream supplier in the same floral-supply ecosystem where Mt. Eden competes at the distribution layer, supplying many of the same florist and event-planner customers.

Regional players

• San Francisco Flower Mart: Historic Bay Area wholesale flower and floral supply market serving Bay Area florists, event planners, and designers — directly competitive with Mt. Eden's San Francisco Fresh Flowers location for the same Bay Area trade and event customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mtedenfloral
• Facebookfacebook.com/MtEdenFloral
• LinkedInlinkedin.com/company/mt-eden-floral-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Eden Floral