Tollwood
- Company typePrivate
- Founded1988
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tollwood firmographics
Firmographics- Name
- Tollwood
- Legal name
- Tollwood Gesellschaft für Kulturveranstaltungen und Umweltaktivitäten mbH
- Website
- https://tollwood.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tollwood industry classification
Industry- Product category
- Cultural Festival Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)
- akta.pro secondary industries
- Cultural & Community Festivals (Ticketed) (THAJAFAI), Concerts & Music Festivals (THAJAFAA), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where Tollwood is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Tollwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from paid ticketed events including concerts in Musik-Arena and theater performances in Grand Chapiteau. Ticket hotline (089-38 38 50 0) with free dispatch, online sales through München Ticket and Eventim partners.
- Market Stand Rentals: Rental income from approximately 200 international craft market exhibitors (Markt der Ideen) selling Fair Trade handcrafts. Vendors apply through online application process.
- Gastronomy Concessions: Revenue from approximately 50 gastro operators offering bio-certified international cuisine. Gastronomes apply through dedicated application process.
- Sponsorship: Support from sponsors including Stadtsparkasse München and other corporate partners who align with the festival's cultural and environmental values.
- Voluntary ClimateFair Contribution: Visitors can voluntarily add 3 euros at ticket purchase for local climate protection, flowing into Munich Climate Protection & Transformation Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Festival Entry |
| One time/ perpetual license | One time/ perpetual license | Reduced Tickets |
| One time/ perpetual license | One time/ perpetual license | Standard Concert/Theater Tickets |
| Transaction based/ take rate | One time/ perpetual license | Voluntary ClimateFair Contribution |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Tollwood product offering
Product offeringCore offering
Tollwood operates two annual cultural festivals in Munich: the Sommerfestival (June/July at Olympiapark Süd) and the Winterfestival (late November through December 23, plus Silvesterparty on December 31 at Theresienwiese). The festivals feature ticketed concerts in the Musik-Arena, theater productions in the Grand Chapiteau, free international theater and circus performances, walk acts, and the Markt der Ideen — an international marketplace with approximately 200 craft vendors and 50 bio-certified gastronomers offering 100% organic-certified food.
Product overview
Tollwood is a cultural and environmental festival in Munich operating two major annual events: the Sommerfestival (summer) at Olympiapark Süd and the Winterfestival (winter) on Theresienwiese. The festival features multiple venues including the Musik-Arena (concert tent), Grand Chapiteau (theater tent), Andechser Zelt, Hexenkessel, and Amphitheater. Core offerings span international theater productions, circus and dance performances, concerts, walk acts, art installations, and the 'Markt der Ideen' marketplace with international crafts and bio-certified gastronomy. A comprehensive children's program, environmental initiatives (Bio für Kinder), and accessibility services complement the offerings. Over 90% of events are free to attend, with ticket sales supporting paid venues.
Differentiator
Problem solved
Functional benefit
Brands
- Musik-Arena: The main concert venue tent at the Summer Festival, hosting national and international music acts each evening during the festival period.
- Markt der Ideen
- Grand Chapiteau
- Hexenkessel
- Bio für Kinder
- Andechser Zelt
Products and services
- Tollwood Sommerfestival Annual summer cultural festival held for approximately four weeks in June/July at Olympiapark Süd in Munich, featuring concerts in the Musik-Arena, theater productions, circus performances, international art, and the Markt der Ideen marketplace with crafts and bio-certified gastronomy.
- Tollwood Winterfestival Annual winter cultural festival held from late November through December 23 on Theresienwiese in Munich, featuring international circus and dance productions in the Grand Chapiteau, an alternative Christmas market with handcrafts and bio-certified gastronomy, and concluding with the Silvesterparty on December 31.
- Musik-Arena Concert Series Large tent venue within the Sommerfestival hosting ticketed evening concerts with national and international artists, ranging from emerging musicians to established music legends.
- Grand Chapiteau Theater Program Main theater tent at the Winterfestival hosting ticketed award-winning international circus and dance productions such as Ten Thousand Hours, Triptych, and MAD IN FINLAND.
- Markt der Ideen International marketplace present at both Sommerfestival and Winterfestival, featuring approximately 200 international craft exhibitors selling largely Fair Trade handcrafts and approximately 50 gastronomers offering 100% bio-certified cuisine from around 20 nations.
- Kinderprogramm (Children's Program) Free children's and youth program at both Tollwood festivals including open children's kitchens, creative workshops, Ideenlabor, bungee trampolines, children's cinema, and SDG mini-festival for ages 4-17.
- Tollwood Silvesterparty Annual New Year's Eve celebration on December 31 at Theresienwiese, featuring dance music and midnight waltz to ring in the new year as part of the Winterfestival.
- Tollwood Ticket Sales Platform Ticket purchasing system for Musik-Arena concerts and Winterfestival theater productions, available via phone hotline (089-38 38 50 0) with free shipping, online through München Ticket and Eventim, Karstadt retail outlets, and the festival box office. Offers reduced-price tickets for children up to 12, students, retirees, unemployed persons, wheelchair users, and people with disabilities.
Quantifiable outcome
- 621 tons CO2 emissions avoided annually through green electricity usage
- +3 more outcomes
Companies that use Tollwood
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Tollwood technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tollwood partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- atmosfaircoreClimate compensation partner for unavoidable emissions from artist travel and transport. atmosfair invests contributions in Solar, hydropower, biomass, or energy efficiency projects in developing countries.
- Entrepreneurs for FutureminorTollwood is a member of Entrepreneurs for Future, an organization of businesses committed to sustainability and climate action.
- PHI/SCH ART GmbHcoreBooking agency for Musik-Arena concerts. Mathias Schaettgen serves as booking contact for Musik-Arena.
- München TicketcoreOfficial ticket sales partner operating the Tollwood online ticket shop. Handles ticket dispatch and maintains physical outlets.
- CTS EVENTIM AGcoreInternational ticket sales partner and platform for Tollwood events.
- Vollblut LiveMarketingminorMarketing and event agency handling corporate client inquiries and firm event bookings for Tollwood.
- H&G Consulting GmbHminorExternal gastronomy management consultancy supporting Norbert Keßler in gastronomy leadership.
- PATHOS theaterminorInitiator of the ClimateFair voluntary contribution program, partnered with Tollwood, München Ticket, and Klimaschutz+ Stiftung for local climate protection fund.
- Stadtwerke MünchencoreMunicipal utility providing M-Ökostrom (eco electricity) to the festival, saving 621 tons of CO2 annually.
- Environmental and Human Rights NGOsminorVarious environmental and human rights organizations receive up to 150 m² of free exhibition space at the festival to present their work.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Tollwood competitors and assessment
Company assessmentRegional players
- Bardentreffen Nürnberg: Free-entry German world-music and cultural festival in Nuremberg. Highly comparable to Tollwood's freemium model and multi-stage cultural programming, though smaller in scale and without the marketplace/gastronomy ecosystem.
- Oktoberfest (Munich): Munich's flagship seasonal event held annually on Theresienwiese — the exact same venue Tollwood uses for its Winter Festival. Comparable in scale (millions of visitors) and seasonal concentration, though Oktoberfest's beer-tent/marketplace model is structurally distinct from Tollwood's cultural programming focus.
- Münchner Christkindlmarkt: Munich's flagship Christmas market on Marienplatz. Direct competitor for winter holiday foot traffic and discretionary spend during Tollwood's Winter Festival window, operating a comparable craft vendor and gastronomy model.
Direct peers
- Fusion Festival: German counter-cultural arts and music festival in Mecklenburg-Vorpommern. Comparable to Tollwood in its blend of music, theater, art installations, and social/environmental positioning, though operates on a single annual event model.
- Avignon Festival: Prestigious French performing arts festival combining theater, dance, and visual arts across multiple venues. Comparable to Tollwood's Grand Chapiteau programming in its emphasis on ticketed international theater productions alongside free public programming.
- Edinburgh Festival Fringe: The world's largest multi-arts festival combining theater, comedy, dance, and music. Directly comparable to Tollwood in its multi-disciplinary cultural programming, free vs. ticketed event mix, and vendor/marketplace ecosystem on the Royal Mile.
- Salzburger Festspiele: Austrian multi-disciplinary arts festival combining opera, theater, and concerts across dedicated venues. Highly comparable to Tollwood in format — multi-arts cultural festival with ticketed headline performances and a strong programmatic identity — though larger in scope and global brand recognition.
- Roskilde Festival: Major European non-profit music and culture festival with similar scale (130,000+ attendees), strong social/environmental mission, and combined ticketed and free programming. Operates a comparable marketplace of food and craft vendors alongside headline concerts.
- Rock am Ring / Rock im Park: Germany's largest rock festival brand operating simultaneous events. Comparable in ticketed multi-day concert programming, headline artist booking scale, and German operational footprint, though narrower in artistic scope than Tollwood.
- Hurricane / Southside Festival: Twin German rock/pop music festivals sharing lineup and operations. Comparable as large-scale German festival operators with multi-day ticketed concert programming, though narrower artist range than Tollwood's music offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tollwood social profiles
Digital presenceTollwood compliance and trust
Trust signalCompliance1 record
Tollwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tollwood leadership team
Management profileNumber of profiles
Tollwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tollwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tollwood
What does Tollwood do?
Tollwood operates two annual cultural festivals in Munich: the Sommerfestival (June/July at Olympiapark Süd) and the Winterfestival (late November through December 23, plus Silvesterparty on December 31 at Theresienwiese). The festivals feature ticketed concerts in the Musik-Arena, theater productions in the Grand Chapiteau, free international theater and circus performances, walk acts, and the Markt der Ideen — an international marketplace with approximately 200 craft vendors and 50 bio-certified gastronomers offering 100% organic-certified food.
Is Tollwood a public or private company?
Tollwood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tollwood founded?
Tollwood was founded in 1988. It employs 11 to 50 people.
Where is Tollwood based?
Tollwood is headquartered in München, Germany, in the Europe region.
How does Tollwood make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are market Stand Rentals, gastronomy Concessions, sponsorship and voluntary ClimateFair Contribution.
Who are Tollwood's main competitors?
Regional players on record are Bardentreffen Nürnberg, Oktoberfest (Munich) and Münchner Christkindlmarkt. Direct peers are Fusion Festival, Avignon Festival, Edinburgh Festival Fringe, Salzburger Festspiele, Roskilde Festival, Rock am Ring / Rock im Park and Hurricane / Southside Festival.
Does Tollwood have an API?
No public API is recorded for Tollwood.
What industry is Tollwood in?
Tollwood's product category is Cultural Festival Management. Its primary akta.pro industry code is MPAGAEAG, Arts & Culture Community Festivals (Multidisciplinary Arts Weeks), with a secondary code of THAJAFAI, Cultural & Community Festivals (Ticketed). Its NAICS code is 711310 and its SIC code is 7900.