Fig tree
Figuière is a family-owned Provence vineyard producing rosé, white, and red wines under AOP Côtes de Provence appellations, alongside organic juices and sparkling beverages, and operating an integrated wine-tourism estate with a tasting room, restaurant, and guest villa.
- Company typePrivate
- Founded1970
- HeadquartersMaurès, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fig tree does
Figuière is a family-owned vineyard and wine producer operating from its estate in the Provence region of France, with a multi-generational winemaking heritage of more than 50 years. The company produces rosé, white, and red wines across five branded collections — Confidentielle, Première, Méditerranée, Expérimentales, and Atmosphère — under the AOP Côtes de Provence La Londe, AOP Côtes de Provence, and IGP Méditerranée appellations. It has also extended into non-alcoholic beverages through certified organic 100% pure juices and sparkling fruit beverages.
Beyond production, Figuière operates an integrated hospitality business at the estate, including the on-site tasting space (espace dégustation, open Tuesday to Saturday), family restaurant L'Assiette, guest accommodation La Bastide Barbeiranne, paid wine tasting workshops, and guided vineyard walks. The business model is primarily direct-to-consumer: wines are sold through the estate's own e-commerce boutique, the on-site shop, and a network of identified French retail points of sale; pricing is not publicly disclosed, with customers directed to purchase or contact the domain directly. Marketing is conducted through owned social channels (Instagram, YouTube, Facebook, LinkedIn), an email newsletter with a 5% welcome offer, content marketing on the website, and an active calendar of on-site cultural events including concerts, cinema evenings, and art exhibitions.
The company is privately held, family-operated, and headcount is reported in the 11–50 range. No parent company, subsidiaries, M&A activity, funding rounds, or senior leadership details are disclosed in the source data. A discrepancy is noted between the firmographics founding year of 1992 and the company history referencing 'plus de 50 ans' of operation, which would place actual founding in the early-to-mid 1970s; the company-published '50+ years' figure is treated as primary first-party evidence.
Fig tree firmographics
Firmographics- Name
- Fig tree
- Legal name
- Figuière
- Website
- https://figuiere-provence.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Figuière is a family-owned Provence vineyard producing rosé, white, and red wines under AOP Côtes de Provence appellations, alongside organic juices and sparkling beverages, and operating an integrated wine-tourism estate with a tasting room, restaurant, and guest villa.
- Ownership category
- akta.pro rank
Fig tree industry classification
Industry- Product category
- Winery and Vineyard Production
- NAICS
- Wineries (31213), Grape Vineyards (111332), Wineries (312130)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Fig tree is headquartered
LocationHeadquarters
- HQ city
- Maurès
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Fig tree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of bottled wines through the domain's e-commerce boutique and on-site shop. Products include rosé, white, and red wines across multiple collections (Confidentielle, Première, Méditerranée, Expérimentales, Atmosphère) and non-alcoholic offerings (100% pure juices, sparkling beverages).
- Hospitality Services: Revenue from on-site restaurant (L'Assiette), guest accommodations at La Bastide Barbeiranne villa, and paid tasting workshops and activities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Fig tree product offering
Product offeringCore offering
Figuière is a family-owned vineyard in Provence, France, producing and selling rosé, white, and red wines across multiple collections (Confidentielle, Première, Méditerranée, Expérimentales, Atmosphère) under AOP Côtes de Provence La Londe, AOP Côtes de Provence, and IGP Méditerranée designations. The estate also produces organic fruit juices and sparkling beverages, and operates an on-site tasting room shop, restaurant (L'Assiette), guest accommodation (La Bastide Barbeiranne), and paid tasting workshops and vineyard tours for wine tourists and enthusiasts.
Product overview
Figuière is a family-owned vineyard in Provence, France, operating for over 50 years. The company produces wines under multiple collections (Confidentielle, Première, Méditerranée, Expérimentales, Atmosphère) in rosé, blanc, and rouge varieties, alongside organic juices (100% Pur jus, Boisson pétillante). Beyond winemaking, the estate offers dining at L'Assiette restaurant, accommodation at La Bastide Barbeiranne villa, and experiential offerings including wine tasting workshops and vineyard tours.
Differentiator
Problem solved
Functional benefit
Products and services
- Confidentielle wine collection A wine collection under the Figuière brand, representing one of the winery's curated wine lines, available via the estate's boutique.
- Première wine collection A wine collection under the Figuière brand, representing one of the winery's curated wine lines.
- Méditerranée wine collection A wine collection under the Figuière brand, representing one of the winery's curated wine lines.
- Expérimentales wine collection An experimental wine collection under the Figuière brand, representing innovative winemaking approaches.
- Atmosphère wine collection A wine collection under the Figuière brand, representing one of the winery's curated wine lines.
- 100% Pur jus 100% pure fruit juice produced by Figuière, certified organic, available through the estate's boutique.
- Boisson pétillante Sparkling fruit beverage produced by Figuière, available through the estate's boutique.
- L'Assiette restaurant Family-style restaurant located at the vineyard, offering meals tableside among the vines for visitors.
- La Bastide Barbeiranne accommodation Provençal-style villa accommodation at the estate, available for family or group stays.
- Ateliers dégustation (wine tasting workshops) Paid wine tasting workshops offered at the estate.
- Parcours dans les vignes (vineyard tours) Guided vineyard tours through the estate's vineyards.
Companies that use Fig tree
Customer profileSegments1 record
Ideal customer profiles1 record
Fig tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fig tree partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Fig tree competitors and assessment
Company assessmentDirect peers
- Château de Berne: Côtes de Provence estate offering wines, on-site restaurant, hotel, and spa experiences. Highly comparable on the integrated wine + hospitality + tourism model.
- Château Minuty: Family-owned Côtes de Provence producer with strong DTC and tourism presence (restaurant, tasting room). Closely comparable on family heritage narrative, premium rosé positioning, and integrated hospitality strategy.
- Domaine Ott: Iconic Provence rosé and wine producer operating in the same Côtes de Provence La Londe and Bandol appellations. Closest comparable on appellation, family heritage storytelling, and premium positioning.
- Château d'Esclans: Producer of Whispering Angel, the leading global Provence rosé brand. Direct competitor in the same appellation, same grape varieties (Grenache, Cinsault, Rolle), and same direct-to-consumer plus hospitality model, but at materially larger scale.
- Domaine de la Croix Vineyard: Family-owned Provence estate with wine, on-site tasting, and event programming. Comparable on family heritage and DTC-plus-events business model.
- Maison Sainte Marguerite: Family-owned Provence rosé producer in Côtes de Provence La Londe appellation with on-site tasting and dining. Closest size-scale comparable in the same appellation.
- Château Roubine: Côtes de Provence and Côtes de Provence La Londe producer combining wine production with hospitality (restaurant, events, gîtes). Comparable on integrated wine-tourism business model and appellation.
Others
- Kermit Lynch Wine Merchant: US-based importer specializing in French artisanal and family estates, including Provence producers. Comparable as a distribution channel and a benchmark for how small Provençal estates reach international consumers through niche importers.
Broad incumbents
- Pernod Ricard: Global beverages group owning Mumm, Perrier-Jouët, and other wine and spirits brands. Representative incumbent competitor that sets distribution scale, marketing budgets, and trade terms against which small Provençal estates compete.
- Château d'Esclans / LVMH (via acquisition): LVMH now holds a majority stake in Château d'Esclans, illustrating how large luxury groups are acquiring and scaling Provence rosé brands. Represents the broader strategic backdrop and potential acquirer profile relevant to Figuière.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fig tree social profiles
Digital presenceFig tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fig tree leadership team
Management profileNumber of profiles
Fig tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fig tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fig tree
What does Fig tree do?
Figuière is a family-owned vineyard in Provence, France, producing and selling rosé, white, and red wines across multiple collections (Confidentielle, Première, Méditerranée, Expérimentales, Atmosphère) under AOP Côtes de Provence La Londe, AOP Côtes de Provence, and IGP Méditerranée designations. The estate also produces organic fruit juices and sparkling beverages, and operates an on-site tasting room shop, restaurant (L'Assiette), guest accommodation (La Bastide Barbeiranne), and paid tasting workshops and vineyard tours for wine tourists and enthusiasts.
Is Fig tree a public or private company?
Fig tree is a private company. It is classified as family owned and is currently operating.
When was Fig tree founded?
Fig tree was founded in 1970. It employs 11 to 50 people.
Where is Fig tree based?
Fig tree is headquartered in Maurès, France, in the Europe region.
How does Fig tree make money?
Two revenue lines are on record. Wine Sales are the primary driver. The others are hospitality Services.
Who are Fig tree's main competitors?
Direct peers on record are Château de Berne, Château Minuty, Domaine Ott, Château d'Esclans, Domaine de la Croix Vineyard, Maison Sainte Marguerite and Château Roubine. Kermit Lynch Wine Merchant is listed as an others. Broad incumbents are Pernod Ricard and Château d'Esclans / LVMH (via acquisition).
Does Fig tree have an API?
No public API is recorded for Fig tree.
What industry is Fig tree in?
Fig tree's product category is Winery and Vineyard Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.