CHATEAU ROUBINE
Château Roubine is a family-owned Cru Classé wine estate in Lorgues, France producing AOC Côtes de Provence wines across rosé, red, and white cuvées from 72 biodynamically farmed hectares, serving wine collectors, fine dining establishments, and oenotourism visitors.
- Company typePrivate
- Founded1994
- HeadquartersLORGUES, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What CHATEAU ROUBINE does
Château Roubine is a family-owned Cru Classé wine estate headquartered in Lorgues, Var, France. The 130-hectare property includes 72 contiguous hectares of vineyards forming a natural amphitheater bordered by pines and oaks, planted with 13 grape varieties including the endemic Provençal Tibouren, Rolle, Syrah, Cabernet Sauvignon, Mourvèdre, Grenache, and others. The estate was classified as Cru Classé of Côtes de Provence by decree in 1955 — one of only 23 such estates — and in 2020 became the first Cru Classé in the appellation to obtain Demeter biodynamic certification, building on Agriculture Biologique (AB) organic certification obtained in 2017. The property has documented provenance dating to the Templar Order before 1307, with the Templar coat of arms (Lion and Dragon) integrated into branding, and is crossed by the ancient Roman Via Julia.
The company produces AOC Côtes de Provence wines across three color categories — rosé, red, and white — through signature cuvées including InSpire (rosé and red), Lion & Dragon, Premium, Reserve, and Vaussière. Production practices center on biodynamic viticulture with lunar-calendar vineyard scheduling, night harvesting (vendange de nuit) beginning at 2–3 AM to preserve aromatics and color stability in rosé, and natural treatments including herbal teas, chamomile infusions, and horsetail preparations. The technical team is led by Pierre Gérin (Technical Director/Maître de chai), Jean-Louis Francone (Head of Vineyards), and consulting oenologist Olivier Nasles, with owner Valérie Rousselle and her son Adrien Riboud overseeing strategy and development.
Revenue is generated through direct wine sales via the on-site caveau and a dedicated e-commerce platform (vignoblesderoubine.com), and through oenotourism experiences including guided cave tours (€25 per person), tastings, concerts (€35–€95), opera performances, art exhibitions, and astronomy evenings. Distribution is selective, targeting fine dining restaurants and specialty wine merchants rather than mass retail, with international trade show participation at Vinexpo Hong Kong, ProWein Düsseldorf, and Vinisud Montpellier supporting B2B relationships. The company expanded beyond Provence in 2019 with the acquisition of Domaine Chante Bise in Côtes du Rhône (95 hectares, 75 hectares of vines, 20,000 hl cave capacity), and also operates Château Sainte Béatrice under common ownership, bringing the combined vineyard footprint to approximately 120 hectares across three appellations.
CHATEAU ROUBINE firmographics
Firmographics- Name
- CHATEAU ROUBINE
- Legal name
- Château Roubine
- Website
- https://chateauroubine.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Château Roubine is a family-owned Cru Classé wine estate in Lorgues, France producing AOC Côtes de Provence wines across rosé, red, and white cuvées from 72 biodynamically farmed hectares, serving wine collectors, fine dining establishments, and oenotourism visitors.
- Ownership category
- akta.pro rank
CHATEAU ROUBINE industry classification
Industry- Product category
- Premium Provençal Wine (AOC Côtes de Provence)
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where CHATEAU ROUBINE is headquartered
LocationHeadquarters
- HQ city
- LORGUES
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
CHATEAU ROUBINE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct sales of AOC Côtes de Provence wines (rosé, red, white) through estate caveau and online platform vignoblesderoubine.com. Products include signature cuvées: InSpire, Lion & Dragon, Premium, Reserve, and Vaussière.
- Oenotourism Experiences: Revenue from cave tours (25€ per person), wine tasting sessions, and special events including concerts, opera performances, and art exhibitions held at the estate throughout the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cave Tour with Tasting |
| Unit Pricing | Pay-as-you-go | Concert Tickets |
| Unit Pricing | Pay-as-you-go | Astronomy Evening (Cep & Ciel) |
| Unit Pricing | Pay-as-you-go | Music and Wine Evening |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CHATEAU ROUBINE product offering
Product offeringCore offering
Château Roubine is a Cru Classé wine estate in Lorgues, Var, France, producing AOC Côtes de Provence wines (rosé, red, white) from 72 hectares of biodynamically and organically farmed vineyards across 13 grape varieties including the endemic Tibouren. The estate offers premium signature cuvées (InSpire, Lion & Dragon, Premium, Reserve, Vaussière) and operates oenotourism experiences including cave tours, wine tastings, concerts, opera performances, and art exhibitions at the property.
Product overview
Château Roubine is a Cru Classé winery in the Côtes de Provence appellation, producing AOC wines across three color categories (red, rosé, white) from 13 grape varieties on 72 hectares of organically and biodynamically farmed vineyards. The portfolio centers on premium cuvées including InSpire (signature rosé and rouge), Premium, and Lion & Dragon (gastronomic red). The estate also operates Château Sainte Béatrice and newly acquired Domaine Chante Bise in Côtes du Rhône. Beyond wine production, the company offers oenotourism experiences including cellar tours, tastings, art exhibitions, and cultural events.
Differentiator
Problem solved
Functional benefit
Brands
- Château Sainte Béatrice: Second wine estate owned by Valérie Rousselle, producing Côtes de Provence AOC wines.
- Domaine Chante Bise
- Cuvée InSpire
- Cuvée Premium
- Lion & Dragon
- Cuvée Vaussière
Products and services
- InSpire Rosé
Quantifiable outcome
- 6 medals at Concours Général Agricole de Paris 2018
- +2 more outcomes
Companies that use CHATEAU ROUBINE
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CHATEAU ROUBINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CHATEAU ROUBINE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Domaine Chante BisecoreAcquisition of Domaine Chante Bise in Suze-la-Rousse (Côtes du Rhône) by Valérie Rousselle and her son Adrien Riboud in 2019. Property spans 95 hectares with 75 hectares of vineyards. Expansion of family wine empire into Rhône Valley. Director Pierre Gérin oversees technical operations. Cave capacity of 20,000 hl.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
CHATEAU ROUBINE competitors and assessment
Company assessmentBroad incumbents
- E. Guigal: Major Northern and Southern Rhône Valley producer with a broad portfolio across appellations. Comparable on Rhône Valley AOP coverage and family ownership model, though far larger and more distributed.
- Château de Beaucastel: Iconic Côtes du Rhône estate (acquired by Famille Perrin) offering comparable Rhône Valley AOP wines. Relevant as a cross-appellation peer given Château Roubine's Domaine Chante Bise Rhône acquisition.
- M. Chapoutier: Large Rhône Valley producer with biodynamic vineyards and premium positioning. Comparable on biodynamic viticulture philosophy and Rhône AOP range.
Direct peers
- Château d'Esclans: Producer of Whispering Angel and other premium Côtes de Provence rosés. Most direct comparable as a Provence rosé brand competing for the same on-premise and DTC consumer, although larger and more globally distributed than Château Roubine.
- Domaines Ott: Iconic Provençal rosé and red producer with Cru Classé status across Bandol and Côtes de Provence estates. Closely comparable on appellation coverage, premium cuvée strategy, and French heritage branding.
- Château Saint-Maur: Côtes de Provence producer covering rosé, red, and white within the same AOC and DTC/tourism-led model. Comparable across product mix and Provence market positioning.
- Château Sainte-Marguerite: Cru Classé Côtes de Provence estate with a family-run profile and similar biodynamic/organic viticulture positioning. Directly comparable on classification, sustainability story, and rosé-led portfolio.
- Château La Mascaronne: Côtes de Provence estate producing biodynamic rosés and reds with a similar terroir-driven and organic-farming orientation. Comparable on size, appellation, and premium DTC focus.
- Château Minuty: Cru Classé Côtes de Provence estate producing prestige rosés and reds from a comparable-size family-run operation. Highly comparable in classification, terroir focus, and premium DTC positioning.
Regional players
- Maison Fleur de l'Amitié (Domaine du Dragon / Caves de Provence cooperatives): Provence wine cooperative and regional player distributing Côtes de Provence brands including local estates. Relevant as a regional competitor for on-premise listings and merchant distribution in the same home geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CHATEAU ROUBINE social profiles
Digital presenceCHATEAU ROUBINE compliance and trust
Trust signalCompliance3 records
CHATEAU ROUBINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHATEAU ROUBINE leadership team
Management profileNumber of profiles
Profiles5 records
CHATEAU ROUBINE subsidiaries and ownership
Company hierarchySubsidiaries2 records
CHATEAU ROUBINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHATEAU ROUBINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHATEAU ROUBINE
What does CHATEAU ROUBINE do?
Château Roubine is a Cru Classé wine estate in Lorgues, Var, France, producing AOC Côtes de Provence wines (rosé, red, white) from 72 hectares of biodynamically and organically farmed vineyards across 13 grape varieties including the endemic Tibouren. The estate offers premium signature cuvées (InSpire, Lion & Dragon, Premium, Reserve, Vaussière) and operates oenotourism experiences including cave tours, wine tastings, concerts, opera performances, and art exhibitions at the property.
Is CHATEAU ROUBINE a public or private company?
CHATEAU ROUBINE is a private company. It is classified as family owned and is currently operating.
When was CHATEAU ROUBINE founded?
CHATEAU ROUBINE was founded in 1994. It employs 1 to 10 people.
Where is CHATEAU ROUBINE based?
CHATEAU ROUBINE is headquartered in LORGUES, France, in the Europe region.
How does CHATEAU ROUBINE make money?
Two revenue lines are on record. Wine Sales are the primary driver. The others are oenotourism Experiences.
Who are CHATEAU ROUBINE's main competitors?
Broad incumbents on record are E. Guigal, Château de Beaucastel and M. Chapoutier. Direct peers are Château d'Esclans, Domaines Ott, Château Saint-Maur, Château Sainte-Marguerite, Château La Mascaronne and Château Minuty. Maison Fleur de l'Amitié (Domaine du Dragon / Caves de Provence cooperatives) is listed as a regional player.
Does CHATEAU ROUBINE have an API?
No public API is recorded for CHATEAU ROUBINE.
What industry is CHATEAU ROUBINE in?
CHATEAU ROUBINE's product category is Premium Provençal Wine (AOC Côtes de Provence). Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130 and its SIC code is 5180.