What Virtual Tours Creator does

Virtual Tours Creator (VTC) is an Australian-headquartered, privately held software company that operates a DIY 360-degree virtual tour creation platform targeted primarily at real estate agents and property managers. Founded in 2018 and legally organized as The Trustee for Dorawa (ABN 41955319479), the company is registered in Varsity Lakes, Queensland and runs with a reported 1-10 employees. VTC's core offering is a cloud-based platform paired with an iOS mobile app that enables users to capture 360-degree panoramas using either a smartphone-attached fisheye lens or third-party 360 cameras (notably Insta360), automatically stitch the imagery, and publish interactive tours with hotspots, multi-floor support, and social or MLS distribution.

The product portfolio spans a freemium-to-enterprise subscription ladder (from A$14.51/month Starter through A$218.15/month BV-100 volume plans, with exclusive franchise tiers for Raine & Horne), bundled hardware kits (iPhone 360 Camera Kit at A$299.95, the Insta360 X5 package at A$1,129.95), and ancillary paid services such as 2D and 3D floor plans (A$34.95 and A$69.95) and 360 virtual staging launched in September 2025. Distribution is direct-to-consumer via the company's e-commerce site and is amplified through authorized provider integrations with Australia's two dominant residential listing platforms, realestate.com.au and Domain, where VTC tours appear as the second image in the listing carousel.

Commercial traction rests on documented logos across national franchise networks (Ray White, LJ Hooker, First National, Laing & Simmons, McGrath, Image Property, Raine & Horne) plus emerging use cases in education (Bond University) and hospitality (Palazzo Versace, W Brisbane Hotel, Holiday Inn Express). Customer evidence includes 1,221 branded floor plans delivered and A$122,100 in cumulative savings for McGrath Wide Bay over five years. The business remains bootstrapped with no disclosed institutional funding, parent company, or acquisition history, and revenue figures are not publicly reported.

Name

Virtual Tours Creator

Legal name

The Trustee for Dorawa

Website

https://virtualtourscreator.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Virtual Tours Creator (VTC) is an Australian software company that provides a DIY 360-degree virtual tour creation platform and iOS mobile app for real estate agents, property managers, and adjacent verticals, distributed via subscriptions, hardware bundles, and authorized integrations with realestate.com.au and Domain.

Ownership category

akta.pro rank

Product category

Real Estate Virtual Tour Software

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

akta.pro secondary industry

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• 360 virtual tour software
• Real estate marketing software
• DIY virtual tour platform
• Property listing 3D tours
• Interactive floor plans

Headquarters

HQ city

Lakes Creek

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure

Revenue model

1. SaaS Subscription Plans: Tiered subscription model offering different levels of active tours and storage. Includes free tier with limited functionality. Monthly and annual billing options with discounts for annual commitment. Plans range from individual agents (3 active tours) to enterprise (30+ active tours).
2. Big Volume Plans: Monthly allocation plans (BV-15, BV-30, BV-100) providing specified number of NEW tours every month that accumulate over time. Targeted at high-volume property managers.
3. 360 Camera Equipment Sales: Hardware sales including iPhone 360 Camera Kit ($299.95), iPhone 360 Camera Kit with tripod ($449.95), Insta360 ONE X5 camera package ($1,129.95), and tripod accessories ($179.95). Sold with GST inclusive pricing.
4. Photo Editing Services: Additional paid services including photo enhancement, day-to-dusk editing, object removal, virtual staging, and 360 photo enhancement. Virtual staging priced at $59 per 360 room or $29 for still 3D photo.
5. Floor Plan Services: 2D and 3D floor plan generation from 360 tours. 2D Black and White floor plan at A$34.95, 3D floor plan at A$69.95. Custom branded McGrath floor plans from $54.95. 24-hour turnaround.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Virtual Tours Creator (VTC) is a cloud-based DIY 360-degree virtual tour creation platform that enables real estate agents, property managers, and select verticals to capture, stitch, and publish interactive VR tours using any 360 camera or iPhone, without photography or coding skills. The core product is delivered through a mobile iOS app and a web dashboard, complemented by subscription tiers, hardware camera kits, and professional add-on services such as floor plans, photo editing, and virtual staging.

Product overview

Virtual Tours Creator (VTC) is a DIY 360-degree virtual tour creation platform for real estate professionals, consisting of a cloud-based software platform and complementary hardware products. The core VTC Virtual Tours Platform enables agents to create and publish immersive 360° VR tours using any 360 camera or iPhone, with features including interactive floor plans, hotspots, info labels, multiple floor support, and social sharing. The product portfolio includes subscription tiers (Free through Enterprise for virtual tour creation), hardware equipment (iPhone 360 Camera Kits and Insta360 camera packages with tripods), photo editing services (enhancement, day-to-dusk, object removal), 360 virtual staging, and 2D/3D floor plans. All services are designed for the Australian real estate market with partnerships with realestate.com.au and Domain.

Differentiator

Problem solved

Functional benefit

Products and services

• VTC Virtual Tours Platform Cloud-based DIY 360-degree virtual tour creation software that lets real estate agents and property managers capture, stitch, and publish interactive VR tours from any 360 camera or iPhone in minutes, with features including unlimited panoramas, interactive floor plans, hotspots, info labels, and social sharing.
• Inspect Unlimited Subscription Plans Tiered subscription offering of virtual tour creation capabilities, from a Free plan (1 property, 5 panoramas) through Starter, Business, Enterprise, and Big Volume plans providing 15–100 new tours per month for high-volume property managers.
• iPhone 360 Camera Kit Hardware kit that converts an iPhone (iPhone 8 and above) into a premium 360 camera with a motorised spinning device, 190° fisheye lens, and free VTC app; delivers 8K quality 360° panoramas with automatic HDR stitching.
• iPhone 360 Camera Kit with Tripod Complete bundle of the iPhone 360 Camera Kit plus a professional tripod, providing everything needed to start producing professional 360° virtual tours with an iPhone.
• Insta360 ONE X5 Camera Package All-in-one 360 camera package including the Insta360 X5 camera, professional tripod, 128GB memory card, soft pouch, and one-on-one training; offers 5.7K 360 capture, 72MP photos, 4K single-lens mode, and waterproof design.
• 360 Camera Tripod Professional 360 camera tripod with custom 100mm aluminum extension and leveling bubble, 4-section leg design, ball head with quick-release plate, max height 152cm, load capacity 5kg.
• McGrath Branded Floor Plans White-label custom branded floor plans and site plans for McGrath real estate, produced from 360 virtual tours, existing plans, or sketches; available from A$54.95 with 24-hour turnaround.
• 360 Virtual Staging Digital staging service that adds furniture and furnishings to 360° virtual tours and still 3D property photos, priced at A$59 per 360° room or A$29 per still 3D photo, with 24-hour turnaround.
• 2D and 3D Floor Plans Black and white 2D floor plans generated from 360 virtual tours or existing plans at A$34.95 per floor, and interactive 3D floor plans with depth, lighting, textures, and furnishings at A$69.95 per floor, both with 24-hour turnaround.
• Photo Editing Services Professional photo editing services including photo enhancement, day-to-dusk editing, object removal from photos, and 360 photo enhancement, offered as supplementary services to virtual tour creation.
• Training and Onboarding One-on-one training and onboarding including app installation, phone and camera calibration, 360 photo shooting guidance, and tour creation support with feedback for up to two months, bundled with hardware purchases.

Quantifiable outcome

• Listings with 360 tours have 497% more engagement than listings with videos
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• Mood StudiominorStrategic or Co-development Partner · 1 January 2018Collaborated with Mood Studio (described as sister company) to create immersive 360 video virtual tour application for Bond University. Mood Studio contributed to VR app development while VTC provided virtual tour technology platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pano2VR: Desktop and web virtual tour authoring tool with hotspot, floor plan, and skinning capabilities — overlaps with VTC's interactive floor plan and 360 tour publishing features.
• iGUIDE: Real estate-focused 360 tour and floor plan system combining a proprietary camera with cloud software; competes with VTC in the integrated camera-plus-platform niche, particularly in North America.
• Kuula: Web-based 360 virtual tour creation platform used heavily by real estate agents and photographers. Directly comparable to VTC's core SaaS offering with similar upload, stitching, and sharing workflow.
• Matterport: Global leader in 3D/virtual tour capture and publishing, serving real estate, architecture, and facilities management with proprietary cameras and a cloud platform — the most direct competitor to VTC's virtual tour creation and distribution offering.
• EyeSpy360: Virtual tour software provider with DIY capture, floor plans, and MLS integration — competing head-to-head with VTC for real estate agent accounts and offering a similar feature set.
• CloudPano: Subscription-based 360 virtual tour platform targeting real estate agents with branded tours, MLS syndication, and embeddable viewers — a near-direct US-centric analog to VTC.

Regional players

• Domain Group: Australian property portal and VTC's second key authorized-provider integration; represents both a distribution channel and a potential portal-vertical competitor in the same way REA does.
• REA Group: Operator of realestate.com.au, VTC's primary distribution partner. A regional incumbent that could become both a deeper partner or a competitor if it builds in-house tour functionality.

Broad incumbents

• Zillow 3D Home: Zillow's free 3D home tour app tightly integrated into the Zillow listing platform — a broader-incumbent threat because it bundles tour creation with the dominant US listing portal, similar to how realestate.com.au/Domain integrations benefit VTC.

Emerging players

• Spacely AI: AI-powered virtual staging and interior design platform serving real estate agents — overlaps with VTC's newly launched 360 Virtual Staging service on the ARPU-expansion dimension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNlmq9ypbs0j_2WqVMPJvXg
• Facebookfacebook.com/virtualtourscreator
• LinkedInlinkedin.com/company/18455840

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Tours Creator