Sweet Justice
Sweet Justice is a Minneapolis-based, privately held beverage company that sells hemp-derived Delta-9 THC-infused sodas (6 SKUs plus bundles) via direct-to-consumer e-commerce and wholesale dispensary channels, targeting adults 21+ seeking alcohol alternatives and canna-curious consumers nationwide.
- Company typePrivate
- Founded2023
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweet Justice does
Sweet Justice, operated under Electric Brands from Minneapolis, Minnesota, is a privately held beverage company that manufactures and sells hemp-derived Delta-9 THC-infused sodas positioned as alcohol alternatives. The company offers six core SKUs spanning 5mg and 10mg THC doses (Lemonade Ginger Ale, OG Cola, OG Cola Zero Sugar, Cherry Cola, Elderberry Pom, and Pacific Island Punch) plus three multi-pack bundles, all priced in the $24.99-$28.99 range for 4-packs. The product line is built on a single core technology partnership: nano-emulsified hemp-derived Delta-9 THC sourced from Vertosa, which enables an onset time of approximately 20 minutes compared to traditional edibles, with third-party lab testing and QR-coded batch results for transparency.
The business operates a dual-channel go-to-market. Direct-to-consumer e-commerce through drinksweetjustice.com (Shopify-hosted) is the primary channel, supported by a subscribe-and-save program offering 15-20% discounts across weekly, bi-weekly, and monthly cadences, with a $75 free-shipping threshold. A wholesale distribution program recruits dispensaries and retail partners via an open application form, with a store locator showing presence in at least Texas, Illinois, Michigan, Pennsylvania, and Montana. The customer base skews toward adults 21+ seeking alcohol alternatives, with secondary segments including canna-curious first-time users and social entertainers. Unit economics are consumer-grade: 50-100 calories per serving, vegan, gluten-free, no high-fructose corn syrup, and made with real cane sugar.
Sweet Justice is bootstrapped and founder-owned with 1-10 employees and no disclosed institutional funding, revenue figures, or management team details. The company holds a Minnesota Department of Agriculture Feed License required for hemp-infused beverage operations. Brand credibility has been built primarily through sustained industry recognition, including Beverage Brand of the Year at the KIND Awards in both 2023 and 2024 (voted on by 800+ Canadian budtenders) and 7 medals at the 2025 L.A. High Spirit Awards across 203 entries in 11 categories, including Best in Show for Pacific Island Punch. Marketing relies on conventional channels: organic social (Twitter, Instagram, Facebook, Pinterest), content marketing through recipes and educational blog content, email/newsletter, and earned media in publications such as Complex, Sensi Magazine, and Herb.co.
Sweet Justice firmographics
Firmographics- Name
- Sweet Justice
- Legal name
- Sweet Justice
- Website
- https://drinksweetjustice.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sweet Justice is a Minneapolis-based, privately held beverage company that sells hemp-derived Delta-9 THC-infused sodas (6 SKUs plus bundles) via direct-to-consumer e-commerce and wholesale dispensary channels, targeting adults 21+ seeking alcohol alternatives and canna-curious consumers nationwide.
- Ownership category
- akta.pro rank
Sweet Justice industry classification
Industry- Product category
- THC-infused beverages (cannabis sodas)
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- Hemp & CBD Product Wholesale Distribution (CRAOAIAG), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Sweet Justice is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Sweet Justice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through drinksweetjustice.com. One-time purchases and subscription (subscribe and save) options with 15-20% discounts for recurring orders. Free shipping threshold at $75.
- Wholesale Distribution: B2B wholesale distribution to retail stores, dispensaries, and licensed cannabis retailers across the United States. Products sold in multi-packs and single cans through third-party retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single 4-pack products |
| Subscription | Monthly | Subscribe and Save subscription plans |
| Unit Pricing | Pay-as-you-go | Bundle/Multi-pack products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sweet Justice product offering
Product offeringCore offering
Sweet Justice manufactures and sells hemp-derived Delta-9 THC-infused sodas under its own brand, using nano-emulsification technology to deliver a fast ~20-minute onset. The lineup includes six flavors (5mg or 10mg THC per serving) sold individually in 4-packs and as multi-pack bundles, distributed via direct-to-consumer e-commerce, subscriptions, and wholesale to dispensaries and retail stores across the United States.
Product overview
Sweet Justice is a THC-infused beverage company offering a portfolio of six distinct flavored sodas and three multi-pack bundle options. The core product line includes Lemonade Ginger Ale (10mg THC, 100 Cal), OG Cola Zero Sugar (10mg THC, 0 Cal), OG Cola (5mg THC, 100 Cal), Cherry Cola (10mg THC, 100 Cal), Elderberry Pom (5mg THC, 50 Cal), and Pacific Island Punch (10mg THC, 90 Cal). All beverages use nano-emulsified hemp-derived Delta-9 THC for fast-acting effects. The bundle offerings include the SJ Mixer Pack (24 cans, all flavors), Twisted Classics Pack (12 cans, classic cola flavors), and Vibrant Sips Mixer Pack (fruity/tropical flavors). The company positions its products as alcohol alternatives with award-winning taste, offering low-calorie options with natural ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Lemonade Ginger Ale A refreshing hemp-infused ginger ale with zesty lemonade, containing 10mg of fast-acting nano-emulsified THC, 1/3 less sugar than traditional ginger ales, real cane sugar, gluten-free, 100 calories per serving.
- OG Cola Zero Sugar A zero-calorie, zero-sugar version of the classic OG Cola, infused with 10mg of fast-acting nano-emulsified hemp-derived THC; free of sugar, caffeine, and high-fructose corn syrup.
- OG Cola A crisp, Mexican cola-inspired soda with vanilla, caramel, sarsaparilla, and cardamom notes, infused with 5mg of fast-acting THC and 1/3 fewer calories than traditional colas.
- Cherry Cola A bold blend of tree-ripe cherries with classic cola, infused with 10mg of fast-acting THC, 100 calories per serving, with no high-fructose corn syrup.
- Elderberry Pom A pomegranate and elderberry blend infused with 5mg of fast-acting THC, 50 calories per serving, lightly sweetened with about half the calories of a White Claw.
- Pacific Island Punch A tropical beverage with citrus, tropical, and ripe stone-fruit flavors, infused with 10mg of fast-acting THC, 90 calories per serving.
- SJ Mixer Pack A 24-can bundle featuring the full Sweet Justice flavor lineup (Cherry Cola, OG Cola, Lemonade Ginger Ale, Elderberry Pom, Pacific Island Punch) at a discounted price.
- Twisted Classics Pack A 12-can bundle featuring classic flavors (Cherry Cola, OG Cola, Lemonade Ginger Ale) designed as a nostalgic, 1960s diner-style soda experience with a modern THC-infused twist.
- Vibrant Sips Mixer Pack A bundle featuring tropical and fruity flavors (Elderberry Pom, Pacific Island Punch) targeted at consumers seeking bold, vibrant flavor experiences.
Quantifiable outcome
- Nano-infused THC beverages have an onset time of approximately 20 minutes, absorbed faster and more consistently than traditional edibles
- +2 more outcomes
Companies that use Sweet Justice
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sweet Justice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Sweet Justice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VertosacoreLeading nano-emulsification technology company providing the Delta-9 THC emulsion used in all Sweet Justice beverages. Most of their Hemp THC is derived from suppliers in Kentucky but often contains source material from various leading hemp states. This partnership enables the fast-acting properties of Sweet Justice products with approximately 20-minute onset time.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Sweet Justice competitors and assessment
Company assessmentDirect peers
- Wynk: Wynk produces THC- and CBD-infused seltzers in comparable dosage formats and serves the same canna-curious and alcohol-alternative consumer segments as Sweet Justice. National retail and DTC distribution overlap directly.
- Sprig: Sprig is a THC-infused soda brand positioned as a social alternative to alcohol, closely mirroring Sweet Justice's soda-format strategy. It competes for the same shelf space and DTC consumer mindshare.
- Artet: Artet produces cannabis-infused aperitifs and spritzes positioned for hosting and social occasions — a use case Sweet Justice explicitly targets in its "Social Entertainers" segment. Premium craft positioning overlaps.
- Cann: Cann is a leading THC-infused social tonic that directly competes with Sweet Justice in the low-dose cannabis beverage category. Both brands target the alcohol-alternative use case with a similar premium DTC + retail distribution model.
- Happi: Happi is a fast-acting, low-dose THC seltzer competing in the same alcohol-alternative segment. Both brands leverage nano-emulsified or fast-onset technology for predictable effects.
- Mood33: Mood33 is a hemp-infused sparkling beverage line focused on wellness and relaxation, with comparable low-dose and clean-label positioning to Sweet Justice. Both compete in the hemp-derivative beverage aisle.
- Casa Lumbre: Casa Lumbre produces cannabis-infused spirits alternatives (including the Sombra line), competing for the same cocktail-substitution occasions that Sweet Justice's "Twisted Classics" and mixer packs target.
- HI BEV: HI BEV is a cannabis-infused sparkling water brand in the alcohol-alternative category. Both Sweet Justice and HI BEV emphasize low-calorie, approachable dosing (5–10mg) and similar retail and DTC distribution.
- Pamos: Pamos is a THC-infused seltzer with flavor-forward positioning aimed at the social drinking occasion. It overlaps with Sweet Justice's premium, flavor-driven positioning and dose range.
Broad incumbents
- Kin Euphorics: Kin Euphorics is a non-alcoholic, adaptogen-based functional beverage in the broader moderation/sober-curious category. It is not a THC competitor but addresses the same alcohol-alternative consumer need and competes for share of stomach against Sweet Justice's positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweet Justice social profiles
Digital presenceSweet Justice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Justice leadership team
Management profileNumber of profiles
Sweet Justice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Justice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Justice
What does Sweet Justice do?
Sweet Justice manufactures and sells hemp-derived Delta-9 THC-infused sodas under its own brand, using nano-emulsification technology to deliver a fast ~20-minute onset. The lineup includes six flavors (5mg or 10mg THC per serving) sold individually in 4-packs and as multi-pack bundles, distributed via direct-to-consumer e-commerce, subscriptions, and wholesale to dispensaries and retail stores across the United States.
Is Sweet Justice a public or private company?
Sweet Justice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet Justice founded?
Sweet Justice was founded in 2023. It employs 1 to 10 people.
Where is Sweet Justice based?
Sweet Justice is headquartered in Minneapolis, United States, in the North America region.
How does Sweet Justice make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Sweet Justice's main competitors?
Direct peers on record are Wynk, Sprig, Artet, Cann, Happi, Mood33, Casa Lumbre, HI BEV and Pamos. Kin Euphorics is listed as a broad incumbent.
Does Sweet Justice have an API?
No public API is recorded for Sweet Justice.
What industry is Sweet Justice in?
Sweet Justice's product category is THC-infused beverages (cannabis sodas). Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRAOAIAG, Hemp & CBD Product Wholesale Distribution. Its NAICS code is 312111 and its SIC code is 2080.