What Office Watercoolers does

Office Watercoolers Ltd, founded in 2001 and headquartered in Rugeley, UK, is a privately held manufacturer and service provider of bottled and mains-fed water coolers, water boilers, and integrated tap systems. The company operates as a wholly-owned subsidiary of South Staffordshire Plc, an integrated water services group, and functions as one of its non-regulated operating businesses alongside regulated water utilities and infrastructure services. Its product portfolio spans floorstanding and desktop bottled coolers (Glacier, Mogul, Storm, Avalanche, AA3300X), mains-fed coolers (Arctic Chill series), water boilers (CTS5/CTS10 counter-top, WMS5/WMS10 wall-mounted), and premium bottleless integrated taps (T1, T3) plus the Font 50 wall-mounted bottle filler, supported by accessories and consumables.

The business operates on a subscription-based revenue model with three primary tiers (Bronze, Silver, Gold) bundling equipment rental, scheduled sanitisation, WRAS-approved maintenance, and bottled water supply from Wenlock Spring, an exclusive South Shropshire source bottled at origin since 1989 with BRC Grade A accreditation. Mains-fed and boiler pricing follows a consultation-based bespoke model. The company serves a horizontal customer base across UK offices, leisure, education, healthcare, hospitality, and industrial segments, with pricing structured for 1-15 user micro and small businesses and enterprise customisation available for larger deployments.

Office Watercoolers distributes directly via a depot network that enables same-day delivery on over 80% of orders and a 48-hour nationwide UK delivery guarantee, with professional installation and maintenance delivered by WRAS-approved engineers. The company's go-to-market is direct-to-business, combining website-driven inbound, phone sales (0345 609 0902), free site surveys, and free 7-day trials. Its competitive position rests on regulatory accreditations (WHA, SafeContractor, WRAS, WEEE), 25+ years of operating history, Wenlock Spring's provenance narrative, and an environmental positioning centred on paper-cup substitution and equipment recycling.

Name

Office Watercoolers

Legal name

Office Watercoolers Ltd

Website

https://office-coolers.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Office Watercoolers, a UK-based subsidiary of South Staffordshire Plc founded in 2001, manufactures and services bottled and mains-fed water coolers, water boilers, and integrated tap systems for offices, education, healthcare, hospitality, and industrial customers on tiered subscription packages.

Ownership category

akta.pro rank

Product category

Office Water Coolers

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

akta.pro secondary industries

Spring Water Bottling (AFAFACAA), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Office water coolers
• Bottled water dispensers
• Mains-fed coolers
• Water boiler rentals
• Workplace hydration solutions

Headquarters

HQ city

Rugeley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Monthly rental of water coolers and boilers as part of package deals. Customers pay a fixed monthly fee for equipment use included in Bronze, Silver, and Gold packages.
2. Bottled Water Supply: Supply of 18.9-litre bottles of Wenlock Spring water as part of pricing packages. Bronze tier includes 30 bottles/year, Silver includes 50 bottles/year, Gold includes 70 bottles/year. Also available via fixed weekly cost with negotiable terms.
3. Maintenance Services: Regular scheduled maintenance, sanitisation visits, and component checks performed by WRAS-approved engineers to ensure equipment reliability and hygiene compliance.
4. Installation Services: Professional installation of bottled and mains-fed water coolers and counter-top/wall-mounted water boilers by trained engineers, including mains water connections and operational testing.
5. Accessories: Sale of accessories including bottle racks, cup dispensers, paper cups, and paper cones for use with water dispensers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Office Watercoolers rents, installs and services bottled and mains-fed water coolers, water boilers, desk-top dispensers and integrated tap systems for UK workplaces. The company supplies 18.9-litre bottles of Wenlock Spring water on monthly subscription packages (Bronze, Silver, Gold) and provides recurring WRAS-approved maintenance, sanitisation and emergency callout services through a nationwide depot network.

Product overview

Office Watercoolers provides a comprehensive portfolio of water dispensing solutions comprising bottled and mains-fed water coolers, water boilers, desk top dispensers, and taps & bottle fillers. The product line includes flagship brands Glacier, Mogul, Storm, and Avalanche for bottled/mains-fed cooling; Arctic Chill for mains-fed only; AA3300X as a versatile multi-format unit; and CTS/WMS water boiler series. T1 and T3 integrated tap systems offer premium bottleless hydration, while the Font 50 provides wall-mounted bottle filling. Accessories include bottle racks, cup dispensers, paper cups, and paper cones. Services encompass professional installation and WRAS-approved maintenance. The company also supplies Wenlock Spring sourced from South Shropshire Countryside, bottled at source since 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Glacier Water Cooler Floorstanding water cooler available in bottled and mains-fed formats providing cold & hot or cold & ambient water, with a DryGuard no-spill system and stylish fluted cabinet. Targeted at UK offices and commercial workspaces.
• Mogul Water Cooler Reliable bottled and mains-fed water cooler providing cold & ambient and hot water, equipped with a spill-resistant dispense system. Designed for office and commercial environments.
• Storm Water Cooler Bottled and mains-fed water cooler delivering cold or hot & cold water with a spill-resistant dispense system and child-safe taps for workplaces with shared use.
• AA3300X Water Cooler Versatile dispenser available in bottled or mains-fed formats providing hot & cold or cold & ambient water, with contactless push-paddle taps and a childproof safety lock. Suited to high-traffic or hygiene-sensitive workspaces.
• Arctic Chill Mains-fed Water Cooler Mains-fed water cooler (108 and 109 variants) providing continuous cold or cold & ambient water at 4-12°C via direct chill technology, designed for offices and commercial spaces needing unlimited chilled water without bottle replacement.
• Avalanche Desk Top Water Cooler Compact counter-top bottled water cooler delivering cold water at 4-10°C, featuring a quiet high-efficiency compressor and spill-resistant dispense for small offices and reception areas.
• CTS5 Water Boiler Compact mains-fed counter-top boiler delivering hot water on demand at approximately 96°C with a 5-litre capacity and 15-minute heat-up time, for office kitchenettes and meeting rooms.
• CTS10 Water Boiler High-capacity mains-fed counter-top water boiler delivering 10 litres of hot water at approximately 85-92°C, with a stainless steel heating chamber for higher-volume office use.
• WMS5 Water Boiler Compact wall-mounted mains-fed water boiler delivering hot water at approximately 85-92°C with a stainless steel heating chamber, designed for offices where counter space is limited.
• WMS10 Water Boiler High-capacity wall-mounted mains-fed water boiler delivering 10 litres of hot water at approximately 85-92°C with a stainless steel chamber and boil-dry protection for demanding commercial settings.
• T1 Tap Integrated System Compact integrated mains-fed tap system delivering chilled, ambient and sparkling water at up to 50 litres per hour, using a ProCore undercounter unit and DryChill technology. Designed for premium office and hospitality environments.
• T3 Tap Integrated System All-in-one integrated mains-fed tap system offering hot, chilled, ambient and sparkling water, powered by ProCore, DryChill rapid cooling, EcoBoil and optional Viovandt UV-LED purification. Targeted at premium offices, healthcare and hospitality venues.
• Font 50 Bottle Filler Wall-mounted mains-fed bottle filler delivering ambient water with a 38cm dispense height and an eco-friendly bottle savings counter, designed for schools, gyms and public spaces.
• Water Cooler Accessories Range of accessories sold with water coolers and boilers, including 3- or 4-bottle storage racks, integrated cup dispensers, 9oz fully recyclable paper cups and 4oz compostable paper cones. Targets existing Office Watercoolers customers and offices adding sustainability features.
• Installation Service Professional installation of bottled and mains-fed water coolers and counter-top or wall-mounted water boilers by trained engineers, including mains water connections and operational testing. Free within 5 metres of existing pipework for mains-fed dispensers.
• Maintenance Service Scheduled maintenance, sanitisation and component checks for water coolers and boilers, delivered by WRAS-approved engineers and bundled into Bronze, Silver and Gold subscription packages. Includes emergency callouts.

Quantifiable outcome

• Over 80% of orders completed same day
• +4 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wenlock SpringcoreOthersWenlock Spring has been bottled at source in the South Shropshire Countryside since 1989. The water is naturally filtered through rock strata at Wenlock Edge, providing unique minerals including selenium and calcium. This natural water source has been in use since the 11th century. Office Watercoolers chose Wenlock Spring for its excellent clean taste, bottle presentation, and subtlety of still water. Wenlock Spring is a family-run business achieving British Retail Consortium Higher Grade A accreditation and highest WHA accreditation with 99% of materials used on site recycled.
• Water Dispenser & Hydration Association (WHA)coreOthersOffice Watercoolers is an accredited member of the WHA, a national body representing the UK water cooler industry. Membership ensures adherence to highest standards of quality, safety and hygiene through regular sanitisation programmes, annual audits, and mandatory hygiene training.
• SafeContractor SchememinorOthersOffice Watercoolers is a member of the SafeContractor scheme, the fastest growing health and safety assessment scheme in the UK, ensuring customers that health and safety standards are covered.
• Water Regulation Advisory Scheme (WRAS)coreOthersWRAS-approved engineers ensure that water cooler installations and maintenance comply with all relevant Regulations and Byelaws, contributing to protection of public health by preventing contamination of public water supplies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waterlogic: Waterlogic specialises in mains-fed and bottleless water dispensers for offices, with proprietary Firewall UV purification technology. It directly competes with Office Watercoolers' T1/T3 tap systems and Arctic Chill mains-fed line in the same UK commercial hydration segment.
• Borg & Overström: Borg & Overström is the OEM supplier of Office Watercoolers' premium T1 and T3 tap systems featuring ProCore, DryChill, EcoBoil, Totality, and Viovandt technologies. It also distributes directly and via other partners across the UK and Europe, competing in the same premium tap segment.
• Thirsty Work: Thirsty Work is a UK-based water cooler and bottled water supplier offering rentals, mains-fed coolers, and maintenance packages to commercial customers. It is a direct SME competitor with comparable subscription pricing and service area.
• Billi UK: Billi manufactures and distributes premium undercounter boiling, chilled, and sparkling water systems for offices and workplaces. It competes head-to-head with Office Watercoolers' premium integrated tap offerings on features, aesthetics, and recurring service contracts.
• Aqua Direct: Aqua Direct is a sister company within the South Staffordshire Plc group, supplying tanker-load spring water to commercial customers. While operating in bulk rather than bottled 18.9L format, it is a closely related UK water business serving overlapping commercial hydration demand.
• Culligan UK: Culligan UK is one of the largest direct competitors in the UK office water cooler market, offering bottled and mains-fed dispensers, bottled water supply, and recurring service contracts to commercial customers. The product portfolio, business model, and target customer base closely mirror Office Watercoolers.
• BRITA Professional (BRITA UK): BRITA Professional provides mains-fed water dispensers and filtration solutions for offices and commercial settings across the UK and Europe. It competes with Office Watercoolers' mains-fed coolers and tap systems, particularly for accounts prioritising filtration branding.

Broad incumbents

• PHS Group: PHS Group is a large UK workplace services provider offering washroom, hygiene, and water dispenser solutions as part of a broader facilities services portfolio. It competes with Office Watercoolers in water cooler rentals while leveraging cross-sell into adjacent workplace service contracts.

Emerging players

• Cosmetal (Cosmetal UK): Cosmetal supplies water dispensers and drinking fountains for offices, hospitality, and public spaces with a growing UK presence. It represents an emerging alternative in the bottleless and point-of-use dispenser category where Office Watercoolers' Arctic Chill and T-series compete.
• Wesco Anixter / Pure Water Technology: Pure Water Technology offers advanced bottleless office water coolers and purification systems to US and international commercial customers. While primarily US-focused, it represents an emerging competitive model of subscription-based bottleless hydration that targets the same office hydration use case as Office Watercoolers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Watercoolers