Autowelt Ebert
Autowelt Ebert is a privately held German multi-brand automotive dealership group operating 19-20 locations, selling new and used vehicles across 11+ brands including Mercedes-Benz, Ford, Škoda, MG, and BYD, and serving both retail customers and business fleet clients with integrated sales, service, rental, and financing.
- Company typePrivate
- Founded1898
- HeadquartersBensheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Autowelt Ebert does
Autowelt Ebert Gruppe is a privately held German multi-brand automotive dealership group founded in 1898 and headquartered in Weinheim, operating 19-20 physical locations across the Rhineland-Palatinate region and surrounding areas. The group sells new and used vehicles across 11+ brands - Mercedes-Benz (passenger and trucks), Škoda, Ford PKW, Ford Pro, MG, BYD, Brabus, FUSO, Pössl campervans, and US cars through its Knapp Motors sub-brand in Hockenheim - and serves both private retail customers and business fleet clients through dedicated fleet services.
The company operates a one-stop automotive retail platform combining new and used vehicle sales, workshop maintenance and repair, body and paint (Karosserie & Lack), parts and accessories, vehicle tuning, short- and long-term rental, and financing/leasing partnerships with Ford Bank and Mercedes-Benz Bank. Distribution is anchored in physical dealership showrooms supplemented by an online vehicle search portal, active social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn), email newsletters, and an interactive digital magazine. The only notable proprietary technology is "CX Bot Carla," a digital customer engagement assistant, which is positioned as a customer-facing differentiator rather than a core operational system.
The revenue model is a mix of one-time vehicle sales (the largest component), recurring service and repair work, usage-based rental income, and financing/leasing commissions routed through partner banks. The group has pursued an aggressive acquisition-led expansion strategy since 2023, acquiring Ford Knapp (Auto Knapp GmbH), three additional Ford operations, and Autohaus Weismann in Frankenthal, followed by a greenfield opening in Germersheim in April 2025 that brought the site count to 20. The group is family/private-owned, with no disclosed external investors, no funding rounds, and no public revenue disclosure.
Autowelt Ebert firmographics
Firmographics- Name
- Autowelt Ebert
- Legal name
- Autowelt Ebert Gruppe
- Website
- https://autohaus-ebert.de
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autowelt Ebert is a privately held German multi-brand automotive dealership group operating 19-20 locations, selling new and used vehicles across 11+ brands including Mercedes-Benz, Ford, Škoda, MG, and BYD, and serving both retail customers and business fleet clients with integrated sales, service, rental, and financing.
- Ownership category
- akta.pro rank
Where Autowelt Ebert is headquartered
LocationHeadquarters
- HQ city
- Bensheim
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Autowelt Ebert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Vehicle Sales (New and Used): Sales of new vehicles from multiple brands (Mercedes-Benz, Škoda, Ford, MG, BYD, Brabus, FUSO, Pössl) and used vehicles through physical dealerships and online vehicle search.
- Automotive Service and Repair: Workshop services including maintenance, repairs, body work (Karosserie & Lack), parts and accessories sales, and tuning services.
- Vehicle Rental: Short-term and long-term vehicle rental services for flexibility and convenience.
- Financing and Leasing: Partnerships with Ford Bank and Mercedes-Benz Bank providing vehicle financing and leasing options to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ford Transit Custom Nugget PHEV leasing |
| Subscription | Monthly | Mercedes-Benz C-Klasse financing |
| Subscription | Monthly | Mercedes-Benz GLC 400 4MATIC EQ leasing |
| Other | One time/ perpetual license | Electric vehicle government subsidies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Autowelt Ebert product offering
Product offeringCore offering
Autowelt Ebert is a multi-brand automotive dealership group operating 19-20 locations across Germany, headquartered in Weinheim. The company sells new and used passenger cars and commercial vehicles from brands including Mercedes-Benz, Škoda, Ford, MG, BYD, Brabus, FUSO, and Pössl, alongside complementary services such as workshop maintenance and repair, bodywork and paint, parts and accessories, tuning, classic car servicing, short- and long-term vehicle rental, business fleet solutions, and financing and leasing arranged through partner banks.
Product overview
Autowelt Ebert is a multi-brand automotive dealership group headquartered in Weinheim, Germany, operating 19-20 locations. The company offers a comprehensive automotive portfolio spanning new and used vehicle sales across brands including Mercedes-Benz (passenger cars and trucks), Škoda, Ford, MG, BYD, Brabus, FUSO, and Pössl. Beyond vehicle sales, the company provides integrated services including car rental, workshop and maintenance, body & paint, parts & accessories, tuning, and specialized classic car services. The group has expanded through acquisitions including Auto Knapp (Ford) and operates Knapp Motors for US vehicles. Electric mobility solutions including government-subsidized e-vehicles represent a growing segment.
Differentiator
Problem solved
Functional benefit
Brands
- Knapp Motors: US Car Center specializing in American muscle cars and trucks, located in Hockenheim.
Products and services
- New Cars (Neuwagen) Sale of new vehicles across multiple brands including Mercedes-Benz, Škoda, Ford, MG, BYD, Brabus, FUSO, and Pössl camper vans, offered through physical showrooms and online vehicle search.
- Used Cars (Gebrauchtwagen) Sale of pre-owned vehicles with verified quality, browsable through an online vehicle archive with filtering by manufacturer, model, condition, fuel, and transmission.
- Car Rental (Autovermietung) Short- and long-term vehicle rental services providing flexible mobility solutions for individual and business customers.
- Electric Mobility (Elektromobilität) Sales of electric and electrified vehicles including electric cars and eActros trucks, with assistance accessing government subsidies up to €6,000.
- Business Fleet Services (Geschäftskunden) Tailored mobility solutions, exclusive fleet pricing, and professional fleet management services for companies operating small to large vehicle fleets.
- Workshop Services (Serviceleistungen) Professional vehicle maintenance and repair services including pick-up and delivery and loaner vehicle support.
- Body & Paint (Karosserie & Lack) Vehicle body repair and painting services.
- Parts & Accessories (Teile & Zubehör) Sales of genuine vehicle parts and accessories across the group's brand portfolio.
- Tuning Vehicle customization and performance tuning services.
- Classic & Vintage Cars (Old- & Youngtimer) Specialized sales and repair services for vintage and classic automobiles targeted at collectors and enthusiasts.
- Camper & Motorhomes Sales of motorhomes and campervans including Pössl Group and Campstar brands, with servicing.
- Knapp Motors (US Cars) US car sales center in Hockenheim offering American vehicles including Dodge, RAM, and Corvette models.
Quantifiable outcome
- Up to €6,000 government subsidy available for electric vehicle purchases
- +2 more outcomes
Companies that use Autowelt Ebert
Customer profileSegments5 records
Ideal customer profiles3 records
Autowelt Ebert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Autowelt Ebert partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Autohaus WeismanncoreAcquisition of Autohaus Weismann in Frankenthal to strengthen Ford brand presence in the regional network.
- Ford Knapp (Auto Knapp GmbH)coreAcquisition and integration of Ford Knapp (Auto Knapp GmbH) into the Autowelt Ebert group, bringing Ford PKW and transporter sales plus multi-brand service capabilities. The acquisition included 40 employees and a modern Ford Store facility.
- Mercedes-BenzcorePrimary brand partner for passenger vehicles and trucks, representing one of the company's founding and flagship brands.
- ŠkodacoreCzech automotive brand partner offering vehicles across various segments with competitive pricing programs.
- FordcoreFord PKW and Ford Pro commercial vehicle brand partner, significantly expanded through acquisitions.
- MG MotorminorChinese automotive brand partner offering electric vehicles and modern mobility solutions.
- BYDminorChinese electric vehicle manufacturer partnership for battery electric vehicles.
- BrabusminorGerman high-performance vehicle tuner and luxury vehicle brand offering exclusive customization and performance upgrades.
- FUSOminorJapanese commercial vehicle brand (Mitsubishi Fuso) for trucks and light commercial vehicles.
- Pössl GroupminorAustrian campervan and motorhome manufacturer, offering recreational vehicles through the VanLine by Pössl brand.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Autowelt Ebert competitors and assessment
Company assessmentDirect peers
- AVAG Holding AG: One of Germany's largest multi-brand automotive retail holding companies with a broad portfolio of brands and many locations across southern Germany. Closely comparable in business model (multi-brand dealer group) and geographic concentration in a similar German region.
- Auto Bierschneider GmbH: Bavarian multi-brand automotive dealer group with premium and volume brand representation. Similar multi-brand, multi-location dealer model to Autowelt Ebert with overlapping brand portfolio.
- Gottfried Schultz Automobilhandels SE: West German multi-brand automotive dealer group with strong premium-brand heritage. Highly comparable to Autowelt Ebert's Mercedes-Benz-anchored premium positioning and multi-brand dealer network model.
- Rosier GmbH & Co. KG: Westphalian multi-brand automotive dealer group with premium-brand focus. Closely comparable business model (multi-brand dealership) and similar scale to Autowelt Ebert.
- Senger GmbH & Co. KG: German multi-brand automotive dealer group with premium-brand emphasis. Comparable in multi-brand, multi-location dealer model with similar brand mix and German regional concentration.
- Moll Automobile GmbH & Co. KG: Multi-brand German automotive dealer group with multiple locations. Closely comparable business model (multi-brand retail) and similar scale to Autowelt Ebert.
- Dello Gruppe (Dello GmbH): Northern German multi-brand automotive dealer group headquartered in Hamburg. Comparable multi-brand, multi-location operating model but serves a different German region, making it a regional peer.
- Berlet GmbH & Co. KG: German multi-brand automotive dealer group operating multiple locations across the Ruhr region. Similar in scale and operating model to Autowelt Ebert, with comparable multi-brand approach.
- Hahn Automobile GmbH & Co. KG: Stuttgart-area multi-brand automotive dealer group representing premium and volume brands. Similar scale and operating model to Autowelt Ebert, with comparable multi-location, multi-brand dealership structure.
Broad incumbents
- Emil Frey Group: Europe's largest automotive dealer group with significant German presence across premium and volume brands. Overlaps in multi-brand dealership model but operates at materially larger scale and broader geographic footprint than Autowelt Ebert.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Autowelt Ebert social profiles
Digital presenceAutowelt Ebert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autowelt Ebert leadership team
Management profileNumber of profiles
Autowelt Ebert subsidiaries and ownership
Company hierarchySubsidiaries1 record
Autowelt Ebert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autowelt Ebert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autowelt Ebert
What does Autowelt Ebert do?
Autowelt Ebert is a multi-brand automotive dealership group operating 19-20 locations across Germany, headquartered in Weinheim. The company sells new and used passenger cars and commercial vehicles from brands including Mercedes-Benz, Škoda, Ford, MG, BYD, Brabus, FUSO, and Pössl, alongside complementary services such as workshop maintenance and repair, bodywork and paint, parts and accessories, tuning, classic car servicing, short- and long-term vehicle rental, business fleet solutions, and financing and leasing arranged through partner banks.
Is Autowelt Ebert a public or private company?
Autowelt Ebert is a private company. It is classified as family owned and is currently operating.
When was Autowelt Ebert founded?
Autowelt Ebert was founded in 1898. It employs 11 to 50 people.
Where is Autowelt Ebert based?
Autowelt Ebert is headquartered in Bensheim, Germany, in the Europe region.
How does Autowelt Ebert make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are automotive Service and Repair, vehicle Rental and financing and Leasing.
Who are Autowelt Ebert's main competitors?
Direct peers on record are AVAG Holding AG, Auto Bierschneider GmbH, Gottfried Schultz Automobilhandels SE, Rosier GmbH & Co. KG, Senger GmbH & Co. KG, Moll Automobile GmbH & Co. KG, Dello Gruppe (Dello GmbH), Berlet GmbH & Co. KG and Hahn Automobile GmbH & Co. KG. Emil Frey Group is listed as a broad incumbent.
Does Autowelt Ebert have an API?
No public API is recorded for Autowelt Ebert.