Dementia Support
Dementia Support is a UK charity operating the Sage House Model, an integrated dementia care hub delivering Wayfinding support, Day Breaks respite, activities, and co-located NHS Memory Assessment Services under one roof, with a National Ambitions Programme replicating the model regionally.
- Company typePrivate
- Founded2014
- HeadquartersTangmere, Chichester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dementia Support does
Dementia Support is a UK charitable company limited by guarantee (founded 2014, headquartered in Tangmere, West Sussex) that operates the Sage House Model — an integrated dementia care hub bringing multiple services under one roof. The flagship Sage House Tangmere, opened May 2018 by Sophie, Duchess of Edinburgh, delivers Wayfinding (information and one-to-one support from pre-diagnosis to end of life), Day Breaks respite care, therapeutic activities, personal care, support groups, a community café, and co-located NHS Memory Assessment Services provided by Sussex Partnership NHS Foundation Trust.
The underlying "technology" is a service-delivery and care-integration model rather than a software platform, packaged into a five-pillar Replication Toolkit (Built Environment, Services, Partnerships, Resources, Marketing & Fundraising, Training & Quality) for adoption by other communities. A 2022 academic evaluation by the University of Chichester found the model delivers 38% lower care costs (£1,722 per person per year) and significantly higher life satisfaction, wellbeing, and quality of life outcomes relative to standard care. The charity is separately partnered with the University of Oxford on early-stage AI technology development for carers.
Dementia Support is funded through donations, charitable grants (e.g., Greenham Trust, Goodwood Charity of the Year 2023-2024), service delivery contracts with the NHS and local authorities, and capital appeals; services are free at point of use. The National Ambitions Programme, launched July 2022, is replicating the Sage House Model in Horsham, Worthing, West Berkshire, and Guildford. The charity is governed by a Board of Trustees including a Chair with 28 years of Citigroup corporate finance and risk management experience, and operates with 11-50 employees.
Dementia Support firmographics
Firmographics- Name
- Dementia Support
- Legal name
- Dementia Support
- Website
- https://nap.dementiasupport.org.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dementia Support is a UK charity operating the Sage House Model, an integrated dementia care hub delivering Wayfinding support, Day Breaks respite, activities, and co-located NHS Memory Assessment Services under one roof, with a National Ambitions Programme replicating the model regionally.
- Ownership category
- akta.pro rank
Dementia Support industry classification
Industry- Product category
- Dementia Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Dementia Care Coordination & Care Planning (HSABAEAJ)
- akta.pro secondary industries
- Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Dementia Support is headquartered
LocationHeadquarters
- HQ city
- Tangmere, Chichester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dementia Support business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The charity raises funds through capital appeals, regular donors, community support, and community ownership models. Sage House Tangmere cost £1.7 million to open including building refurbishment and 6-month operating budget.
- Charitable Grants: Funding from trusts and foundations such as Greenham Trust supporting replication in West Berkshire. The Goodwood Estate selected Dementia Support as Charity of the Year for two consecutive years.
- Service Delivery Contracts: Partnerships with NHS and local authorities for co-located services including Memory Assessment Services. Services provided under one roof with multiple funding sources integrated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Community-based dementia support services - free at point of use |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Dementia Support product offering
Product offeringCore offering
Dementia Support operates the Sage House Model, an integrated dementia care hub that consolidates multiple services under one roof for people living with dementia and their carers. Services include Wayfinding (information, advice and support from pre-diagnosis through end of life), Day Breaks respite care, therapeutic activities, personal care, support groups, a community café (Daisy' Café), and community outreach, alongside co-located NHS Memory Assessment Services. The charity also runs a National Ambitions Programme to replicate the Sage House Model in other UK communities.
Product overview
Dementia Support operates the Sage House Model, a single integrated dementia care hub platform that consolidates multiple services under one roof. The core offering consists of the Sage House Model framework with trademarked services including Wayfinding (information/advice from pre-diagnosis to end-of-life), Day Breaks (respite care), Activities, Personal Care, Support Groups, Daisy' Café, and Community Outreach, plus NHS Memory Assessment Services integration. The company also offers a Replication Toolkit for communities wanting to adopt the model nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Sage House Model Integrated dementia care hub model that brings together local dementia services under one roof, putting the person with dementia at the centre. Combines Wayfinding, Day Breaks, Activities, Personal Care, Support Groups, Daisy' Café and Community Outreach with co-located NHS Memory Assessment Services, and is designed to be replicated in other UK communities through a supported replication programme.
- Wayfinding Comprehensive information, advice and support service for families affected by dementia. Named Wayfinders provide one-to-one support, help navigating health and social care systems, accurate information, emotional support, and future planning assistance across the full dementia journey.
- Day Breaks Regular respite care service for people living with dementia providing 3:1 personalised care from trained staff. Includes wellbeing and therapeutic activities such as reminiscence, seated chair exercise, therapy animals, reading aloud, and singing.
- Activities Therapeutic and wellbeing activity sessions designed for people living with dementia, providing structured engagement, social connection, and meaningful day-time occupation within the Sage House hubs.
- Personal Care Personal care facilities including bathing, hairdressing, and therapies provided in a dementia-friendly accessible environment, often delivered in partnership with local hair and holistic therapy businesses within the Sage House hubs.
- Support Groups Peer support groups for people living with dementia and their carers to connect with others facing similar experiences, share coping strategies, and reduce social isolation.
- Daisy' Café Community café described as the heart of the Sage House hub, providing a welcoming social space for people living with dementia, their families, carers, and the wider local community.
- Community Outreach Outreach services that extend Sage House support into the wider local community, reaching people affected by dementia who may not be able to visit the physical hub.
Quantifiable outcome
- 38% cost reduction compared to standard care (£1,722 per person per year savings)
- +5 more outcomes
Companies that use Dementia Support
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Dementia Support technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dementia Support partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, strategic and minor.
- Goodwood EstateflagshipSelected Dementia Support as Charity of the Year for two consecutive years (2023-2024). Raises funds and provides access to iconic events and venues. The Duke of Richmond is also a Patron of Dementia Support.
- University of ChichestercoreUndertook 18-month academic evaluation of the Sage House Model starting in 2022. Evaluation found 38% cost reduction (£1,722 per person per year) and improved quality of life outcomes. Also partners on other research projects.
- Sussex Partnership NHS Foundation TrustcoreWorking closely with the Dementia Assessment Service, co-located within Sage House Tangmere to provide diagnostic services. This partnership enables integrated care with continuous collaboration keeping people with dementia central to the process.
- University of OxfordstrategicWorking in partnership on development of new AI technology aimed at improving support and information provided to carers of people living with dementia.
- Social FinancestrategicPartnered on test and learn project taking outcomes-focused approach to improving care for older people with dementia. Now exploring ways of scaling interventions to improve quality of life and deliver savings to health and social care economy.
- Citizens AdvicecorePartner organization providing advice services within Sage House hub, filling gaps in care and reducing stress on individuals and carers through co-location.
- Local SolicitorsminorPartner organizations providing legal advice services within Sage House hub for dementia-related matters such as Lasting Power of Attorney and care planning.
- Local Financial AdvisorsminorPartner organizations providing financial advice services within Sage House hub for dementia-related financial planning.
- Local Hair and Holistic Therapy BusinessesminorPartner businesses providing personal care services including hairdressing and holistic therapies within Sage House, part of the integrated service offering.
Scale indicators12 records
Recent moves10 records
Expansion highlights5 records
Dementia Support competitors and assessment
Company assessmentOthers
- Social Finance: UK social impact organization that designs outcomes-based contracts and Pay-for-Success models for social services - already a partner of Dementia Support exploring outcomes-based scaling, making it an adjacent enabler for capital-light replication.
Direct peers
- Independent Age: UK charity providing free, impartial advice on care, money, and wellbeing for older people and their families - directly comparable to the Wayfinding service in providing one-to-one navigation of health and social care systems.
- Alzheimer's Society: The UK's largest dementia charity, providing information, support services, research funding, and a national Dementia Connect programme offering one-to-one advice and local services - the most directly comparable peer given overlapping dementia support mission and UK-wide reach.
- Tide (Together In Dementia Everyday): UK charity led by and for carers of people with dementia, providing peer support, training, and advocacy - directly comparable target beneficiary (carers) with overlapping support group and information services.
- Dementia UK: UK dementia charity operating the Admiral Nurse specialist dementia nursing service providing one-to-one family support, plus virtual and in-person clinics - closely comparable to Sage House's Wayfinding model and emphasis on integrated clinical-adjacent support.
- Carers Trust: UK charity supporting unpaid carers (including dementia carers) through a network of local carer services and Carer Passport schemes - directly comparable in serving the same primary persona (carers/family members of people with dementia) with similar localized support hubs.
Broad incumbents
- Age UK: The UK's largest charity for older people, providing advice, local services, befriending, and information across the country - a broader incumbent addressing similar elderly populations with overlapping information/advice and local-hub models.
- Barchester Healthcare: One of the UK's largest care home operators running dementia-specialist residential and nursing facilities - broader incumbent operating at scale in the same dementia care space but via residential rather than community-hub model.
- Home Instead Senior Care: Large UK franchised home care provider specializing in dementia and elderly personal care at home - serves overlapping dementia population with ADL support, bathing, and companionship services comparable to Sage House's Personal Care offering.
Emerging players
- Memory Lane Games: UK dementia engagement technology provider offering reminiscence-based games and activities for people living with dementia - emerging player focused on the activity/engagement component that overlaps with Sage House's Activities programme.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dementia Support social profiles
Digital presenceDementia Support financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dementia Support leadership team
Management profileNumber of profiles
Profiles7 records
Dementia Support funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dementia Support M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dementia Support
What does Dementia Support do?
Dementia Support operates the Sage House Model, an integrated dementia care hub that consolidates multiple services under one roof for people living with dementia and their carers. Services include Wayfinding (information, advice and support from pre-diagnosis through end of life), Day Breaks respite care, therapeutic activities, personal care, support groups, a community café (Daisy' Café), and community outreach, alongside co-located NHS Memory Assessment Services. The charity also runs a National Ambitions Programme to replicate the Sage House Model in other UK communities.
Is Dementia Support a public or private company?
Dementia Support is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dementia Support founded?
Dementia Support was founded in 2014. It employs 11 to 50 people.
Where is Dementia Support based?
Dementia Support is headquartered in Tangmere, Chichester, United Kingdom, in the Europe region.
How does Dementia Support make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are charitable Grants and service Delivery Contracts.
Who are Dementia Support's main competitors?
Social Finance is listed as an others. Direct peers are Independent Age, Alzheimer's Society, Tide (Together In Dementia Everyday), Dementia UK and Carers Trust. Broad incumbents are Age UK, Barchester Healthcare and Home Instead Senior Care. Memory Lane Games is listed as an emerging player.
Does Dementia Support have an API?
No public API is recorded for Dementia Support.
What industry is Dementia Support in?
Dementia Support's product category is Dementia Care Services. Its primary akta.pro industry code is HSABAEAJ, Dementia Care Coordination & Care Planning, with a secondary code of HSABAEAL, Post-Diagnosis Transition & Hospital-to-Home Dementia Support. Its NAICS code is 624120 and its SIC code is 8050.