Memory Lane Games
Memory Lane Games is an Isle of Man-based digital health company offering an AI-personalized reminiscence game app that supports people with dementia and their family and professional caregivers through D2C subscriptions, enterprise care-organization licensing, and corporate employee-benefits distribution across 100+ countries.
- Company typePrivate
- Founded2018
- HeadquartersDouglas
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Memory Lane Games does
Memory Lane Games is a privately held digital health company incorporated in the Isle of Man that develops an AI-personalized reminiscence therapy app for people living with dementia and their caregivers. The company's core product is a mobile application offering thousands of frustration-free, quiz-style games across hundreds of culturally localized topics (music, cities, animals, sports, classic cars, hobbies), designed around errorless-learning principles with no time-limits, no scoring, and full offline play capability. Content is personalized via a recommendation engine that adapts to user interests, cultural background, and geography; the app is also used to manage wandering and sundowning behaviors and to alert caregivers to cognitive changes based on gameplay data, as evidenced by a published 2022 clinical trial showing 92% of caregivers felt more relaxed and 83% reported the person with dementia laughed more during use.
The business operates a dual go-to-market: direct-to-consumer subscriptions at $9.99 per month (with a 14-day free trial) through the Apple App Store and Google Play, and B2B enterprise licensing to memory-care facilities, assisted-living operators, in-home care agencies, healthcare systems, and hospice providers, with full branding, localization, and back-office reporting. A third, emerging channel embeds the app in corporate employee-benefits platforms (e.g., MySanté by Sante Group). Distribution is amplified by partnerships with Mayo Clinic/ASU MedTech, Alzheimer's Society UK, Alzheimer's Disease International, Brenda Strafford Foundation, Sodexo Healthcare, and PocketRN, the latter testing the CMS GUIDE Medicare dementia care model. The company has won the 2025 John Hopper Impact Award, the AI Inclusion Award at the 2025 Digital Leaders Impact Awards, and the People's Choice Award at Inventures 2025 Global Brain Health Challenge, and has been featured in Google Play's #WeArePlay campaign. As of the available data, Memory Lane Games Limited is founder-led (CEO Bruce Elliott, Co-Founder Peter Quayle), employs 1-10 people across Isle of Man, Arizona, and New Jersey, and has raised approximately $1.3M in disclosed funding across 2020 and 2021.
Memory Lane Games firmographics
Firmographics- Name
- Memory Lane Games
- Legal name
- Memory Lane Games Limited
- Website
- https://memorylanegames.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Memory Lane Games is an Isle of Man-based digital health company offering an AI-personalized reminiscence game app that supports people with dementia and their family and professional caregivers through D2C subscriptions, enterprise care-organization licensing, and corporate employee-benefits distribution across 100+ countries.
- Ownership category
- akta.pro rank
Memory Lane Games industry classification
Industry- Product category
- Digital Health / Dementia Care Software
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)
- akta.pro secondary industries
- Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
Keywords
Where Memory Lane Games is headquartered
LocationHeadquarters
- HQ city
- Douglas
Offices4 records
Markets served
Memory Lane Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Subscription: Monthly subscription at $9.99/month or £9.99/month with first 14 days free. Provides unlimited offline play, thousands of games, additional resources, and expert video tips.
- Enterprise/Corporate Licensing: B2B licensing for care organizations with full branding, localization, personalization, robust back-office reporting, and family engagement capability. Includes commercial use terms for corporate or business purposes.
- Employee Benefits Platform: Embedding app in employee benefits platforms such as MySanté by Santé Group, providing access to employees caring for family members with dementia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with 14-day free trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Memory Lane Games product offering
Product offeringCore offering
Memory Lane Games provides a dementia-focused digital health app offering personalized, frustration-free reminiscence quiz games designed to trigger positive memories, stimulate conversation, and support cognitive engagement for people living with dementia or Alzheimer's. The app includes thousands of games on topics such as music, hobbies, cities, animals, sports, and classic cars, with offline play capability and culturally diverse content. The company also licenses the platform to care organizations (memory care facilities, assisted living, in-home care agencies) with branding, localization, and reporting features.
Product overview
Memory Lane Games offers a single unified digital health app for dementia care. The core Memory Lane Games app provides personalized reminiscence-based cognitive stimulation through thousands of trivia-style games on topics personalized to the user's interests, cultural background, and life experiences. The app includes caregiver support resources, expert video tips, and offline gameplay capabilities. Available as a monthly subscription ($9.99 USD / £7.99 GBP) with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- The Dementia Podcast: A podcast series from Memory Lane Games featuring experts and people touched by dementia, exploring how to create a better future for people affected by dementia.
Products and services
- Memory Lane Games App (Consumer) A consumer-facing dementia digital health app offering frustration-free, personalized reminiscence games to stimulate conversation and trigger positive memories. Available via monthly subscription ($9.99 / £9.99) with 14-day free trial on Apple App Store and Google Play. Includes thousands of games, offline play, caregiver resources, and expert video tips.
- Memory Lane Games Enterprise / Care Organization Licensing
Quantifiable outcome
- 67% of caregivers felt the app made them happier
- +5 more outcomes
Companies that use Memory Lane Games
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Memory Lane Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Memory Lane Games partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Lance A. Slatton (The Senior Care Influencer)coreBrand ambassador partnership with recognized senior care influencer to expand reach in healthcare and senior living communities.
- PocketRNflagshipNational strategic partnership to test Medicare dementia care model. Focuses on CMS GUIDE model requirements including 24/7 caregiver support, care navigation, and respite care coordination.
- Brenda Strafford FoundationcorePartnership with Dr. Barrie Strafford Centre for Learning, Innovation, and Quality (CLIQ) to bring platform into continuing care settings in Canada.
- Alzheimer's Society UKflagshipVolunteer engagement program to train volunteers in use of Memory Lane Games app to become resource for person-centred dementia care in UK hospitals and clinical settings.
- Sante GroupcoreEmbedded app in employee benefits platform MySanté, providing employees access to cognitive stimulation app for caring for family members with dementia.
- Sodexo HealthcarecoreSelected as one of the first cohort of Sodexo Healthcare to provide memory care services to Sodexo clients in the US.
- Alzheimer's Disease Association of the Philippines (ADAP)flagshipBuilt culturally relevant cognitive game app with 23,000 downloads and 150 games on Filipino cities, music, and culture. Featured on Alzheimer's International case studies.
- Hospice Isle of MancoreClinical trials and support for dementia patients in hospice care settings on Isle of Man.
- Mayo Clinic & Arizona State University MedTech AcceleratorflagshipCompleted intensive fortnight-long program with world-class physicians and entrepreneurs. Won Judge's Choice at pitch competition. Access to expertise for optimization and funding strategies.
- Plug and Play AlbertacoreFall 2024 Digital Health Program with mentorship, industry leaders, and corporate partners across Plug and Play global ecosystem.
- Texas Medical Center AcceleratorcoreInnovate UK & TMC Innovation partnership program alongside 15 other companies combining UK innovation with Texas Medical Center expertise.
- AGE-WELL & CABHIcoreUK Canada AgeTech Innovation Exchange with leading experts on aging including national healthcare providers, academia and industry. One of 5 UK companies selected from 60 applicants.
- Alzheimer's Disease International (ADI)flagshipInternational federation with 105 member associations. Connected since conception of app, supporting reach beyond borders and global dementia care initiatives.
- techukminorUK technology industry association partnership for industry visibility and networking.
- ORCHAcoreORCHA approved health app, providing clinical validation and placement in health app recommendation platform.
- Mayo Clinic / ASU MedTechflagshipLong-standing collaboration including pitch competition win, clinical trial support, and ongoing research partnership with Mayo Clinic and Arizona State University.
- East Midlands Digital Health AcceleratorminorRegional UK accelerator program for digital health innovation.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Memory Lane Games competitors and assessment
Company assessmentEmerging players
- iN2L (It's Never 2 Late): Senior-living engagement platform providing touchscreen-based cognitive, recreational, and reminiscence content used in memory care and assisted living communities. Comparable as a reminiscence/cognitive engagement vendor selling into the same care-organization buyer.
- GrandPad: Simplified tablet and engagement platform purpose-built for seniors and their families, including content and connection features used in dementia care. Adjacent in serving the family-caregiver / senior-engagement segment with subscription-based hardware-plus-content.
- Care.coach: Digital companion and care-coaching platform for seniors and people with dementia, combining 24/7 engagement with care coordination. Overlapping care-coordination and dementia-engagement category, particularly relevant given the GUIDE Model reimbursement focus.
- Ebb Therapeutics: Digital therapeutics app for mood and sleep, founded by former FDA digital health leaders. Comparable as a venture-backed, clinically-validated consumer-plus-enterprise digital therapeutic with overlapping clinical credibility and regulatory/clinical validation pathway.
- Intuition Robotics (ElliQ): AI-driven companion robot for older adults addressing social isolation and cognitive engagement, including dementia populations. Comparable AI-driven engagement category, overlapping enterprise sales motion into senior care organizations and payors.
- Singfit: Music-based reminiscence and therapy platform clinically used for dementia and cognitive engagement. Highly relevant peer for reminiscence-therapy category overlap, though focused on music rather than visual quiz games.
Direct peers
- Lumosity: Consumer brain-training app offering a library of cognitive games via subscription. Comparable consumer subscription model and game-based cognitive engagement mechanics, though broader audience and not dementia-specialized.
- Posit Science (BrainHQ): Developer of BrainHQ, a brain-training app with clinically validated exercises for cognitive performance, frequently used in senior-care and clinical settings. Direct comparable on both product (cognitive training exercises) and enterprise/consumer go-to-market.
- Constant Therapy Health: Digital cognitive therapy platform with clinician- and consumer-facing apps targeting speech, memory, and cognitive rehabilitation. Comparable to Memory Lane Games as a clinically-validated cognitive engagement app serving stroke and dementia populations on iOS/Android subscription models.
- CogniFit: Brain training and cognitive assessment platform offering personalized, science-based exercises for individuals, clinicians, and researchers. Closely comparable product/category and business model (consumer subscription plus enterprise/clinical licensing).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Memory Lane Games social profiles
Digital presenceMemory Lane Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memory Lane Games leadership team
Management profileNumber of profiles
Profiles10 records
Memory Lane Games funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memory Lane Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memory Lane Games
What does Memory Lane Games do?
Memory Lane Games provides a dementia-focused digital health app offering personalized, frustration-free reminiscence quiz games designed to trigger positive memories, stimulate conversation, and support cognitive engagement for people living with dementia or Alzheimer's. The app includes thousands of games on topics such as music, hobbies, cities, animals, sports, and classic cars, with offline play capability and culturally diverse content. The company also licenses the platform to care organizations (memory care facilities, assisted living, in-home care agencies) with branding, localization, and reporting features.
Is Memory Lane Games a public or private company?
Memory Lane Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Memory Lane Games founded?
Memory Lane Games was founded in 2018. It employs 1 to 10 people.
Where is Memory Lane Games based?
Memory Lane Games is headquartered in Douglas.
How does Memory Lane Games make money?
Three revenue lines are on record. Consumer Subscription is the primary driver. The others are enterprise/Corporate Licensing and employee Benefits Platform.
Who are Memory Lane Games's main competitors?
Emerging players on record are iN2L (It's Never 2 Late), GrandPad, Care.coach, Ebb Therapeutics, Intuition Robotics (ElliQ) and Singfit. Direct peers are Lumosity, Posit Science (BrainHQ), Constant Therapy Health and CogniFit.
Does Memory Lane Games have an API?
No public API is recorded for Memory Lane Games.
What industry is Memory Lane Games in?
Memory Lane Games's product category is Digital Health / Dementia Care Software. Its primary akta.pro industry code is HLADACAJ, Memory Care Care Management & Navigation (Dementia Care Coordination), with a secondary code of HSABAHAE, Dementia & Wandering-Safety 24/7 In-Home Care. Its NAICS code is 624120 and its SIC code is 8082.