Florida Lottery

What Florida Lottery does

The Florida Lottery is a state-government agency, founded in 1988 and headquartered in Tallahassee, that operates the exclusive lottery in the State of Florida. It sells draw-game tickets (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5) and instant scratch-off tickets through authorized retailers across the state, with scratch-off offerings spanning price points from $1 to $20. The flagship current scratch-off product family, BUCKS, was launched in 2026 and features over $536 million in prizes across five tiered games. Underlying ticket distribution runs through a statewide authorized-retailer network (including major chains such as Publix) and is supported by iOS and Android mobile applications used for checking results and promotions; scratch-off game design, optimization, and fulfillment are handled in a long-standing partnership with Scientific Games.

The business model is transaction-fee-based: the Lottery collects gross ticket-sale revenue, pays out prizes, remits retailer commissions, and directs the residual — defined under Florida law as proceeds for public education — to the state's Educational Enhancement Trust Fund, including the Bright Futures scholarship program. In FY24-25 the Lottery reported $9.13 billion in revenue, and in 2025 scratch-off retail sales reached a record $7.093 billion, contributing over $1.21 billion to education. Promotion programs (NASCAR POWERBALL – THE CHASE Bonus Play; Celebrate Summer Bonus Play) are layered on top of core game sales to drive incremental engagement.

The entity is privately classified because it is not a publicly traded company; its sole governing authority is the State of Florida, and it is statutorily limited to operating within Florida. The single named executive in the leadership dataset is David Hubbard, Chief Information Officer. There is no disclosed M&A activity, no funding rounds (as the entity is self-financed through ticket sales), and no patents or trademarks reported in the source data.

Name

Florida Lottery

Legal name

Florida Lottery

Website

https://flalottery.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Florida Lottery is a Tallahassee-based state-government agency that operates Florida's exclusive lottery, selling draw-game and scratch-off tickets through authorized retailers statewide and directing proceeds to public education programs including the Bright Futures scholarship.

Ownership category

akta.pro rank

Product category

State Lottery Services

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• State lottery games
• Scratch-off tickets
• Draw games
• Lottery products
• Education funding

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. State-Run Lottery Ticket Sales: Florida Lottery generates revenue through the sale of lottery tickets including draw games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, Pick games) and scratch-off tickets. The state-run lottery generated $9.13B in FY24-25 revenue.
2. Scratch-Off Games: Scratch-off ticket sales constitute a major revenue stream. In 2025, scratch-off retail sales reached $7.093 billion through the partnership with Scientific Games, contributing over $1.21 billion to educational programs.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Florida Lottery operates and sells state-authorized draw games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5) and instant scratch-off tickets at price points from $1 to $20, with top prizes ranging from $10,000 to $5,000,000. Tickets are sold exclusively through authorized retailers across Florida, and a portion of proceeds funds the state's educational programs, including the Bright Futures scholarship program.

Product overview

The Florida Lottery operates a multi-product lottery platform consisting of Draw Games (Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick games) and Scratch-Offs (instant tickets at various price points). The current flagship scratch-off offering is the BUCKS family of games with five tiers ranging from $1 to $20, collectively featuring over $536 million in prizes. Draw games include multi-state offerings like Powerball and Mega Millions alongside state-specific games. Revenue from lottery operations funds education programs including the Bright Futures scholarship. Promotional programs offer bonus play opportunities tied to major events like NASCAR. The lottery is accessible via official mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Bright Futures: Florida Lottery-funded scholarship program for Florida students

Products and services

• Draw Games State-operated lottery draw games including Powerball, Mega Millions, Florida Lotto, Fantasy 5, Cash Pop, and Pick 2 through Pick 5 games with multiple weekly drawings, offered to Florida adult residents aged 18+.
• Scratch-Offs (BUCKS Family) Instant win lottery tickets sold across multiple price points ($1-$20) with prizes ranging from $10,000 to $5,000,000, currently featuring the BUCKS family of games with over $536 million in prizes.
• LUCKY BUCKS $1 scratch-off ticket with $10,000 top prize, part of the BUCKS family of scratch-off games.
• BIG BUCKS $2 scratch-off ticket with $50,000 top prize, part of the BUCKS family of scratch-off games.
• GIANT BUCKS $5 scratch-off ticket with $1,000,000 top prize, part of the BUCKS family of scratch-off games.
• JUMBO BUCKS $10 scratch-off ticket with $2,000,000 top prize, part of the BUCKS family of scratch-off games.
• MEGA BUCKS $20 scratch-off ticket with $5,000,000 top prize, part of the BUCKS family of scratch-off games.
• Bright Futures Scholarship Scholarship program funded by Florida Lottery proceeds that supports Florida students' college education, distributing funds across the state to eligible recipients.
• Florida Lottery Mobile App Official Florida Lottery mobile application available on iOS (App Store) and Android (Google Play) platforms for checking winning numbers and accessing lottery services and promotions.

Quantifiable outcome

• $1.21 billion allocated to educational programs in 2025

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Scientific GamescoreStrategic or Co-development Partner · 4 February 2026Long-standing partnership for scratch-off games. In 2025, their partnership generated a record $7.093 billion in retail sales. The collaboration uses data-driven optimization for game performance and has significantly contributed to Florida's education funding with over $1.21 billion allocated to educational programs.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• New York Lottery: State-operated lottery with draw and scratch-off portfolios funding education, a close structural and product peer to Florida Lottery.
• Texas Lottery: State-run US lottery operating draw and scratch-off games that fund public programs, directly comparable in mandate, model, and product mix to the Florida Lottery.
• Pennsylvania Lottery: State-run lottery operating draw and instant games for public benefit, sharing the same operating and regulatory model as Florida Lottery.
• California Lottery: Large state government lottery selling draw and instant games with proceeds directed to education, mirroring Florida Lottery's structure and public-benefit purpose.
• Georgia Lottery: State lottery whose proceeds fund education scholarships (HOPE), directly analogous to Florida's Bright Futures-funded model.

Others

• Light & Wonder (Scientific Games): Core game-technology and scratch-off supplier partner to lotteries including Florida; an enabling ecosystem vendor rather than a competitor.
• International Game Technology (IGT): Major supplier of lottery systems, terminals, and draw-game technology to state lotteries; an infrastructure provider in the same value chain.

Emerging players

• Jackpocket: Digital lottery courier app enabling online ticket purchases; intersects Florida Lottery's product category through a modern digital channel.

Regional players

• Camelot / UK National Lottery: Licensed national lottery operator with draw and instant games funding good causes, structurally similar but serving the UK market.
• Allwyn (formerly Sazka): Multinational lottery operator running licensed lotteries across Europe and the UK; comparable operating model but in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/floridalottery
• Facebookfacebook.com/FloridaLottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Lottery