What EJET Sourcing does

EJET Sourcing is a privately-held, value-added outsourced procurement services firm headquartered in Yiwu, China, founded in 2006-2007 and led by CEO and founder Jason Cheng. The company operates as an intermediary between global buyers and Chinese manufacturers, providing end-to-end sourcing services including buying-agent representation, OEM/ODM manufacturing coordination, on-the-ground quality control, logistics coordination, and trade-credit payment terms via open-account (OA) financing. It serves a distributed base of 2,000+ active clients across 200+ countries through a supplier network of 10,000+ verified and 20,000+ qualified Chinese manufacturers, with operational offices in Yiwu (HQ plus a 1,000 m² showroom), Guangzhou, and Hangzhou.

The firm has organized its offering into four sub-brands — EJET Procurement, EJET Selection, EJET Spark, and EJET Global — each targeting a distinct stage or angle of the China-sourcing value chain, from transactional procurement and curated product selection to cross-border brand globalization services for Chinese suppliers entering overseas retail markets. Revenue is generated through a mix of procurement service fees, product resale margins, distribution income, and globalization services revenue, priced via per-project quotes and supported by multi-year contracts with enterprise clients such as the documented Middle East regional chain store for which EJET coordinated 18 store openings within a 14-month window.

The business model is asset-light and human-capital-driven: value capture depends on supplier vetting capability, buyer-seller matchmaking workflow, physical QC presence, and trade-credit relationships with Chinese factories, rather than proprietary software or AI-driven automation. Pricing is quote-based rather than SaaS-tiered, indicating a services-led offering. Customer segments are heterogeneous — spanning individual importers, SMEs, and chain retailers — and the firm shows capability to move upmarket into multi-unit retail engagements while sustaining a long-tail of smaller transactional buyers.

Name

EJET Sourcing

Legal name

EJET

Website

https://ejet.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

EJET Sourcing is a Yiwu, China-headquartered value-added procurement services firm that connects 2,000+ buyers across 200+ countries with 10,000+ verified Chinese suppliers via sourcing, QC, logistics, OEM/ODM, and trade-credit services, delivered through four branded service lines.

Ownership category

akta.pro rank

Product category

Sourcing and Procurement Services

akta.pro primary industry

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)

akta.pro secondary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• China sourcing services
• Supply chain management
• Procurement outsourcing
• Wholesale product sourcing
• Supplier verification services

Headquarters

HQ city

Yiwu

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Procurement Services: End-to-end sourcing and procurement services for buyers sourcing from China, including supplier discovery, negotiation, production management, quality control, and logistics coordination. Revenue generated through service fees on completed orders.
2. Product Sales (EJET Selection): Wholesale platform offering curated Chinese products and brands for e-commerce sellers, with private labeling and customization options. Revenue from product margins on wholesale transactions.
3. Distribution Services (EJET Spark): Trend-driven product distribution network providing shelf-ready solutions and regional distribution opportunities for retailers and brands.
4. Globalization Services (EJET Global): Strategic consulting and execution services for Chinese manufacturers expanding internationally, including market entry strategy, branding, and distribution network development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

EJET Sourcing provides end-to-end outsourced procurement and supply chain services connecting global buyers with verified Chinese manufacturers. The company operates through four specialized sub-brands: EJET Procurement (full-cycle sourcing infrastructure), EJET Spark (trend-driven shelf-ready distribution), EJET Selection (curated wholesale platform for e-commerce sellers), and EJET Global (international expansion services for Chinese manufacturers), supplemented by a 1,000 m² Yiwu showroom, supplier verification, quality control, and OEM/ODM support.

Product overview

EJET Sourcing operates as an integrated supply chain ecosystem with four core sub-brands: EJET Procurement (end-to-end China sourcing infrastructure), EJET Spark (trend-driven distribution network for fast-moving consumer goods), EJET Selection (data-backed wholesale platform for e-commerce growth), and EJET Global (international expansion services for Chinese manufacturers). The company serves multiple customer segments including e-commerce sellers, retail chains, importers/wholesalers, and manufacturers/suppliers through solutions combining online selection platforms, a 1,000 m² physical showroom in Yiwu, and end-to-end execution services spanning supplier discovery, quality control, logistics, and global delivery. Additional services include market sourcing tours, OEM/ODM support, and credit payment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• EJET Procurement End-to-end sourcing infrastructure enabling efficient, transparent, and scalable procurement operations in China, including supplier discovery, product development, quality control, and global logistics for large retailers, brands, and importers.
• EJET Spark A trend-driven sourcing and shelf-ready distribution network that supports fast-moving consumer markets worldwide, featuring fast sampling, flexible MOQs, and monthly trendy product updates for retailers and brands.
• EJET Selection Data-backed product intelligence and wholesale platform offering curated home and lifestyle products from Chinese brands, designed for scalable e-commerce growth with full marketplace compliance support.
• EJET Global Strategic globalization solutions for Chinese manufacturers and brands expanding into international markets, offering market entry strategy, brand building, import/export knowledge, and local operations support.
• EJET Showroom A 1,000 m² modern sourcing space in Yiwu, China combining a physical showroom with a digital selection platform for product discovery and supplier verification by global importers, retailers, and e-commerce brands.
• Market Sourcing Tours & Buying Agent Service Local sourcing experts guiding clients through Yiwu/Guangzhou markets and the Canton Fair to identify qualified suppliers and negotiate effectively on behalf of buyers visiting China.
• Offshore Procurement Service End-to-end procurement execution without requiring client visits to China, covering supplier discovery through full supply chain management for buyers seeking remote sourcing.
• OEM/ODM Support Product customization services including supplier matching, packaging development, and production execution for private label or exclusive products under buyer brand requirements.
• Credit Payment (OA) Credit payment solutions for qualified buyers to improve cash flow and purchasing flexibility with reduced upfront capital pressure during procurement engagements.
• Product Catalogs Curated product catalogs across 10 categories including Home & Living, Consumer Electronics, Pet Supplies, Kitchenware, Seasonal Products, Trendy Toys, Fashion Accessories, Bags & Lifestyle, Creative Stationery, and Beauty & Personal Care.

Quantifiable outcome

• Consistent product quality across 18 store openings in 14 months for a Middle East retail chain

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leeline Sourcing: China-based buying agent and sourcing company offering supplier verification, quality control, OEM/ODM, and logistics coordination for global importers and e-commerce sellers. Highly comparable service mix and target customer base to EJET Procurement.
• Jingsourcing: Yiwu-based sourcing agent providing product sourcing, factory verification, and QC services to small and medium importers. Directly overlaps with EJET on Yiwu hub and e-commerce seller target segment.
• Dragon Sourcing: Global sourcing company with offices across Asia (including China), offering supplier identification, auditing, and procurement services. Comparable multi-country sourcing model with similar client profiles.

Emerging players

• Ecomhunt: Product research platform for e-commerce sellers that identifies winning products and connects to suppliers. Overlaps with EJET Selection's data-driven product intelligence value proposition for the e-commerce seller segment.
• Accio (Alibaba AI sourcing tool): AI-powered sourcing assistant from Alibaba that helps global buyers find suppliers, compare products, and negotiate. Represents the emerging AI-sourcing category that could disrupt traditional buying agents like EJET.

Broad incumbents

• Global Sources: Hong Kong-headquartered B2B sourcing platform connecting global buyers with Asian suppliers via trade shows (Hong Kong Gifts & Premium Fair) and online catalogs. Broader incumbent in the cross-border sourcing space with overlapping buyer-supplier matchmaking functionality.
• Made-in-China.com: China-based B2B platform owned by Focus Technology, providing product listings, supplier verification, and sourcing tools. Competes with EJET in the China-sourcing discovery layer for global buyers.
• Hong Kong Trade Development Council (HKTDC): Statutory body promoting Hong Kong/China trade via trade fairs, sourcing platforms, and buyer-supplier matching services. Comparable mission (facilitating Asia-to-global sourcing) with much larger institutional scale.
• Alibaba (1688.com): Dominant China B2B e-commerce marketplace connecting global buyers with Chinese manufacturers and wholesalers. Represents the platform alternative EJET competes against, with massive scale but limited human-led sourcing service.

Others

• Canton Fair Buying Agents: Ecosystem of individual buying agents and small agencies operating around the Canton Fair and Yiwu International Trade City. Represents the long tail of fragmented competitors that EJET must differentiate against via scale and showroom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EJETGroup
• LinkedInlinkedin.com/company/ejetgroup
• Xx.com/ejetsourcing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EJET Sourcing