What Leeline Sourcing does

Leeline Sourcing is a Wuhan, China-based sourcing agent and eCommerce supply chain services provider founded in 2009, operating with 180+ professional staff. The company serves primarily SMBs, individual Amazon FBA sellers, dropshippers, and DTC brands seeking to source, inspect, brand, warehouse, and ship products from China to global marketplaces. Its core offering is a one-stop A-to-Z service bundle covering supplier identification across Alibaba, 1688, Taobao, and DHgate; price negotiation; quality inspection (factory audits, DUPRO, pre-shipment, AQL, FBA-specific inspections); private label and white label branding; photography; and end-to-end fulfillment including B2B, B2C, D2C, subscription box, crowdfunding, apparel, and omnichannel fulfillment, supported by physical warehouses in Guangzhou, Shenzhen, Yiwu, and Ningbo.

The technology stack is primarily a service-based, manual-agent-driven operation rather than a software platform; the only disclosed digital surface is a self-service dropshipping portal (app.ileeline.com) with pre-built integrations to 28+ eCommerce marketplaces including Shopify, WooCommerce, Amazon, eBay, Walmart, TikTok Shop, Etsy, Coupang, Rakuten, Mercado Libre, and Lazada. No proprietary AI/ML, API/SDK, or mobile app offerings are disclosed. Freight forwarding capabilities span express, air, sea, and rail shipping plus door-to-door and Amazon FBA delivery, delivered through partnerships with logistics providers such as Beelogistics, FS China, Nikos Logistics, and Siam Shipping.

Leeline's revenue model is a 6-10% transaction fee on end-to-end sourcing services, supplemented by markups on freight forwarding and FBA prep. There are no minimum order quantity requirements for dropshipping, and customers receive one month of free warehouse storage. GTM is primarily sales-led with dedicated agents per customer (contactable via WhatsApp, WeChat, Skype, email, and phone), complemented by content marketing, SEO, and referral programs. The company is privately held, founder-owned by Sharline Shaw, bootstrapped with no disclosed funding rounds, institutional investors, or M&A activity. It serves customers globally, with stated strongholds in the USA, UK, Australia, the Philippines, and Europe, and reports 6,000+ clients, 150k+ orders delivered, and 30k+ products sourced cumulatively.

Name

Leeline Sourcing

Legal name

Leeline Sourcing

Website

https://leelinesourcing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Leeline Sourcing is a Wuhan, China-based sourcing agent serving eCommerce sellers and dropshippers worldwide with one-stop services spanning supplier sourcing, quality inspection, private label, warehousing, and freight forwarding for 6,000+ clients.

Ownership category

akta.pro rank

Product category

Sourcing and Procurement Services

NAICS

Packaging and Labeling Services (56191)

akta.pro primary industry

Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)

akta.pro secondary industry

Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)

Keywords

• China sourcing agent
• Product sourcing services
• Quality inspection services
• Freight forwarding services
• Ecommerce fulfillment services

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sourcing Service Fee: 6-10% service fee for comprehensive one-stop sourcing services including supplier finding, price negotiation, quality inspection, packaging, labeling, and shipping coordination
2. Freight/Shipping Services: Revenue from arranging shipping logistics including sea freight, air freight, express shipping, and door-to-door delivery services
3. FBA Prep Services: Fees for Amazon FBA preparation services including receiving, inspecting, labeling, and shipping products to Amazon warehouses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Leeline Sourcing is a China-based sourcing agent that helps global ecommerce sellers and brands source, inspect, and ship products from Chinese factories. Its core services include product sourcing, in-house quality control inspection, dropshipping, freight forwarding (sea, air, express), warehousing and fulfillment, private label / white label, and custom manufacturing (clothing, shoes, packaging). It charges a 6–10% service fee on product value and assigns a dedicated account manager to each client.

Product overview

Leeline Sourcing operates as a comprehensive China sourcing and e-commerce supply chain platform offering interconnected services across the entire import lifecycle. The core portfolio centers on four foundational services: Product Sourcing (connecting buyers with verified Chinese suppliers), Quality Control/Inspection Services, Dropshipping Service (with integration to 28+ e-commerce platforms including Shopify, WooCommerce, Amazon, eBay, Walmart, TikTok, Etsy), and Freight Forwarding (express, air, sea, and rail shipping). These core services are supported by an ecosystem of add-on modules including Private Label Service, Photography & Graphic Design, Amazon FBA Sourcing & Prep, and Fulfillment & Warehouse Services (with facilities in Guangzhou, Shenzhen, Yiwu, and Ningbo). The platform also offers specialized fulfillment services including 3PL, B2B, B2C, D2C, omnichannel, subscription box, and crowdfunding fulfillment. Product manufacturing capabilities include Custom Clothing and Custom Shoes. The architecture functions as a unified platform where sourcing leads to inspection, which feeds into branding (private label/white label), fulfillment, and shipping — providing a one-stop solution from factory to end customer.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Sourcing Service End-to-end China product sourcing service that identifies suitable Chinese factories and suppliers based on client requirements, negotiates pricing, and manages sampling and production for ecommerce sellers and brands.
• Quality Control Inspection In-house QC inspection service covering pre-shipment, during-production, and in-process inspections of products sourced from Chinese factories, performed by Leeline's own inspection team.
• Dropshipping Service No-inventory dropshipping service that ships Chinese-sourced products directly to end customers, operated via the self-serve platform at app.ileeline.com and integrated with 28+ ecommerce platforms.
• Freight Forwarding International freight forwarding service offering sea, air, and express shipping options for goods moving from China to global destinations, including order consolidation.
• Fulfillment and Warehousing Service China-based warehousing and order fulfillment service providing inventory storage, pick-and-pack, labeling (including FNSKU and carton labels), and direct-to-customer or FBA shipment.
• Private Label / White Label Private label and white label service that adds a client's branding (logo, labels, packaging) to products manufactured at Chinese factories, enabling branded product development for DTC and retail brands.
• Custom Packaging Service Custom packaging service that designs and produces branded packaging, including logos, custom boxes, and product packaging tailored to the client's brand requirements.
• Custom Manufacturing (Clothing, Shoes, and Products) Custom manufacturing service for clothing, shoes, and other product categories, producing OEM/ODM goods to client specifications at Chinese factories.
• China Factory Tour In-person China factory tour service for clients to visit and verify Chinese manufacturing facilities, supporting supplier vetting and relationship-building.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Partnerships

Seven partnerships are on record, tiered minor.

• AirwallexminorGTM or Marketing PartnerPayment solutions partner mentioned in customer logos section. Airwallex provides global payment services that may be recommended to customers for international transactions.
• BeelogisticsminorGTM or Marketing PartnerLogistics partner mentioned in the partners section, likely providing shipping and freight forwarding services in conjunction with Leeline's sourcing operations.
• FS China (Freight Shipping China)minorChannel Partner/ Reseller/ DistributorChina-based freight shipping partner featured in partner logo section, providing freight forwarding and logistics services.
• iBan FirstminorGTM or Marketing PartnerInternational banking and payment solutions partner, potentially offering currency exchange and international transfer services for customers.
• Nikos LogisticsminorChannel Partner/ Reseller/ DistributorLogistics and shipping partner providing freight forwarding and delivery services, featured in partner section.
• Siam ShippingminorChannel Partner/ Reseller/ DistributorSoutheast Asia shipping partner, potentially serving customers shipping products to Thailand and surrounding regions.
• 101 CommerceminorGTM or Marketing PartnerE-commerce solutions partner mentioned in partner logos section, may provide additional platform integration or marketplace services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DHgate: Major China-based cross-border B2B e-commerce platform offering direct manufacturer-to-buyer sourcing. Overlaps Leeline in cross-border China sourcing for SMBs and resellers.
• Alibaba.com: Dominant China-based B2B marketplace that is the primary source of suppliers for Leeline. Alibaba's own sourcing services, 1688 agent offerings, and Aliexpress dropshipping are competitive substitutes to Leeline's intermediation.

Direct peers

• Zendrop: Automated dropshipping platform with China sourcing, fulfillment, and branding services aimed at Shopify and e-commerce sellers. Competes with Leeline for the same dropshipper segment with overlapping platform integrations.
• EPROLO: China-based dropshipping and fulfillment provider offering sourcing, private label, warehousing, and shipping for Shopify, Amazon, eBay, and TikTok sellers. Closely comparable service catalog and target customer profile to Leeline.
• Sourcify: Sourcing platform that connects brands to vetted manufacturers for production, with support for dropshipping and fulfillment. Similar service positioning targeting e-commerce brands sourcing from China.
• CJ Dropshipping: China-based sourcing + fulfillment + dropshipping platform offering product sourcing, quality inspection, warehousing, and global shipping with deep platform integrations. Directly comparable to Leeline in services, take-rate economics, and target customers (Amazon FBA, Shopify, eBay sellers).
• HyperSKU: China sourcing agent and 3PL serving e-commerce sellers with product sourcing, branding, fulfillment, and dropshipping services across multiple platforms. Overlaps Leeline's core offering with similar agents-based model.

Emerging players

• Spocket: Dropshipping marketplace and sourcing platform with a mix of China and US/EU suppliers. Overlaps Leeline in dropshipping fulfillment and supplier-sourcing for Shopify/WooCommerce sellers.

Others

• YunExpress: Cross-border e-commerce logistics specialist offering international shipping, fulfillment, and tracking. Comparable to the freight forwarding arm of Leeline rather than its sourcing core.
• 4PX Express: China-based cross-border logistics and freight forwarding provider serving e-commerce merchants. A partner-style comparator in fulfillment and freight forwarding, not a direct competitor in sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/leelinesourcing
• Facebookfacebook.com/leelinesourcing
• LinkedInlinkedin.com/company/leelinesourcing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leeline Sourcing