Lake LBJ
Lake LBJ Real Estate is a private, founder-owned Texas Hill Country brokerage that buys and sells waterfront homes and lots on Lake LBJ and Lake Marble Falls for individual luxury buyers, second-home seekers, and rental investors.
- Company typePrivate
- Founded2011
- HeadquartersHorseshoe Bay, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lake LBJ does
Lake LBJ Real Estate is a privately held, founder-operated boutique real estate brokerage specializing exclusively in waterfront property on Lake Lyndon B. Johnson and adjacent Lake Marble Falls in the Texas Hill Country. Founded in 2011 by Eric Carvajal (TREC #0551482) and headquartered in Horseshoe Bay, Texas, the firm sells and buys lakefront homes, lots, and luxury estates across communities including Horseshoe Bay, Blue Lake Estates, Kingsland, Granite Shoals, Highland Haven, Sunrise Beach, Applehead Island, and Marble Falls, with property values historically ranging from roughly $69,500 to $7.9 million.
The core offering is a full-service brokerage with an agent-led, relationship-driven sales motion: the listing broker resides on Lake LBJ, which supports authenticated, on-water local expertise around dock requirements, water depth, replacement cost, and sub-market rental rules. Distribution mixes the MLS with off-market 'pocket listings' and 'PreMLS' new construction opportunities, supported by blog content, Instagram (lbjrealestate), and Facebook (LBJWaterfront). On the technology side the firm runs a standard WordPress site with a gated property search portal; no proprietary platform, API, or AI/ML capabilities are disclosed.
Revenue comes from conventional residential real estate commissions on completed transactions; pricing is not publicly disclosed and follows industry-standard split structures. The company also operates two wholly-owned subsidiaries - Lake LBJ Property Management (providing tenant management and maintenance, branded as the Lake Home Concierge Service) and Shavano Park Real Estate (a San Antonio-adjacent expansion) - and all entities are organized under the Carvajal Group parent brand. The firm is founder-owned and capitalized, with no outside investors or institutional funding disclosed in the source data.
Lake LBJ firmographics
Firmographics- Name
- Lake LBJ
- Legal name
- Lake LBJ Real Estate
- Website
- https://lbjrealestate.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lake LBJ Real Estate is a private, founder-owned Texas Hill Country brokerage that buys and sells waterfront homes and lots on Lake LBJ and Lake Marble Falls for individual luxury buyers, second-home seekers, and rental investors.
- Ownership category
- akta.pro rank
Lake LBJ industry classification
Industry- Product category
- Waterfront Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Lake LBJ is headquartered
LocationHeadquarters
- HQ city
- Horseshoe Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lake LBJ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on buying and selling waterfront properties on Lake LBJ and surrounding areas including Lake Marble Falls. Transactions range from vacant lots to luxury estates valued from approximately $69,500 to $7.9 million.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lake LBJ product offering
Product offeringCore offering
Lake LBJ Real Estate is a full-service waterfront real estate brokerage that helps clients buy and sell homes, lots, and estates on Lake LBJ and Lake Marble Falls in the Texas Hill Country. The firm is operated by a single broker (Eric Carvajal) who lives on the lake and provides personal guidance through transactions, supplemented by a Lake Home Concierge property management service for post-sale support. Listings range from approximately $69,500 for entry-level units to $7.9 million for luxury estates.
Product overview
Lake LBJ Real Estate operates as a full-service real estate brokerage offering waterfront property services across the Lake LBJ area in Texas Hill Country. The company specializes in luxury waterfront homes and properties in communities including Horseshoe Bay, Blue Lake Estates, Kingsland, Granite Shoals, Highland Haven, Sunrise Beach, Applehead Island, and Marble Falls. Core offerings include buying and selling waterfront properties, supplemented by a Lake Home Concierge property management service and access to exclusive pocket listings and PreMLS new construction opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Carvajal Group: Parent brand / real estate group under which Lake LBJ Real Estate operates, mentioned in footer copyright.
Products and services
- Lake LBJ Real Estate Brokerage Services Full-service brokerage helping individual buyers and sellers transact on waterfront properties on Lake LBJ and Lake Marble Falls, covering Horseshoe Bay, Blue Lake Estates, Kingsland, Granite Shoals, Highland Haven, Sunrise Beach, and Applehead Island.
- Lake Home Concierge Service Standalone property management service for waterfront homeowners covering tenant management and property maintenance after the purchase transaction is completed.
Companies that use Lake LBJ
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lake LBJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lake LBJ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carvajal GroupcoreParent company/brand under which Lake LBJ Real Estate operates. The Carvajal Group provides the real estate brokerage services for waterfront properties in the Lake LBJ and Highland Lakes region.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lake LBJ competitors and assessment
Company assessmentDirect peers
- Moreland Properties: Boutique luxury residential brokerage based in Austin, Texas, with deep Hill Country and waterfront expertise. Comparable because it is a similarly sized, locally rooted luxury brokerage competing for affluent Austin-area buyers purchasing Hill Country and lakefront properties.
- Kuper Sotheby's International Realty: Texas Hill Country and Austin-region affiliate of Sotheby's International Realty focused on luxury, ranch, and waterfront properties. Comparable because it is a regional luxury specialist directly overlapping the subject firm's buyer segments and Highland Lakes geography.
Broad incumbents
- Compass: National luxury-leaning real estate brokerage with proprietary technology platform and large agent network. Comparable because it competes for the same high-net-worth residential buyer pool, but operates at far greater scale and offers tech-enabled tools the subject firm lacks.
- Redfin: Technology-enabled residential brokerage with national reach. Comparable as a competing channel for residential buyers in Texas, including second-home shoppers, and as a benchmark for tech-led disruption in the brokerage model.
- Engel & Völkers: International luxury-focused brokerage with strong presence in premium residential and waterfront markets. Comparable due to its specialization in luxury and waterfront properties and ability to attract cross-border luxury buyers.
- Sotheby's International Realty: Global luxury residential real estate brand. Comparable because its affiliate network actively markets luxury waterfront and estate properties, including in Texas, and competes for the same affluent second-home and primary-residence buyer segments.
- eXp Realty: Cloud-based residential brokerage with a large agent network and low-overhead model. Comparable because it competes for agent recruiting in luxury and second-home segments, potentially attracting local agents away from boutique firms.
- HomeSmart: Large residential brokerage franchise with significant Texas presence. Comparable as a competing residential channel serving Texas homebuyers and sellers, including in resort and secondary-market geographies.
- Coldwell Banker: Long-established national residential brokerage with luxury 'Global Luxury' division. Comparable because it fields agents in Texas resort and lakefront markets and competes for the same second-home and luxury buyer pool.
- Berkshire Hathaway HomeServices: Large national residential brokerage franchise. Comparable as a competing channel for waterfront and luxury residential transactions, with established Texas Hill Country affiliate presence serving similar buyer demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lake LBJ social profiles
Digital presenceLake LBJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake LBJ leadership team
Management profileNumber of profiles
Profiles1 record
Lake LBJ subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lake LBJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake LBJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake LBJ
What does Lake LBJ do?
Lake LBJ Real Estate is a full-service waterfront real estate brokerage that helps clients buy and sell homes, lots, and estates on Lake LBJ and Lake Marble Falls in the Texas Hill Country. The firm is operated by a single broker (Eric Carvajal) who lives on the lake and provides personal guidance through transactions, supplemented by a Lake Home Concierge property management service for post-sale support. Listings range from approximately $69,500 for entry-level units to $7.9 million for luxury estates.
Is Lake LBJ a public or private company?
Lake LBJ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lake LBJ founded?
Lake LBJ was founded in 2011. It employs 11 to 50 people.
Where is Lake LBJ based?
Lake LBJ is headquartered in Horseshoe Bay, United States, in the North America region.
How does Lake LBJ make money?
One revenue line is on record: real Estate Commissions.
Who are Lake LBJ's main competitors?
Direct peers on record are Moreland Properties and Kuper Sotheby's International Realty. Broad incumbents are Compass, Redfin, Engel & Völkers, Sotheby's International Realty, eXp Realty, HomeSmart, Coldwell Banker and Berkshire Hathaway HomeServices.
Does Lake LBJ have an API?
No public API is recorded for Lake LBJ.
What industry is Lake LBJ in?
Lake LBJ's product category is Waterfront Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.