The Carvajal Group

What The Carvajal Group does

The Carvajal Group is a privately held Orlando-based property management and residential real estate brokerage serving Central Florida, from Volusia County south to Polk County. The firm operates two integrated service lines: full-service residential property management (marketed as Orlando Property Management Services) and a residential real estate brokerage handling buyers and sellers. Property management is sold under two tiers — a Tenant Placement Only one-time lease-up service (charging 100% of first month's rent plus a $150 lease drafting fee) and a Full Property Management subscription (75% of first month's rent as lease-up fee, 10% of rent collected monthly, and an $85 annual admin fee) — with all-inclusive services covering marketing, tenant screening, rent collection, maintenance coordination, accounting, eviction protection, and a Resident Benefits Package. Operations are powered by Rentvine's third-party property management platform, providing 24/7 owner and tenant portals with ACH direct deposit, automated rent collection, and listing syndication to Zillow, Trulia, and other major rental sites via Tenant Turner for scheduling. Supporting ecosystem integrations include Second Nature (HVAC filter delivery), PestShare (on-demand pest control), and a $1M identity protection benefit underwritten by AIG with IBM Watson monitoring. GTM is sales-led: a small agent team (1-10 employees) handles direct client relationships, supported by content marketing (349+ blog posts), online calculators (ROI, Rent vs Sell, Vacancy, Mortgage), organic social media (Facebook, Instagram, YouTube), SEO, and a structured Agent Referral Program paying 30% of lease commission to referring realtors with a 90-day follow-up to convert owners into seller clients. Revenue is generated from recurring management fees, transaction-based lease-up fees, admin fees, and residential real estate commissions, with co-founder Deena Carvajal's consistent $12M+ annual residential sales volume as the single largest disclosed revenue proxy.

Name

The Carvajal Group

Legal name

The Carvajal Group

Website

https://carvajal-group.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Carvajal Group is a privately held Orlando-based firm offering full-service residential property management and a real estate brokerage for owners, buyers, sellers, and tenants across Central Florida, with operations powered by the Rentvine platform and bilingual (English/Spanish) service.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management services
• Real estate brokerage
• Tenant placement services
• Residential property management
• Rental property marketing

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Monthly management fees charged as 10% of rent collected for full property management services. Includes rent collection, maintenance coordination, owner statements, and tenant management.
2. Lease-Up Fees: One-time fees for tenant placement and lease execution. Tenant Placement Only tier charges 100% of first month's rent; Full Property Management tier charges 75% of first month's rent.
3. Administrative Fees: Annual admin fee of $85 for full property management clients. Additional $150 lease drafting and signature coordination fee for tenant placement only service.
4. Real Estate Commissions: Residential real estate buying and selling services generate commission revenue. Deena Carvajal consistently achieves over $12,000,000 in annual residential real estate sales as a top 10 selling agent.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Carvajal Group provides full-service residential property management and real estate brokerage services across Central Florida. Its property management division handles the entire rental lifecycle including tenant screening, marketing, rent collection, maintenance coordination, accounting, and eviction protection for landlords. The real estate division assists homebuyers and sellers with property search, market analysis, negotiations, and closing support.

Product overview

The Carvajal Group operates as a property management and real estate services company in Central Florida. The core offering consists of two primary service lines: Orlando Property Management Services (full-service residential property management) and Real Estate Services (for buyers and sellers). Property management is available as either Tenant Placement Only (one-time leasing service) or Full Property Management (ongoing service). The product portfolio includes sub-products spanning the entire rental lifecycle: Rental Property Marketing, Tenant Screening, Rent Collection, Maintenance Coordination, Accounting Services, and Eviction Protection. Supporting tools include the Resident Benefits Package, Owner/Tenant Portals, Agent Referral Program, and financial calculators (ROI, Rent vs Sell, Vacancy Loss, Mortgage). The company also provides Free Comparative Market Analysis for home valuation. The technology platform is powered by Rentvine for property management operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Orlando Property Management Services Full-service residential property management covering the entire rental lifecycle including marketing, tenant screening, rent collection, maintenance coordination, accounting, and eviction protection for property owners in Central Florida.
• Real Estate Services Complete Orlando real estate services for buyers and sellers, including home search, comparative market analysis, negotiations, and closing support in Central Florida.

Quantifiable outcome

• No penalties for breaking management agreement - only 30 days notice required
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RentvinecoreTechnology or IntegrationProperty management software platform used for owner portals, tenant portals, rent collection, maintenance coordination, and property listing syndication to major rental websites including Zillow and Trulia.
• Second NaturecoreTechnology or IntegrationAir filter subscription service providing residents with regular delivery of correctly-sized pleated air filters. Part of Resident Benefits Package. Second Nature negotiated volume-based discount for property management company's residents.
• Pest SharecoreTechnology or IntegrationPest assurance program providing on-demand, targeted reactive pest control for residents. Coverage includes bed bugs, fleas, ticks, mites, weevils, cockroaches, household ants, and mice. Part of Resident Benefits Package.
• Real Estate Agents (Referral Network)minorChannel Partner/ Reseller/ DistributorAgent referral program where real estate agents refer property management clients and receive 30% of lease commission within 30 days of tenant move-in. Company contacts referring agents at 90-day mark to offer property sale services, returning owners to agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• All County Orlando Property Management: All County is a residential property management franchise serving Orlando with full-service management and tenant placement offerings. Direct competitor targeting the same Central Florida single-family and small multifamily landlords.
• Real Property Management: Real Property Management is a national franchisor of residential property management services with a similar percentage-of-rent fee model, full-service management offering, and tenant placement add-on. Comparable as a direct residential property management competitor with broader geographic reach via franchise network.
• Belong Real Estate Management: Belong is a tech-enabled residential property management company serving homeowners in multiple U.S. markets with a flat-fee model and integrated owner/tenant portals. Highly comparable to The Carvajal Group in residential property management focus and tech-stack approach, though operating at greater scale and geographic breadth.
• Watson Property Management: Watson Property Management is a Central Florida-focused residential property management firm offering tenant placement, full-service management, and similar fee structures to The Carvajal Group. Direct regional peer competing for the same Orlando-area landlords.
• Keyrenter Orlando: Keyrenter is a property management franchise operating in Orlando with residential full-service management, tenant screening, and maintenance coordination. Comparable as a directly competing franchise model serving the same Central Florida landlord base.

Emerging players

• HomeRiver Group: HomeRiver Group is a residential property management platform operating in multiple U.S. markets, including Florida, with integrated owner portals and a focus on single-family rentals. Comparable as a tech-enabled emerging player in residential property management with overlapping Florida geography.

Broad incumbents

• Mainstreet Renewal: Mainstreet Renewal is a national single-family rental property manager operating institutional SFR portfolios. Broader incumbent operating at much larger scale in residential property management but with similar service orientation toward landlords.
• Invitation Homes: Invitation Homes is the largest U.S. SFR operator and manager with a significant Orlando portfolio. Broad incumbent that owns and manages SFR properties rather than managing third-party landlords, but exercises competitive pressure on the Central Florida rental market.
• KW Property Management & Consulting: KWPMC is a large Florida-based property management firm specializing in community associations and large-scale residential portfolios. Broad incumbent operating at significantly larger scale with overlapping Florida geography.

Regional players

• Orlando Realty & Property Management: A local Orlando-area brokerage that combines residential real estate sales with property management services, mirroring The Carvajal Group's dual-service model. Comparable as a regional hybrid brokerage/management peer in the same Central Florida market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8U-R_20FwE0BGA-Z5eg-hg
• Facebookfacebook.com/carvajalgroup
• Instagraminstagram.com/carvajalgroup
• LinkedInlinkedin.com/company/the-carvajal-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Carvajal Group