North Alabama Bone & Joint Clinic

What North Alabama Bone & Joint Clinic does

North Alabama Bone & Joint Clinic (NABJC) is a physician-owned, professional-corporation orthopedic practice that has served the Shoals region of North Alabama for over three decades from its base in Florence, Alabama. The practice operates three sites: a flagship clinic at 1751 Veterans Drive in Florence, a second clinic at 104 Physicians Drive in Muscle Shoals, and a dedicated MRI Center at 1910 Veterans Drive in Florence. NABJC delivers a full continuum of musculoskeletal care, including orthopedic surgery (joint replacement for hip, knee, and shoulder, plus arthroscopic and reconstructive procedures), non-surgical sports medicine, physical medicine and rehabilitation, in-house physical and occupational therapy, workers compensation care, on-site open MRI and EMG/nerve conduction diagnostics, injection therapies including PRP and ZILRETTA, and durable medical equipment sales. Its physician roster includes board-certified orthopedic surgeons with fellowship training in sports medicine and joint replacement, and the practice serves as the Official Sports Medicine Provider of the University of North Alabama Lions while supplying certified athletic trainers to local schools.

The business model is predominantly fee-for-service clinical care billed through insurance, with a publicly disclosed transparent cash-price schedule covering office visits, EMG/NCS studies, injection therapies, DME, and PT/OT packages that is accessible to self-pay patients, self-insured employers, and health sharing ministries. Revenue is generated through insurance reimbursement, patient copays collected at time of service, bundled PT/OT packages, and direct DME sales, with surgical cases performed under affiliation with Helen Keller Hospital and North Alabama Medical Center. GTM is community- and referral-driven: physician referrals, employer-scheduled workers compensation visits, online self-scheduling, and grassroots brand presence through the UNA sports medicine partnership and certified athletic trainer placements. Distribution spans the Shoals region of North Alabama, with no disclosed geographic expansion beyond Florence and Muscle Shoals. Technology is limited to clinical equipment (open MRI, EMG/NCS) and a third-party ModMed patient portal; no AI/ML, API, or proprietary software product is offered.

Name

North Alabama Bone & Joint Clinic

Legal name

North Alabama Bone & Joint Clinic, P.C.

Website

https://nabjc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

North Alabama Bone & Joint Clinic is a physician-owned orthopedic practice serving the Shoals region of North Alabama from Florence and Muscle Shoals, offering orthopedic surgery, sports medicine, in-house physical and occupational therapy, MRI diagnostics, and workers compensation care.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Hand & Upper Extremity (HLAKALAF), Foot & Ankle (HLAKALAG), Hip & Knee Reconstruction (Arthroplasty) (HLAKALAH), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Orthopedic care services
• Sports medicine treatment
• Physical therapy rehabilitation
• Joint replacement surgery
• Orthopedic diagnostic imaging

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services - Fee for Service: Traditional fee-for-service healthcare model where patients pay for office visits, procedures, and therapy sessions. Accepts most insurance plans and offers self-pay options with transparent pricing.
2. Insurance Billing: Participates with most local and many national insurance plans. Files claims with insurance carriers and receives payments for services. Patients responsible for copayments, co-insurance, and deductibles.
3. Self-Pay / Direct Payment: Bundled payment options for self-pay patients, self-insured employers, patients with out-of-network coverage, and health sharing ministries. Transparent upfront pricing for office visits and procedures.
4. Durable Medical Equipment Sales: Direct purchase of medical equipment including crutches, walkers, boots, splints, and slings for patient recovery.
5. Physical and Occupational Therapy: Rehabilitation services provided at clinic locations with package pricing options for multiple visit bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

North Alabama Bone & Joint Clinic is a private orthopedic medical practice providing comprehensive musculoskeletal care including joint replacement surgery, sports medicine, fracture care, and minimally invasive arthroscopic procedures. The practice operates in-house physical and occupational therapy and an open MRI diagnostic center across Florence and Muscle Shoals, Alabama locations, delivering a full continuum from conservative treatment to surgical intervention and rehabilitation.

Product overview

North Alabama Bone & Joint Clinic is a healthcare provider offering a comprehensive suite of orthopedic and musculoskeletal services. The practice operates across multiple locations (Florence, Muscle Shoals, and an MRI Center) and provides a unified care delivery model combining orthopedic surgery, sports medicine, physical/occupational therapy, diagnostic imaging, and rehabilitation services. The clinic's core offerings include board-certified orthopedic surgeons for joint replacement and reconstructive surgery, fellowship-trained sports medicine specialists, in-house physical therapy, and advanced MRI diagnostics. Patient-facing technology includes the ModMed Patient Portal for online access. Services are designed to address the full continuum of care from injury prevention and conservative treatment through surgical intervention and post-operative rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Surgery Board-certified orthopedic surgeons providing surgical treatment for musculoskeletal conditions including joint replacement, fracture care, and reconstructive procedures for the hip, knee, shoulder, hand, foot, and ankle.
• Sports Medicine Specialized care for athletes and active individuals offering injury treatment, performance optimization, and prevention strategies; serves as the Official Sports Medicine Provider of the University of North Alabama.
• Physical Therapy In-house physical therapy services at Florence and Muscle Shoals locations providing rehabilitation for general orthopedic conditions, pre- and post-surgical treatment, spine care, and injury management using manual therapy, therapeutic exercise, and neuromuscular re-education.
• MRI Imaging Services On-site MRI center at 1910 Veterans Drive, Florence, offering advanced open MRI technology with patient-friendly design, faster imaging, and high-quality diagnostic images.
• Occupational Therapy Therapy services helping patients of all ages engage in daily activities, recover everyday skills after injury, and adjust to physical and cognitive changes through adaptive equipment and specialized treatment plans.
• Workers Compensation Services Dedicated care for work-related injuries providing fast and effective treatment to minimize time lost, with coordination between employer, physician, and insurance provider.
• Physical Medicine and Rehabilitation Specialized physiatry services focusing on diagnosis, prevention, and treatment of disabilities affecting brain, nerves, bones, and muscles, using a combination of physical therapy and pharmaceutical treatments to improve function and quality of life.
• Joint Replacement Surgery Surgical treatment for severe joint damage from arthritis or trauma, including hip, knee, and shoulder replacement procedures.
• Knee Replacement Surgery Total knee replacement for chronic knee pain with extensive tissue deterioration, partial knee replacement for single-compartment damage, and knee osteotomy for alignment correction.
• Shoulder Replacement Surgery Shoulder replacement procedures including total shoulder replacement, stemmed hemiarthroplasty, resurfacing hemiarthroplasty, and reverse total shoulder replacement for patients with severe shoulder pain and limited range of motion.
• Certified Athletic Trainers On-site certified athletic trainers provided to local schools and athletic events for athletes of all ages and competition levels.
• EMG and Nerve Conduction Studies Diagnostic tests ordered by providers to measure muscle and nerve function, with various study configurations available, priced transparently per study count.
• Injection Therapies Joint injection services including PRP (Platelet Rich Plasma) Single Joint, ZILRETTA extended-release corticosteroid, and Visco-Synvisc-One viscosupplementation for knee osteoarthritis.
• ModMed Patient Portal Online patient portal for appointment scheduling, bill payment, and secure communication with healthcare providers (for patients seen on or after 6/4/2024).
• Durable Medical Equipment Direct purchase of medical equipment including crutches, walkers, boots, splints, and slings for patient recovery.

Quantifiable outcome

• Minimally invasive procedures can provide smaller incisions, faster recovery times, and reduced risk of complications
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• University of North AlabamaflagshipStrategic or Co-development PartnerOfficial Sports Medicine Provider of the University of North Alabama Lions. Provides comprehensive orthopedic and sports medicine care for university athletes including team physician coverage.
• Helen Keller HospitalcoreStrategic or Co-development PartnerHospital affiliation for inpatient surgical services and comprehensive patient care coordination.
• North Alabama Medical Center (NAMC)coreStrategic or Co-development PartnerHospital partnership for surgical services and coordinated orthopedic care delivery.
• USOP (University of North Alabama Sports Medicine Partnership Network)coreStrategic or Co-development PartnerNetwork of sports medicine providers including Andrews Sports Medicine, American Sports Medicine Institute, OINMS, Oxford, Pain Institute, Bienville Orthopaedics, SOS Orthopaedics, OANO, and MSO working collaboratively for comprehensive sports medicine coverage.
• Local Schools and Athletic ProgramscoreStrategic or Co-development PartnerProvides certified athletic trainers to work on-site at athletic events for local schools and athletic programs, caring for athletes of all ages and competition levels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resurgens Orthopaedics: Large multi-site orthopedic practice across Georgia. Direct peer in orthopedic surgery, sports medicine, physical therapy, and on-site MRI; demonstrates the multi-location orthopedic group model NABJC operates.
• Bienville Orthopaedic Specialists: Coastal Mississippi orthopedic group. Listed as a member of the USOP network alongside NABJC; provides comparable orthopedic, sports medicine, and rehabilitation services in a similar regional market.
• Andrews Sports Medicine & Orthopaedic Center: Alabama-based orthopedic and sports medicine practice based in Birmingham. Direct peer in sports medicine, joint replacement, and orthopedic surgery; explicitly part of NABJC's USOP referral network.
• SOS Orthopaedics: Another USOP network partner; multi-physician orthopedic practice with sports medicine coverage. Direct peer via the shared sports medicine provider network.

Others

• Helen Keller Hospital / North Alabama Medical Center: Local hospital systems that NABJC partners with for surgical cases. Adjacent ecosystem participants — comparable in clinical scope but represent partner/referral counterparties rather than direct competitors.
• American Sports Medicine Institute (ASMI): Sports medicine research and education institute in Birmingham, AL. Ecosystem partner within USOP; relevant given its role in fellowship training referenced in NABJC's physician credentials.

Broad incumbents

• OrthoIndy: Large Indiana-based orthopedic system with hospital, surgery center, PT, and imaging. Comparable integrated care model, though at significantly greater scale.
• U.S. Physical Therapy (USPH) partner clinics: National outpatient PT platform. Adjacent peer for the in-clinic physical and occupational therapy component of NABJC's service line.

Regional players

• Tennessee Orthopaedic Alliance: Multi-location orthopedic group across Tennessee. Direct functional peer in sports medicine, joint replacement, and on-site PT/OT; operates in a neighboring state with comparable patient demographics.
• OrthoAlabama Spine & Sports Medicine: Multi-physician orthopedic group serving the Birmingham metro and central Alabama. Comparable multi-specialty orthopedic, sports medicine, and spine care model targeting a similar patient profile in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NABJC
• Facebookfacebook.com/nabjc
• Instagraminstagram.com/nabjc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Alabama Bone & Joint Clinic