Anima
Anima is a London-based AI-powered integrated care platform that helps NHS GP practices automate triage, document processing, ambient scribing, and patient communications through deep EMIS and SystmOne EHR integration, serving 1,000+ practices and 14 million patients.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Anima does
Anima (Continuum Health Limited, trading as Anima Health) is a London-headquartered software company founded in 2021 that builds an integrated care enablement platform for NHS primary care in England and Wales. Its product suite combines online consultation (Anima Triage), appointment booking, messaging, analytics, workflow automation (Care Orchestration), document processing, an AI receptionist (Andi), and an ambient AI scribe (Anima Scribe), all sharing a proprietary deep learning healthcare engine and an embedded AI assistant called Annie that automates clinical coding, document summarization, and workflow execution. The platform integrates natively at write-back depth with both dominant UK primary care EHRs, EMIS and SystmOne, plus NHS login, the NHS App, GP Connect, PDS, NHSmail, and NHS MESH, and holds MHRA Class 1 medical device registration (Scribe), DTAC, NHS DSPT, DCB0129, and Cyber Essentials Plus certifications.
The company sells subscription SaaS to GP practices, Primary Care Networks, and Integrated Care Boards on a quote-based enterprise model, with the patient-facing channel free for end users. Distribution combines direct enterprise sales, NHS conference presence, ICB-level procurement, and bottoms-up virality and referrals from existing practices. Anima serves over 1,000 GP practices across 14 million patients, resolves 400,000+ requests per month with 92% same-day resolution (vs. 44.2% national average), and has grown from $1.5 million cARR in Q1 2024 to $14.6 million cARR by June 2025, a trajectory that placed the company in cash-flow-positive status and produced a 450% growth rate in 2024. Investors include Molten Ventures (Series A lead), Hummingbird Ventures, Amino Collective, and Y Combinator, with cumulative disclosed funding of $14.5 million.
The team is deliberately lean at approximately 20 people, with a founder-heavy composition: over half are former VC-backed founders, most product members hold VP, ex-CTO, or founder backgrounds, and clinical hires include ex-MDs. The founders (CEO Shun Pang, a former NHS doctor and HM Treasury policymaker who wrote Anima 1.0 and holds the active learning patent, and co-founder Rachel) launched the company motivated by personal experiences of healthcare system failure, and operate with no internal titles in flat T-shaped teams.
Anima firmographics
Firmographics- Name
- Anima
- Legal name
- Continuum Health Limited
- Website
- https://animahealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anima is a London-based AI-powered integrated care platform that helps NHS GP practices automate triage, document processing, ambient scribing, and patient communications through deep EMIS and SystmOne EHR integration, serving 1,000+ practices and 14 million patients.
- Ownership category
- akta.pro rank
Anima industry classification
Industry- Product category
- Primary Care Software
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)
- akta.pro secondary industries
- EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN), Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA)
Keywords
Where Anima is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Anima business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Healthcare Provider SaaS Subscription: Subscription-based SaaS platform sold to GP practices, PCNs, and ICBs. Pricing not publicly disclosed; quote-based sales. Free for patients. Over the last 18 months, grew from $1.5m cARR to $14.6m cARR (Q1 2024 to June 2025). Cash flow positive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for patients |
| Subscription | Annual | Enterprise NHS pricing (quote-based) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Anima product offering
Product offeringCore offering
Anima is an integrated care enablement SaaS platform sold to NHS GP practices, Primary Care Networks (PCNs), and Integrated Care Boards (ICBs) in England. It combines online consultation/total triage, appointment management, automated clinical document processing, AI-powered patient messaging, analytics, an AI receptionist (Andi), and an ambient voice scribe (Annie). The platform integrates natively with the EMIS and SystmOne electronic health record systems via NHS Digital-approved FHIR/HL7 APIs to enable clinical write-back. Patients access the platform free of charge through their GP practice website or the NHS App.
Product overview
Anima is a unified care enablement platform combining online consultation with productivity tools, built with system-wide interoperability at its core. The platform consists of integrated modules: Anima Triage (core online consultation and total triage), Anima Appointments (appointment booking), Anima Documents (end-to-end document processing), Anima Messaging (patient communications), Anima Analytics (enterprise analytics), AI Receptionist/Andi (phone triage), Anima Scribe (consultation transcription), and Care Orchestration (workflow automation). All modules share Annie, an AI assistant that provides summarisation, clinical coding, and autonomous document processing. The platform integrates natively with EMIS and SystmOne EHRs, NHS login, GP Connect, and NHS MESH. Serving over 1,000 GP practices and 14 million patients across England.
Differentiator
Problem solved
Functional benefit
Brands
- Annie: AI assistant and copilot for clinical documentation. Annie automatically matches patients, summarizes documents, suggests clinical codes and tasks, and processes documents. Also serves as an AI scribe that transcribes consultations and generates clinical notes in under 5 seconds.
- Andi
Products and services
- Anima Triage Online consultation and total triage platform for NHS GP practices and PCNs. Provides contextual patient questionnaires linked to clinical guidelines, automatic generation of communications and clinical codes (including QOF codes), and risk-based prioritisation with customisable access controls. For use by GP practice clinical and administrative teams to manage patient demand.
- Anima Appointments Appointment management module for NHS GP practices. Connects directly to EHR rotas, sends self-book appointment links to patients, supports direct booking, automatically assigns patients to the correct team member, and enables appointment management from within the EMIS or SystmOne toolbar.
- Anima Analytics Enterprise-grade analytics platform with a no-code query builder for NHS healthcare teams. Supports rota scheduling optimisation, KPI tracking, performance management, cohort analysis, and A/B testing for care programs. Used by GP practice and PCN management teams.
- Anima Documents End-to-end clinical document processing automation for NHS GP practices. Consolidates incoming clinical correspondence (scanned post, email, NHS MESH) into a single workflow, performs automatic patient matching, AI summarisation, clinical coding suggestions (including QOF codes), and task automation, with one-click save to EMIS or SystmOne. Reduces document processing time by 50% or more.
- Anima Messaging Patient communications module enabling individual and bulk messaging via SMS and email. Provides built-in and customisable templates, appointment booking links, file attachments, message scheduling, and EHR toolbar integration for SystmOne and EMIS users. Used by NHS GP practice teams to communicate with patients.
- AI Receptionist (Andi) AI-powered phone triage system for NHS GP practices. Answers every patient call, understands tone, follows safety protocols, collects information for medical queries, admin requests, and repeat prescriptions, and submits structured requests directly into the Anima dashboard. 86% patient satisfaction rate reported.
- Anima Scribe Ambient voice technology scribe for NHS clinicians. Automatically transcribes consultation notes in under 5 seconds, generates detailed first-person summaries, automates clinical coding, suggests QOF codes, and saves directly to the patient record in EMIS or SystmOne with one click. Saves 1+ clinical hour per day. MHRA Class I Medical Device certified, DCB0129 compliant, with Class 2a registration in progress.
- Care Orchestration Workflow automation platform with a drag-and-drop interface enabling NHS GP practices and PCNs to create automated, personalised care workflows in minutes. Supports long-term condition recall (vascular, respiratory, diabetes), lab report processing, and QOF automation. Tasks run automatically in the background with Annie AI scanning for relevant codes.
Quantifiable outcome
- 92% of requests resolved on the same day (2.1x national average of 44.2%)
- +9 more outcomes
Companies that use Anima
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Anima technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature7 records
Anima partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, supporting and minor.
- NHS (NHS Login / NHS England)flagshipFull integration with NHS login allowing patients to access Anima using NHS credentials. Anima is part of over 75 health and care apps live with NHS Login. Rigorous background checks performed on all suppliers. Integration with NHS App also available.
- EMISflagshipDeep native integration with EMIS at the deepest level with write-back functionality. Documents saved to EMIS with single click. Patient records accessible via GP Connect.
- SystmOne (TPP)flagshipDeep native integration with SystmOne/TPP at the deepest level with write-back functionality. Anima's document processing integrates with SystmOne workflows.
- Connected CaresupportingPopulation health management platform partner in Brookside Group Practice's award-winning model. Integrated with Johns Hopkins ACG System patient segmentation model and Anima for digital triage.
- Johns Hopkins ACG SystemsupportingPatient segmentation model used in Brookside Group Practice's model alongside Connected Care and Anima for RAG rating of patient conditions and individual requests.
- OneCareminorUpcoming pilot partner for Anima's Ambient Voice Technology (AVT). OneCare is a GP federation supporting practices across Dorset and Somerset.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Anima competitors and assessment
Company assessmentDirect peers
- Accurx: Accurx is the leading UK NHS online consultation and patient messaging platform used by the majority of GP practices. It is Anima's most direct competitor, offering similar total triage, messaging, and EHR integration capabilities across the NHS.
- Engage Consult: Engage Consult is a UK NHS online consultation platform used by GP practices for total triage. It competes directly with Anima in the primary care online consultation segment with overlapping feature sets.
- eConsult (Huma): eConsult is one of the original NHS online consultation platforms, now part of Huma. It is a direct competitor to Anima in NHS GP triage, with comparable patient questionnaires and clinician workflow functionality.
- Patchs (Cognitant Group): Patchs is an NHS online consultation and triage platform used by GP practices across the UK. It competes directly with Anima in the total triage and online consultation category with similar patient-facing and clinician workflows.
Broad incumbents
- Push Doctor: Push Doctor is a UK digital GP and telehealth provider offering video consultations and NHS appointments. It is a broader incumbent in digital primary care, overlapping with Anima in NHS-facing GP services but less specialized in integrated practice workflow software.
- Huma: Huma is a broader digital health platform spanning remote patient monitoring, clinical trials, and primary care (via eConsult). It overlaps with Anima through eConsult in NHS online consultation and through broader digital health enablement capabilities.
Others
- EMIS Group: EMIS is one of the two dominant UK GP EHR systems and Anima's key integration partner. It is adjacent rather than competitive, providing the underlying EHR platform that Anima's total triage, scribe, and document workflows integrate with.
- TPP (SystmOne): TPP is the maker of SystmOne, the other dominant UK GP EHR system and Anima's other key integration partner. Like EMIS, it is adjacent infrastructure that Anima's platform extends rather than competes with.
Emerging players
- Doccla: Doccla is a UK virtual ward and remote patient monitoring platform serving NHS trusts. It is an adjacent player sharing the NHS digital health ecosystem and AI-driven care enablement thesis, though focused on acute-at-home rather than GP triage workflows.
- LIVI: LIVI is a digital GP service offering video consultations and NHS-integrated primary care across the UK. It overlaps with Anima in NHS-facing digital primary care but with a stronger focus on video consultations rather than integrated triage workflows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Anima social profiles
Digital presenceAnima compliance and trust
Trust signalCompliance8 records
Anima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anima leadership team
Management profileNumber of profiles
Profiles3 records
Anima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anima
What does Anima do?
Anima is an integrated care enablement SaaS platform sold to NHS GP practices, Primary Care Networks (PCNs), and Integrated Care Boards (ICBs) in England. It combines online consultation/total triage, appointment management, automated clinical document processing, AI-powered patient messaging, analytics, an AI receptionist (Andi), and an ambient voice scribe (Annie). The platform integrates natively with the EMIS and SystmOne electronic health record systems via NHS Digital-approved FHIR/HL7 APIs to enable clinical write-back. Patients access the platform free of charge through their GP practice website or the NHS App.
Is Anima a public or private company?
Anima is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anima founded?
Anima was founded in 2021. It employs 11 to 50 people.
Where is Anima based?
Anima is headquartered in London, United Kingdom, in the Europe region.
How does Anima make money?
One revenue line is on record: healthcare Provider SaaS Subscription.
Who are Anima's main competitors?
Direct peers on record are Accurx, Engage Consult, eConsult (Huma) and Patchs (Cognitant Group). Broad incumbents are Push Doctor and Huma. Others are EMIS Group and TPP (SystmOne). Emerging players are Doccla and LIVI.
Does Anima have an API?
No public API is recorded for Anima.
What industry is Anima in?
Anima's product category is Primary Care Software. Its primary akta.pro industry code is HLALAKAD, EHR/EMR Integration & Interoperability Middleware (HL7/FHIR), with a secondary code of HLACAAAN, EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps. Its NAICS code is 62111 and its SIC code is 7372.