Terindah Estate
Terindah Estate is a family-owned boutique winery on Victoria's Bellarine Peninsula, producing seven single-vineyard cool climate wines and operating an integrated hospitality platform — The Shed restaurant, cellar door, 200-guest event space, and tourism partner packages serving wine enthusiasts, wedding couples, corporate groups, and day visitors.
- Company typePrivate
- Founded2000
- HeadquartersBellarine, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Terindah Estate does
Terindah Estate is a family-owned boutique winery and hospitality venue operating from a single estate at 90 McAdams Lane, Bellarine, on the Wadawurrung country of Victoria, Australia. Founded in 2000 by Peter and Cate Slattery (legal entity: McAdams Lane Pty Ltd, ABN 27 378 213 009), the estate produces seven estate-grown single-vineyard cool climate wines — Methode Traditionnelle sparkling, Pinot Gris, Chardonnay, Rosé, Pinot Noir, Shiraz and Zinfandel — sold directly through an on-site cellar door and Australia-wide e-commerce.
The business extends beyond wine into an integrated hospitality and events platform. Three dining venues operate on-site: The Shed Restaurant (60-seat à la carte lunch), The Deck & Mezzanine (casual outdoor), and Peter's Odyssey Tram Bar (private events, up to 40 guests). A purpose-built Event Space opened in February 2012 accommodates up to 200 guests and anchors the wedding and corporate function segment, supported by a preferred catering partnership with Truffleduck. The company runs a free two-tier wine club (Terindah Insider) with quarterly wine deliveries, and monetizes tourism reach through packaged experiences with Port Phillip Ferries (Sail & Sip, $165/person), Microflite and Rotor One helicopter services ($845-$2,495/person), and Hop It bus tours (from $89/person).
The estate holds Victorian Liquor Licence 32805820 (also referenced as 36077835) and operates under Australian wine, hospitality and tourism regulations. It is privately held by the Slattery family with no disclosed external investors, parent company, or M&A activity; revenue is not publicly disclosed. Distribution is exclusively direct-to-consumer via cellar door, restaurant, and owned e-commerce — no third-party retail channels are referenced. Pricing for wine runs $35-$65 per bottle, with curated packs up to $360 for a 12-bottle Chardonnay bundle, and event/wedding pricing is custom-quoted per occasion.
Terindah Estate firmographics
Firmographics- Name
- Terindah Estate
- Legal name
- McAdams Lane Pty Ltd
- Website
- https://terindahestate.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terindah Estate is a family-owned boutique winery on Victoria's Bellarine Peninsula, producing seven single-vineyard cool climate wines and operating an integrated hospitality platform — The Shed restaurant, cellar door, 200-guest event space, and tourism partner packages serving wine enthusiasts, wedding couples, corporate groups, and day visitors.
- Ownership category
- akta.pro rank
Terindah Estate industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Wineries (31213), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Terindah Estate is headquartered
LocationHeadquarters
- HQ city
- Bellarine
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Terindah Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wine Sales: Direct sales of estate-grown wines through cellar door, online store, and wine packs. Includes single bottles ($35-$65), multi-packs, and curated celebration/exceptional packs.
- Restaurant Dining: Revenue from The Shed Restaurant serving lunch Thursday-Monday, offering regional cuisine paired with estate wines.
- Events and Weddings: Hosting of weddings, corporate events, private parties, and elopements with dedicated event spaces accommodating up to 200 guests. Partnership with Truffleduck for catering.
- Wine Club Membership: Free membership program (Terindah Insider) offering member discounts on dining and wine purchases, access to exclusive wine collections with quarterly deliveries, and birthday offers.
- Gift Vouchers: Gift vouchers redeemable at The Shed restaurant or Cellar Door, valid for three years from issue date.
- Experience Packages: Curated experience packages including helicopter flights, ferry cruises, and Bellarine tours combined with dining and wine tasting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle wines |
| Unit Pricing | Pay-as-you-go | Chardonnay 6-pack |
| Unit Pricing | Pay-as-you-go | Chardonnay 12-pack |
| Unit Pricing | Pay-as-you-go | Celebration Pack |
| Unit Pricing | Pay-as-you-go | Exceptional Pack |
| Freemium | Pay-as-you-go | Terindah at your Doorstep (Wine Club) |
| Freemium | Pay-as-you-go | Terindah in your Cellar (Wine Club) |
| Other | Multi-year contract | Wedding and Event Hosting |
| Unit Pricing | Pay-as-you-go | Ferry & Dining Package |
| Unit Pricing | Pay-as-you-go | Microflite Helicopter Experience |
| Unit Pricing | Pay-as-you-go | Fly & Lunch with Rotor One |
| Unit Pricing | Pay-as-you-go | Hop on Hop off Bellarine Tour |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Terindah Estate product offering
Product offeringCore offering
Terindah Estate produces and sells estate-grown cool climate wines from a single-vineyard site on the Bellarine Peninsula, and operates an integrated hospitality venue including The Shed Restaurant, Cellar Door tastings, Event Space for weddings and corporate functions, Peter's Odyssey Tram Bar, and The Deck & Mezzanine dining spaces.
Product overview
Terindah Estate is a boutique winery and hospitality venue on the Bellarine Peninsula offering a portfolio of estate-grown cool climate wines paired with dining and event experiences. The core product portfolio includes seven single-vineyard wines (Methode Traditionnelle sparkling, Pinot Gris, Chardonnay, Rosé, Pinot Noir, Shiraz, and Zinfandel) sold individually or as curated packs (Celebration Pack, Exceptional Pack, and Chardonnay bundles). The hospitality offerings span three dining venues: The Shed Restaurant (à la carte dining), The Deck & Mezzanine (casual outdoor), and Peter's Odyssey Tram Bar (private events). The venue also provides full-service wedding and corporate function facilities for up to 200 guests. Add-on products include wine club memberships (Terindah at your Doorstep and Terindah in your Cellar) offering discounts and quarterly wine deliveries, experience packages combining transport with dining (ferry, helicopter tours via Microflite and Rotor One, Hop It bus tours), and gift vouchers. The integrated product ecosystem enables customers to purchase wines online, join wine clubs, book dining reservations, and plan events through a unified digital experience.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 95 points - Trophy & Gold Medal at 2025 Geelong Wine Show for Methode Traditionnelle
- +2 more outcomes
Companies that use Terindah Estate
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Terindah Estate technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Terindah Estate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TruffleduckcorePreferred catering partner for weddings and events at Terindah Estate. Truffleduck provides distinctive food served in various styles (extravagant banquets, shared platters, rustic mini-meals) paired with Terindah Estate wines.
- Port Phillip FerriescorePartnership to deliver 'Sail and Sip' package: cruise from Melbourne with Port Phillip Ferries, shuttle bus to Terindah, two course meal and wine tasting. $165/person plus 20% public holiday surcharge.
- Hop ItminorHop on Hop off Bellarine Tour operator. Provides transport to/from Terindah Estate as part of regional wine tourism circuit. From $89 per person.
- MicroflitecoreHelicopter charter service offering wine tasting and lunch experiences at Terindah Estate. Pricing: 1 passenger $2,495, 2 passengers $2,695, 3 passengers $3,045, 4+ passengers $845/person. Includes 3-course lunch with matched wines.
- Rotor OnecoreHelicopter service offering 'Fly & Lunch' package departing from Melbourne (Essendon). $1,240 per person includes 35 min private flight each way, 2 hours ground time for lunch at The Shed restaurant.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Terindah Estate competitors and assessment
Company assessmentDirect peers
- Port Phillip Estate: Premium Mornington Peninsula winery with cellar door, restaurant (Estella), and event/wedding spaces on a single estate — the closest analog to Terindah's integrated wine-plus-hospitality venue model, differentiated by scale rather than concept.
- Polperro Wines: Red Hill Mornington Peninsula boutique winery with cellar door, on-site restaurant (Polperro Kitchen), and private event/wedding offerings — comparable small-scale integrated food-and-wine venue.
- Crittenden Estate: Boutique Mornington Peninsula winery with cellar door, restaurant (Crittenden at Dromana), and event hosting; similar family-owned origins, single-estate cool-climate production, and food-and-wine day-trip positioning.
- Montalto: Mornington Peninsula estate combining single-vineyard wines with a destination restaurant, sculpture walk, and private event/wedding hosting — directly comparable multi-vertical boutique winery-venue concept.
- Leura Park Estate: Direct Bellarine Peninsula neighbor running a boutique cellar door, restaurant, and function/wedding venue from a cool-climate estate vineyard — competes head-to-head for the same wine-tourist and wedding segment.
- Scotchmans Hill: Long-established Bellarine Peninsula winery with cellar door, restaurant, and range of estate wines — local competitor with broader distribution reach and overlapping premium-wine and hospitality positioning.
- Curlewis Winery: Bellarine-based boutique winery operating a cellar door, restaurant (The Paddock), and wedding/event facilities — directly comparable micro-vineyard-to-venue operating model in the same postcode-level geography.
Broad incumbents
- Jackalope Hotels: Designer luxury hotel-and-winery destination on Mornington Peninsula (Jackalope at Willow Creek) integrating vineyard, restaurant, and overnight accommodation — a comparable premium experiential brand operating at a larger scale in the same regional category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Terindah Estate social profiles
Digital presenceTerindah Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terindah Estate leadership team
Management profileNumber of profiles
Terindah Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terindah Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terindah Estate
What does Terindah Estate do?
Terindah Estate produces and sells estate-grown cool climate wines from a single-vineyard site on the Bellarine Peninsula, and operates an integrated hospitality venue including The Shed Restaurant, Cellar Door tastings, Event Space for weddings and corporate functions, Peter's Odyssey Tram Bar, and The Deck & Mezzanine dining spaces.
Is Terindah Estate a public or private company?
Terindah Estate is a private company. It is currently operating.
When was Terindah Estate founded?
Terindah Estate was founded in 2000. It employs 11 to 50 people.
Where is Terindah Estate based?
Terindah Estate is headquartered in Bellarine, Australia, in the Oceania region.
How does Terindah Estate make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are restaurant Dining, events and Weddings, wine Club Membership, gift Vouchers and experience Packages.
Who are Terindah Estate's main competitors?
Direct peers on record are Port Phillip Estate, Polperro Wines, Crittenden Estate, Montalto, Leura Park Estate, Scotchmans Hill and Curlewis Winery. Jackalope Hotels is listed as a broad incumbent.
Does Terindah Estate have an API?
No public API is recorded for Terindah Estate.
What industry is Terindah Estate in?
Terindah Estate's product category is Boutique Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 312130 and its SIC code is 7990.