Leura Park Estate

What Leura Park Estate does

Leura Park Estate is a privately held, family-owned single-estate winery and hospitality business founded in 1995 by David and Lyndsay Sharp on the Bellarine Peninsula, Victoria, Australia (part of the broader Sharp Group). The company operates from a 150-acre property with 40 acres under vine, producing 100% estate-grown, predominantly hand-picked cool maritime climate wines under winemaker Darren Burke, employing methode traditionelle production across sparkling, white, rosé, and red varietals. Its wine portfolio comprises the core Leura Park Estate label, the value-tier Cat out of the Bag sub-brand, reserve-tier Block 1 (Chardonnay) and Block 7 (Shiraz) wines, and the Ms Flamingo & Associates Moscato-style blend, with prices ranging from approximately $178.50 to $1,056 per dozen. Distribution is hybrid: direct-to-consumer via an on-site cellar door, restaurant, and a Shopify-based online store with free national delivery on case purchases; wholesale through major Australian chains (Dan Murphy's, BWS, Liquorland, Vintage Cellars, Cellarbrations) and on-premise accounts including Novotel Geelong and Crowne Plaza Geelong; and a third leg of wine experience and event revenue covering guided tastings ($15/person), masterclasses ($75-$80), grazing platters ($39/adult), weddings and functions, and corporate conferencing for up to 200 guests.

The company monetises through five primary revenue streams: direct wine sales, hospitality and dining at the cellar door, events and functions (weddings, private, corporate), wine experiences (tastings, masterclasses, Terroir sessions), and eGift vouchers ($25-$450 denominations, 3-year validity). Demand generation is multi-channel: a website with integrated e-commerce, email newsletter, Facebook and Instagram presence, TripAdvisor reviews, 18+ years of weekly Sunday live music on the lawn, recurring signature events (Pinot Party, Shakespeare in the Vines with Ozact Theatre, Grapest 5km Run), and an extensive referral network of 16+ wine tour operators and 11 transport partners including helicopter and ferry services. The addressable customer base spans wine tourists, wedding couples, corporate groups, private event hosts, and accommodation seekers, with the official accommodation partner Accommodation @ Curlewis driving overnight visitation, and Sharp Group sister venues (Jack Rabbit Vineyard, Yes said the Seal) enabling cross-property events and mixed wine packs.

The operating model is anchored by family ownership and continuity since 1995, a Halliday-rated portfolio peaking at 95 points (Pinot Noir 2023), and a 2021 Gourmet Traveller Wine award for Best Large Cellar Door with additional recognition for the music experience. Headcount is reported as 11-50 across the integrated winery, cellar door, restaurant, events, and sales functions, with national sales led by Lyndsay Sharp and Victorian state sales by Tatania King. The product mix and seasonal promotion cadence (Winter Warmers lunch, Double Up Delight, winter functions incentives) indicate active shoulder-season revenue management, while the lack of any disclosed funding or M&A activity signals a self-funded, organic-growth posture.

Name

Leura Park Estate

Legal name

Leura Park Estate Winery

Website

https://leuraparkestate.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Leura Park Estate is a family-owned Bellarine Peninsula winery founded in 1995, producing 100% estate-grown cool climate wines and operating an integrated cellar door, restaurant, wedding and conferencing venue, and event business alongside wholesale distribution through Dan Murphy's, BWS, and on-premise accounts across Victoria and NSW.

Ownership category

akta.pro rank

Product category

Winery & Hospitality

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery production
• Cool climate wines
• Cellar door dining
• Vineyard wedding venue
• Wine tasting experiences

Headquarters

HQ city

Curlewis

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through cellar door and online shop. Products include estate wines (sparkling, whites, reds) and Cat out of the Bag value range. Online store offers case purchases with free national delivery.
2. Hospitality & Dining: Cellar door dining experiences including a la carte menu, grazing platters, and group dining. Thursday-Friday lunch service and weekend dining with food and wine pairings.
3. Events & Functions: Wedding receptions, private functions, corporate events, and conferencing services. Revenue from venue hire, catering packages, and event coordination.
4. Wine Experiences: Wine tasting sessions, masterclasses, and educational experiences including Terroir tasting events and barrel shed exclusive tastings.
5. Gift Vouchers: eGift vouchers available in denominations from $25 to $450, valid for 3 years. Can be used at cellar door or online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Leura Park Estate is a single-estate winery on the Bellarine Peninsula producing 100% estate-grown, predominantly hand-picked premium cool maritime climate wines (sparkling, white, red, rosé). The estate operates as a vertically integrated wine tourism destination with a cellar door restaurant, wine tasting flights, weddings and private event hosting, corporate conferencing, and an online wine shop with national delivery. Winemaker Darren Burke leads production using methode traditionelle techniques.

Product overview

Leura Park Estate is a single-estate winery on the Bellarine Peninsula, established in 1995, offering a vertically integrated portfolio of products and experiences. The core offering is the premium Leura Park Estate wine brand (100% estate-grown, hand-picked cool climate wines including sparkling, white, red, and rosé varietals), complemented by the value-oriented Cat out of the Bag sub-brand. Pre-curated mixed case packs provide gifting and exploration options. Beyond wines, the estate operates as a full hospitality destination offering cellar door dining, wine tasting flights, and event hosting services including weddings, functions, conferencing, and Sunday live music. The business operates on a 150-acre property with 40 acres of premium varietals, led by winemaker Darren Burke.

Differentiator

Problem solved

Functional benefit

Brands

• Cat out of the Bag: Accessible everyday wine range featuring Prosecco, Pinot Grigio, Chardonnay, Pinot Noir, Rose, Sauvignon Blanc, Shiraz, and Sparkling NV.
• Block 7 Reserve Shiraz
• Ms Flamingo & Associates

Products and services

• Leura Park Estate Wines Premium estate-grown cool maritime climate wines from the Bellarine Peninsula, predominantly hand-picked. Includes methode traditionelle sparkling wines (Blanc de Blanc, Grand Vintage Cuvée), whites (Sauvignon Blanc, Chardonnay, Riesling, Pinot Gris), reds (Pinot Noir, Shiraz, Cabernet Sauvignon), rosé, and vermouth.

Quantifiable outcome

• 95 Points - Leura Park Estate Pinot Noir 2023 (James Halliday Wine Companion 2026)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered core and minor.

• Wine WheelscoreGTM or Marketing PartnerWine tour operator providing guided winery tours to Leura Park Estate and other Bellarine wineries. Contact: 0477 007 502
• Chillout Winery TourscoreGTM or Marketing PartnerWine tour service bringing visitors to Leura Park Estate cellar door. Contact: 0428 161 662
• Cycling Wine TourscoreGTM or Marketing PartnerCycling-based wine tours to Leura Park Estate. Contact: 0419 548 096
• Drive Me BellarinecoreGTM or Marketing PartnerDesignated driver and transport service for Bellarine wine region visitors. Contact: 0472 646 238
• Elite Day TourscoreGTM or Marketing PartnerDay tour operator for Bellarine wine experiences. Contact: 0414 930 333
• Epic Taste ExperiencescoreGTM or Marketing PartnerWine and food experience tours. Contact: 0411 151 920
• Explore Australia TourscoreGTM or Marketing PartnerAustralian tour operator including wine region experiences. Contact: 03 5257 4588
• Franscene BellarinecoreGTM or Marketing PartnerLocal Bellarine tour and experience provider. Contact: 0427 664 888
• Geelong TourscoreGTM or Marketing PartnerGeelong region tour operator. Contact: 0412 066 000
• Great Private TourscoreGTM or Marketing PartnerPrivate tour experiences for Leura Park Estate visitors. Contact: 0430 279 438
• Kangaroo Hopping TourscoreGTM or Marketing PartnerMulti-destination wine touring experiences. Contact: 0413 611 658
• Luxury Limo ChartercoreGTM or Marketing PartnerLuxury limousine transport for wine tours. Contact: 03 5210 8405
• Mustang & CocoreGTM or Marketing PartnerClassic car transport experiences. Contact: 0407 052 427
• Wilsons Wine TourscoreGTM or Marketing PartnerSpecialized wine tour operator. Contact: 0405 173 736
• Winery Day TourscoreGTM or Marketing PartnerWine-focused day tour experiences. Contact: 0405 981 775
• Wine Tours VictoriacoreGTM or Marketing PartnerVictoria-wide wine tour services. Contact: 1800 946 386
• ABDA Bus LineminorGTM or Marketing PartnerBus transport service for group transport to Leura Park Estate. Contact: 03 5243 6099
• Coastal ChauffeursminorGTM or Marketing PartnerChauffeur service for wine region visitors. Contact: 0408 501 975
• Hop ItminorGTM or Marketing PartnerPublic transport service connecting Bellarine Peninsula. Contact: 03 8596 2659
• McHarrys BusesminorGTM or Marketing PartnerBus transport for events and group visits. Contact: (03) 5223 2111
• Murrell Chauffeur DriveminorGTM or Marketing PartnerProfessional chauffeur service. Contact: 03 5278 9699
• Bellarine RidesminorGTM or Marketing PartnerLocal rideshare/transport service. Contact: 0414 414 731
• MyBus GeelongminorGTM or Marketing PartnerGeelong bus service. Contact: 1300 169 287
• Ontime Corporate Cars & Chauffeur HireminorGTM or Marketing PartnerCorporate transport solutions. Contact: 1300 513 249
• Port Philip FerriesminorGTM or Marketing PartnerFerry service connecting to Bellarine Peninsula. Contact: 03 9514 8959
• Searoad FerriesminorGTM or Marketing PartnerFerry service to Queenscliff. Contact: 03 5257 4500
• MicrofliteminorGTM or Marketing PartnerHelicopter/air transport for premium visitors. Contact: 03 8587 9700
• Accommodation @ CurlewiscoreGTM or Marketing PartnerOfficial accommodation partner of Leura Park Estate. Located at 1345 Portarlington Road, Curlewis. Featured as newest accommodation on the Bellarine.
• Jack Rabbit VineyardcoreStrategic or Co-development PartnerAffiliated Bellarine winery. Co-hosts events including Pinot Party and masterclasses. Joint wine pack collaborations. Both under Sharp Group ownership.
• Yes said the SealcoreStrategic or Co-development PartnerAffiliated Bellarine winery. Co-hosts events including Pinot Party and masterclasses. Joint wine pack collaborations. Both under Sharp Group ownership.
• Ozact Theatre CompanycoreStrategic or Co-development PartnerTheatre production company that presents Shakespeare in the Vines at Leura Park Estate annually. Multi-year partnership since 2011.
• Test Pilot MollycoreGTM or Marketing PartnerLocal band providing live music at Sunday sessions and events including Pinot Party and Grapest 5km Run after-party.
• Dan Murphy'scoreChannel Partner/ Reseller/ DistributorMajor Australian bottle shop chain stocking Leura Park Estate wines at multiple locations across Victoria, Melbourne, and NSW.
• BWScoreChannel Partner/ Reseller/ DistributorAustralian drinks retailer stocking Leura Park Estate wines at BWS locations across Victoria.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brown Brothers: Multi-generational Victorian wine producer with broad portfolio across price points and national distribution. Comparable to Leura Park's family-owned heritage but at materially larger scale and broader market reach.
• Accolade Wines: One of Australia's largest wine producers with portfolio brands across price points including Hardys, Banrock Station, and Petaluma. Represents the broader incumbent competitive context for shelf space and consumer mindshare.
• De Bortoli: Family-owned Australian wine producer with extensive varietal range, national distribution, and hospitality operations (including a Yarra Valley cellar door). Comparable premium positioning with broader scale and deeper retail penetration.

Direct peers

• Crittenden Estate: Family-owned Mornington Peninsula winery producing estate-grown cool climate wines with cellar door and dining. Similar scale, vintage, and direct-to-consumer orientation to Leura Park Estate.
• Ten Minutes by Tractor: Premium Mornington Peninsula winery and restaurant with cellar door and event hosting. Comparable to Leura Park in targeting premium cool climate wine consumers with full hospitality experience.
• Montalto: Premium Mornington Peninsula winery with estate-grown wines, on-site restaurant, wedding venue, and sculpture gardens. Closely comparable to Leura Park's vertically integrated winery + dining + events model serving the premium cellar door customer.
• Scotchmans Hill: Established Bellarine Peninsula winery with broader distribution across Australian retail. Slightly larger scale but operating in the same region and category, with similar varietal mix and cool maritime positioning.
• Paringa Estate: Mornington Peninsula winery with restaurant, cellar door, and event hosting. Comparable in combining premium cool climate wine production with hospitality and wedding/event revenue streams.
• Oakdene Vineyards: Bellarine Peninsula winery offering cellar door, dining, and event hosting. Direct geographic peer with similar cool maritime climate positioning and hospitality-driven model.
• Polperro Wines: Mornington Peninsula estate with vineyards, cellar door, restaurant, and accommodation offerings. Closely mirrors Leura Park's premium estate + hospitality + experiences positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leuraparkestate
• Instagraminstagram.com/leuraparkestate
• Xx.com/leuraparkestate
• LinkedInlinkedin.com/company/leura-park-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leura Park Estate