What Polperro Winery does

Polperro Winery Pty Ltd operates a vertically integrated boutique wine estate on the Mornington Peninsula in Red Hill, Victoria, Australia. Founded by winemaker Sam Coverdale and director Emma Phillips, the company manages eight vineyards across five single-vineyard sites producing cool-climate wines under two labels: Polperro (estate-grown single vineyard and estate cuvées specializing in Pinot Noir and Chardonnay) and Even Keel (regional wines sourced from Mornington Peninsula, Tasmania, Tumbarumba, Heathcote, and Canberra District). Winemaking practices emphasize minimal intervention with wild yeast fermentation, hand-picked fruit, whole bunch pressing, no fining, minimal filtration, and extended barrel maturation in Burgundian oak, supported by certified organic and biodynamic farming with no-till regenerative agriculture and a 2.5-acre kitchen garden.

The 25-acre property houses the cellar door, the Vineyard Dining restaurant (four consecutive Chef's Hat awards 2023-2026), The Deck casual grazing venue, four luxury one-bedroom villas, a three-bedroom Farmhouse designed by Hecker Guthrie, and event infrastructure supporting weddings, corporate retreats, and brand activations for 6-120 guests. Sam Coverdale serves as winemaker and director, with Executive Chef Gayan Pieris overseeing both Polperro and sister venue Many Little; Nick Monaghan manages the kitchen garden and property.

Polperro generates revenue across five primary streams: direct-to-consumer wine sales through online storefront, cellar door, and wine club; restaurant and dining experiences; luxury accommodation (villas and farmhouse); events, weddings, and venue hire; and trade/wholesale distribution via a gated portal. Pricing spans AUD $35-$110 per bottle of wine, AUD $100-$310 per person for dining and events, and AUD $400+ per night for accommodation. The business is family-owned with no institutional investors and serves discerning wine enthusiasts, luxury travelers, wedding couples, corporate clients, and luxury brand partners through a primarily direct-to-consumer model.

Name

Polperro Winery

Legal name

Polperro Winery Pty Ltd

Website

https://polperrowines.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Polperro Winery is a family-owned Mornington Peninsula estate producing cool-climate wines across two labels and operating a vertically integrated hospitality business encompassing cellar door, fine dining, luxury villa accommodations, and events. It serves discerning wine enthusiasts, luxury travelers, wedding couples, and corporate clients through direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Cool climate wines
• Single vineyard Pinot Noir
• Biodynamic winery estate
• Vineyard hospitality experiences
• Mornington Peninsula wine

Headquarters

HQ city

Red Hill

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through online shop, cellar door, and wine club membership. Wholesale/trade distribution. Two labels: Polperro (estate single vineyard wines) and Even Keel (select regional wines).
2. Restaurant Dining: Vineyard Dining restaurant (chef's hat award winner) with set menu and wine pairing. The Deck casual grazing menu. Revenue from food and beverage service.
3. Accommodation: Four luxury vineyard villas (sleeping 2 guests each) and Farmhouse accommodation (sleeping 6 guests). Package deals including spa treatments, yoga, and dining.
4. Events and Private Hire: Wedding venues, corporate events, private dining experiences (Cellar Table), estate buyouts, brand activations, and location hire for photography/film productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Polperro Winery produces and sells estate-grown and single vineyard wines from the Mornington Peninsula under the Polperro and Even Keel labels, specializing in Pinot Noir and Chardonnay. The estate operates an integrated hospitality business on a 25-acre property including a Cellar Door tasting room, chef-hatted Vineyard Dining restaurant, The Deck casual dining, four luxury vineyard villas plus a Farmhouse accommodation, and event hosting for weddings, corporate retreats, and private hire.

Differentiator

Problem solved

Functional benefit

Brands

• Polperro Single Vineyard: Single vineyard wines capturing the essence of the maritime climate of the Mornington Peninsula from five individual vineyard sites, specializing in Pinot Noir and Chardonnay.
• Polperro Estate
• Even Keel

Products and services

• Polperro Single Vineyard Wines Estate-grown single vineyard wines capturing the essence of the maritime climate of the Mornington Peninsula from five individual vineyard sites, specializing in Pinot Noir and Chardonnay. Sold at $90-$110 per bottle with case discounts.
• Polperro Estate Wines Estate wines blended from individual parcels across Polperro's own Mornington Peninsula vineyards, including Pinot Gris and Chenin Blanc at $50 per bottle.
• Even Keel Select Regional Wines A label-at-large cultivating trusted relationships with growers across Australia's cool climate regions. Includes Pinot Noir ($40), Fiano ($45), Cortese ($39), Rose ($35), and inaugural Sangiovese and Grenache releases.
• Polperro Chenin Blanc 2025 The first Chenin Blanc from Mornington Peninsula, reflecting continued exploration of site, season and style.
• Even Keel Sangiovese and Grenache Inaugural releases of Sangiovese and Grenache under the Even Keel label, expanding the portfolio of cool-climate regional wines.
• Wine Club Membership Ongoing wine club membership with no joining or annual fees. Minimum 12 months commitment or two dozen wines. Exclusive access to limited releases and special allocations for personal consumption.
• Vineyard Dining Restaurant Chef's Hat award-winning fine dining restaurant (four consecutive years, 2023-2026) with set menu and wine pairing. Farm-to-table seasonal cuisine from Polperro's own certified organic farm.
• The Deck Casual Dining Casual grazing menu offering at the Polperro estate, providing a relaxed food and wine experience.
• Vineyard Luxury Villas Four luxury one-bedroom villas each sleeping 2 guests, situated among the vines. From $400/night with winter specials. Two-night minimum on weekends, three-night minimum for public holidays.
• The Farmhouse Accommodation Three-bedroom luxury 1950s farmhouse sleeping 6 guests (3 couples) at 64 Donaldsons Rd, Red Hill, renovated by Hecker Guthrie with Western Port water views. From $400/night.
• Weddings and Private Events Comprehensive wedding and event venue hosting including ceremonies, receptions, Garden Party (10-100 pax from $100/pp), Long Table (12-30 pax $140/pp), Cellar Table private dining (6-8 guests $295/pp), and estate buyouts for up to 120 guests.
• Corporate and Brand Event Hire Corporate retreats, team celebrations, brand activations, product launches, and location hire for photography/film productions on the estate vineyard setting.
• Accommodation Packages Bundled accommodation packages including Stillness ($750: villa stay, couples massage, breakfast hamper, yoga, sauna) and Savour ($850: cheese platter, wine tasting, breakfast hamper, multi-course lunch for two).

Quantifiable outcome

• Four consecutive Chef's Hat awards from The Age Good Food Guide (2023-2026)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Christian KimbercoreGTM or Marketing Partner · 1 January 2023Menswear designer partnership. 2023/24 summer campaign shot across entire estate. Christian Kimber's exclusive Peninsula stockist at Amelie & Frank's. Two families united by shared values of quality and craftsmanship.
• Hecker GuthriecoreStrategic or Co-development PartnerDesign studio partnership spanning 15 years. Emma Phillips and Hecker Guthrie have collaborated on six projects: cellar door, restaurant, Farmhouse, Many Little, Amelie & Frank's, and family home. Described as 'the finest design studio in the country' with shared vision shaping every space.
• Berwick Range Rover & DefenderminorGTM or Marketing PartnerOngoing partnership with Range Rover and Defender. Brands share values around craft, landscape, and quality. Vehicles featured at estate and in content.
• QantasminorGTM or Marketing PartnerQantas master brand campaign filmed at Polperro vineyard. National story told against working vineyard setting. Demonstrates authenticity and natural beauty.
• Southern Peninsula Community SupportminorStrategic or Co-development PartnerProud partner of Grow to Give program. Contributes fresh farm-grown produce to SPCS Fresh Food program helping support local families. Small part in meaningful community difference.
• Many Little Bar & DiningcoreStrategic or Co-development PartnerSister restaurant in Red Hill Village. Modern Asian-Sri Lankan inspired dining. Led by Executive Chef Gayan Pieris. Creative Director relationship with Polperro, farm and wines at heart of Many Little program.
• Hut Yoga and WellnessminorStrategic or Co-development PartnerBoutique wellness space in Red Hill. One of most quietly celebrated boutique wellness destinations in the country. Annual 'Yoga in the Vines' event on Polperro lawn. Built 10+ years ago as genuine act of belief in wellness.
• Amelie & Frank'sminorStrategic or Co-development PartnerLuxury fashion boutique and perfumery next door to Many Little. Features local and international creative designers. Emma Phillips curates collections with same deep belief applied to wine - only what is truly right deserves a place.
• Flinders TrufflesminorOthersLocal truffle producer on Mornington Peninsula. Operates truffle hunts with dogs. Truffles featured on Polperro winter menus.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moorooduc Estate: Boutique Mornington Peninsula winery focused on single-vineyard Pinot Noir and Chardonnay with cellar door. Comparable in scale, varietal focus, and DTC philosophy.
• Main Ridge Estate: One of the oldest boutique Mornington Peninsula wineries, family-owned with single-vineyard Pinot Noir and Chardonnay. Comparable family-run, premium positioning, and small scale.
• Yabby Lake: Mornington Peninsula vineyard and winery with cellar door and hospitality focus, producing premium Pinot Noir and Chardonnay. Direct competitor for premium DTC and on-premise sales.
• Crittenden Estate: Family-owned Mornington Peninsula winery (since 1982) producing cool-climate wines with an on-site restaurant (critically acclaimed dining). Comparable as a multi-generational Mornington Peninsula producer combining premium wine and hospitality.
• Ten Minutes by Tractor: Premium Mornington Peninsula winery with single-vineyard Pinot Noir and Chardonnay, cellar door, and restaurant. Closely comparable to Polperro in scale, DTC model, premium pricing, and hospitality-led estate positioning.
• Port Phillip Estate / Kooyong: Mornington Peninsula producer of premium cool-climate wines with a notable destination winery restaurant. Comparable premium positioning and estate experience.
• Stonier's: Established Mornington Peninsula winery with cellar door, focused on cool-climate Chardonnay and Pinot Noir. Comparable varietal mix and DTC channel.
• Montalto (Pennyweight): Mornington Peninsula estate combining vineyard, cellar door, restaurant, and sculpture garden. Comparable integrated wine and hospitality offering at the premium end of the peninsula.

Broad incumbents

• Brown Brothers: Multi-generational Australian family-owned winery with significant cellar door, restaurant, and accommodation at Milawa. Comparable family-ownership, vertical hospitality integration, and DTC strength, but at much greater scale.
• Penfolds: Australia's largest premium wine producer with multi-region sourcing and global distribution. Relevant as a benchmark for premium Australian wine pricing, brand-building, and export reach that Polperro could aspire to via Even Keel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PolperroWines
• LinkedInlinkedin.com/company/polperro-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polperro Winery