What Attify does

Attify is a private, founder-owned offensive security company that provides training, certification, and consulting focused on IoT, mobile, and complex connected systems. Founded in 2013 by security researcher and author Aditya Gupta, the company is headquartered in Delaware City, USA, operates with 11-50 employees, and has no disclosed institutional funding. Its customers are product security teams, AppSec teams, and engineering organizations at enterprises shipping connected devices, mobile applications, and AI products where the most consequential vulnerabilities emerge from interactions between layers rather than from isolated components.

The company's product portfolio is built around a proprietary methodology called CFSE (Concepts, Flows, Scenarios, Explorations), a formal framework for systematic security analysis and world-modeling. CFSE underpins three flagship training programs: Offensive IoT Exploitation (OIX), Advanced Android & iOS Hands-on Exploitation, and Offensive Intelligence Engineering (OIE). The technical stack is supported by open-source tooling including AttifyOS (a pre-configured Linux distribution for IoT testing bundling 40+ tools), Firmware Analysis Toolkit (FAT) for automated firmware extraction, and Attify Badge, a hardware tool providing UART, SPI, I2C, JTAG, and GPIO interfaces for embedded device communication.

Attify operates a multi-channel revenue model combining self-serve public training sold via direct online enrollment (rolling enrollment, recurring access), private team training delivered under 2-5 day statements of work, expert-led security consulting engagements covering IoT, mobile, and AI systems, and the ACIP certification exam priced at $449 per attempt. Named enterprise clients for private training have included Samsung, Honeywell, Oracle, Kaiser Permanente, Kudelski Security, Booz Allen Hamilton, ETRI, and KACST. Demand is built through conference speaking at Black Hat, DEF CON, OWASP AppSec, and other venues, open-source tool distribution, and founder-authored books, rather than paid advertising.

Name

Attify

Legal name

Attify

Website

https://attify.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Attify is a private offensive security company providing methodology-led training, ACIP certification, and consulting for IoT, mobile, and complex connected systems, serving product security and AppSec teams at enterprises worldwide.

Ownership category

akta.pro rank

Product category

Cybersecurity Training and Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Penetration Testing, Red Team & Ethical Hacking (EDAOAIAH)

akta.pro secondary industries

Cybersecurity Technical Skills (Security Engineering, SOC, Pen Testing) (EDABAFAF), Vulnerability Management, Pen Testing & Attack Surface Management (ASM) (HLACAJAN), Application Security Testing (SAST/DAST/IAST/SCA) (HDADACAC)

Keywords

• Offensive security training
• IoT penetration testing
• Mobile application security
• Cybersecurity consulting services
• IoT security certification

Headquarters

HQ city

Delaware City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Public Training Programs: Self-paced online training programs with recorded lessons, hands-on labs, and live office hours. Programs include Offensive IoT Exploitation (OIX), Advanced Android & iOS Hands-on Exploitation, and Offensive Intelligence Engineering (OIE). Rolling enrollment with immediate access.
2. Private Team Training: Tailored remote or on-site delivery for teams. 2-day to 5-day workshops and intensives adapted to organizational architecture, target environment, and internal capability goals. Governed by separate statement of work.
3. Security Consulting: Expert-led security assessments and advisory for complex products including IoT, mobile, and AI systems. Includes security readiness reviews, focused product assessments, and advisory sprints.
4. ACIP Certification: 2-hour practical exam with 24-hour writeup window for IoT security certification. Single exam at single price with tiered results (Practitioner, Specialist, Expert).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Attify delivers methodology-led offensive security training programs, private team training, security consulting, and practitioner certification focused on IoT, mobile, and AI systems. Its core intellectual property is the CFSE (Concepts, Flows, Scenarios, Explorations) formal methodology for systematic security analysis of complex connected systems. The company complements its training portfolio with original open-source tools (AttifyOS, Firmware Analysis Toolkit, Attify Badge) used by practitioners worldwide.

Product overview

Attify offers a portfolio of security training programs, consulting services, and open-source tools focused on offensive security for IoT, mobile, and complex systems. The core training offerings include Offensive IoT Exploitation (OIX) covering hardware, firmware, wireless, and device-cloud attack paths; Advanced Android & iOS Hands-on Exploitation for mobile application security; and Offensive Intelligence Engineering (OIE) teaching the CFSE methodology for structured system analysis. These are complemented by Private Team Training for corporate delivery, Security Consulting for specialized assessments, and ACIP Certification for IoT security practitioner validation. Supporting the training portfolio are open-source tools including AttifyOS (Linux distribution), Firmware Analysis Toolkit, Attify Badge (hardware interface tool), and the CFSE methodology framework. The IoT Pentesting MindMap serves as a visual reference resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Offensive IoT Exploitation (OIX)
• Advanced Android & iOS Hands-on Exploitation A structured program for mobile security practitioners covering Android, iOS, and cross-platform architectures including runtime instrumentation and architecture-level reasoning. Targets mobile application security professionals and AppSec teams.
• Offensive Intelligence Engineering (OIE) Flagship methodology training teaching the CFSE framework end-to-end for analyzing complex systems, generating hypotheses, and producing evidence-backed findings. Targets security practitioners and teams working on complex systems and AI products.
• Private Team Training Remote or on-site private training tailored to organizational systems, workflows, and security priorities, available as 2-day to 5-day workshops or custom internal programs. Targets enterprise product security, AppSec, and engineering teams requiring tailored delivery.
• Security Consulting Expert-led security assessments and advisory covering IoT, mobile, and AI systems including security readiness reviews, focused product assessments, and world-model security work. Targets organizations requiring specialized offensive security assessments.
• ACIP Certification (Attify Certified IoT Pentester) A 2-hour practical exam followed by a 24-hour report window that validates ability to assess connected IoT ecosystems across hardware, firmware, wireless, and cloud surfaces. Single exam fee of $449 with tiered results (Practitioner, Specialist, Expert) and a digital verifiable badge valid for 2 years. Targets individual security practitioners seeking IoT security validation.

Quantifiable outcome

• Most students finish Offensive IoT Exploitation in 5 weeks or 10 weeks
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NowSecure: Mobile application security testing provider offering automated and expert-led assessments — directly overlaps Attify's mobile security training and consulting focus, with stronger enterprise SaaS tooling.
• Appknox: Mobile application security testing platform with SaaS-based vulnerability scanning — overlaps Attify's mobile security segment from a tooling-first angle rather than training.

Direct peers

• Cybrary: Cybersecurity training platform with hands-on labs, certification prep, and team/business plans — competes for the same SMB-to-enterprise training segment with a subscription-based delivery model.
• OffSec: Offensive security training and certification provider (OSCP, OSCE, OSEE) with a learning platform and Kali Linux distribution — the closest direct peer to Attify in offensive security training and certification, though with a broader non-IoT focus.
• INE Security: Cybersecurity and networking training provider (formerly eLearnSecurity) with penetration testing learning paths and certifications — overlaps with Attify in offensive training delivery and enterprise team training.
• TCM Security: Provides practitioner-oriented penetration testing training (Practical Ethical Hacking) and certifications (PNPT, PJWT) at similar price points and via similar self-paced + cohort delivery — a direct competitor for the same practitioner-audience training wallet.
• Pentester Academy: Hands-on offensive security training platform with courses on red teaming, exploitation, and web/mobile security — comparable practitioner-audience training offering and certification programs.
• Hack The Box: Gamified offensive security training platform with HTB Academy courses and certifications — competes for the same individual practitioner training demand, with a stronger hands-on lab ecosystem and subscription model.

Broad incumbents

• SANS Institute: Largest incumbent in technical cybersecurity training with extensive penetration testing, ICS/IoT, and mobile security curricula — competes for enterprise training budgets with much broader content portfolio and GIAC certifications.
• Bishop Fox: Offensive security services firm offering penetration testing and adversary simulation — competes for the same IoT/mobile/embedded consulting engagements from a larger-services-platform perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/attifyme
• GitHubgithub.com/attify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attify