Kontrast

What Kontrast does

Kontrast is a Copenhagen-based digital design bureau (creative agency) founded in 2005, operating as a privately held Danish limited company registered under CVR DK28679815 from a single headquarters at Vesterbrogade 149, 1620 København V. The firm delivers four service lines: website design and development, webshop (e-commerce) design and development, graphic design, and branding. Its technology stack is conventional for a small Scandinavian creative shop — WordPress is the primary CMS, with full-stack web development used for custom projects and bespoke web applications (e.g., PostalPay's custom pricing engine and CMS, RentSafe's Match Score matching algorithm). The agency emphasizes responsive design, conversion rate optimization, and UI/UX design for both marketing sites and SaaS platforms. No proprietary platforms, AI/ML capabilities, patents, or unique technical IP were disclosed.

Kontrast serves a heterogeneous mix of Danish clients across three segments: SMBs and mid-market firms (Ohm Yoga, Miró Vin, Dugfri, NORD Indret, Nhordic Beard Club), enterprise organizations (Aarhus Airport, MH Group, SAS, House Doctor, Formue Nord, Minerva Imaging, Mobility Denmark), and technology startups (RentSafe, Rently, MitSamtykke, Limitless VR, PostalPay). The portfolio spans aviation, automotive, healthcare, finance, real estate, food & beverage, SaaS, and luxury goods, with 25+ named case studies and 100+ lifetime clients. Revenue is generated almost entirely through project-based, quote-driven engagements; pricing is custom and not publicly disclosed. The only recurring revenue stream referenced is hosting and ongoing support for delivered websites and webshops. Go-to-market is sales-led via direct outreach, inbound inquiries, and referrals, with no self-serve or product-led motion; clients are acquired through the website's three-step estimate form ("Få et estimat"), LinkedIn and Facebook presence, SEO, and direct phone/email contact.

The agency operates with a 1–10 person team from a single Copenhagen location. It is independently owned — there is no parent company, no institutional investor, no disclosed funding round, and no M&A activity in the record. Geographic scope is exclusively Denmark; the firm does not claim a global footprint. Marketing is portfolio-driven through the website (kontrastcph.dk) and the case studies it hosts. No public awards, certifications, regulatory actions, or third-party partnerships were disclosed. Kontrast presents as a stable, mature lifestyle creative shop rather than a venture-scale business, with no observable signals of geographic expansion, capital deployment, or headcount acceleration.

Name

Kontrast

Legal name

Kontrast

Website

https://kontrastcph.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Kontrast is a Copenhagen-based digital design agency founded in 2005 that delivers website design, webshop development, branding, and graphic design services to Danish SMBs, enterprises, and technology startups through custom project-based engagements.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Website development
• Branding services
• Graphic design
• Digital design agency

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Custom website design and development services. Projects are quote-based with pricing determined by scope, complexity, and specific client requirements. Engagement typically involves discovery, design, development, and deployment phases. Revenue is project-based, not recurring.
2. Webshop Design & Development: E-commerce solutions including design, development, and optimization. Includes services like WooCommerce implementation, conversion rate optimization (CRO), and SEO/SEM integration. Project-based pricing with potential for ongoing hosting and support.
3. Branding Services: Logo design, visual identity development, brand strategy, and brand book creation. Typically project-based engagements with deliverable-based pricing.
4. Graphic Design Services: Digital design, print materials, marketing collateral, and corporate identity materials. Includes flyers, brochures, business cards, banners, and presentation materials. Project-based with potential for retainer arrangements.
5. Hosting & Support: Ongoing hosting, maintenance, and technical support services for delivered websites and webshops. May generate recurring revenue from existing client base.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kontrast is a Copenhagen-based digital design bureau that delivers custom websites, webshops, graphic design, and branding services for Danish businesses. Engagements are project-based and quote-driven, spanning responsive web design, WordPress and full-stack development, e-commerce build-outs, visual identity creation, and supporting print and digital marketing collateral. The agency combines creative design with technical implementation under one roof, and offers optional ongoing hosting and support for delivered projects.

Product overview

Kontrast is a digital design bureau (creative agency) based in Copenhagen, Denmark, offering four core service lines: Website Design & Development (Hjemmesider), Webshop Design & Development (Webshops), Graphic Design (Grafisk Design), and Branding. Their services are delivered as custom-tailored solutions to businesses seeking to differentiate themselves, with a focus on responsive webdesign, conversion optimization, visual identity, and brand strategy. They utilize WordPress development, full-stack development, and various design disciplines to deliver their services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hjemmesider (Website Design & Development)
• Webshops (Webshop Design & Development)
• Grafisk Design (Graphic Design)
• Branding

Quantifiable outcome

• Custom responsive webshop design with conversion optimization
• +2 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Pentagram: Multidisciplinary design firm with partners across the US and UK delivering branding, identity, and digital design. Comparable on the branding and visual-identity service line; differs in being a partner-led design firm rather than a full-stack digital bureau.
• Work & Co: US-headquartered digital product agency specializing in web, e-commerce, and brand work for major brands. Directly overlaps on full-service digital bureau deliverables (websites, webshops, UI/UX, brand identity) but at much larger scale.
• Huge Inc: Global digital experience agency building websites, brands, and product experiences for enterprise clients. Comparable as a design-plus-development partner model with conversion-focused outcomes, though operating at significantly larger scale and multi-region.
• Dept Agency: Amsterdam-headquartered digital experience agency offering web design, e-commerce, branding, and full-stack development across Europe. Overlaps directly on the full-service digital bureau model Kontrast operates, but at vastly greater scale and geographic reach.

Direct peers

• Instrument: Independent digital experience and brand agency in the US building websites, identities, and campaigns. Comparable as an independently-owned creative bureau of similar scale offering branding, web, and full-stack digital work.
• Ustwo Studios: London-based digital product studio building apps, websites, and brand experiences for clients across industries. Comparable in mid-size product-studio model combining UI/UX, branding, and full-stack web development for SMB and enterprise buyers.
• B-Reel: Stockholm-based digital creative agency producing digital experiences, brand work, and interactive web for global brands. Directly comparable as a Nordic-headquartered, design-and-build creative shop with similar service mix and scale peers.
• IIH Nordic: Danish digital agency delivering web design, e-commerce, and digital marketing for Scandinavian businesses. Direct head-to-head competitor for the same Danish SMB and mid-market segments Kontrast targets.

Regional players

• Netcompany: Copenhagen-headquartered IT and digital services firm delivering software development, digital platforms, and consulting across the Nordics. Comparable as a Danish-headquartered digital services peer, though much larger and focused on enterprise software rather than SMB branding/web design.

Emerging players

• Resn: New Zealand-based boutique digital creative agency producing award-winning web experiences and brand work. Comparable as a similarly-sized specialist digital creative shop; smaller geographic overlap but matching creative-studio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KontrastCPH
• LinkedInlinkedin.com/company/kontrastcph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kontrast