Robert Slayton & Associates

What Robert Slayton & Associates does

Robert Slayton & Associates, Inc. is a privately held insurance brokerage and employee-benefits consulting firm founded in 2003 and headquartered in Naperville, Illinois. The firm operates as a multi-line agent/broker representing 8 insurance organizations and approximately 75 products spanning employer and individual health, dental, vision, life, disability, long-term care, short-term medical, travel medical, Medicare supplements and Part D, telemedicine, prescription savings, legal plans, identity-theft protection, and a non-insurance healthcare-sharing alternative. Its primary customer base is U.S. small and mid-size employers, with secondary segments in individuals/families and Medicare beneficiaries; the firm markets itself as offering "locally owned, national reach" coverage.

The firm is not a technology company — it provides advisory and brokerage services rather than building proprietary software — and its technology footprint is limited to a website with an online shop, OnceHub-powered consultation scheduling, and quote-and-apply links to partner carriers. Differentiation rests on a stated "risk management" advisory approach (contrasted with traditional insurance placement), a clinically and legally credentialed team (RN/MBA, MD/MBA/MPH, JD/MBA), founder-led thought leadership via Amazon-bestseller books, and a continuous run of NAHU Leading Producers Round Table "Golden Eagle" awards since 2007.

The business model is overwhelmingly commission-based revenue from insurance product placement across its 8 carrier relationships, supplemented by a $300 flat fee for in-depth individual health insurance analysis and enrollment support (on top of a free 15-minute consultation). Distribution combines direct consultation-led sales for employer groups with self-serve online quote-and-apply links for individuals, supported by content marketing (books, webinars), industry association membership (NAHU, Illinois State AHU, DuPage AHU, Naperville Chamber), and Google review-driven local SEO. The firm has no disclosed outside investors, subsidiaries, acquisitions, or patents, and is operated as a founder-owned entity.

Name

Robert Slayton & Associates

Legal name

Robert Slayton & Associates, Inc.

Website

https://slaytonins.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Robert Slayton & Associates is a Naperville, Illinois insurance brokerage representing 8 carriers and 75 products, providing employer health benefits, individual insurance, Medicare, dental, vision, life, and disability coverage to U.S. small and mid-size businesses and individuals on a commission basis.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Benefits Consulting

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Retirement Benefits & Social Security/Medicare Planning (FSAEABAI)

Keywords

• Employee benefits consulting
• Health insurance brokerage
• Medicare insurance solutions
• Employer benefits advisory
• Insurance agency services

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commissions: Commission-based revenue from insurance product sales including health, dental, vision, life, Medicare, short-term medical, travel insurance, identity theft, and legal plans. The company represents 8 organizations offering 75 products.
2. Individual Health Insurance Consulting Fee: Flat $300 fee for in-depth analysis and enrollment assistance for individual health insurance customers who need more than a 15-minute consultation. This is due to low commissions on individual health insurance products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Robert Slayton & Associates is an insurance brokerage and benefits consulting firm that designs health benefit plans for employers and individuals using a risk management approach rather than a traditional insurance approach. The firm represents 8 insurance organizations offering 75 products spanning health, dental, vision, life, disability, Medicare, travel, identity theft, and legal plans, complemented by medical management and concierge services.

Product overview

Robert Slayton & Associates is an insurance brokerage firm offering a comprehensive portfolio of insurance and benefits products. The core offering consists of employer health insurance solutions and individual health insurance, supplemented by Medicare solutions (supplements, Part D, and Advantage plans). The firm offers add-on products including dental, vision, life, disability, long-term care, short-term medical, travel medical, telemedicine, Rx savings, legal plans, and identity theft protection through various carrier partnerships. The company also provides medical management services and healthcare consulting. The firm operates on a risk management philosophy rather than traditional insurance approach, positioning the employer/employee at the center of plan design.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance - Employer Solutions Custom-designed employer health insurance plans built around employer and employee needs using a risk management approach, intended to lower costs while delivering better outcomes.
• Health Insurance - Individual Solutions Individual health insurance products from multiple carriers available through healthcare.gov marketplace and other channels, with a free 15-minute consultation and a $300 flat fee for in-depth analysis and enrollment assistance.
• Medicare Solutions Medicare coverage including supplements, Part D drug plans, and Medicare Advantage plans offered through multiple insurance companies for individuals 65 or older or those eligible due to disability, ESRD, or ALS.
• Dental Insurance Dental insurance coverage offered through Denali, Spirit Dental, and Delta Dental, minimizing out-of-pocket costs for routine and major procedures.
• Vision Insurance Vision insurance offered through VSP and Direct Vision, covering annual preventive care check-ups, glasses, and contacts.
• Life Insurance Life insurance products offered through Ethos, providing financial protection in the event of death to help pay bills, continue business, finance education, and protect retirement plans.
• Short Term Medical Insurance Short-term medical insurance plans offered through United Healthcare and IHCA for temporary coverage needs.
• Travel Medical Insurance Travel medical insurance offered through iGo (IMG), HCCMIS, and GeoBlue for international travel coverage.
• Disability Insurance Disability income insurance covering earned income against disability risks, including paid sick leave, short-term and long-term disability benefits.
• Long-Term Care Insurance Long-term care and extended care insurance with hybrid plans that leverage dollars for extended care needs while remaining accessible for withdrawal if not used.
• Medical Management and Concierge Services Medical management and concierge services offered to complement employer health plans, including case studies, savings reports, and ongoing agent support for employers.

Quantifiable outcome

• Saved a small company with 40 enrolled employees over $450,000 over 3 years while providing $0 deductible health plan with additional benefits
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Ethos Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance partner providing quote and apply services through the company's online shop. Agent ID: d06e3
• Denali DentalcoreChannel Partner/ Reseller/ DistributorDental insurance partner offering quote and apply services through the company's online shop platform
• Spirit DentalcoreChannel Partner/ Reseller/ DistributorDental insurance partner offering quote and apply services through the company's online shop
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance partner with separate quote links for AZ and IL residents
• VSP VisioncoreChannel Partner/ Reseller/ DistributorVision insurance partner offering quote and apply services
• Direct Vision InsuranceminorChannel Partner/ Reseller/ DistributorVision insurance partner offering quote and apply services
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorShort-term medical insurance partner through UHC One
• IHCA (Integrated Health Coverage)minorChannel Partner/ Reseller/ DistributorShort-term medical insurance partner
• HealthSherpacoreChannel Partner/ Reseller/ DistributorHealth insurance marketplace partner for shopping all carriers on healthcare.gov
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorMedicare supplements partner offering quote and apply services
• HCCMIS/Travel InsuranceminorChannel Partner/ Reseller/ DistributorTravel medical insurance partner
• iGo (International Medical Group)minorChannel Partner/ Reseller/ DistributorTravel medical insurance partner
• GeoBlueminorChannel Partner/ Reseller/ DistributorTravel medical insurance partner
• LegalShieldminorChannel Partner/ Reseller/ DistributorLegal plans partner offering quote and apply services
• IDShieldminorChannel Partner/ Reseller/ DistributorIdentity theft protection partner offering quote and apply services
• National Association of Health Underwriters (NAHU)coreStrategic or Co-development PartnerProfessional association membership. Robert has been a delegate to NAHU annual meetings and recipient of Golden Eagle Award from Leading Producers Round Table of NAHU since 2007
• Illinois State Association of Health UnderwriterscoreStrategic or Co-development PartnerPast President of the Illinois State Association of Health Underwriters
• Naperville Area Chamber of CommerceminorStrategic or Co-development PartnerMember of the Naperville Area Chamber of Commerce

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management giant with a substantial employee benefits and consulting arm. Same product set and customer segments as Robert Slayton, but at vastly greater scale and geographic reach.
• Brown & Brown, Inc. Large US insurance brokerage with growing employee benefits and personal lines segments. Operates in the same brokerage/advisory space as Robert Slayton & Associates but with much broader carrier access and geographic footprint.
• Marsh McLennan: Global professional services firm combining Marsh (insurance brokerage) and Mercer (benefits consulting/health & benefits). Comparable in providing employer health benefits advisory and brokerage, but operates at enterprise/upper-mid-market scale with Mercer's consulting overlay.

Emerging players

• HealthSherpa: Health insurance marketplace and enrollment platform that partners with brokers to shop ACA marketplace plans. Comparable because Robert Slayton & Associates uses HealthSherpa as a marketplace channel for individual health products, and it represents the D2C trend threatening traditional broker intermediation.

Direct peers

• Holmes Murphy: Mid-market US insurance brokerage particularly strong in employer benefits and risk management, with thought-leadership content and a book/educational publishing presence similar to Robert Slayton's playbook.
• Hub International: Mid-to-large North American insurance brokerage with significant employee benefits and health & welfare capabilities. Overlaps directly on benefits brokerage, individual and Medicare solutions, and risk-management advisory positioning.
• USI Insurance Services: Large US insurance brokerage with dedicated employee benefits and personal lines practices serving mid-market employers and individuals. Comparable mix of property/casualty and benefits brokerage plus advisory consulting.
• NFP (NFP Corp): US insurance brokerage and consulting firm with a strong employee benefits practice serving mid-market employers. Comparable in offering (benefits brokerage plus advisory services) and in going to market via consultation-based sales.
• OneDigital: One of the largest US employee benefits-only brokerages, providing health, dental, vision, life, and disability benefits advisory to employers of all sizes. Directly comparable to Robert Slayton & Associates' employer benefits brokerage core offering, with significantly greater scale and technology investment.
• Lighthouse Benefits Group: Smaller employee-benefits-focused brokerage serving mid-market employers across the Midwest. Comparable boutique scale and benefits-centric positioning to Robert Slayton & Associates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rcslayton
• Facebookfacebook.com/RobertSlaytonAssociatesInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Slayton & Associates