CCW
CCW (Complete Custom Wheels) is a US manufacturer of custom forged aluminum wheels for the automotive aftermarket, operating under MW Company LLC since 2001 from Kansas City, Missouri, and selling direct-to-consumer and through an authorized dealer network to enthusiast buyers of cars, trucks, and SUVs.
- Company typePrivate
- Founded2001
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CCW does
CCW (Complete Custom Wheels) is a US manufacturer of custom forged aluminum wheels serving the automotive aftermarket enthusiast segment. The company operates as a brand under MW Company LLC, has been in business since 2001, and is headquartered in Kansas City, Missouri with a workforce of 11 to 50 employees. Its products are marketed and finished domestically under a "Made in USA" positioning.
The product line spans nine distinct wheel series — Classic, CZ, D, Twisted Classic, SA, SP, Hybrid, LM, and Daytona — covering multiple fitment styles for cars, trucks, and SUVs. Pricing on a four-wheel set begins at approximately $1,435, placing the line in the premium enthusiast tier above mass-market cast wheels but below ultra-premium boutique brands. The company markets both direct-to-consumer through its own website and through an authorized dealer network that also handles fitment and installation.
The business model is a hybrid DTC and dealer-channel distribution model with a domestic forging and finishing operation. Customer acquisition combines organic enthusiast demand with influencer-led marketing (notably a partnership with content creator Cleetus McFarland), a military discount program, and standard returns/warranty infrastructure. No financial metrics, funding events, or institutional investor participation are disclosed in the available source material.
CCW firmographics
Firmographics- Name
- CCW
- Legal name
- MW Company LLC
- Website
- https://ccwheel.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CCW (Complete Custom Wheels) is a US manufacturer of custom forged aluminum wheels for the automotive aftermarket, operating under MW Company LLC since 2001 from Kansas City, Missouri, and selling direct-to-consumer and through an authorized dealer network to enthusiast buyers of cars, trucks, and SUVs.
- Ownership category
- akta.pro rank
CCW industry classification
Industry- Product category
- Custom Forged Wheels
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where CCW is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CCW business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Forged Wheels: Primary revenue from custom forged aluminum wheels sold directly to consumers and through dealer network. Wheels are made to order based on customer specifications.
- Accessories and Parts: Sale of gear, accessories, and parts to complement the wheel products.
- Gear: Sale of branded merchandise and gear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Wheel Orders |
| Other | One time/ perpetual license | Military Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CCW product offering
Product offeringCore offering
CCW designs, manufactures, and sells custom forged aluminum wheels for performance and luxury vehicles, built to each customer's exact specifications in the USA. The company offers multiple named wheel series — Classic, Twisted Classic, D Series (deep dish), CZ Series, SA Series, Hybrid, SP, Daytona, and LM — plus Beadlock racing wheels, along with supporting wheel finishes, replacement parts, and branded gear and accessories.
Product overview
CCW (Complete Custom Wheels) is a manufacturer of custom forged aluminum wheels for automotive enthusiasts. The company offers a portfolio of wheel series including the Classic Series, CZ Series (CZ05, CZ08, CZ10, CZ14), D Series (D110, D11L, D240), Twisted Classic, and SA50. Products are custom-built to exact specifications and made in the USA. The portfolio also includes beadlock racing wheels, various finish options (polished, gloss black, gunmetal, bronze), and related accessories. All wheels are forged from high-quality aluminum for performance applications across multiple vehicle platforms including Ford Mustang, Toyota Supra, Chevrolet Corvette, BMW, and others.
Differentiator
Problem solved
Functional benefit
Brands
- CCW Classic: Line of classic-style forged wheels with various finish options
- CCW Twisted Classic
- CCW CZ Series
- CCW D Series
- CCW SA Series
- CCW SP Series
- CCW Hybrid Series
- CCW LM Series
- CCW Daytona Series
Products and services
- CCW Classic Series Wheels Flagship forged aluminum wheel line featuring timeless multi-spoke designs with deep lip profiles, available in polished, gloss black, and gunmetal finishes; intended for performance and luxury vehicle owners seeking a classic aesthetic.
- CCW CZ Series Wheels (CZ05, CZ08, CZ10, CZ14) Performance-oriented forged aluminum wheel family consisting of the CZ05, CZ08, CZ10, and CZ14 models, priced from $1,435 per set and engineered for aggressive styling and track-performance applications on modern sports cars and muscle cars.
- CCW D Series Wheels (D110, D11L, D240) Deep dish forged aluminum wheel sub-line of D110, D11L, and D240 models with aggressive concave profiles, designed for performance and show applications on classic muscle and modern performance vehicles.
- CCW Twisted Classic Series Wheels Modified variant of the Classic design with a twisted spoke pattern, offering an aggressive look while preserving traditional styling cues for classic and modern muscle car applications.
- CCW SA50 Series Wheels Sport alloy forged aluminum wheel series designed for modern sports cars and muscle cars, offered in brushed and polished finish options.
- CCW Classic Beadlock Wheels Beadlock-style forged aluminum wheels built with a mechanical beadlock ring for secure tire mounting in racing and high-performance applications.
- CCW Gear and Apparel Branded apparel, decals, and merchandise sold through the ccwheel.com gear storefront to enthusiasts of the CCW brand and its wheel lines.
- CCW Parts Replacement and aftermarket parts for CCW wheels, including lug nuts, center caps, and other wheel accessories, sold to owners of CCW wheel sets.
Quantifiable outcome
- All CCW wheels are custom-built to exact specifications ensuring perfect fitment
Companies that use CCW
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
CCW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CCW partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cleetus McFarlandcoreCCW collaborated with Cleetus McFarland for the Chevrolet Corvette C6 ZR1 giveaway vehicle, featuring a set of two-tone black CCW Classics wheels. This partnership brings performance-driven brand exposure to CCW's custom wheel products.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
CCW competitors and assessment
Company assessmentDirect peers
- HRE Wheels: HRE is a leading independent manufacturer of premium custom forged and cast wheels for high-end sports and luxury cars. Closest standalone direct competitor to CCW on material, customization, and target buyer.
- ADV.1 Wheels: ADV.1 is another MW Company LLC sibling brand specializing in custom forged wheels for luxury and exotic performance vehicles. Direct overlap in product, materials, channels, and enthusiast target.
- Forgestar Wheels: Forgestar is a sister brand under MW Company LLC that also produces custom aftermarket wheels for performance cars. It is the most directly comparable peer because it shares parent, distribution, and target customer with CCW.
- Rohana Wheels: Rohana designs and sells aftermarket concave and forged-style wheels for sports, luxury, and SUV applications. Competes with CCW on visual styling cues and the same DTC/dealer channel mix.
- Vossen Wheels: Vossen produces aftermarket luxury and performance wheels sold direct-to-consumer and through dealers. Directly comparable to CCW on premium positioning, fitment breadth, and enthusiast marketing.
- Niche Wheels: Niche manufactures aftermarket concave wheels targeting the same import and domestic performance segments as CCW. Closely comparable in SKU philosophy, price band, and dealer network go-to-market.
- Ferrada Wheels: Ferrada offers premium concave forged-style aftermarket wheels for sports and luxury vehicles. Direct competitor to CCW on styling, finishes, and enthusiast customer base.
- WELD Wheels: WELD, also part of MW Company, makes custom forged and flow-formed aftermarket wheels. Comparable on manufacturing approach and customer base, with some specialization in motorsport/off-road.
Broad incumbents
- American Racing: American Racing is a heritage aftermarket wheel brand covering classic, muscle, and modern performance vehicles. Comparable as a broader incumbent serving CCW's classic muscle and enthusiast segments at generally lower price points.
- BBS Wheels: BBS is a long-established global performance wheel brand supplying OEM and aftermarket forged wheels. Comparable as a larger incumbent in the forged performance wheel category, with broader geographic reach than CCW.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CCW social profiles
Digital presenceCCW financial estimates
Financial estimateRevenue estimate
Valuation estimate
CCW leadership team
Management profileNumber of profiles
CCW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CCW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CCW
What does CCW do?
CCW designs, manufactures, and sells custom forged aluminum wheels for performance and luxury vehicles, built to each customer's exact specifications in the USA. The company offers multiple named wheel series — Classic, Twisted Classic, D Series (deep dish), CZ Series, SA Series, Hybrid, SP, Daytona, and LM — plus Beadlock racing wheels, along with supporting wheel finishes, replacement parts, and branded gear and accessories.
Is CCW a public or private company?
CCW is a private company. It is classified as unknown and is currently operating.
When was CCW founded?
CCW was founded in 2001. It employs 11 to 50 people.
Where is CCW based?
CCW is headquartered in Kansas City, United States, in the North America region.
How does CCW make money?
Three revenue lines are on record. Custom Forged Wheels are the primary driver. The others are accessories and Parts and gear.
Who are CCW's main competitors?
Direct peers on record are HRE Wheels, ADV.1 Wheels, Forgestar Wheels, Rohana Wheels, Vossen Wheels, Niche Wheels, Ferrada Wheels and WELD Wheels. Broad incumbents are American Racing and BBS Wheels.
Does CCW have an API?
No public API is recorded for CCW.
What industry is CCW in?
CCW's product category is Custom Forged Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy). Its NAICS code is 33633 and its SIC code is 3714.