NATURALLY WOOD
NATURALLY WOOD is a UK-based bespoke wood flooring manufacturer, supplier, and installer founded in 1997, specialising in end grain, parquet and prefinished engineered floors for high-end residential and commercial clients across London and the Home Counties.
- Company typePrivate
- Founded1997
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
NATURALLY WOOD firmographics
Firmographics- Name
- NATURALLY WOOD
- Legal name
- Naturally Wood
- Website
- https://naturallywood.net
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NATURALLY WOOD is a UK-based bespoke wood flooring manufacturer, supplier, and installer founded in 1997, specialising in end grain, parquet and prefinished engineered floors for high-end residential and commercial clients across London and the Home Counties.
- Ownership category
- akta.pro rank
NATURALLY WOOD industry classification
Industry- Product category
- Wood Flooring
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Flooring Contractors (238330), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
- akta.pro secondary industries
- Hardwood Floor Installation (HSAPAGAA), Wood Flooring & Wood Veneer Products (IMADADAI), Hardwood Floor Repair & Refinishing (HSAGAFAA)
Keywords
Where NATURALLY WOOD is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NATURALLY WOOD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bespoke Wood Flooring Products: Manufacturing and supply of bespoke wood flooring products including end grain, prefinished engineered floors, parquet panels, and solid wood block flooring. Products available in various wood species (Oak, Spruce, Larch, Iroko, Merbau, Wenge) and patterns (herringbone, chevron, basketweave, Versailles panels).
- Installation Services: Full installation and finishing services for wood floors by fully trained in-house site teams. Also includes restoration services to bring hardwood floors back to original beauty.
- Supply Only Service: For customers who prefer to arrange their own installation, the company offers a supply-only option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote Required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
NATURALLY WOOD product offering
Product offeringCore offering
Naturally Wood Floors manufactures, supplies, and installs bespoke wood flooring, specializing in end grain flooring. The company produces four core product lines — Inception End Grain, Creations Bespoke Prefinished engineered flooring, Palladio traditional parquet panels, and Legacy Solid Wood T&G block flooring — combining traditional craftsmanship with modern workshop technology. Services include full installation by in-house trained teams, supply-only options, and restoration of existing hardwood floors.
Product overview
NATURALLY WOOD is a bespoke wood flooring manufacturer, supplier, and installer offering a portfolio of four distinct product lines: Inception End Grain (traditional end grain blocks in Fumed Oak, Spruce, Larch with Natural or White Oil finishes), Creations Bespoke Prefinished (50+ engineered oak flooring variants available in plank, herringbone, and chevron patterns, prefinished and ready to use), Palladio Parquet (traditional parquet flooring including 6 panel designs, 6 parquet design patterns, and 2 marquetry decorative elements), and Legacy Solid Wood (traditional solid timber T&G block flooring in 5 wood species for herringbone installations). The company combines traditional craftsmanship with modern technology, offering supply, installation, and restoration services throughout London and the South East of England. They are FSC and PEFC certified, ISO 9001:2015 and ISO 14001:2015 accredited.
Differentiator
Problem solved
Functional benefit
Brands
- Inception End Grain: End grain flooring collection featuring Fumed Oak Squares, Spruce Squares, Larch Squares, Oak Square Cobbles, Smoked Oak variants, and Oak Rectangles with Natural Oil or White Oil finishes.
- Creations Bespoke Prefinished
- Palladio
- Legacy Solid Wood
Products and services
- Inception End Grain Flooring A distinctive end grain flooring collection featuring wood blocks arranged in various patterns (squares, cobbles, rectangles) available in species including Fumed Oak, Spruce, Larch, Smoked Oak, and Oak, with Natural or White Oil finishes. Designed for high-traffic commercial areas due to its exceptional durability.
- Creations Bespoke Prefinished Engineered Flooring A comprehensive range of prefinished engineered oak flooring available in plank (140mm-260mm widths), herringbone, and chevron patterns. Finished in workshops and ready to use upon installation, compatible with water and electric underfloor heating systems in 15mm or 20mm thicknesses. FSC 100% certified.
- Palladio Parquet Flooring Traditional parquet wood flooring range with three sub-categories: Parquet Panels (including Versailles, Breton Cross, and Basketweave designs), Parquet Design (Herringbone, Chevron, Double Herringbone, and Basketweave variants), and Marquetry (borders and motifs). Available in various timber species including European Oak grades.
- Legacy Solid Wood Flooring Traditional solid timber T&G wood block flooring available in Rustic Grade European Oak, Prime Grade European Oak, Prime Grade Iroko, Prime Grade Merbau, and Prime Grade Wenge. Typically installed in herringbone or double herringbone patterns, commonly found in churches and schools.
- Wood Floor Installation Service Complete installation and finishing of wood floors carried out by fully trained in-house site teams, covering residential and commercial projects across London and the Home Counties. Service covers new installations of end grain, prefinished engineered, parquet, and solid wood flooring.
- Wood Floor Restoration Service Restoration of existing hardwood floors carried out by fully trained in-house specialists, using careful and sympathetic techniques to return floors to their original beauty. Commonly used for floors in heritage buildings, churches, and period properties.
- Supply Only Service Supply-only option providing bespoke wood flooring products directly to customers and trade buyers who arrange their own installation. Available across the full product range including Inception End Grain, Creations Bespoke Prefinished, Palladio Parquet, and Legacy Solid Wood flooring.
Companies that use NATURALLY WOOD
Customer profileSegments4 records
Ideal customer profiles4 records
NATURALLY WOOD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NATURALLY WOOD partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
NATURALLY WOOD competitors and assessment
Company assessmentDirect peers
- Boen: Norwegian-engineered wood flooring manufacturer with broad European distribution. Comparable to Naturally Wood in engineered hardwood product range, prefinished offerings, and presence in both residential and commercial specifications.
- Junckers: Danish manufacturer of solid hardwood and engineered wood flooring for residential and commercial projects. Directly comparable to Naturally Wood as a producer and supplier of premium wood floors across the UK market, with overlapping commercial and sports-venue clientele.
- Havwoods: UK distributor of wood flooring with a strong project specification focus across commercial and residential channels. Comparable to Naturally Wood's supply-only arm in product breadth and customer segments (architects, contractors).
- Woodpecker Flooring: Welsh-based wood flooring manufacturer and retailer offering solid, engineered, and parquet floors. Comparable across product range and multi-channel UK distribution, including an installation-finder network.
- The Solid Wood Flooring Company: UK specialist in solid and engineered wood flooring with installation services. Similar niche-bespoke positioning, product mix (herringbone, chevron, parquet), and trade-customer focus.
- Ted Todd: UK-based specialist in bespoke wood flooring, supplying and installing premium engineered and solid floors nationwide. Closely comparable in product positioning, customer base (architects, designers, high-end residential), and consultative sales approach.
Emerging players
- Par-ky (Decospan): Belgian manufacturer of engineered wood flooring with a focus on thin real-wood veneers on HDF. Comparable in engineered flooring space with overlap on designer/specifier channel, though at smaller scale and with a different substrate approach.
Broad incumbents
- Quick-Step: Large European laminate and engineered wood flooring brand with mass-market distribution. Overlaps with Naturally Wood's prefinished engineered category but competes primarily on standardized product at lower price points.
- Kährs: Major Swedish engineered wood flooring manufacturer with global distribution. A larger incumbent whose engineered wood product portfolio overlaps with Naturally Wood's Creations range, but operates at significantly broader scale and price points.
Regional players
- Flooring Supplies: UK-based trade flooring distributor covering the South East among other regions. Adjacent comparability in serving trade customers in overlapping UK geographies, though primarily a distributor rather than manufacturer/installer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NATURALLY WOOD social profiles
Digital presenceNATURALLY WOOD compliance and trust
Trust signalCompliance4 records
NATURALLY WOOD financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATURALLY WOOD leadership team
Management profileNumber of profiles
Profiles2 records
NATURALLY WOOD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATURALLY WOOD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATURALLY WOOD
What does NATURALLY WOOD do?
Naturally Wood Floors manufactures, supplies, and installs bespoke wood flooring, specializing in end grain flooring. The company produces four core product lines — Inception End Grain, Creations Bespoke Prefinished engineered flooring, Palladio traditional parquet panels, and Legacy Solid Wood T&G block flooring — combining traditional craftsmanship with modern workshop technology. Services include full installation by in-house trained teams, supply-only options, and restoration of existing hardwood floors.
Is NATURALLY WOOD a public or private company?
NATURALLY WOOD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NATURALLY WOOD founded?
NATURALLY WOOD was founded in 1997. It employs 11 to 50 people.
Where is NATURALLY WOOD based?
NATURALLY WOOD is headquartered in West Palm Beach, United States, in the North America region.
How does NATURALLY WOOD make money?
Three revenue lines are on record. Bespoke Wood Flooring Products are the primary driver. The others are installation Services and supply Only Service.
Who are NATURALLY WOOD's main competitors?
Direct peers on record are Boen, Junckers, Havwoods, Woodpecker Flooring, The Solid Wood Flooring Company and Ted Todd. Par-ky (Decospan) is listed as an emerging player. Broad incumbents are Quick-Step and Kährs. Flooring Supplies is listed as a regional player.
Does NATURALLY WOOD have an API?
No public API is recorded for NATURALLY WOOD.
What industry is NATURALLY WOOD in?
NATURALLY WOOD's product category is Wood Flooring. Its primary akta.pro industry code is IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork), with a secondary code of HSAPAGAA, Hardwood Floor Installation. Its NAICS code is 3212 and its SIC code is 2430.