NATURALLY WOOD

Name

NATURALLY WOOD

Legal name

Naturally Wood

Website

https://naturallywood.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

NATURALLY WOOD is a UK-based bespoke wood flooring manufacturer, supplier, and installer founded in 1997, specialising in end grain, parquet and prefinished engineered floors for high-end residential and commercial clients across London and the Home Counties.

Ownership category

akta.pro rank

Product category

Wood Flooring

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Flooring Contractors (238330), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Wood Flooring & Wood Veneer Products (IMADADAI), Hardwood Floor Repair & Refinishing (HSAGAFAA)

Keywords

• Bespoke wood flooring
• End grain flooring
• Engineered wood floors
• Parquet flooring panels
• Wood floor installation

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke Wood Flooring Products: Manufacturing and supply of bespoke wood flooring products including end grain, prefinished engineered floors, parquet panels, and solid wood block flooring. Products available in various wood species (Oak, Spruce, Larch, Iroko, Merbau, Wenge) and patterns (herringbone, chevron, basketweave, Versailles panels).
2. Installation Services: Full installation and finishing services for wood floors by fully trained in-house site teams. Also includes restoration services to bring hardwood floors back to original beauty.
3. Supply Only Service: For customers who prefer to arrange their own installation, the company offers a supply-only option.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Naturally Wood Floors manufactures, supplies, and installs bespoke wood flooring, specializing in end grain flooring. The company produces four core product lines — Inception End Grain, Creations Bespoke Prefinished engineered flooring, Palladio traditional parquet panels, and Legacy Solid Wood T&G block flooring — combining traditional craftsmanship with modern workshop technology. Services include full installation by in-house trained teams, supply-only options, and restoration of existing hardwood floors.

Product overview

NATURALLY WOOD is a bespoke wood flooring manufacturer, supplier, and installer offering a portfolio of four distinct product lines: Inception End Grain (traditional end grain blocks in Fumed Oak, Spruce, Larch with Natural or White Oil finishes), Creations Bespoke Prefinished (50+ engineered oak flooring variants available in plank, herringbone, and chevron patterns, prefinished and ready to use), Palladio Parquet (traditional parquet flooring including 6 panel designs, 6 parquet design patterns, and 2 marquetry decorative elements), and Legacy Solid Wood (traditional solid timber T&G block flooring in 5 wood species for herringbone installations). The company combines traditional craftsmanship with modern technology, offering supply, installation, and restoration services throughout London and the South East of England. They are FSC and PEFC certified, ISO 9001:2015 and ISO 14001:2015 accredited.

Differentiator

Problem solved

Functional benefit

Brands

• Inception End Grain: End grain flooring collection featuring Fumed Oak Squares, Spruce Squares, Larch Squares, Oak Square Cobbles, Smoked Oak variants, and Oak Rectangles with Natural Oil or White Oil finishes.
• Creations Bespoke Prefinished
• Palladio
• Legacy Solid Wood

Products and services

• Inception End Grain Flooring A distinctive end grain flooring collection featuring wood blocks arranged in various patterns (squares, cobbles, rectangles) available in species including Fumed Oak, Spruce, Larch, Smoked Oak, and Oak, with Natural or White Oil finishes. Designed for high-traffic commercial areas due to its exceptional durability.
• Creations Bespoke Prefinished Engineered Flooring A comprehensive range of prefinished engineered oak flooring available in plank (140mm-260mm widths), herringbone, and chevron patterns. Finished in workshops and ready to use upon installation, compatible with water and electric underfloor heating systems in 15mm or 20mm thicknesses. FSC 100% certified.
• Palladio Parquet Flooring Traditional parquet wood flooring range with three sub-categories: Parquet Panels (including Versailles, Breton Cross, and Basketweave designs), Parquet Design (Herringbone, Chevron, Double Herringbone, and Basketweave variants), and Marquetry (borders and motifs). Available in various timber species including European Oak grades.
• Legacy Solid Wood Flooring Traditional solid timber T&G wood block flooring available in Rustic Grade European Oak, Prime Grade European Oak, Prime Grade Iroko, Prime Grade Merbau, and Prime Grade Wenge. Typically installed in herringbone or double herringbone patterns, commonly found in churches and schools.
• Wood Floor Installation Service Complete installation and finishing of wood floors carried out by fully trained in-house site teams, covering residential and commercial projects across London and the Home Counties. Service covers new installations of end grain, prefinished engineered, parquet, and solid wood flooring.
• Wood Floor Restoration Service Restoration of existing hardwood floors carried out by fully trained in-house specialists, using careful and sympathetic techniques to return floors to their original beauty. Commonly used for floors in heritage buildings, churches, and period properties.
• Supply Only Service Supply-only option providing bespoke wood flooring products directly to customers and trade buyers who arrange their own installation. Available across the full product range including Inception End Grain, Creations Bespoke Prefinished, Palladio Parquet, and Legacy Solid Wood flooring.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boen: Norwegian-engineered wood flooring manufacturer with broad European distribution. Comparable to Naturally Wood in engineered hardwood product range, prefinished offerings, and presence in both residential and commercial specifications.
• Junckers: Danish manufacturer of solid hardwood and engineered wood flooring for residential and commercial projects. Directly comparable to Naturally Wood as a producer and supplier of premium wood floors across the UK market, with overlapping commercial and sports-venue clientele.
• Havwoods: UK distributor of wood flooring with a strong project specification focus across commercial and residential channels. Comparable to Naturally Wood's supply-only arm in product breadth and customer segments (architects, contractors).
• Woodpecker Flooring: Welsh-based wood flooring manufacturer and retailer offering solid, engineered, and parquet floors. Comparable across product range and multi-channel UK distribution, including an installation-finder network.
• The Solid Wood Flooring Company: UK specialist in solid and engineered wood flooring with installation services. Similar niche-bespoke positioning, product mix (herringbone, chevron, parquet), and trade-customer focus.
• Ted Todd: UK-based specialist in bespoke wood flooring, supplying and installing premium engineered and solid floors nationwide. Closely comparable in product positioning, customer base (architects, designers, high-end residential), and consultative sales approach.

Emerging players

• Par-ky (Decospan): Belgian manufacturer of engineered wood flooring with a focus on thin real-wood veneers on HDF. Comparable in engineered flooring space with overlap on designer/specifier channel, though at smaller scale and with a different substrate approach.

Broad incumbents

• Quick-Step: Large European laminate and engineered wood flooring brand with mass-market distribution. Overlaps with Naturally Wood's prefinished engineered category but competes primarily on standardized product at lower price points.
• Kährs: Major Swedish engineered wood flooring manufacturer with global distribution. A larger incumbent whose engineered wood product portfolio overlaps with Naturally Wood's Creations range, but operates at significantly broader scale and price points.

Regional players

• Flooring Supplies: UK-based trade flooring distributor covering the South East among other regions. Adjacent comparability in serving trade customers in overlapping UK geographies, though primarily a distributor rather than manufacturer/installer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naturally-wood-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURALLY WOOD