MEDIOPIA TECH

What MEDIOPIA TECH does

MEDIOPIA TECH (메디오피아테크) is a South Korean EdTech company founded in 1993 that develops and operates proprietary Learning Management System (LMS) and Learning Content Management System (LCMS) platforms for the full education lifecycle, from K-12 through higher education to corporate and government training. Its core products include EduTrack LMS, deployed at 200+ Korean universities with companion modules for e-portfolio, Center for Teaching and Learning (CTL), and SCORM-compliant content management; VirtualCAMPUS, a real-time video, collaboration, chatbot, and metaverse education platform integrated with Cisco Webex, Microsoft Teams, and Office 365; Hullaro (훌라로), a cloud-based SaaS LMS rental service launched in 2008 serving enterprise and public-sector customers with tiered subscription plans; and WeeT (위티), a K-12 online learning platform. AI capabilities are embedded in learning recommendations, problem difficulty adjustment, biometric concentration measurement, and a university support chatbot.

The company monetizes through a hybrid model combining one-time license fees for enterprise LMS deployments (EduTrack), recurring monthly SaaS subscriptions for Hullaro (KRW 500K-1.1M/month base tiers, with custom Edu-Care and All-Care managed-service tiers), professional services for implementation and customization, and unit-priced ancillary services such as DRM security players and SSO integration. Revenue is supplemented by wholly-owned subsidiaries: Korea Open Cyber University (acquired 2010, 100,000+ graduates), Ilwol Precision (RFID, 2012), SmartM (IoT and vending, 2017), SmartClean (cleaning products, 2015), and SecureAT (security printing and IT consulting). Go-to-market is direct sales segmented by vertical (university, corporate/public/HRD, Hullaro SMB, K-12), supplemented by self-service online subscription for Hullaro, channel partnerships (JAST in Japan), and technology partnerships with Microsoft, Cisco, Naver Cloud, and ContentsLab. Recent strategic emphasis has been on AI-enhanced learning features (ContentsLab MOU 2024), regulated segments such as HRD vocational training and medical school LMS (Yonsei 2024), and continued recognition through Korea No.1 IT Awards (2024-2025), AES Global Award Platinum (2024), and the Ministry of Science and ICT Cloud Industry Award (2024). Total assets stood at approximately KRW 46.4 billion in 2023; revenue is not publicly disclosed.

Name

MEDIOPIA TECH

Legal name

주식회사 메디오피아테크

Website

https://mediopia.co.kr

Company type

Private

Founded year

1993

Operating status

Operating

Short description

MEDIOPIA TECH is a Korean EdTech company founded in 1993 that provides proprietary LMS, SaaS, and real-time video learning platforms to universities, K-12 schools, enterprises, and government training institutions across Korea, Japan, and select international markets.

Ownership category

akta.pro rank

Product category

Learning Management Systems

NAICS

Software Publishers (5132), Business Schools and Computer and Management Training (6114), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

• Learning management systems
• Cloud-based LMS
• E-learning platforms
• Corporate training software
• Education technology solutions

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Hullaro: Monthly subscription-based cloud LMS rental service providing access to Hullaro platform with tiered plans (Basic, One-Stop, Design, Edu-Care, All-Care). Revenue generated from monthly/annual subscription fees based on storage, bandwidth, and service tier.
2. Enterprise LMS License - EduTrack: One-time license fees for EduTrack LMS implementation at universities and enterprises, with customization and ongoing technical support services.
3. Professional Services: Implementation, customization, and technical support services for LMS deployment and operation, including site setup and platform management.
4. Content/Security Services: Additional revenue from security player (DRM), additional storage beyond base allocation, and SSO integration services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MEDIOPIA TECH develops and sells proprietary Learning Management Systems (LMS) and Learning Content Management Systems (LCMS), including EduTrack LMS for universities, VirtualCAMPUS for real-time video education and metaverse learning, Hullaro for cloud-based SaaS LMS rental for enterprises and government, and WeeT for K-12 schools. The company provides both licensed on-premise solutions and subscription-based SaaS delivery for organizations across higher education, corporate training, government, and K-12 segments.

Product overview

MEDIOPIA TECH is a Korean EdTech company founded in 1993, operating a platform-plus-modules product architecture across multiple segments. The core product portfolio consists of five major offerings: (1) EduTrack LMS — a university-focused LMS with sub-modules for e-portfolio (EduTrack e-Portfolio), teaching excellence (EduTrack CTL), and content management (EduTrack LCMS); (2) VirtualCAMPUS — a next-generation platform integrating real-time video, collaboration, and metaverse education, built on an e-government standard framework; (3) Hullaro — a cloud-based SaaS LMS rental service (launched 2008) serving enterprise, public sector, and HRD training clients; (4) WeeT — a K-12 online learning platform for primary and secondary schools with authoring tools and LMS-based assessment; and (5) AI services including an AI-powered chatbot for universities and an AI math tutor. All products are proprietary 100% in-house developments from the company's in-house R&D center established in 1997, with technology leadership spanning SCORM standards, AI-powered learning analytics, and cloud-native SaaS delivery.

Differentiator

Problem solved

Functional benefit

Brands

• EduTrack LMS: University education operation and management solution - flagship LMS product with 200+ university implementations
• VirtualCAMPUS
• Hullaro (훌라로)
• WeeT (위티)

Products and services

• EduTrack LMS A university-focused proprietary Learning Management System providing learning operations and management, course delivery, discussion forums, team projects, problem-based learning (PBL), microlearning, and integration with VirtualCAMPUS for collaborative learning. Deployed at 200+ universities across Korea.
• VirtualCAMPUS A next-generation education service platform providing real-time video lectures, integrated communication, collaborative learning, AI chatbot, and metaverse education environments. Integrates with Cisco Webex, Zoom, MS-Teams, and Office 365 via SSO-based user synchronization. Built on the e-Government Standard Framework.
• Hullaro A cloud-based SaaS LMS rental service providing easy onboarding, stable infrastructure with CDN, DRM-protected video streaming, mobile web access, optional video conferencing, AI-powered learning analytics, and KakaoTalk/SMS notifications. Targets enterprises, public sector, and HRD training clients.
• WeeT K-12 Learning Platform A K-12 online learning platform providing dashboard-based class management, attendance tracking, LMS-based evaluation, one-click lesson design with 8 activity types, and content authoring tools for primary and secondary school teachers.
• 원격평생교육원 (Remote Lifelong Education Management System) An academic administration system for lifelong education institutes and remote credit-bank system programs. Manages admission, enrollment, attendance, grades, instructors, certificates, and provides mobile, CMS, real-name authentication, and linkage with national lifelong education account systems.
• HRD LMS (Remote Training LMS) A remote training LMS compliant with Ministry of Employment and Labor HRD requirements, including monitoring, identity verification, and M-OTP integration for government-certified vocational training institutions.

Quantifiable outcome

• 200+ university education platforms built
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• 인크루트 (Incruit)coreStrategic or Co-development Partner · 4 December 2024Education business cooperation partnership signed December 2024. Collaboration to enhance education business through combined expertise in HR services and EdTech solutions.
• 콘텐츠랩스 (ContentsLab)coreStrategic or Co-development Partner · 31 May 2024MOU signed May 2024 to apply AI modeling to Hullaro LMS for activating new market. Joint development of AI-enhanced learning features.
• 레코스 (Recos)coreTechnology or Integration · 5 February 2024Open badge system partnership for talent cultivation and global education market response. Integration of digital badge credentials into LMS platform.
• 한국마이크로소프트 (Microsoft Korea)coreStrategic or Co-development Partner · 11 July 2023Cloud-based intelligent on/offline integrated education system development partnership with Daegu Haany University and Microsoft Korea. Joint development of education innovation systems.
• 대구한의대학교 (Daegu Haany University)coreStrategic or Co-development Partner · 11 July 2023Cloud-based intelligent on/offline integrated education system development partnership with Microsoft Korea. Daegu Haany University serves as the academic partner for education system research.
• 소프트제국 (Soft Empire)coreStrategic or Co-development Partner · 23 November 2021MOU for blockchain-based DID service integration and joint development of blockchain education platform. Building decentralized identity verification for educational credentials.
• 아하정보통신 (Aha Info)coreStrategic or Co-development Partner · 24 May 2021Smart education joint promotion MOU signed May 2021. Aha Info is Korea's #1 electronic whiteboard maker (41% market share). Combined EdTech solutions for smart education market.
• 네이버클라우드 (Naver Cloud)coreTechnology or Integration · 20 October 2020Cooperation agreement with Naver Cloud for EdTech platform services. Infrastructure and cloud services partnership for LMS hosting and CDN delivery.
• 시스코 (Cisco)coreTechnology or Integration · 10 March 2020Smart Connected Campus cooperation agreement. Cisco Webex integration for VirtualCAMPUS platform providing video conferencing, real-time remote lectures, and collaboration solutions. Webex is used for video and real-time collaboration environments.
• 한국에듀테크산업협회coreStrategic or Co-development Partner · 17 December 2018Joint business execution contract with Korea EdTech Industry Association. MEDIOPIA TECH serves as Vice President company of the association, contributing to industry development.
• 일본 JASTcoreChannel Partner/ Reseller/ Distributor · 1 January 2013EduTrack license supply agreement in Japan. JAST serves as distribution partner for Japanese market, enabling licensing of EduTrack LMS to Japanese universities and enterprises.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Absorb Software: Cloud-based LMS specifically targeting mid-market and enterprise training. Closely aligned with Hullaro's SaaS rental model and tiered subscription structure, competing for the same corporate and government e-learning RFPs.
• Moodle: Open-source LMS with massive global university installed base and Moodle Workplace for enterprise. Competes head-to-head with EduTrack in higher education and with Hullaro in enterprise, particularly attractive to cost-sensitive Korean and APAC institutions.
• Docebo: AI-powered enterprise LMS platform serving corporate training markets globally. Closely comparable to MEDIOPIA's Hullaro SaaS offering in target customer (enterprise L&D), business model (SaaS subscription), and AI-driven learning personalization roadmap.
• TalentLMS: SMB-friendly SaaS LMS with tiered subscription pricing similar to Hullaro's Basic/One-Stop/Design/Edu-Care plans. Comparable in deployment model, pricing structure, and target buyer (organizations needing easy-to-launch e-learning without heavy customization).

Broad incumbents

• Instructure (Canvas): US-based leading LMS provider serving higher education, K-12, and enterprise customers. Comparable as a horizontal LMS incumbent that competes for the same university and corporate training contracts as MEDIOPIA's EduTrack and Hullaro products, though with significantly broader international scale.
• Cornerstone OnDemand: Enterprise talent and learning management platform with broad workforce development capabilities. Comparable to MEDIOPIA's Hullaro enterprise segment and Korean Open Cyber University operations in serving large corporate and government L&D buyers.
• SAP Litmos: Enterprise LMS within the SAP ecosystem targeting corporate training and compliance. Comparable to Hullaro's enterprise segment with similar SaaS delivery, though with stronger integration into a broader enterprise software suite than MEDIOPIA offers.
• Blackboard: Legacy higher-education LMS incumbent with global university footprint. Directly competes with EduTrack for Korean university contracts and brings broader administrative and analytics suites that pressure MEDIOPIA's positioning.

Emerging players

• PowerSchool: K-12-focused unified classroom and operations platform. Comparable to MEDIOPIA's WeeT K-12 platform in target segment, though with a North American footprint and broader SIS functionality versus WeeT's learning-platform focus.

Regional players

• Classi: Japan-based K-12 and education platform backed by SoftBank and Benesse. Relevant regional peer for MEDIOPIA's K-12 (WeeT) and Japan expansion ambitions via JAST, though focused on the Japanese market rather than Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIOPIA TECH