Incruit

What Incruit does

Incruit Corporation (인크루트(주)) is a Seoul-based HR-technology company founded in June 1998 as Korea's first internet recruitment portal. The company operates a two-sided platform serving individual job seekers and corporate employers, with approximately 12.5 million registered members and an average of 5.24 million monthly visits. Its product surface spans the consumer-facing Incruit job portal and mobile applications, AI-powered tools such as the Navi career assistant and 신입나비 new-graduate service, an enterprise SaaS suite branded Incruit Works (ATS & CRM, video interviewing, AI proctoring, personality and competency assessments, reference checks), a recruitment process outsourcing (RPO) practice with roughly 100 HR consultants, the SherlockN headhunting marketplace, and the NewWorker B2B gig-worker platform.

The company's underlying technology centers on a proprietary AI engine — Navi (나비) — trained on 28 years of accumulated recruitment outcome data, with 15 patent applications filed in meta-assessment evaluation and diagnostic methods. Incruit monetizes through seven distinct revenue streams: paid job advertising, subscription talent/resume search, project-based RPO, annual SaaS subscriptions for Incruit Works, professional consulting fees (notably the new four-insurance refund consulting partnership with Hana-ro), commission on SherlockN placements, and transaction fees on the NewWorker gig platform. Pricing is largely quote-based and contract-negotiated for enterprise customers, with a freemium credit model for individual AI tools.

Incruit reaches an exceptional share of the Korean corporate market: 91% of KOSPI listed companies, 98% of KOSDAQ listed companies, and 95% of Korea's Fortune 100 are clients. Beyond private enterprise, it operates as a designated agency for the Ministry of Employment and Labor's employment success package program and runs large-scale annual recruitment fairs (23 consecutive years since 2003). The company operates as an independent private corporation within the broader NHN group ecosystem, was previously listed on KOSDAQ, and is led by CEO 서미영.

Name

Incruit

Legal name

인크루트(주)

Website

https://info.incruit.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Incruit is a Seoul-based HR-technology company operating Korea's first internet recruitment portal, serving individual job seekers, corporate employers, and government clients through AI-powered matching, enterprise SaaS (Incruit Works), RPO, headhunting (SherlockN), and a gig-worker platform (NewWorker).

Ownership category

akta.pro rank

Product category

Online Recruitment & HR Technology

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Campus / Early Careers RPO (BPACABAJ), Enterprise RPO (End-to-End Program Management) (BPACABAA), Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN), Remote & Global/Multilingual Direct Hire (BPACAFAO)

Keywords

• Online job portal
• HR technology platform
• Digital recruitment solutions
• AI recruitment tools
• Talent matching services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 채용광고 (Job Advertising): Paid job advertising services for corporate clients. Companies purchase advertising placements on the Incruit portal (PC and mobile) to reach job seekers. Advertised postings achieve up to 3,000% higher application rates compared to free postings. This is a core revenue stream alongside resume search.
2. 인재검색 (Talent Search / Resume Search): Paid talent search service allowing employers to proactively search and contact candidates from Incruit's resume database. Over 100,000 companies have used this service to find talent. Sold as a premium subscription or per-search model to corporate clients.
3. 채용대행 RPO (Recruitment Process Outsourcing): End-to-end recruitment process outsourcing where Incruit consultants manage the entire hiring workflow for corporate clients. Industry's largest pool of ~100 HR consultants plus ~20 assessors and R&D staff. Pricing is project-based or retainer for enterprise clients. Reference base of 1,000+ public institutions and corporations.
4. 인크루트웍스 디지털채용솔루션: Suite of digital hiring SaaS tools including ATS & CRM, Interview (video), Assess (personality testing), Proctor (AI proctoring), and Reference Check. Sold as subscription/license to enterprise HR departments on annual or multi-year contracts.
5. 4대보험 환급 컨설팅 서비스: Consulting service for corporate members to identify overpaid four social insurance contributions and process refunds, offered in partnership with 하나로컨설팅 노무법인. Revenue generated from consulting fees based on refund amounts recovered.
6. 뉴워커 긱워커 플랫폼: B2B gig economy platform charging enterprises for access to on-demand gig workers across categories (datapeople, assessor, eventstaff, tester, hotel/convention). Revenue from service fees on worker placements and platform usage.
7. 셜록N 헤드헌팅 플랫폼: Headhunting marketplace connecting companies with search firms (Sherlocks). Incruit earns commission or platform fees on successful placements facilitated through the SherlockN platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Incruit operates Korea's first and longest-established internet recruitment portal, connecting approximately 12.5 million registered job seekers with corporate employers through job postings, resume database search, AI-powered matching, and digital hiring tools. The company offers an integrated HR-tech platform spanning consumer-facing job search (portal and mobile apps), enterprise recruitment SaaS (Incruit Works: ATS, video interviews, AI proctoring, assessments), recruitment process outsourcing (RPO), a B2B headhunting marketplace (SherlockN), a B2B gig-worker platform (NewWorker), and AI-driven career assistance (Navi).

Differentiator

Problem solved

Functional benefit

Brands

• 뉴워커 (Newworker): B2B human cloud/gig worker platform providing datapeople, assessor, eventstaff, and tester categories
• 셜록N (SherlockN)
• 인크루트웍스 (Incruit Works)
• 알바콜 (Alba Call)
• 신입나비 (Navi)
• 합격상점

Products and services

• Incruit Job Portal (incruit.com)

Quantifiable outcome

• Job advertising can increase application rates by up to 3,000% compared to free postings (per employer branding effects)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature15 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• 하나로컨설팅 노무법인 (Hana-ro Consulting Labor Law Firm)minorStrategic or Co-development Partner · 1 July 2026Incruit signed a business agreement with Hana-ro Consulting to provide a '4대보험 환급 컨설팅 서비스' (four social insurance refund consulting service) to corporate members. The partnership allows companies to identify overpaid insurance contributions and process refunds through certified labor experts, with Incruit handling the front-end portal and Hana-ro providing consulting.
• 한국MICE협회 (Korea MICE Association)minorStrategic or Co-development Partner · 1 June 2026Incruit partnered with the Korea MICE Association to open a 'MICE 기업 전문관' (MICE company specialized hall) on the Incruit portal. The association's ~300 member companies receive recruitment and employer branding support including free job posting exposure, AI-based talent targeting advertising, and AI personality assessment services. Incruit gains a specialized vertical of corporate clients.
• 시니어인턴십 사업 (Senior Internship Program)minorStrategic or Co-development Partner · 1 January 2021Incruit operates the 시니어인턴십사업 under the Ministry of Health and Welfare, providing customized job opportunities for seniors aged 60+ and providing wage subsidies to companies that hire them.
• 종로내일센터, 노원내일센터 (Tomorrow Centers)coreStrategic or Co-development Partner · 1 January 2018Since 2018, the 종로내일센터 (Seoul HQ) and 노원내일센터 (North branch) have been designated as 고용노동부 Youth Tomorrow Compensation (청년내일채움공제) operating institutions, providing asset formation support to unemployed youth in exchange for long-term employment at SMEs.
• 고용노동부 (Ministry of Employment and Labor)coreStrategic or Co-development Partner · 1 March 2015Since March 2015, Incruit has been designated as a private operation agency for the 고용노동부's employment success package (취업성공패키지) program. The company provides comprehensive employment support services to unemployed youth and middle-aged job seekers, including counseling, job matching, and training.
• NHNcoreStrategic or Co-development PartnerIncruit is an affiliate of NHN (엔에이치엔), operating as part of the NHN group ecosystem. NHN and its related companies (NHN 티겟링크, NHN wetoo, NHN 한국사이버결제, NHN 픽셀큐브, NHN 벅스, NHN 커머스, NHN Entertainment 서비스, NHN AD, NHN 한게임) provide cross-promotional and collaborative growth opportunities within the NHN platform ecosystem.
• 고용24 (Eongnyun24)coreTechnology or IntegrationIncruit integrates 고용24's open API to power its automated wage delinquency verification system. The system checks all companies registering on Incruit's platform against the government's wage delinquency list in real time, blocking delinquent employers from all services. This API integration is critical to Incruit's safe hiring environment.
• 강남구, 고용노동부, KB국민은행, IBK기업은행 및 기타 기관majorChannel Partner/ Reseller/ DistributorIncruit operates large-scale job fairs and career expos in partnership with government agencies and financial institutions. Major partners include 강남구 (Gangnam-gu) for the annual Gangnam Job Fair, KB국민은행 (KB Kookmin Bank) for the KB Good Job fair series, IBK기업은행 (IBK Industrial Bank) for the Job World Road Show series, 고용노동부 (Ministry of Employment and Labor), and various other local governments and public institutions. These partners co-host or sponsor events while Incruit handles planning, operations, and platform management.
• 알바콜 MOU 제휴 (알바콜X강남구청, 알바콜X알밤)minorStrategic or Co-development PartnerIncruit's AlbaCall (알바콜) gig platform has signed MOUs with 강남구청 and 알밤 for promoting fair labor practices and gig work opportunities in the local community.
• 육군 인사사령부 (ROK Army Personnel Command)minorStrategic or Co-development PartnerIncruit signed an MOU with ROK Army Personnel Command in November 2021 to build an online written evaluation system, enabling military personnel to take structured assessments through Incruit's digital hiring platform.
• 한국마케팅협회 (Korea Marketing Association)minorStrategic or Co-development PartnerIncruit won the 2021 디지털고객만족도(HTHI) award in the online recruitment portal category from the Korea Marketing Association, demonstrating industry recognition and collaborative industry relationship.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• JobPlanet (잡플래닛): Korean job platform combining job listings with company reviews and salary data; overlaps with Incruit's job-seeker audience and competes for employer brand-marketing budgets.
• Saramin (사람인): Korea's other leading online recruitment portal, offering job postings, resume search, talent matching, and HR SaaS — directly competing with Incruit across all core product lines in the domestic Korean market.
• Jobkorea (잡코리아): Korea's largest job portal by user base with comparable job-listing, resume-search, and employer-branding offerings; the most head-to-head competitor to Incruit in Korean online recruitment.
• Wanted (원티드): Korea's tech-and-startup-focused recruitment platform with strong AI matching and employer-branding features; competes with Incruit in the same Korean job-seeker and employer market, particularly in white-collar roles.

Broad incumbents

• Indeed: Global job-search and matching platform operating in Korea; overlaps with Incruit in job listings and AI-driven matching, and competes for SMB and mid-market employer spend in the Korean market.
• SmartRecruiters: Global enterprise ATS and recruitment platform; competes with Incruit Works in the enterprise SaaS category, particularly for multinational Korean subsidiaries seeking global-standard hiring infrastructure.
• LinkedIn (Microsoft): Global professional network and recruitment platform; a broad incumbent that competes with Incruit for Korean white-collar hiring, professional networking, and employer branding, particularly for multinational and senior-level roles.

Regional players

• Jobable (JobCloud): SimilarJobs-owned Korean job-aggregation platform; a secondary regional player in the same Korean online-recruitment category, providing overlapping job-listing and matching functionality.

Emerging players

• Rallit (랠릿): A Korean startup-job-matching platform serving the tech/startup segment; an emerging alternative to Incruit for early-career Korean tech talent, with a more curated community-driven model.
• Linkareer (링커리어): Korean internship and early-career platform with strong university penetration; competes partially with Incruit's 신입나비 (Navi for New Graduates) service in campus-recruiting and youth-employment channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoB5H0XP8NUgA17gnGUIB7Q
• Facebookfacebook.com/incruit
• LinkedInlinkedin.com/company/incruitcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incruit