What Fikse Wheels does

Fikse Wheels Ltd. is a privately held Canadian manufacturer of handcrafted three-piece custom forged wheels, founded in 1992 by Jim Fikse and currently led by CEO Brant Gladstone. The company is headquartered and operates manufacturing at a single facility in Surrey, British Columbia, Canada, with wheels machined at the Kodiak Aerospace facility (acquired from Kodiak in 2017) using forged 6061-T6 aircraft-grade aluminum and a modular three-piece construction (two rim halves mated to a forged wheel centre). Wheel lines span the Fuchs/FFR series (15, 17, 18 inch replicas of the classic Porsche Fuchs design), the Classic series (FM5, FM10), the Profil series (Profil 5S, 701, 113, and the newly announced Profil F-18), and the platform-specific FM-108 Spider for Mazda Miata NA/NB. Products are certified to JWL/VIA/DOT/SAE standards where applicable, carry a 3-year warranty on North American forged wheels, and are priced from $1,669 per wheel for standard models and above $6,000 for premium or overstock sets.

The business operates a hybrid go-to-market model: direct-to-consumer sales via fikse.com using a quote-based customization system, supported by an authorized dealer network across the US, Canada, Australia, and Japan (Elite Motorsports, Wheel Enhancement, HG Performance, Moorespeed, S·CAR·GO, among others). Patrick Motorsports provides 1-week instant fulfillment on select FFR 17-inch wheels. Revenue streams include custom wheel sales, aftermarket accessories (center caps, valve stems, bolt kits, O-ring kits), lifestyle and apparel merchandise, occasional factory overstock liquidation, and ancillary services such as a $99.99 wheel serial number lookup, Cerakote finishing, and wheel reseal/repair guidance. Fikse also invests heavily in motorsport marketing through sponsorships of International GT, FARA, and Smoky Mountain Drives, and maintains preferred-partner status with Tier-1 restomod houses including Singer Vehicle Design, Sacrilege Motors, RWB Canada, Theon Design, 911 Rennsport, Tedson Motors, and Abreu Motors.

Name

Fikse Wheels

Legal name

Fikse Wheels Ltd.

Website

https://fikse.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Fikse Wheels Ltd. is a privately held Canadian manufacturer of handcrafted three-piece custom forged wheels from 6061-T6 aircraft-grade aluminum, serving automotive enthusiasts, restomod builders, and motorsport racers through direct-to-consumer sales and an authorized dealer network spanning North America, Australia, and Japan.

Ownership category

akta.pro rank

Product category

Custom Forged Automotive Wheels

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

akta.pro secondary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

Keywords

• Custom forged wheels
• Modular three-piece wheels
• Automotive aftermarket wheels
• Racing competition wheels
• Restomod Porsche wheels

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Forged Wheels: Primary revenue from bespoke 3-piece forged wheels sold directly to consumers and through dealer network. Wheels are built to order with 8-12 week lead time. Prices start at $1,669 per wheel for Profil models.
2. Wheel Accessories: Aftermarket accessories including bolt kits, valve stems, O-ring kits, center caps, and lip stickers. Aircraft-grade components used in wheel building.
3. Lifestyle & Apparel: Branded merchandise including apparel (hoodies, t-shirts, jackets, caps), home goods (tumblers, wine glasses, chef boards). Merchandise celebrating 30th anniversary.
4. Factory Overstock Wheels: Occasional sale of factory overstock wheels at discounted prices (e.g., Audi factory wheels at 25% off original price).
5. Wheel Serial Number Lookup Service: $99.99 USD service to provide historical build information for existing wheels. Includes $50 discount voucher for new purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fikse Wheels designs and manufactures handcrafted 3-piece custom forged wheels from 6061-T6 aircraft-grade aluminum, with each wheel built to order to customer specifications in 8–12 weeks. The company serves automotive enthusiasts, classic car restorers, and motorsport racers through direct-to-consumer e-commerce and a global authorized dealer network spanning the US, Canada, Australia, and Japan. Complementary offerings include wheel accessories, Cerakote finishing, lifestyle apparel, and paid services such as wheel serial number lookup and warranty registration.

Product overview

Fikse Wheels is a manufacturer of handcrafted three-piece custom forged wheels operating since 1992. The company offers a unified product portfolio centered on custom wheel manufacturing with three main wheel series: Fuchs Series (FIKSE FFR 15/17/18 Inch replicas), Classic Series (FM5 and FM10 models), and Profil Series (PROFIL 5S, 701, and 113 models), plus the new FM-108 Spider for Mazda Miata. All wheels are precision-crafted from 6061-T6 aircraft-grade aluminum using modular construction. The product ecosystem includes wheel services (Instant Fulfillment, Wheel Serial Number Lookup, Registration, Warranty, Care, Reseal Repair, Fitment Guide) and complementary offerings (Cerakote finish coating, wheels accessories, lifestyle/apparel merchandise). The company also maintains racing sponsorships and partnerships but these are commercial alliances rather than product integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Fuchs Series: Lightweight performance wheels inspired by traditional Stuttgart aesthetic, engineered for Porsche. Three-piece, five-spoke design available in 15", 17", and 18" sizes.
• Classic Series
• Profil Series
• Contour Series
• Spider (FM-108)

Products and services

• PROFIL 5S Five split-spoke custom forged wheel with even force distribution for sports cars, muscle cars, and supercars; available in 17–21 inch sizes with various anodized and painted finishes.
• PROFIL 701 Seven-spoke mesh-design custom forged wheel offering powerful acceleration, strong braking, and precision on the street for performance vehicles; available in 17–21 inch sizes.
• PROFIL 113 Thirteen-spoke minimalist custom forged wheel delivering maximum performance and suited for continental cars from BMW to Mercedes; available in 17–21 inch sizes.
• FIKSE FFR 18 Inch Three-piece forged 18-inch wheel replicating the classic Fuchs design for late and early model Porsches, with blind-fastened forged center and traditional Stuttgart aesthetic.
• FIKSE FFR 17 Inch Three-piece forged 17-inch Fuchs replica wheel representing the late 1970s–1980s air-cooled Porsche era, available via Patrick Motorsports Instant Fulfillment with 1-week shipping.
• FIKSE FFR 15 Inch Three-piece forged 15-inch Fuchs replica wheel for restomoders and enthusiasts preserving classic Porsche originality, faithfully representing the late 1960s 911 aesthetic with optional J-Lip.
• CLASSIC FM5 Five-spoke classic custom forged wheel first manufactured in 1992, popular with classic car enthusiasts, built with modular 6061-T6 aircraft-grade aluminum construction; available in 17–21 inch sizes.
• CLASSIC FM10 Flagship ten-spoke mesh-design custom forged wheel using modular construction for enhanced strength and lighter weight to improve handling and acceleration; available in 17–21 inch sizes.
• FM-108 Spider Purpose-built 15x7 flow-forged performance wheel designed exclusively for 1990–2005 Mazda Miata NA/NB, weighing 13 lb with +23 offset and 4x100 bolt pattern; JWL/VIA/DOT/SAE certified with gnarled bead seats for reduced tire slip.
• Audi Factory Overstock Wheels (Profil 701s 20x8.5) Factory overstock Profil 701s wheels (20 x 8.5) originally manufactured for 2012–2015 Audi A6, with Techni polish finish and CERAKOTE on outer rim shells and centers, sold at 25% discount.
• Wheel Accessories Aftermarket wheel accessories including center caps, valve stems, bolt kits, O-ring kits, lip stickers, and DOWSIL 832 silicone sealant for wheel maintenance and assembly.
• Lifestyle & Apparel Branded merchandise including hoodies, t-shirts, caps, track jackets, windbreakers, and accessories featuring Fikse branding and wheel designs.
• Home Essentials Home products including wine glass sets, travel tumblers, and chef boards featuring Fikse branding.
• Wheel Serial Number Lookup Paid lookup service priced at $99.99 USD providing historical build information for existing Fikse wheels, including original dimensions, offsets, rim shell stacks, front space, and backspace; includes a $50 discount voucher toward new purchases.
• Instant Fulfillment Expedited wheel fulfillment program through Patrick Motorsports enabling FFR 17-inch wheels to ship in 1 week, offered in Standard Black, Satin Classic, or Painted RSR finishes.
• Cerakote Wheel Finish Service Cerakote Clear (MC-5100) coating service for aluminum wheels providing UV stability and hydrophobic properties; 100% inorganic, air-cure formulation safe for all aluminum alloys.

Quantifiable outcome

• 3-year warranty on North American forged wheels
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, supporting and past.

• FARA (Florida Auctions & Racing Association)coreGTM or Marketing Partner · 1 January 2025Official 2025 sponsor of FARA Racing Series, premier automobile racing organization in South Florida hosting Memorial 300, Spring Challenge, and Miami 500 events.
• International GTcoreGTM or Marketing Partner · 1 January 2024Official sponsor of International GT Racing Series, a North American racing series including The Stuttgart Cup, Mission Foods GT3 Cup Trophy, and The Maranello Cup championships for Porsche and Ferrari competitors. 2024 official sponsor with race schedule from February to November.
• Smoky Mountain DrivescoreGTM or Marketing Partner · 1 January 2024Title sponsor of Smoky Mountain Drives, high-performance driving events in Great Smoky Mountains. Sponsors Rennsport Dragon Rallies, MVading The Dragon, Vettes versus The Dragon, and seven 1-day drives. CEO Brant Gladstone attended June Rennsport Dragon Rally.
• The Race Tailor (TRT)supportingGTM or Marketing Partner · 1 January 2024Partnership with TRT, custom race gear company founded by Jourdain brothers. 15% discount offered to Fikse customers using code FIKSE/TRT15. Complements Fikse wheels with customized race suits, gloves, and team apparel.
• Shift Up NowsupportingGTM or Marketing Partner · 1 January 2023Official partner supporting female athletes in motorsport through Women Who Wheel It Awards. Fikse supports diversity in racing through this partnership.
• Patrick MotorsportssupportingChannel Partner/ Reseller/ DistributorOfficial distributor providing instant fulfillment for FFR 17 wheels with 1-week shipping option.
• Kodiak AerospacecoreTechnology or IntegrationManufacturing facility where Fikse wheels are machined. Same facility also produces aerospace components for commercial aircraft. Wheels acquired from Kodiak Aerospace in 2017.
• KALMAR AutomotivepastGTM or Marketing PartnerPast partnership with KALMAR Automotive, Danish company with motorsport heritage. KALMAR created tribute car for Tom Kristensen with Fikse wheels.
• Sacrilege MotorssupportingGTM or Marketing PartnerFikse wheels partnered with Sacrilege Motors for their classic Porsche EV conversion projects, transforming air-cooled 911s with electric powertrains.
• Singer Vehicle DesigncoreGTM or Marketing PartnerPreferred wheel partner for Singer's bespoke 911 restorations. California luxury brand renowned for heritage meets modern engineering.
• 911 RennsportsupportingGTM or Marketing PartnerPartnership for bespoke tailored Porsche 911 restorations, engineered by experienced Porsche technicians.
• Theon DesignsupportingGTM or Marketing PartnerPartnership with Theon Design for air-cooled Porsche 911 refinements using state-of-the-art digital design and traditional craftsmanship.
• Tedson MotorssupportingGTM or Marketing PartnerFikse wheels featured on Tedson Motors' modern interpretation of air-cooled Porsche icons including GRS and Daydream models.
• Abreu MotorssupportingGTM or Marketing PartnerPartnership for 911 Backdate project transforming 964 models into ST-inspired builds.
• RWB CanadasupportingGTM or Marketing PartnerPartnership with Canadian RWB (RAUH-Welt BEGRIFF) operation, wide-body Porsche tuning founded in Japan 1997.
• Burtin RacingsupportingGTM or Marketing PartnerAdam Andretti raced Burtin Racing No. 17 Camaro with Fikse Profil 701 wheels, winning Trans Am race at Road Atlanta.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rotiform: Rotiform designs and distributes cast and forged aftermarket wheels targeting the same automotive enthusiast and tuning audience, including Porsche/VW and stance segments adjacent to Fikse's restomod and motorsport base.
• Brixton Forged: Brixton Forged produces custom aftermarket wheels with modular and concave designs targeting luxury and performance vehicles — a comparable premium-positioned aftermarket peer.
• Forgeline Wheels: Forgeline manufactures custom forged 3-piece wheels primarily for motorsport, GT, and high-end street applications — a direct structural peer to Fikse's modular forged construction.
• HRE Wheels: HRE is the leading direct competitor in the premium custom forged wheel space, offering bespoke 3-piece and mono-block wheels for supercars, restomods, and motorsport — overlapping directly with Fikse's core customer base and product format.
• Vossen Wheels: Vossen offers custom and aftermarket forged wheels in multiple piece constructions for luxury and performance vehicles, targeting the same enthusiast and luxury owner segments as Fikse with both bespoke and broader catalog options.
• ADV.1 Wheels: ADV.1 manufactures forged modular aftermarket wheels for supercars and luxury vehicles with bespoke finishes, serving a similar high-net-worth enthusiast customer as Fikse.

Emerging players

• Fifteen52: Fifteen52 produces aftermarket wheels targeting enthusiast and motorsport segments including rally and tuning, with a brand and product ethos that overlaps with Fikse's enthusiast/racing audience.

Broad incumbents

• ENKEI Wheels: ENKEI is a large global aftermarket and OEM wheel manufacturer; overlaps with Fikse in motorsport and lightweight forged wheels but at a much broader catalog and scale.
• TSW Wheels: TSW designs aftermarket wheels across multiple fitments and price points for performance and luxury vehicles, overlapping with Fikse at the premium end of the enthusiast market.
• BBS Wheels: BBS is a long-established German premium wheel manufacturer offering forged motorsport and OEM-grade wheels; broader product portfolio but competes for the same high-end enthusiast and racing customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fiksewheels
• Facebookfacebook.com/FikseWheels
• LinkedInlinkedin.com/company/fikse
• Instagraminstagram.com/fiksewheels/?hl=en
• Pinterestpinterest.ca/FikseWheels/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fikse Wheels