iNNOGING Medical

What iNNOGING Medical does

iNNOGING Medical is the developer of the e Sono ultrasound simulation platform, an online training software that provides immersive, risk-free practice on virtual patients with complex anatomical details across multiple clinical specialties. The product portfolio spans specialized POCUS (Point-of-Care Ultrasound) courses in Abdominal, Musculoskeletal, OB/GYN, Critical Care, Cardiac, EMS, and Sonographer domains, plus certification pathways through the POCUS Certification Academy and a joint offering with GUSI (Global Ultrasound Institute). Target customers are healthcare education institutions, including medical schools, nursing programs, physiotherapy programs, paramedical training, and EMS training organizations.

The underlying technology is a cloud-accessible simulation environment that renders realistic virtual patients, enabling hands-on ultrasound diagnostic skill development without patient risk. iNNOGING monetizes through subscription-based single-user and multiuser (organizational) licenses, with annual billing for individual course modules and quote-based pricing for institutional deployments. The company operates an indirect go-to-market model: all e Sono products are distributed exclusively through 3B Scientific (3BScientific GmbH, Germany), a global medical simulation equipment distributor, giving iNNOGING access to an established institutional sales channel without direct sales infrastructure of its own.

Commercial momentum is visible through product expansion (29 SKUs in the ultrasound simulation category), strategic partnerships with GUSI and the POCUS Certification Academy, and the introduction of a free mini-course as a top-of-funnel acquisition tool. The company is privately held, with no disclosed revenue, headcount, or funding data available in the input source.

Name

iNNOGING Medical

Legal name

3BScientific GmbH

Website

https://ultrasound-simulator.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

iNNOGING Medical develops the e Sono ultrasound simulation platform, providing immersive virtual patient training for POCUS skills across multiple clinical specialties. It sells subscription-based single-user and multiuser licenses to medical schools and healthcare training institutions, distributed exclusively through 3B Scientific.

Ownership category

akta.pro rank

Product category

Medical Simulation Software

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

Simulation-Based Learning & Virtual Labs (EDAGAEAG), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• Ultrasound simulation software
• Medical simulation training
• POCUS certification programs
• Point-of-care ultrasound courses
• Clinical education platforms

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses (Single and Multi-user): Single user and multiuser license model for online ultrasound simulation courses and certification packages
2. Certification Programs: POCUS certification academy packages including fundamentals and specialty certifications (Abdominal, Musculoskeletal)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iNNOGING Medical develops the e Sono online ultrasound simulation platform, which provides an immersive, risk-free virtual patient environment for practicing ultrasound scanning across multiple clinical specialties. The platform offers single-user and multi-user licensed training courses covering Abdominal, Musculoskeletal, OB/GYN, Cardiac, Critical Care, EMS, and Sonographer applications, plus structured POCUS certification programs delivered through the POCUS Certification Academy.

Product overview

eSono is a cutting-edge ultrasound simulator trainer and online training platform distributed by 3B Scientific. The platform offers a comprehensive portfolio of simulation-based ultrasound training courses designed for students in nursing, medicine, physiotherapy, and paramedical fields. The product line includes specialized courses across multiple clinical domains (Abdominal POCUS, Musculoskeletal, OB/GYN, Critical Care, Cardiac, EMS, and Sonographers), certification programs through the POCUS Certification Academy, and collaborative offerings with partners like GUSI. The software provides immersive, risk-free practice on virtual patients with realistic anatomical details and real-life scenarios. Courses are available in both single-user and multiuser (organizational) license formats.

Differentiator

Problem solved

Functional benefit

Brands

• e Sono: Cutting-edge Ultrasound Simulator Trainer designed to change the way users learn ultrasound scanning. Provides ultrasound simulation software bridging the gap between theoretical knowledge and practical expertise for students in nursing, medicine, physiotherapy, and paramedical fields.

Products and services

• e Sono Clinical Essentials Library A comprehensive library of ultrasound simulation training courses available in single or multiuser license formats for institutional training programs.
• e Sono Abdominal POCUS Point-of-care ultrasound training course focused on abdominal imaging, available in single and multiuser license formats.
• e Sono Musculoskeletal POCUS Course Point-of-care ultrasound training course for musculoskeletal applications, available in single and multiuser license formats.
• e Sono Gynecological & Obstetric (OB/GYN) Basic Ultrasound Course Training course for gynecological and obstetric ultrasound applications, available in single and multiuser license formats.
• e Sono Critical Care Ultrasound simulation training for critical care applications, available in single and multiuser license formats.
• e Sono Cardiac Fundamentals Cardiac ultrasound training course covering fundamental concepts, available in multiuser license format.
• e Sono Primary Care Physicians POCUS Course Point-of-care ultrasound training designed for primary care physicians, available in multiuser license format.
• e Sono OB/GYN in Midwifery Course Obstetric and gynecological ultrasound training tailored for midwifery professionals, available in single and multiuser license formats.
• e Sono Sonographers Course Professional training course for sonographers, available in single and multiuser license formats.
• e Sono EMS POCUS Basic Course Online ultrasound simulation training for Emergency Medical Services personnel, available in multiuser license format.
• e Sono EMS Advanced Course Advanced ultrasound simulation training for Emergency Medical Services, available in single and multiuser license formats.
• e Sono Free Mini-Course - Right Upper Quadrant (RUQ) Free introductory mini-course focusing on right upper quadrant ultrasound scanning techniques.
• e Sono & POCUS Certification Academy Professional certification program for point-of-care ultrasound proficiency offered in partnership with the POCUS Certification Academy, providing structured certification pathways including Fundamentals, Abdominal, and Musculoskeletal certifications.
• POCUS E-Sim Complete by GUSI & e Sono Collaborative point-of-care ultrasound simulation training product developed in partnership with GUSI (Global Ultrasound Institute), combining GUSI's ultrasound expertise with e Sono's simulation platform, available in single and multiuser license formats.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GUSI (Global Ultrasound Institute)coreTechnology or IntegrationCo-development partnership for POCUS E-Sim Complete product combining GUSI's ultrasound expertise with e Sono's simulation platform. Joint product available in both single and multi-user license formats.
• POCUS Certification AcademycoreStrategic or Co-development PartnerCertification partnership offering structured POCUS certification pathways including Fundamentals, Abdominal, and Musculoskeletal certification packages.
• 3B ScientificcoreChannel Partner/ Reseller/ Distributor3B Scientific serves as the primary distribution channel for e Sono ultrasound simulation software and courses globally through their medical simulation distribution network.

Recent moves6 records

Expansion highlights5 records

Direct peers

• SonoSim: Ultrasound simulation training platform offering courseware and a cloud-based simulator for medical education. Directly comparable as a software-based POCUS/ultrasound training solution sold to medical schools and healthcare training programs.
• Intelligent Ultrasound: Develops AI-driven ultrasound simulation and training tools (e.g., ScanTrainer, HeartWorks). Closely comparable in targeting ultrasound skill development for clinicians and sonographers with both software and manikin offerings.

Broad incumbents

• GE HealthCare (Ultrasound Education): Global ultrasound device manufacturer with education programs and partnerships targeting sonographer and clinician training. Comparable as an incumbent alternative pathway for institutions sourcing ultrasound training.
• Laerdal Medical: Global medical simulation leader with manikin-based and software-based training solutions used by nursing, medical, and EMS programs. Comparable as an institutional simulation provider covering overlapping learner segments.
• CAE Healthcare: Large medical simulation incumbent offering ultrasound training solutions (e.g., Vimedix) as part of a broader patient simulator portfolio. Comparable as a competing ultrasound simulation source for institutional buyers.
• 3D Systems (Simbionix): Through Simbionix, offers simulation platforms including ultrasound modules for clinical training. Competes in the same medical simulation category but operates as part of a much broader 3D printing/healthcare portfolio.
• Philips Ultrasound (Clinical Education): Major ultrasound equipment vendor with associated clinical education and training offerings for healthcare professionals. Competes indirectly as an institutional training resource for ultrasound skills.

Regional players

• Kyoto Kagaku: Japan-based manufacturer of medical simulation phantoms and training products, including ultrasound training simulators. Comparable product category with strong regional presence in Asia.

Emerging players

• GUSI (Global Ultrasound Institute): Ultrasound education organization partnering on POCUS content with e Sono. Comparable as a POCUS training content creator and certification source, though it is also an active partner rather than purely a competitor.
• MediSim: Ultrasound simulation company focused on hands-on training technology for medical education. Comparable as an emerging direct competitor in ultrasound simulation software/hardware for healthcare learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/3BScientific
• YouTubeyoutube.com/user/3BScientific
• Facebookfacebook.com/3BScientific
• LinkedInlinkedin.com/company/3b-scientific
• Instagraminstagram.com/3bscientific
• Pinterestpinterest.com/3bscientific

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iNNOGING Medical