Juice Fuel Management limited

What Juice Fuel Management limited does

Juice Fuel Management Limited is a UK private limited company headquartered in Chepstow, Monmouthshire, that delivers fleet fuel and energy management solutions to operators of large vehicle fleets (50+ vehicles). The company bundles four product lines: commercial fuel cards issued via partnerships with Shell, Esso, and BP; EV-charge cards providing access to UK charging networks with real-time tracking and reporting; flexible pricing options including Platts-based rates, hedging strategies, and price capping; and an "award-winning" Mileage Capture and Audit service sourced from The Miles Consultancy, which combines capture technology with human audit review for payroll-grade mileage reconciliation and compliance.

The underlying platform architecture is essentially an aggregation layer over partner networks and audit tooling rather than a proprietary vertically integrated system. Multi-brand fuel card access, EV charging network interoperability, and integration with The Miles Consultancy's audit specialist team form the core technical surface; pricing features (Platts-linked rates, hedging, capping) are packaged as part of the programme offering. No mobile app, public API, or SDK is indicated in the source material.

Go-to-market is a consultative enterprise field-sales motion targeting UK fleet operators directly. Revenue is generated primarily through transaction-based take-rates on fuel and EV charging spend, supplemented by recurring subscription/mileage-capture fees. Pricing is quote-based and not publicly disclosed. Operations are confined to the United Kingdom, with the company describing 30+ years of industry experience alongside the formal 2010 incorporation date. Customer composition and revenue figures are not disclosed.

Name

Juice Fuel Management limited

Legal name

Juice Fuel Management Ltd

Website

https://juicefuelmanagement.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Juice Fuel Management Limited is a UK-based fleet services firm offering commercial fuel cards (Shell, Esso, BP), EV-charge cards, Platts-based pricing and hedging, and mileage capture and audit services to large UK fleet operators (50+ vehicles) via a consultative enterprise sales motion.

Ownership category

akta.pro rank

Product category

Fleet Fuel Management

NAICS

Fuel Dealers (45721)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industry

EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• Fleet fuel management
• Commercial fuel cards
• EV charging cards
• Fuel price hedging
• Mileage capture services

Headquarters

HQ city

Chepstow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Cards: Fuel card services through Shell, Esso and BP partnerships, providing commercial fuel procurement solutions for fleets with detailed management information and security features.
2. EV-Charge Cards: Electric vehicle charging card services offering access to charging networks with real-time tracking, reporting, and competitive transparent rates for EV fleet operations.
3. Pricing Options / Hedging: Commercial pricing strategies including Platts-based rates, hedging to lock in prices, and fuel price capping services to protect against volatility.
4. Mileage Capture Services: Europe's leading mileage capture and audit system providing payroll support, accurate deductions and reimbursements for employees alongside fuel card programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Juice Fuel Management provides commercial fuel card and EV charge card management services to UK fleet operators, issuing cards accepted across major networks such as Shell, Esso, and BP. The company also offers fuel price hedging and capping mechanisms based on Platts pricing, plus a mileage capture service delivered in partnership with The Miles Consultancy.

Product overview

Juice Fuel Management offers an integrated fleet fuel and energy management platform with four core components: Fuel Cards through Shell, Esso and BP for traditional fuel procurement with commercial pricing; EV-Charge Cards providing access to UK charging networks for electric vehicle fleets; Pricing Options offering Platts-based rates, hedging strategies, and price capping for cost stability; and Mileage Capture for accurate employee mileage tracking and payroll support. The platform serves large fleets (50+ vehicles) with a focus on cost efficiency, sustainability, and net zero transitions through mixed fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Fuel Cards
• EV Charge Cards
• Fuel Price Hedging and Capping
• Mileage Capture Service

Quantifiable outcome

• Companies avoid overpaying on fuel and mileage expenses through accurate reporting and audit capabilities
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ShellcoreChannel Partner/ Reseller/ DistributorShell provides fuel card services through Juice Fuel Management's commercial programme, offering unique and competitive fuel procurement options for UK fleet operators alongside other major oil companies.
• EssocoreChannel Partner/ Reseller/ DistributorEsso fuel cards are part of Juice Fuel Management's multi-brand offering, providing UK businesses with innovative fuel procurement solutions through their established commercial platforms.
• BPcoreChannel Partner/ Reseller/ DistributorBP provides fuel card services as part of Juice Fuel Management's balanced approach to fuel procurement, contributing to the company's competitive commercial platform offerings.
• The Miles ConsultancycoreTechnology or IntegrationThe Miles Consultancy provides the award-winning Mileage Capture and Audit technology integrated into Juice Fuel Management's service offering, combining advanced technology with audit specialist scrutiny for precise mileage records and compliance.
• UK Charging NetworkscoreTechnology or IntegrationPartnership with strong and reliable charging networks across the UK ensures fleet access to a vast number of charging points, minimising downtime and maximising efficiency for EV operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Radius Payment Solutions: UK-based fleet services provider offering fuel cards (Fuelplus), telematics, vehicle tracking and expense management - a directly comparable integrated fleet fuel and management information offering to UK enterprises.
• The Fuelcard People: UK independent fuel card reseller offering multi-brand card programmes with commercial pricing and MI reporting to fleets - directly mirrors Juice's small-reseller intermediary model with similar buying-power angle on large fleets.
• Keyfuels (UK Fuels / Parkland): UK Fuels' flagship commercial fuel card brand, part of Parkland Corporation. Offers HGV-focused fuel cards plus EV charging and telematics - directly overlapping Juice's core fuel card, fleet management and EV proposition for UK fleets.
• Allstar Fuel Card (FleetCor): One of the largest UK commercial fuel card networks, owned by FleetCor. Directly competes with Juice in providing multi-site fuel card programmes, reporting and fleet management information to UK large-fleet operators.

Emerging players

• Osprey Charging: One of the UK's largest rapid EV charging networks, a partner to Juice for EV charging access. Competes for the EV fleet charging wallet, particularly where fleets want direct relationships with charge-point operators.
• Octopus Electric Vehicles: UK-focused EV fleet leasing and energy management provider including charging access and reporting. Emerging competitor to Juice's EV-Charge Card product for fleets transitioning away from diesel and petrol.

Broad incumbents

• Shell Fleet Solutions: Direct fuel card programme from Shell, one of Juice's three core partners. Competes with Juice via direct contracting but at much greater scale through Shell's brand and own forecourt network.
• BP Fuel Card / BP Fleet: BP's own commercial fuel card offering, the other major brand on Juice's platform. Sells directly to large UK fleets, with significantly broader geographic coverage and digital tooling than a small reseller.
• Esso Card (ExxonMobil): The third oil major Juice resells for, Esso Card is sold directly to UK fleets by ExxonMobil via partner networks, providing competing multi-brand coverage and commercial pricing options.

Others

• The Miles Consultancy (TMC): Provider of the Mileage Capture and audit technology that Juice integrates into its offering. Adjacent partner/ecosystem player rather than a direct competitor, but a comparable firm in fleet mileage, expenses and compliance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Fuel Management limited