The Fuelcard Company

What The Fuelcard Company does

The Fuelcard Company is a UK-based fuel card reseller and comparison broker headquartered in Knaresborough, with a secondary office in Ipswich. It positions itself as a commercial reseller of fuel cards, serving UK business fleets across car, van, HGV, mixed, and bus/coach segments. The company is a wholly-owned subsidiary of Corpay, Inc. (formerly Fleetcor Technologies, NYSE-listed) and operates alongside six other UK-affiliated Corpay businesses, including Allstar, epyx, r2c Online, and Mina Digital.

The company's core offering is a portfolio of 15+ branded fuel cards accepted at UK networks operated by Shell, Esso, BP, Texaco, Keyfuels, Allstar, and major supermarket forecourts (Tesco, Asda, Morrisons, Sainsbury's), with flagship products including Allstar One (~7,700 sites), Keyfuels (~3,500 HGV sites), and Shell Multi Network. Recent additions include EV charging cards (Allstar One Electric, Allstar Chargepass) and EcoPoint for ESG/sustainability tracking. The underlying technology is the eFlex transaction processing and online account management platform, augmented by a Fuel Card Selection Tool, a Station Finder with HGV/motorway filters, and the Service+ fleet management portal. No public API is documented.

The revenue model is transaction-based: the company earns fees on fuel purchases settled via card, with weekly billing and Direct Debit collection seven days later. Pricing is quote-based and undisclosed, varying by fleet size, fuel type, network preference, and whether a fixed bulk price (used by hauliers via bunker market reference) is selected. Go-to-market combines phone-led direct sales (0345/0845 numbers for new and existing customers), online self-service application, and content-led digital marketing (FAQs, news/blog, social channels). Customer onboarding is supported by a free fuel analysis service that recommends optimal card selection.

Name

The Fuelcard Company

Legal name

The Fuelcard Company UK Limited

Website

https://fuelcards.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fuelcard Company is a UK-based fuel card reseller and comparison broker, wholly owned by Corpay, Inc., offering 15+ branded cards from Shell, Esso, BP, Keyfuels, and supermarket networks to commercial fleet operators across car, van, HGV, and bus segments via its eFlex transaction and account management platform.

Ownership category

akta.pro rank

Product category

Commercial Fuel Card Services

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Commercial fuel cards
• Fleet fuel management
• Business fuel procurement
• Fuel expense management
• Vehicle fleet cards

Headquarters

HQ city

Knaresborough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Fuel Card Transaction Fees: The company generates revenue through transaction fees on fuel purchases made using their fuel cards. Businesses receive weekly invoices for all card transactions and payment is taken via Direct Debit 7 days later.
2. Fixed Price / Bulk Pricing Cards: Fixed-price cards for hauliers offering a nationwide diesel price set weekly based on bulk market pricing, typically lower than pump price

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Fuelcard Company is a UK commercial fuel card reseller and broker that helps businesses source and manage fuel cards from multiple UK fuel networks. It offers a portfolio of 15+ branded fuel cards (including Shell, Esso, BP, Allstar, Keyfuels, Texaco, and supermarket fuel cards) alongside online account management, VAT-compliant invoicing, and fleet reporting tools. Revenue is generated primarily through transaction fees on fuel purchases made using the cards, with weekly invoicing and Direct Debit payment.

Product overview

The Fuelcard Company operates as a fuel card intermediary and comparison platform, offering businesses access to a comprehensive portfolio of branded fuel cards from multiple UK fuel networks (Shell, Esso, BP, Texaco, Keyfuels, Allstar, and major supermarkets including Tesco, Asda, Morrisons, and Sainsbury's). The product portfolio centers on 15+ distinct fuel card products serving different fleet types (HGV, van, mixed, car) and network preferences, including specialized EV charging cards. The core offering is complemented by Service+ for fleet management and online reporting, EcoPoint for sustainability tracking, and a Station Finder tool. The company acts as a broker, matching fleet requirements with optimal card solutions and providing account management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Allstar One Fuel Card
• Allstar One Electric Fuel Card
• Allstar Supermarket Fuel Card
• Allstar Chargepass Fuel Card
• Shell CRT Fuel Card
• Shell Multi Network Fuel Card
• Shell Commercial Fuel Card
• Esso Commercial Fuel Card
• Esso Multi Network Fuel Card
• Esso Single Network Fuel Card
• Texaco Fastfuel Fuel Card
• Keyfuels Fuel Card
• Keyfuels Select
• Diesel Advance Prepaid Fuel Card
• Universal Card

Quantifiable outcome

• Fuel savings through fixed bulk pricing typically lower than pump price for diesel fleets
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• ShellcoreTechnology or IntegrationShell is a network partner providing fuel station access for The Fuelcard Company's fuel card products. Shell offers multiple fuel card options including Shell CRT Fuel Card, Shell Commercial Fuel Card, Shell Multi Network Fuel Card, and Shell Hybrid Electric Fuel Card covering over 1,100 sites.
• EssocoreTechnology or IntegrationEsso is a network partner providing fuel station access. Offers Esso Commercial Fuel Card, Esso Multi Network Fuel Card, and Esso Single Network Fuel Card options covering approximately 1,000+ to 3,300+ sites.
• BPcoreTechnology or IntegrationBP is a network partner providing fuel station access for The Fuelcard Company's fuel card products.
• AllstarcoreTechnology or IntegrationAllstar is a network partner offering Allstar One Fuel Card, Allstar Supermarket Fuel Card, and Allstar Chargepass Fuel Card options. Allstar One covers approximately 7,700 sites.
• KeyfuelscoreTechnology or IntegrationKeyfuels is a network partner providing fuel station access. Keyfuels Fuel Card covers approximately 3,500 sites. Also offers Keyfuels Select option.
• TexacocoreTechnology or IntegrationTexaco is a network partner providing fuel station access through Texaco Fastfuel Fuel Card covering approximately 2,400 sites.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shell Fleet Solutions: Direct issuer of Shell CRT, Shell Commercial, and Shell Multi-Network fuel cards in the UK. TFC resells Shell cards while Shell also sells direct, so they compete for the same fleet customers with overlapping product sets.
• Allstar (Corpay): Direct competitor and Corpay sister brand offering the Allstar One card with 7,700+ UK sites. Operates the same fuel card intermediary model for UK fleets, and is part of the same parent group as The Fuelcard Company.
• Keyfuels: Major UK HGV-focused fuel card network covering 3,500+ sites. TFC resells the Keyfuels card but Keyfuels also sells directly to fleets, making it a direct competitor on HGV diesel cards with fixed-pricing offerings.
• epyx (Corpay): Corpay sister company providing fleet management and vehicle sourcing platforms to UK fleets. Competes with TFC on the broader fleet services bundle while sharing parent group cross-sell opportunities.
• BP Fuel Card: Direct issuer of BP fuel cards accepted across BP's UK forecourt network. Both BP and TFC target the same commercial fleet customers with branded and multi-network cards.
• Texaco Fastfuel: Direct issuer of Texaco Fastfuel fuel cards covering 2,400+ sites, marketed to mixed commercial fleets. Comparable to TFC's Texaco offering but with direct issuer economics and customer relationships.
• Esso Fuel Card: Direct issuer of Esso Commercial, Multi-Network, and Single-Network fuel cards. TFC resells Esso cards to UK fleets while Esso operates direct sales, creating overlap in target customers and product offering.
• r2c Online (Corpay): Corpay sister company providing fleet management software and compliance services to UK operators. Overlaps with TFC's Service+ and fleet management ambitions and shares the same parent for cross-sell purposes.

Broad incumbents

• DKV Euro Service:
• WEX Europe (WEX Inc.): Global fleet payment solutions provider with UK operations. Competes in fleet fuel cards and broader fleet mobility/payments, but at materially larger scale and with international footprint beyond TFC's UK-only base.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thefuelcardco
• Facebookfacebook.com/TheFuelcardCompany
• LinkedInlinkedin.com/company/the-fuelcard-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fuelcard Company