Keyfuels
Keyfuels is a UK commercial fuel card and fleet management provider, managing more than 1.5 billion litres of fuel annually across 3,500+ sites for 130,000+ HGVs. It trades as C H Jones Limited and is a wholly-owned subsidiary of Corpay, Inc. (NYSE:FLT).
- Company typePrivate
- Founded1895
- HeadquartersWalsall, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Keyfuels does
Keyfuels is a UK-based commercial fuel card and fleet management provider, operating as a trading name of C H Jones Limited and a wholly-owned subsidiary of Corpay, Inc. (formerly FleetCor Technologies, NYSE:FLT). Founded in 1895 as a coal haulage business and rebranded under the Keyfuels name in 1981, the company manages more than 1.5 billion litres of fuel annually through what it describes as the UK's largest commercial fuel network: 3,500+ multi-branded sites including 900+ HGV-optimized locations and over 70% coverage of the UK motorway network, assembled via partnerships with Moto Hospitality, Welcome Break, Motor Fuel Group, and Rontec. The platform supports over 130,000 Heavy Goods Vehicles across the UK and benefits from distribution synergies with its Corpay parent, which serves more than 500,000 commercial accounts globally across 23 countries.
The core product set comprises two card variants — a Direct Fuel Card for fleet operators who source their own bulk fuel and draw it from the Keyfuels network, and a Pay As You Go card with a fixed weekly commercial price typically below pump price. These are supported by the efuels online management platform (real-time transaction monitoring, stock and MPG reports, 24/7 account management), the ControlMax rule-based fuel governance module (custom rules, SMS/email alerts, automated decline or block actions), a mobile Site Locator app for iOS and Android, and Sat Nav file downloads for Garmin, Navman, and TomTom devices. In April 2019, Keyfuels acquired r2c Online Limited, extending the offering into fleet and workshop management software used by 23,000 fleets and 1,000 workshops in the HGV compliance and maintenance segment. The technology stack is a conventional transaction-processing and reporting platform rather than an AI-driven system.
Keyfuels generates revenue primarily through transaction fees on fuel purchases at network sites, supplemented by application and management charges for Direct card customers (with management fees bundled into the weekly fixed price for Pay As You Go customers). The go-to-market is sales-led: phone-based fuel experts handle new business (0345 8501 093) and existing customer support (01922 704 455), supported by an online application portal. The company targets HGV and LCV fleet operators, haulage and logistics companies, and roadside assistance fleets, with publicly showcased enterprise customers including Euro Car Parts, RAC, and AW Jenkinson Transport. Keyfuels operates from Walsall (operational hub) and Knaresborough (registered office) with approximately 90 staff, and reported an NPS of 55% in 2019 with 95% of customers satisfied or extremely satisfied.
Keyfuels firmographics
Firmographics- Name
- Keyfuels
- Legal name
- C H Jones Limited
- Website
- https://keyfuels.co.uk
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keyfuels is a UK commercial fuel card and fleet management provider, managing more than 1.5 billion litres of fuel annually across 3,500+ sites for 130,000+ HGVs. It trades as C H Jones Limited and is a wholly-owned subsidiary of Corpay, Inc. (NYSE:FLT).
- Ownership category
- akta.pro rank
Keyfuels industry classification
Industry- Product category
- Commercial Fuel Cards
- NAICS
- Fuel Dealers (45721), Fuel Dealers (4572)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)
Keywords
Where Keyfuels is headquartered
LocationHeadquarters
- HQ city
- Walsall
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Keyfuels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fuel Card Transaction Fees: Keyfuels generates revenue through transaction fees charged on fuel purchases made using their fuel cards. Customers pay a fixed weekly commercial fuel price that is typically cheaper than pump price. Two card types: Direct (customer sources bulk fuel, Keyfuels coordinates network) and Pay as you go (Keyfuels supplies fuel from network).
- Management Charges: For Direct card customers, an application fee is charged based on customer's volume and services required. Management charges are included in the weekly fixed fuel price for Pay as you go customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct Card - Bulk fuel sourcing with network access |
| Transaction based/ take rate | Weekly | Pay as you go - Fixed weekly commercial fuel price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Keyfuels product offering
Product offeringCore offering
Keyfuels provides commercial fuel cards (Keyfuels Direct and Pay As You Go) and a fuel management platform (efuels) to UK commercial fleet operators. Customers use the cards across the UK's largest commercial fuel network of more than 3,500 sites (including 70%+ motorway coverage) to purchase diesel, petrol, and AdBlue, with fixed weekly pricing, transaction reporting, and rule-based card controls (ControlMax).
Product overview
Keyfuels offers a comprehensive fuel card and fleet management ecosystem. The core offering consists of two fuel card options: the Direct card (for bulk fuel sourcing from own suppliers) and the Pay As You Go card (with fixed weekly pricing). These are powered by the UK's largest commercial fuel network with 3,500+ sites. The efuels platform provides the interactive management layer for monitoring transactions and generating reports, while ControlMAX adds advanced fleet control and rule-based card management. The r2c Online platform (acquired in 2019) extends capabilities into fleet and workshop management software for HGVs. Supporting tools include a mobile site locator app and Sat Nav downloads for navigation to fuel sites.
Differentiator
Problem solved
Functional benefit
Brands
- Diesel Direct: Registered trademark of CH Jones Ltd alongside Keyfuels
- efuels
- IRIS
- ControlMax
Products and services
- Keyfuels Direct Fuel Card
- Keyfuels Pay As You Go Fuel Card
- efuels Online Management Platform
Quantifiable outcome
- NPS score of 55% (2019), up from 50% (2018) - classified as excellent and above industry average for credit cards (37)
- +4 more outcomes
Companies that use Keyfuels
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Keyfuels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Keyfuels partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Moto Hospitality LtdcorePartnership renewal with Moto Hospitality Ltd for full acceptance of Keyfuels fuel cards across all Moto motorway sites, with further 28 new motorway sites added to the network. This partnership provides over 70% coverage across the entire UK motorway network.
- Welcome BreakcoreNetwork partner adding motorway service stations to Keyfuels fuel card acceptance network as part of expansion towards 3,000+ sites milestone.
- Motor Fuel GroupcoreNetwork partner contributing to Keyfuels fuel site expansion and coverage across the UK.
- RonteccoreNetwork partner adding fuel sites to Keyfuels commercial fuel network as part of strategic expansion plans.
- r2c Online LimitedcoreKeyfuels acquired r2c Online Limited, a UK-based provider of Fleet and Workshop Management Software for HGVs. Founded in 2003, r2c provides compliance, workshop, and fleet management software connecting 23,000 fleets and 1,000 workshops. The acquisition strengthens Keyfuels' presence in the HGV segment and complements the wider group's offering of fleet and workshop management services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Keyfuels competitors and assessment
Company assessmentDirect peers
- Allstar Fuel Card: One of the largest UK commercial fuel card providers, operating a multi-brand network across the UK. Direct competitor to Keyfuels in commercial fleet fuel cards, serving HGV and LCV operators with similar card products and management tools.
- UK Fuels: Major UK commercial fuel card competitor with a network of branded and unbranded sites. Offers similar fuel card products to commercial fleets including HGVs, with online management and reporting tools comparable to Keyfuels' efuels platform.
Broad incumbents
- Shell Fleet Solutions: Shell's commercial fleet fuel card business leverages Shell's global refinery and retail network. Competes with Keyfuels in UK commercial fleet fueling, with broader oil major backing and international reach but less specialized UK HGV network focus.
- BP Fuel Cards: BP's commercial fuel card offering serves UK business fleets through branded sites and partner networks. Larger global oil major with broader portfolio but competes directly with Keyfuels in UK commercial fleet card segment.
- Esso Fleet (Esso Card): Esso's commercial fuel card business serves UK fleets through branded and partner sites. Part of ExxonMobil's global operations, competing with Keyfuels in commercial fleet card segment with strong motorway presence.
- Edenred (Ticket Fleet): Global corporate benefits and fleet management company operating fuel card solutions across Europe. Competes in the broader UK and European commercial fuel card market with a wider suite of employee benefits and payment solutions.
Emerging players
- Radius Payment Solutions: UK-based provider of fleet services including fuel cards, telematics, and vehicle management. Direct competitor offering integrated fleet solutions comparable to Keyfuels' combined fuel card and r2c workshop management platform.
- FuelGenie: UK-focused fuel card provider specializing in supermarket and lower-cost fuel network access for SMEs and commercial fleets. Competitor in UK commercial fuel card segment with different network positioning than Keyfuels.
Regional players
- DKV Mobility: European commercial fuel card and mobility services provider headquartered in Germany, with significant presence across continental Europe. Comparable to Keyfuels as a regional commercial fuel card leader, though primarily serves continental Europe rather than UK.
- Texaco FastFuel: UK commercial fuel card offering from Texaco (part of Chevron) with focus on multi-site network access for business fleets. Competes with Keyfuels in UK commercial card market with oil major backing but smaller dedicated UK presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Keyfuels social profiles
Digital presenceKeyfuels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keyfuels leadership team
Management profileNumber of profiles
Profiles1 record
Keyfuels subsidiaries and ownership
Company hierarchySubsidiaries1 record
Keyfuels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keyfuels M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keyfuels
What does Keyfuels do?
Keyfuels provides commercial fuel cards (Keyfuels Direct and Pay As You Go) and a fuel management platform (efuels) to UK commercial fleet operators. Customers use the cards across the UK's largest commercial fuel network of more than 3,500 sites (including 70%+ motorway coverage) to purchase diesel, petrol, and AdBlue, with fixed weekly pricing, transaction reporting, and rule-based card controls (ControlMax).
Is Keyfuels a public or private company?
Keyfuels is a private company. It is classified as corporate owned and is currently operating.
When was Keyfuels founded?
Keyfuels was founded in 1895. It employs 11 to 50 people.
Where is Keyfuels based?
Keyfuels is headquartered in Walsall, United Kingdom, in the Europe region.
How does Keyfuels make money?
Two revenue lines are on record. Fuel Card Transaction Fees are the primary driver. The others are management Charges.
Who are Keyfuels's main competitors?
Direct peers on record are Allstar Fuel Card and UK Fuels. Broad incumbents are Shell Fleet Solutions, BP Fuel Cards, Esso Fleet (Esso Card) and Edenred (Ticket Fleet). Emerging players are Radius Payment Solutions and FuelGenie. Regional players are DKV Mobility and Texaco FastFuel.
Does Keyfuels have an API?
No public API is recorded for Keyfuels.
What industry is Keyfuels in?
Keyfuels's product category is Commercial Fuel Cards. Its primary akta.pro industry code is EUALAIAH, Aviation Fuel Marketing (Into-Plane, Airport Fueling). Its NAICS code is 45721 and its SIC code is 5171.