What Suncoast Fresh does

Suncoast Fresh is a privately held B2B wholesale fruit and vegetable distributor founded in 2008 and headquartered at the Brisbane Markets in Rocklea, Queensland, with additional warehouses on the Sunshine Coast and in Byron Bay. The company sources, hand-picks, packs, and delivers fresh produce to restaurants, cafes, hotels, bars, and clubs across South East Queensland and Northern New South Wales, and extends into adjacent institutional segments including aged care, hospitals, stadiums and events, childcare centres, correctional facilities, and wildlife sanctuaries. Its primary digital product is the SCF Wholesale Ordering App, a web-based B2B platform that lets customers browse a weekly refreshed catalog, build menu-tied pantry lists, schedule deliveries up to 14 days in advance, view invoice history, and reorder from past orders.

The business operates on a paddock-to-plate model, working directly with local and interstate farmers and maintaining a Specialty Buying Department led by former chef Tabitha Thomas to source rare and exotic produce. A distinctive asset is the Rooftop Garden at the Brisbane warehouse, built and maintained with Future Wild, which grows specialty produce on-site and accepts custom growing requests from chefs. Suncoast Fresh is led by four directors (Graeme Twine, Doug Rylance, Duane Ashton, Adam Dilworth) and in 2022 merged with sister company Fruitlink, which supplies independent supermarkets across Queensland and New South Wales, consolidating two complementary wholesale books under one operator. After the February 2022 Brisbane floods destroyed the original Rocklea Markets facility, the company activated a Disaster Recovery Plan, resumed operations within 48 hours using temporary space provided by JH Leavy, and began construction of a new purpose-built facility on higher ground with renewable-energy capability targeting up to 40% electricity cost savings.

Revenue is generated through transaction-based wholesale sales priced by weight, with daily price fluctuations reflecting market conditions and a $500 weekly minimum order qualifying threshold. Distribution is sales-led via dedicated Account Managers assigned by territory, complemented by self-serve ordering through the proprietary app. The company supplements its core supply business with a content ecosystem including the Prodcast podcast series (100+ episodes), a Seasonal Guide, a Weekly Produce Newsletter, and farm tours, which collectively reinforce customer relationships and brand differentiation in a commoditized category.

Name

Suncoast Fresh

Legal name

Suncoast Fresh

Website

https://suncoastfresh.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Suncoast Fresh is a B2B wholesale fruit and vegetable supplier serving restaurants, cafes, hotels, and other hospitality businesses across South East Queensland and Northern NSW from three warehouses, complemented by a custom wholesale ordering app and a Specialty Buying Department.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Wholesale produce distribution
• Fresh fruit vegetables
• Hospitality produce supply
• Specialty produce sourcing
• Farm-to-table wholesale

Headquarters

HQ city

Coolum Beach

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Fruit & Vegetable Sales: B2B wholesale distribution of fresh produce to hospitality businesses. Products are hand-picked, packed and delivered. Pricing fluctuates daily based on market conditions. Products sold by weight with final invoicing based on actual packed weights.
2. Specialty/Exotic Produce Sourcing: Sourcing specialty and exotic produce items on request, including rare fruits, native Australian ingredients, and custom requests from chefs. Premium pricing for specialty items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Suncoast Fresh is a B2B wholesale distributor that sources, hand-picks, packs, and delivers fresh fruit and vegetables to hospitality businesses across South East Queensland and Northern NSW. The company operates a paddock-to-plate model, supplying restaurants, cafes, hotels, aged care facilities, hospitals, stadiums, childcare centres, and event venues from three warehouse locations in Brisbane, Sunshine Coast, and Byron Bay.

Product overview

Suncoast Fresh is a B2B wholesale fruit and vegetable supplier operating across South East Queensland and Northern NSW. Its primary digital product is the SCF Wholesale Ordering App — a web-based wholesale ordering platform through which hospitality customers (restaurants, cafes, hotels, aged care, hospitals, events) browse produce, place orders, manage pantry lists, track invoices, and schedule deliveries. The company complements its core fresh produce supply with specialty offerings including a Rooftop Garden growing exclusive produce in partnership with Future Wild, a Specialty Buying Department led by a former chef, a Seasonal Guide for menu planning, Farm Tours for customer education, and a Prodcast content series. The product portfolio is unified around the paddock-to-plate mission serving the hospitality industry.

Differentiator

Problem solved

Functional benefit

Brands

• Prodcast: Suncoast Fresh's podcast featuring interviews with local legends, industry experts, chefs, farmers, and food producers from the hospitality industry. Available on Spotify and Apple Podcasts.

Products and services

• Wholesale Fruit and Vegetable Supply

Quantifiable outcome

• 13-year customer relationships (Katarzyna Group)
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Future WildcoreStrategic or Co-development PartnerFuture Wild designed and maintains the rooftop garden at Suncoast Fresh's Brisbane warehouse. Founder Ellia Guy created the garden concept incorporating urban agriculture, biodiversity, and edible produce. The partnership enables Suncoast Fresh to grow specialty produce on-site and educate customers about urban farming.
• FruitlinkcoreStrategic or Co-development PartnerMerger with Fruitlink (wholesale distributor to independent supermarkets across Queensland and NSW) enabled combined operations and extended reach. The merger provided resilience during natural disasters and resources for moving to new purpose-built facilities above flood level.
• JH LeavyminorStrategic or Co-development PartnerJH Leavy CEO Ben Bartlett provided emergency warehouse space during the February 2022 Brisbane flood recovery, enabling Suncoast Fresh to resume operations within 48 hours and continue serving customers.
• Achacha (Palm Creek Plantation)coreStrategic or Co-development PartnerSupplier partnership with Helen and Bruce Hill at Palm Creek Plantation near Townsville, the only licensed grower of Achacha fruit in Australia. Certified organic farm using biodynamic practices supplying rare exotic produce.
• OzHarvestminorStrategic or Co-development PartnerPartnership with food rescue organization OzHarvest. OzHarvest operates from Food Connect Shed in Brisbane, collaborating on sustainability initiatives including the 'Cooking for Change' culinary event.
• Food Connect FoundationminorStrategic or Co-development PartnerFood Connect Foundation operates from the Food Connect Shed alongside OzHarvest and Ballistic Beer Co, supporting local food economy initiatives.
• Green EndeavourminorStrategic or Co-development PartnerLocal supplier partner growing specialty produce including Betel Leaf, mentioned in social media as part of Suncoast Fresh's local sourcing network.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fresh Produce Group: Australian fresh produce marketing and distribution company serving retail, wholesale, and foodservice channels. Closely comparable to Suncoast Fresh in B2B produce distribution model and product breadth.
• Perfection Fresh: One of Australia's largest fresh produce growers and distributors, supplying fruit and vegetables to retail and foodservice customers nationwide. Directly comparable to Suncoast Fresh in product category, B2B foodservice channel, and Australian market focus, though at significantly larger scale.
• Freshmax: Australian fresh produce grower-marketer offering year-round supply across categories to retail and foodservice. Comparable to Suncoast Fresh in wholesale produce distribution and customer segmentation.
• OneHarvest: Australian fresh produce company focused on salads, leafy greens, and vegetables supplied to retail and foodservice. Comparable in B2B fresh produce distribution though with a more manufactured-product orientation.
• Mitolo Group: South Australian fresh produce grower-packer-distributor for potatoes, onions, and carrots serving Australian retail and wholesale markets. Comparable in fresh produce wholesale distribution, though concentrated in category-specific supply.

Emerging players

• Inglewood Organic: Australian organic fresh produce supplier with paddock-to-plate positioning. Comparable to Suncoast Fresh in specialty/premium fresh produce focus and farm-to-hospitality model, though at smaller scale and organic-only.

Broad incumbents

• PFD Food Services: One of Australia's largest broadline foodservice distributors supplying restaurants, cafes, and hospitality operators. Comparable to Suncoast Fresh in serving hospitality B2B customers, though with a much wider product portfolio beyond fresh produce.
• Costa Group: Australia's largest horticultural company producing and marketing fresh fruit and vegetables across multiple categories. Overlaps with Suncoast Fresh in fresh produce supply but operates as a vertically integrated grower-marketer with national and export reach.
• Bidvest Foodservice Australia: Major broadline foodservice distributor in Australia serving hospitality operators across the country. Overlaps with Suncoast Fresh in B2B hospitality supply but operates at significantly larger scale with broader product categories.

Regional players

• Alfred E Tassone & Sons: Long-established Melbourne-based wholesale fruit and vegetable distributor serving Victorian hospitality and retail. Comparable to Suncoast Fresh in product category and B2B produce wholesale model, though geographically focused on Melbourne/Victoria rather than Queensland/NSW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/suncoast_fresh
• Facebookfacebook.com/SuncoastFresh
• LinkedInlinkedin.com/company/suncoast-fresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suncoast Fresh