Macross Group
Macross Group is a privately held, licensed California real estate brokerage founded in 2022, serving individual home buyers, sellers, renters, and investors across four Southern California counties from its Monrovia headquarters via a commission-based, agent-led model.
- Company typePrivate
- Founded2022
- HeadquartersMonrovia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Macross Group does
Macross Group is a privately held, licensed real estate brokerage founded in 2022 and headquartered in Monrovia, California, operating under the DBAs Macross Real Estate and San Gabriel Valley Real Estate (CA DRE Lic. #02176855). The firm serves individual home buyers, sellers, renters, and real estate investors across four Southern California counties—Los Angeles, San Bernardino, Orange, and Riverside—with a concentrated presence in the San Gabriel Valley. Its service portfolio spans residential property listing and selling, leasing solutions, real estate investment consulting, free home valuation, and a discounted listing commission model positioned below the 2.5%-3% industry standard.
The company's core product is a transaction-based brokerage service, supplemented by a real estate online course offered through a partnership with The CEShop. The underlying technology stack is a standard real estate brokerage platform: a company website with listing pages, blog content, downloadable eGuides, and a third-party mortgage calculator (Bankrate), complemented by social media presence on Facebook, Instagram, LinkedIn, Twitter, and YouTube and SEO-driven lead generation. There is no proprietary AI or data product; the technology layer is conventional marketing and CRM-style tooling.
Macross Group generates revenue primarily through real estate sales commissions, structured as 5.75% of the selling price per transaction. The go-to-market motion is sales-led: licensed agents directly represent buyers and sellers, with lead flow sourced from the website, digital marketing, social media, and direct outreach. Distribution is direct-to-consumer, with no intermediary channel partners apart from the online course collaboration. The firm employs 51-100 people, has no disclosed institutional funding or parent company, and has conducted no M&A, financing rounds, or leadership changes beyond its founding.
Macross Group firmographics
Firmographics- Name
- Macross Group
- Legal name
- Macross Group
- Website
- https://macrossgroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Macross Group is a privately held, licensed California real estate brokerage founded in 2022, serving individual home buyers, sellers, renters, and investors across four Southern California counties from its Monrovia headquarters via a commission-based, agent-led model.
- Ownership category
- akta.pro rank
Macross Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Macross Group is headquartered
LocationHeadquarters
- HQ city
- Monrovia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macross Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Sales Commission: The company earns commissions on residential property transactions. According to their FAQ, the agent's commission fee is 5.75% of the selling price for each unit sold. This is a transaction-based revenue model where the company earns a percentage upon successful property closings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Discounted listing commission |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Macross Group product offering
Product offeringCore offering
Macross Group is a licensed residential real estate brokerage (CA DRE Lic. # 02176855) that represents individual buyers, sellers, tenants, and investors in Southern California. It provides full-service property listing and selling, rental leasing with tenant screening, real estate investment consulting, and free home valuation, charging an agent commission of 5.75% of the selling price with a discounted listing-side fee versus traditional brokerages.
Product overview
Macross Group is a unified real estate brokerage offering a portfolio of residential real estate services under the DBAs Macross Real Estate and San Gabriel Valley Real Estate. The core offering centers on residential property listing and selling, complemented by leasing solutions and investment consulting. The company also provides ancillary services including free home valuation tools and discounted listing fees to differentiate from traditional brokerages. The service is a single integrated offering rather than a modular platform, with marketing, SEO, and social media promotion supporting the core transaction services.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Listing & Selling Full-service residential real estate brokerage service that lists and sells homes for buyers and sellers throughout Southern California, with agents providing personalized guidance through each transaction step.
- Leasing Solutions Rental property leasing service that connects tenants with available rental properties and includes a tenant screening process, offered to landlords and tenants in Southern California.
- Real Estate Investment Consulting Consulting service for clients exploring real estate investment opportunities, providing local market insights and strategic guidance to support investment decisions in Southern California.
- Home Valuation Service Free home value estimation service providing sellers with an indicative price range based on comparable properties in the local Southern California market.
- Real Estate Online Course Online educational course on real estate topics, distributed through channel partner The CEShop (MacrossGroup.TheCEShop.com) for prospective and current clients seeking to learn about home buying, selling, and investing.
Companies that use Macross Group
Customer profileSegments3 records
Ideal customer profiles2 records
Macross Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Macross Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The CEShopminorMacross Group partners with The CEShop to offer a Real Estate Online Course (accessible at MacrossGroup.TheCEShop.com). This partnership provides educational resources for clients and prospects seeking to learn about real estate.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Macross Group competitors and assessment
Company assessmentDirect peers
- eXp Realty: Cloud-based residential brokerage with a low-commission, agent-centric model. Operates nationwide including California, competing with Macross for both sellers and recruiting agents.
- Houwzer: Flat-fee, full-service residential brokerage that competes head-to-head on a low-commission value proposition similar to Macross's discount listing pitch.
- HomeSmart: Discount-commission residential brokerage with a national footprint, including California, competing on price and agent economics in the same consumer segment.
- Redfin: Tech-enabled residential brokerage with a discounted commission model serving California markets, directly competing with Macross for sellers on price and online experience.
- Realty ONE Group: Modern, agent-friendly residential brokerage franchised across the U.S. with a meaningful California presence, overlapping Macross's markets and target consumers.
- Compass: Large tech-forward residential brokerage with a strong Los Angeles presence, competing for both listings and agent talent in the same SoCal counties Macross serves.
Emerging players
- Trelora: Flat-fee, full-service residential brokerage operating in select markets, offering a similar discount-pricing model to Macross on a smaller, emerging scale.
Broad incumbents
- RE/MAX: Global real estate franchise with strong California representation, providing a comparable full-service residential brokerage experience to Macross's target customers.
- Keller Williams Realty: Largest U.S. residential real estate franchise, with deep penetration across all four SoCal counties where Macross operates, providing broad-based competition on brand and agent network.
- Coldwell Banker: Established national residential brokerage with a large SoCal agent footprint, competing for traditional seller listings against Macross's discounted offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Macross Group social profiles
Digital presenceMacross Group compliance and trust
Trust signalCompliance1 record
Macross Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macross Group leadership team
Management profileNumber of profiles
Profiles1 record
Macross Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macross Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macross Group
What does Macross Group do?
Macross Group is a licensed residential real estate brokerage (CA DRE Lic. # 02176855) that represents individual buyers, sellers, tenants, and investors in Southern California. It provides full-service property listing and selling, rental leasing with tenant screening, real estate investment consulting, and free home valuation, charging an agent commission of 5.75% of the selling price with a discounted listing-side fee versus traditional brokerages.
Is Macross Group a public or private company?
Macross Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macross Group founded?
Macross Group was founded in 2022. It employs 51 to 100 people.
Where is Macross Group based?
Macross Group is headquartered in Monrovia, United States, in the North America region.
How does Macross Group make money?
One revenue line is on record: real Estate Sales Commission.
Who are Macross Group's main competitors?
Direct peers on record are eXp Realty, Houwzer, HomeSmart, Redfin, Realty ONE Group and Compass. Trelora is listed as an emerging player. Broad incumbents are RE/MAX, Keller Williams Realty and Coldwell Banker.
Does Macross Group have an API?
No public API is recorded for Macross Group.
What industry is Macross Group in?
Macross Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.