Deep Media Technologies

What Deep Media Technologies does

Deep Media Technologies GmbH is an independent, founder-owned digital media agency headquartered in Hamburg, Germany, with additional offices in Cologne, Munich, Stuttgart, and an engineering hub in Vilnius, Lithuania. Founded in 2019 by alumni of Performance Media, esome Advertising Technologies, and uniquedigital/Syzygy Media, the company serves startups, SMEs, and large enterprises across the DACH region with end-to-end digital media management, strategic consulting, and a proprietary AI-powered platform. The firm has grown to more than 100 employees without external investment, with a client roster that includes Deutsche Telekom, T-Systems, Comdirect (Commerzbank Group), IKEA, Frosch, Dachser, Hanseatic Bank, Hochbahn, and Hawesko.

The company's core product is the Deep Advertising Platform, a self-developed, API-first media technology stack that combines a Customer Data Platform (CDP), campaigning and optimization, advanced analytics, and an Algorithm Manager module. Built on enterprise infrastructure including AWS, Hadoop, Spark, React, GraphQL, and Docker, the platform runs over 50 custom algorithms using machine learning and deep learning, processes 20+ billion data sets per month, and integrates with all major digital advertising endpoints — Google Marketing Platform, Meta, Amazon Advertising, Microsoft Advertising, Apple Search Ads, Trade Desk, Criteo, and Awin. The platform is ePrivacy-certified, GDPR- and SOC-compliant, and data is hosted within the EU.

Deep Media operates four service models — Full-Service Agency, Hybrid (platform license with shared management), Self-Service (platform license only), and Consulting-Only — generating revenue through service fees, recurring platform licensing, consulting engagements, and pass-through media spend. Pricing is quote-based, with multi-year contracts for agency and licensing relationships and pay-as-you-go billing for consulting work. Distribution combines direct enterprise sales, inside sales for mid-market accounts, and self-service platform onboarding.

Name

Deep Media Technologies

Legal name

Deep Media Technologies GmbH

Website

https://deepmedia.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Deep Media Technologies is an independent, founder-owned German digital media agency serving DACH enterprises, SMEs, and startups with AI-driven cross-channel media management, consulting services, and a proprietary platform processing 20+ billion data sets monthly.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Buying Agencies (54183)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAHANAJ

Interoperability & Integration Tooling (APIs, connectors, standards support)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Cloud Production & Collaboration Tools (Remote Editing, Review/Approval)

SECONDARYMPAHANAC

Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Cloud Production & Collaboration Tools (Remote Editing, Review/Approval)

Keywords

• Digital media management
• Programmatic advertising platform
• Media agency services
• Cross-channel marketing
• Advertising technology software

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agency Full-Service Fees: Comprehensive strategic and operational media management services including planning, buying, optimization, and analysis. Revenue generated through service fees for full campaign management.
2. Platform Licensing: License fees for access to the proprietary Deep Advertising Platform under the Hybrid and Self-Service models. Platform provides central media technology for channel setup, control, optimization, and analytics.
3. Consulting Services: Selective consulting services including channel audits, strategy development, training, workshops, and technology consulting. Offered as standalone Consulting Only model.
4. Media Buying Pass-through: Pass-through costs for media spending across channels (Google, Facebook, Display, Amazon, etc.) combined with management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Deep Media Technologies is an independent digital media service provider that combines media channel expertise with a proprietary AI-powered media management platform (the Deep Advertising Platform). It delivers cross-channel media planning, buying, optimization, and analytics across Google, Meta/Facebook, Amazon, Display, and other digital channels, supported by more than 50 custom optimization algorithms processing 20+ billion data sets monthly. The company sells four cooperation models ranging from full-service agency management to standalone platform licensing and selective consulting for enterprise clients across the DACH region.

Product overview

Deep Media Technologies operates as a digital media service provider offering the Deep Advertising Platform as its core product—a unified platform combining Customer Data Platform (CDP), Campaigning & Optimization, and Advanced Analytics modules. The platform is supplemented by the Algorithm Manager for transparent AI-driven optimization. Deep Media offers four distinct service models (Full-Service, Hybrid, Self-Service, and Consulting-Only) and provides Digital Consulting Services alongside managed media channel services across SEA, SEO, Amazon, Social, Display, Video, Audio, and Retail Media channels. The company positions itself at the intersection of media expertise and AI-powered technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Advertising Platform Central, unbiased media technology platform that allows setup, control, optimization, analysis, and connection of all digital media channels from a single source. Combines Customer Data Platform, campaigning and optimization, and analytics modules with role-based access control and two-factor authentication, available under Hybrid and Self-Service licensing models.
• Full-Service Agency Model Complete agency service delivered on top of the Deep Advertising Platform: strategic and operational consulting, planning, media buying, implementation, optimization, and detailed analysis, including regular quarterly business reviews, workshops, and training, with proactive consulting from dedicated account teams.
• Hybrid Model Platform licensing with shared management between Deep Media specialists and the client's in-house team for media planning, purchasing, and optimization, allowing clients to retain operational control while leveraging Deep Media's tooling and expertise.
• Self-Service Model

Quantifiable outcome

• Significantly higher media efficiency reported by clients including Telekom, Comdirect, and T-Systems
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Plastic BankminorStrategic or Co-development Partner · 1 January 2026Selected by Deep Media team for 2026 as the supported climate protection project. Combines certified climate protection with active marine conservation - for every tonne of CO2 saved, 10kg of plastic is collected in coastal regions before entering the ocean. Also supports cooking stove project in India reducing deforestation.
• ClimatePartnercoreStrategic or Co-development Partner · 1 January 2023Deep Media became an official ClimatePartner in 2023, enabling the company and its clients to make digital advertising campaigns climate-neutral through the Green GRP Initiative. ClimatePartner supports calculation of campaign carbon footprints and offers certified climate protection projects for offsetting. Clients can use the 'climate neutral advertising campaign' label.
• GooglecoreTechnology or IntegrationCertified partner for Google Marketing Platform (GMP), Premier Google Partner, and GMP Certified. Deep integration with Google products including Search Ads 360, Campaign Manager 360, Display Video 360, and Google Cloud. Platform supports Gemini AI integration.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing advertising solutions across Facebook and Instagram platforms. Platform integrates with Meta advertising products.
• Amazon AdvertisingcoreTechnology or IntegrationVerified Amazon Advertising Partner providing Amazon ad solutions including sponsored products, brands, and display advertising.
• Microsoft AdvertisingcoreTechnology or IntegrationElite tier partner in Microsoft Advertising partner program providing advertising solutions across Microsoft properties including Bing.
• AwinminorChannel Partner/ Reseller/ DistributorCertified agency partner for affiliate marketing through Awin network.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud services provider used for storing pseudonymous online identifiers. Platform built on scalable AWS infrastructure.
• Google CloudcoreTechnology or IntegrationGoogle Cloud service used for storing pseudonymous online identifiers. Integration with Google marketing and cloud products.
• NORDAKADEMIEminorOthersDual study partnership. Students can pursue Business Administration (B.Sc.), Applied Data Science, Wirtschaftsinformatik/IT Management, or Digital Marketing Management degrees.
• HSBA (Hamburg School of Business Administration)minorOthersDual study partnership offering Business Administration (B.Sc. and M.Sc.), Business Informatics (B.Sc.), and International Management (B.Sc.) programs.
• FH WedelminorOthersDual study partnership offering Master of Business Administration (M.Sc.) program.
• IU International UniversityminorOthersDual study partnership offering Business Administration (B.Sc.) and Marketing Management (B.Sc.) programs.
• Leuphana University LüneburgminorOthersEducational partnership for study and career development programs.
• HAW Hamburg University of Applied SciencesminorOthersEducational partnership for study and career development programs.
• Fachhochschule WestküsteminorOthersEducational partnership for study and career development programs.
• Vilnius UniversityminorOthersInternational educational partnership supporting the Vilnius office location.
• Design OfficesminorOthersCo-working space provider for Cologne, Munich, and Stuttgart office locations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Adform: Copenhagen-headquartered independent adtech platform providing a full DSP, DMP and creative stack used by agencies and advertisers for cross-channel campaign execution. Closely comparable on the European independent adtech positioning and emphasis on data-driven, transparent media buying.
• Dept Agency: Amsterdam-headquartered digital agency combining creative, media, and technology services with proprietary tooling. Similar European footprint and a comparable emphasis on integrated technology-enabled marketing services for enterprise clients.
• Eskimoz: French independent digital performance agency specializing in SEO, SEA, and cross-channel media buying with proprietary tooling. Directly comparable as a European independent agency of similar size serving mid-market and enterprise clients.
• Croud: UK-based digital performance marketing agency that built a proprietary 'Croud Control' technology platform for cross-channel campaign management. Closely comparable to Deep Media on the combination of agency services plus internally developed adtech tooling, with a similar multi-tier service model.
• Jellyfish: Global digital media agency within the Brandtech Group with proprietary technology and a focus on media planning, buying, and content across platforms. Comparable in offering enterprise clients tech-enabled performance marketing, though at significantly larger scale.

Broad incumbents

• GroupM: World's largest media investment company (WPP) operating agencies such as Mindshare, Wavemaker, Essence and m/SIX. Comparable as the dominant enterprise media-buying incumbent in DACH with vastly greater scale and global reach.
• Publicis Groupe: Global communications group with significant digital media, data and technology capabilities (Publicis Media, Epsilon). Comparable as a global incumbent competing for the same enterprise media budgets across all major channels.
• Dentsu: Global advertising group with strong DACH presence through Dentsu Germany and Merkle. Comparable as a broad incumbent offering end-to-end media, creative, and CX services to enterprise clients in the same region.

Others

• Adverity: Vienna-based marketing data integration platform that unifies data from marketing, sales, and e-commerce sources for analytics and optimization. Adjacent rather than directly competitive — comparable on the European independent adtech/martech positioning and on solving cross-channel data unification for advertisers.

Emerging players

• Crealytics: Berlin-based adtech company specializing in retail media, Google Shopping, and product feed optimization with a SaaS platform. Comparable as a European adtech-focused player, though more narrowly focused on retail/e-commerce than Deep Media's broader channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deepmedia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Media Technologies