Adverity
- Company typePrivate
- Founded2015
- HeadquartersVienna, Austria
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Adverity firmographics
Firmographics- Name
- Adverity
- Legal name
- Adverity GmbH
- Website
- https://adverity.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Adverity industry classification
Industry- Product category
- Marketing Data Integration and Intelligence Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Adverity is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices6 records
Markets served
Adverity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform subscription: Recurring SaaS subscription to the Adverity Data and Adverity Intelligence platforms. Pricing is "uniquely tailored for your needs and requirements" — quote-based/enterprise — rather than a publicly listed menu, with a free trial available to evaluate. Customers pay for the integrated data platform, connector library, data quality suite, AI agents, conversational AI, and Adverity MCP.
- Professional services / migration & implementation: Adverity provides migration services ("Migration made easy — we take on the heavy lifting of migration to ensure a smooth transition from your existing solution") and implementation support, often delivered with certified Service partners (consultancies, SIs, GSIs, digital agencies). This is also a revenue stream for partners who bill professional services to clients.
- Channel/Reseller revenue and referral fees: Indirect revenue via the Reseller program (partners buy from Adverity at preferential rates and resell) and Referral program (referral fees for successful introductions). Provides additional non-direct revenue flows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription (not publicly listed) |
| Freemium | Pay-as-you-go | Free trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels15 records
Adverity product offering
Product offeringCore offering
Adverity is an integrated marketing data and intelligence platform that connects, orchestrates, and governs marketing data from 600+ pre-built connectors, then layers AI (Conversational AI, Intelligent Agents, and the Adverity MCP integration) on top to surface insights and activate workflows for enterprise marketers, agencies, and brands. The product is sold as Adverity Data (integration + governance) and Adverity Intelligence (AI-powered analytics) on a quote-based annual SaaS subscription with free trial evaluation.
Product overview
Adverity offers an integrated marketing data and intelligence platform delivered as two core, modular product lines that work together: Adverity Data (the foundation) and Adverity Intelligence (the AI-powered insight layer). Adverity Data is the enterprise-grade data integration platform that Collects marketing data via 600+ pre-built connectors (Connect module), automatically cleans, harmonizes, and monitors data quality (Orchestrate module, including the new Data Quality Suite), and governs secure access to the data warehouse (Manage module). Adverity Intelligence is the AI-powered layer that uses Conversational AI and Intelligent Agents to Analyze data in natural language, enable cross-team Collaboration, and Activate insights into automated workflows. The two product lines are tightly linked by Adverity MCP (Model Context Protocol), which allows any AI platform or agent to securely connect to the Adverity-powered data warehouse, and by the shared connector and destination libraries. Together, Adverity Data and Adverity Intelligence form a single platform that turns marketing data into AI-powered, confident decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Adverity Data: Enterprise-grade data platform for collecting, orchestrating, and managing marketing data at scale, with Connect, Orchestrate, and Manage capabilities.
- Adverity Intelligence
Products and services
- Adverity Data
- Adverity Intelligence
- Adverity Data Quality Suite
- Adverity MCP (Model Context Protocol) integration
- Adverity Data Connectors library
- Adverity Data Destinations library
Quantifiable outcome
- 90% reduction in time spent on reporting (UPC Switzerland)
- +17 more outcomes
Companies that use Adverity
Customer profileNamed customers59 records
Segments7 records
Ideal customer profiles4 records
Adverity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability11 records
Feature6 records
Adverity partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship technology partner, core technology partner, service partner, strategic technology partner and minor consulting partner.
- Amazon Web Services (AWS)flagship technology partnerAWS is a Technology partner of Adverity. Case studies show AWS-based data lakes (e.g., Vodafone Germany's central data lake on AWS, Digital Matter on AWS). Used for scalable cloud infrastructure that hosts Adverity connectors and downstream warehouse destinations.
- Microsoftflagship technology partnerMicrosoft is a named Technology partner; Power BI is used as a data destination (e.g., Vodafone Germany, Vodafone Italy, RTL Germany plans). Microsoft Azure is also a deployment target (e.g., Infobip).
- Snowflakeflagship technology partnerSnowflake is a named Technology partner; used as a data warehouse destination in customer case studies (e.g., Philadelphia 76ers).
- Databricksflagship technology partnerDatabricks is a named Technology partner; integrates with Adverity as a modern data warehouse / lakehouse destination.
- Lookercore technology partnerLooker is a named Technology partner; used by customers such as Bluefin as a downstream BI destination alongside Google BigQuery.
- Tableaucore technology partnerTableau is a named Technology partner; used as a data destination / visualization layer in customer deployments (e.g., Digital Matter on Tableau).
- LinkedIncore technology partnerLinkedIn is a named Technology partner; Adverity's LinkedIn connector and Adverity lead generation form data connector are central to customers like Dassault Systèmes, which saves 70% in time-to-value on LinkedIn Lead Gen Forms.
- Profusionservice partnerProfusion is a named Service partner providing consulting, implementation, and analytics services around the Adverity platform.
- Diva-eservice partnerDiva-e is a named Service partner (consultancy/SI) delivering Adverity implementations and data integration projects for end clients.
- Anthropicstrategic technology partnerAdverity has implemented Anthropic's Model Context Protocol (MCP) as a core technology. Per AdExchanger (March 2026), Adverity was among the first ad-tech companies (alongside Criteo, Similarweb, and MadConnect) to build early MCP implementations, exposing warehouse data to external AI agents.
- HubSpotcore technology partnerHubSpot is Adverity's CRM and demo/CTA platform, used to power demo booking, partner requests, and marketing workflows. Listed as a data recipient in Adverity's CCPA privacy notice.
- Workable (SMPC)core technology partnerWorkable is Adverity's online recruitment / applicant tracking system. Workable processes candidate personal data as a data processor on Adverity's behalf.
- Talentfulminor consulting partnerTalentful assists Adverity with its recruitment processes and is listed as a third-party processor of candidate personal data.
- Google LLCcore technology partnerGoogle is a key technology partner: Google Analytics, Google Ads, Google BigQuery, and Google Data Studio are used as data sources and destinations; Google Workspace is used for scheduling; Google LLC is listed as a web analytics/advertising partner.
- Meta (Facebook Ireland Limited)core technology partnerMeta is a Facebook Business Tools partner; Adverity uses Facebook Business Tools (including Facebook/Instagram pixels) for advertising, measurement, and analytics, and acts as a joint controller with Facebook Ireland. Facebook Ads/Instagram are also key Adverity data sources.
- LinkedIn Ireland Unlimited Companycore technology partnerLinkedIn is a social media partner per the privacy notice; LinkedIn Ads is a key Adverity data source, and LinkedIn is also a named Technology partner in the Adverity partner program.
- Google BigQuerycore technology partnerGoogle BigQuery is a data destination for Adverity. Bluefin consolidated 10 pages of BigQuery reports through Adverity; RTL Germany plans to connect Adverity to Google BigQuery to further automate reporting.
- Qlik Sensecore technology partnerQlik Sense is a BI / visualization destination for Adverity. Infobip uses Adverity to push transformed data from ad platforms to Qlik Sense, saving 416 hours/year.
- mySQLcore technology partnermySQL is a database destination integrated with Adverity. Mediahub US uses Adverity to load transformed media data into its mySQL database for client reporting.
- Microsoft Power BIcore technology partnerPower BI is a primary BI destination for Adverity. Vodafone Italy used Adverity to integrate with Power BI; RTL Germany plans to extend the integration to Power BI for further reporting automation.
- Amazon Redshiftcore technology partnerAmazon Redshift is a data warehouse destination integrated with Adverity. The Goodway Group uses Adverity to push data into Redshift for near-real-time analysis.
- Amazon S3core technology partnerAmazon S3 is a cloud storage destination integrated with Adverity, used by The Goodway Group as part of its Redshift data pipeline.
- Adobe Campaigncore technology partnerAdobe Campaign is a marketing automation / campaign management destination integrated with Adverity. Dassault Systèmes uses Adverity to push LinkedIn lead gen form data into Adobe Campaign, delivering a 350% efficiency boost.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Adverity competitors and assessment
Company assessmentEmerging players
- Airbyte: Open-source and cloud data integration platform with a large connector catalog. Overlaps with Adverity's connector-led approach but is a more general-purpose ETL competitor rather than a marketing-specialist.
- Hightouch: Reverse ETL and data activation platform that moves data from warehouses into marketing and operational tools. Complementary to Adverity but increasingly competes for the same activation/AI-driven marketing intelligence budget.
Broad incumbents
- Domo: Cloud BI and data platform that offers its own data integration, transformation, and visualization capabilities. Overlaps with Adverity Data + Intelligence as a broader business intelligence suite, though less specialized in marketing.
- Fivetran: Leading automated data movement platform with hundreds of pre-built connectors into warehouses/lakehouses. Competes with Adverity at the general ETL layer but does not specialize in marketing analytics or AI-driven activation.
- Databricks: Unified data and AI platform used as a destination for Adverity pipelines and increasingly offering native ingestion and AI/agent features. A key technology partner but also a long-term potential competitor to Adverity's integration + AI layer.
Direct peers
- Improvado: Marketing data aggregation platform that consolidates data from hundreds of marketing channels into a single warehouse for analytics and reporting. Overlaps with Adverity's Adverity Data and Intelligence on the enterprise/mid-market marketer use case.
- Funnel.io: Direct competitor offering a marketing data hub that ingests data from advertising, analytics, eCommerce, and CRM platforms into BI tools and warehouses. Closely overlaps with Adverity's Adverity Data product on ETL, harmonization, and connector breadth for marketers.
- Supermetrics: Long-standing marketing data connector and pipeline vendor used by agencies and in-house teams to push ad/analytics data into spreadsheets, Looker, BigQuery, and Snowflake. Directly comparable to Adverity's connector-led, marketer-focused value proposition, particularly at the SMB/mid-market tier.
- TapClicks: Marketing operations platform for agencies and media companies, combining data integration, reporting, workflow, and order management. Comparable to Adverity on the agency-facing, multi-source reporting and integration use case.
- Windsor.ai: Marketing attribution and data integration platform that connects ad platforms, CRMs, and analytics tools into warehouses and BI tools. Comparable to Adverity in its connector-driven, multi-touch-attribution positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks6 records
Key highlights7 records
Customer concentration
Adverity social profiles
Digital presenceAdverity compliance and trust
Trust signalCompliance7 records
Adverity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adverity leadership team
Management profileNumber of profiles
Profiles6 records
Adverity funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adverity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adverity
What does Adverity do?
Adverity is an integrated marketing data and intelligence platform that connects, orchestrates, and governs marketing data from 600+ pre-built connectors, then layers AI (Conversational AI, Intelligent Agents, and the Adverity MCP integration) on top to surface insights and activate workflows for enterprise marketers, agencies, and brands. The product is sold as Adverity Data (integration + governance) and Adverity Intelligence (AI-powered analytics) on a quote-based annual SaaS subscription with free trial evaluation.
Is Adverity a public or private company?
Adverity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adverity founded?
Adverity was founded in 2015. It employs 251 to 500 people.
Where is Adverity based?
Adverity is headquartered in Vienna, Austria, in the Europe region.
How does Adverity make money?
Three revenue lines are on record. Platform subscription is the primary driver. The others are professional services / migration & implementation and channel/Reseller revenue and referral fees.
Who are Adverity's main competitors?
Emerging players on record are Airbyte and Hightouch. Broad incumbents are Domo, Fivetran and Databricks. Direct peers are Improvado, Funnel.io, Supermetrics, TapClicks and Windsor.ai.
Does Adverity have an API?
Yes. Adverity offers a data integration platform with API-based connectors (over 600 pre-built connectors) and exposes an MCP (Model Context Protocol) integration. Adverity MCP enables any AI platform or agent to securely connect to the Adverity data warehouse to unlock further insights. The platform's connectors communicate with marketing, advertising, sales, and eCommerce data sources via APIs, and Adverity sends harmonized data to BI tools, data warehouses, and storage destinations via API. Developer documentation is at docs.adverity.com.
What industry is Adverity in?
Adverity's product category is Marketing Data Integration and Intelligence Software. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 54181 and its SIC code is 7311.